📌 Core Information
🔹 Job Title: Content Manager - German Speaking (m/f/x)
🔹 Company: Tipico
🔹 Location: St. Julian's, Malta
🔹 Job Type: Full-time
🔹 Category: Gaming & Casino
🔹 Date Posted: May 28, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Crafting engaging content for Tipico Games, the company's gaming platform
- Ensuring content aligns with Tipico's brand voice and appeals to a diverse audience
- Collaborating cross-functionally with marketing, product, and design teams
- Staying updated on gaming industry trends and new releases
- Optimizing content for SEO and tracking performance using analytics tools
ASSUMPTION: This role requires a strong balance of creativity and analytical skills, with a passion for gaming and a solid understanding of content creation.
📋 Key Responsibilities
✅ Craft compelling content for Tipico Games that informs, entertains, and engages players
✅ Ensure all content stays true to Tipico’s brand voice while appealing to a diverse gaming audience
✅ Collaborate cross-functionally with marketing, product, and design teams to create content that enhances the customer journey and fuels engagement
✅ Stay ahead of the game by tracking trends in the gaming industry, culture, and new releases to keep content fresh and relevant
✅ Optimize content for SEO (basic knowledge is a plus) to ensure content has a strong search presence
✅ Track performance using analytics tools, measure what works, refine what doesn’t, and keep improving with every piece published
ASSUMPTION: The role involves a mix of creative and analytical tasks, with a focus on delivering high-quality content that resonates with players.
🎯 Required Qualifications
Education: Not specified, but relevant experience is crucial
Experience: At least 2 years of hands-on experience crafting engaging content across formats like blogs, articles, and social media posts
Required Skills:
- Content Writing: Proven ability to craft engaging stories that connect
- iGaming Passion: Experience in or a genuine interest for casino and gaming content
- SEO Savvy: Understanding of SEO best practices to ensure content gets the spotlight it deserves
- Content Platforms: Knowledge of content platforms like Textbroker or Searchmetrics
- Analytical Skills: Excellent analytical, strategic, and creative thinking skills
- Communication Skills: Excellent verbal and written communication skills – clear, compelling, and on brand
- Time Management: Top-notch organizational skills to manage deadlines and multiple projects without dropping the ball
- Bilingual Pro: Fluent in English, oral and written (essential)
Preferred Skills: None specified
ASSUMPTION: The ideal candidate will have a strong background in content creation, a passion for gaming, and excellent communication skills.
💰 Compensation & Benefits
Salary Range: €35,000 - €45,000 per year (estimated based on industry standards for a mid-level content manager in Malta)
Benefits:
- Established International Group: A solid foundation on which to grow
- Personal and Professional Growth: Opportunities to develop and grow
- Relocation Support: To make your move to Malta as smooth as possible
- Competitive Package: Indefinite contract, competitive salary, insurance (private health, dental, private accident, sickness and life), and free parking
- On-site childcare: For employees with 3+ year old kids
- Sports Incentive: Subsidized gym membership of your choice
- Modern offices: Open-plan space with the latest technology
- Events: Sponsored Charity and Team gatherings
- Supportive Environment: Collaboration and working together as a team
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range is estimated based on industry standards for a mid-level content manager in Malta. The benefits package is comprehensive and designed to support employees' personal and professional growth.
📌 Applicant Insights
🔍 Company Context
Industry: Gaming & Casino, with a focus on sports betting and online gaming
Company Size: Small (3 employees), which may offer a more intimate work environment and opportunities for growth
Founded: Not specified, but Tipico is a well-established company in the gaming industry
Company Description:
- Tipico is Germany's leading sports betting provider and one of the most dynamic tech companies in the industry
- The company approaches every challenge like a Championship match, with a mission to excite the arena and elevate the betting experience for every customer
- Tipico's culture is energetic and ambitious, with a commitment to excellence and a passion for the perfect product
Company Specialties:
- Sports betting
- Online gaming
- Technology and innovation in the gaming industry
Company Website: http://tipico-cottbus.de
ASSUMPTION: Tipico is a well-established company in the gaming industry, with a strong focus on sports betting and online gaming. The company's culture is energetic and ambitious, with a commitment to excellence and a passion for the perfect product.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and development
Reporting Structure: The Content Manager will report directly to the Head of Content or a similar role
Work Arrangement: On-site, with the opportunity to work in a modern office environment with the latest technology
Growth Opportunities:
- Progression to a senior content role or a management position
- Expanding skills and knowledge in the gaming industry and content creation
- Potential relocation to other Tipico offices or countries
ASSUMPTION: The Content Manager role offers opportunities for growth and development within the company, with the potential to progress to a senior content role or a management position.
🌍 Location & Work Environment
Office Type: Modern, open-plan office with the latest technology
Office Location(s): St. Julian's, Malta
Geographic Context:
- Malta is a small island nation in the Mediterranean Sea, with a mild climate and a rich history
- The island is known for its beautiful beaches, historic sites, and vibrant nightlife
- St. Julian's is a popular tourist destination, with a mix of residential and commercial areas
Work Schedule: Full-time, with the opportunity for flexible working hours
ASSUMPTION: The office is located in St. Julian's, Malta, a popular tourist destination with a mix of residential and commercial areas. The work schedule is full-time, with the opportunity for flexible working hours.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager
- Final decision and offer
Key Assessment Areas:
- Content creation and storytelling skills
- Understanding of the gaming industry and Tipico's brand voice
- Analytical and strategic thinking skills
- Communication and collaboration skills
Application Tips:
- Tailor your resume and cover letter to highlight your content creation skills and passion for gaming
- Showcase your understanding of Tipico's brand voice and how you can contribute to the company's success
- Prepare examples of your content creation work to demonstrate your skills and creativity
ATS Keywords: Content Manager, German Speaking, Gaming, Casino, SEO, Analytics, Tipico, Brand Voice, Collaboration
ASSUMPTION: The application process involves an online application submission, followed by a phone or video screening, an on-site or virtual interview with the hiring manager, and a final decision and offer. The key assessment areas focus on content creation and storytelling skills, understanding of the gaming industry, analytical and strategic thinking skills, and communication and collaboration skills.
🛠️ Tools & Technologies
- Content management systems (e.g., WordPress, Drupal)
- SEO tools (e.g., SEMrush, Ahrefs)
- Analytics tools (e.g., Google Analytics)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The Content Manager will use a variety of tools and technologies to create, optimize, and track the performance of content for Tipico Games.
👔 Cultural Fit Considerations
Company Values:
- Energy and ambition
- Commitment to excellence
- Passion for the perfect product
Work Style:
- Collaborative and team-oriented
- Creative and innovative
- Data-driven and analytical
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you passionate about gaming and eager to create engaging content for players?
- Do you have strong analytical skills and a data-driven approach to content creation?
ASSUMPTION: Tipico values energy, ambition, commitment to excellence, and passion for the perfect product. The ideal candidate will be collaborative, creative, innovative, data-driven, and analytical, with a strong passion for gaming.
⚠️ Potential Challenges
- Keeping up with the fast-paced nature of the gaming industry and the need to constantly create fresh, engaging content
- Balancing the creative and analytical aspects of the role to ensure content is both engaging and optimized for search engines
- Working in a small company with limited resources, which may require multitasking and adaptability
- Relocating to Malta, which may involve cultural adjustments and logistical challenges
ASSUMPTION: The Content Manager role may present challenges related to the fast-paced nature of the gaming industry, the need to balance creativity and analytics, working in a small company with limited resources, and relocating to Malta.
📈 Similar Roles Comparison
- Unlike traditional content roles, this position requires a strong understanding of the gaming industry and a passion for casino and gaming content
- While the role involves content creation, it also requires a strong analytical component, with a focus on SEO and tracking performance using analytics tools
- Career progression in this role may involve moving into a senior content role or a management position within the company
ASSUMPTION: This role is unique in its requirement for a strong understanding of the gaming industry and a passion for casino and gaming content. While it involves content creation, it also requires a strong analytical component, with a focus on SEO and tracking performance using analytics tools.
📝 Sample Projects
- Creating a series of blog posts about new game releases and providing insights into the gaming industry
- Developing a social media campaign to promote an upcoming gaming event or tournament
- Optimizing existing content for SEO to improve search engine rankings and drive more organic traffic to the Tipico Games platform
ASSUMPTION: Sample projects for this role may involve creating blog posts about new game releases, developing social media campaigns, and optimizing existing content for SEO to improve search engine rankings and drive more organic traffic to the Tipico Games platform.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how the Content Manager role fits into the organization?
- How does Tipico support the professional growth and development of its employees?
- What is the company's approach to work-life balance, and how does that apply to the Content Manager role?
- What are the key priorities for the Content Manager role in the first 90 days?
- How does Tipico measure the success of its content and the performance of the Content Manager role?
ASSUMPTION: Key questions to ask during the interview for the Content Manager role may include inquiries about the team structure, professional growth and development, work-life balance, priorities for the first 90 days, and how success is measured.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your content creation skills and passion for gaming
- Prepare examples of your content creation work to demonstrate your skills and creativity
- Follow up with the Tipico Talent Acquisition team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
