📌 Core Information
🔹 Job Title: Content Manager - Germany (m/f/d)
🔹 Company: Flink
🔹 Location: Berlin, Germany
🔹 Job Type: Full-time
🔹 Category: Marketing & Communications
🔹 Date Posted: May 22, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing content strategy for the German market
- Managing social media channels and creating engaging content
- Writing and editing copy for various channels and platforms
- Collaborating with cross-functional teams to ensure messaging consistency
- Staying updated on cultural and social trends to keep content relevant
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively in a fast-paced environment.
📋 Key Responsibilities
✅ Define and execute a content roadmap tailored to the German audience
✅ Conduct regular content audits and competitor analysis
✅ Partner with performance, CRM, and commercial teams to ensure messaging consistency
✅ Develop campaign concepts that turn business briefs into strong editorial narratives
✅ Write sharp, on-brand copy in German for various channels and platforms
✅ Lead the ideation and production of both static and video content
✅ Edit and refine visuals and copy to ensure quality and consistency
✅ Create or localize English content for the German audience
ASSUMPTION: This role involves a mix of strategic planning and hands-on content creation, requiring a versatile skill set.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 3-4 years in content marketing, social media, or editorial roles
Required Skills:
- Fluent-level German and excellent written and spoken English
- Strong portfolio of written and visual content, across multiple formats
- Strategic, creative mindset with hands-on execution skills
- Solid understanding of what makes content perform across different platforms
- Comfortable working in fast-paced environments with multiple stakeholders
Preferred Skills:
- Experience in food, lifestyle, e-commerce, or digital services
- Basic design or video editing skills (Canva, CapCut, Adobe Suite, Figma)
ASSUMPTION: Candidates with experience in the food or e-commerce industry may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: €50,000 - €65,000 per year (based on experience and market standards for the role and location)
Benefits:
- Annual L&D budget of €1,000 and individual coaching options
- 26 days of vacation, plus an additional day each year up to a maximum of 30 days
- Mobility budget of €30 per month with NAVIT
- Discount on Urban Sports Club membership
- Attractive company pension options
- Unlimited access to e-learning and development platform, MyAcademy
- Online discounts with Corporate Benefits and Future Bens
- Discount on personal Flink orders
- Modern, dog-friendly office in the heart of Berlin
Working Hours: Full-time, Monday to Friday, with flexibility for occasional remote work
ASSUMPTION: The salary range is estimated based on market standards for the role, experience level, and location. Benefits are subject to change and may vary based on individual circumstances.
📌 Applicant Insights
🔍 Company Context
Industry: Flink operates in the quick commerce and online grocery delivery sector, focusing on high-quality and fresh products with a sustainable approach.
Company Size: Flink has 5,001-10,000 employees, providing ample opportunities for growth and collaboration.
Founded: Flink was founded in 2020 and has since expanded to operate in over 90 cities in Germany and the Netherlands.
Company Description:
- Flink is the leading quick commerce player in Europe, aiming to give people back time by delivering groceries to their doorstep in minutes.
- The company carries over 3,000 products, focusing on leading brands in each category, and prioritizes sustainability through electric bike deliveries and recyclable packaging.
- Flink generated over €400m in revenues in 2022 and is operationally profitable, backed by renowned tech investors such as Prosus, Mubadala, and Bond.
Company Specialties:
- Quick commerce and online grocery delivery
- Sustainable business practices
- Strategic partnerships with leading brands
Company Website: https://www.goflink.com/
ASSUMPTION: Flink's focus on sustainability and fast delivery times sets it apart in the competitive online grocery market.
📊 Role Analysis
Career Level: This role is suitable for mid-career professionals with 3-4 years of experience in content marketing or related fields.
Reporting Structure: The Content Manager will report directly to the Marketing Lead.
Work Arrangement: This is an on-site role based in Berlin, with flexibility for occasional remote work.
Growth Opportunities:
- Potential to grow within the marketing department or explore other areas of the business
- Opportunities to work on high-impact projects and campaigns
- Access to learning and development resources, including an annual L&D budget and individual coaching options
ASSUMPTION: Flink's rapid growth and expansion present numerous opportunities for career development and advancement.
🌍 Location & Work Environment
Office Type: Modern, dog-friendly office located in the heart of Berlin
Office Location(s): Brunnenstraße, Berlin, Germany
Geographic Context:
- Berlin is a vibrant, multicultural city with a thriving tech industry and a high quality of life
- The office is situated in a central location with easy access to public transportation and numerous amenities
- Berlin offers a wide range of cultural attractions, including museums, galleries, and festivals
Work Schedule: Full-time, Monday to Friday, with flexibility for occasional remote work
ASSUMPTION: The central location of Flink's office and the vibrant nature of Berlin provide an ideal work environment for this role.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR department
- In-depth interview with the Marketing Lead and/or other team members
- Case study or assignment to assess content creation and strategy skills
- Final interview with the CEO or another senior leader
Key Assessment Areas:
- Content creation and strategy skills
- Language proficiency in German and English
- Cultural awareness and understanding of the German market
- Adaptability to a fast-paced work environment
- Collaboration and teamwork skills
Application Tips:
- Tailor your resume and cover letter to highlight your content creation, strategy, and language skills
- Include examples of your previous work, such as blog posts, social media campaigns, or content strategies
- Demonstrate your understanding of the German market and Flink's business model in your application materials
ATS Keywords: Content strategy, content creation, copywriting, social media management, German language, English language, fast-paced environment, team collaboration, food industry, e-commerce, digital services
ASSUMPTION: Flink's application process is designed to assess candidates' skills and cultural fit, with a focus on content creation, strategy, and language proficiency.
🛠️ Tools & Technologies
- Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
- Content creation and design tools (e.g., Canva, Adobe Suite, Figma)
- Project management tools (e.g., Asana, Trello, Jira)
- Analytics and performance tracking tools (e.g., Google Analytics, social media analytics)
ASSUMPTION: The specific tools and technologies used in this role may vary depending on Flink's internal processes and preferences.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Sustainability
- Innovation
- Collaboration
- Continuous learning and improvement
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Data-driven and results-focused
- Adaptable and open to change
Self-Assessment Questions:
- How do you stay up-to-date with cultural and social trends in Germany?
- Can you provide an example of a time when you had to adapt to a fast-paced work environment?
- How do you ensure that your content resonates with diverse audiences?
ASSUMPTION: Flink values candidates who are passionate about their work, committed to sustainability, and able to thrive in a fast-paced, collaborative environment.
⚠️ Potential Challenges
- Keeping up with the fast pace of the quick commerce industry and adapting to changing consumer preferences
- Balancing the demands of multiple stakeholders, including marketing, commercial, and performance teams
- Maintaining a consistent brand voice across various channels and platforms
- Ensuring the accuracy and relevance of content in two languages (German and English)
ASSUMPTION: These challenges can be overcome through strong communication, collaboration, and adaptability.
📈 Similar Roles Comparison
- Unlike traditional content marketing roles, this position requires a strong focus on quick commerce and online grocery delivery
- Candidates should have experience in or be open to learning about the food and e-commerce industries
- This role offers the opportunity to work on high-impact projects and campaigns with a significant impact on business growth
ASSUMPTION: This role is unique in its focus on quick commerce and online grocery delivery, presenting both challenges and opportunities for candidates.
📝 Sample Projects
- Developing a content strategy for a new product launch, including social media campaigns, in-app content, and email marketing
- Creating engaging and informative content for Flink's blog and social media channels, targeting German-speaking audiences
- Localizing English content for the German market, ensuring cultural relevance and linguistic accuracy
ASSUMPTION: These sample projects demonstrate the range of content creation and strategy tasks required in this role.
❓ Key Questions to Ask During Interview
- How does Flink differentiate itself from other online grocery delivery services in the German market?
- Can you describe the team structure and dynamics within the marketing department?
- How does Flink support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
- How does Flink ensure a positive work-life balance for its employees?
ASSUMPTION: These questions are designed to provide insight into Flink's business model, company culture, and expectations for the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your content creation, strategy, and language skills, as well as your understanding of the German market and Flink's business model
- Prepare examples of your previous work, such as blog posts, social media campaigns, or content strategies, to showcase your skills and experience
- Follow up with the HR department one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
