A

Content Manager (Hybrid)

American Medical Association
Full-time
On-site
Remote
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Content Manager (Hybrid)

πŸ”Ή Company: American Medical Association

πŸ”Ή Location: Chicago, IL (Hybrid)

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Marketing & Membership Experience

πŸ”Ή Date Posted: 2025-07-14

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: Hybrid (2 days a week in the office)

πŸš€ Job Overview

Key aspects of this role include:

  • Leading enterprise curriculum content development and strategy
  • Driving member retention and engagement through effective communication and marketing
  • Collaborating with various business units to create and execute content plans
  • Managing content development and marketing projects to deliver business results

ASSUMPTION: This role requires a balance of strategic thinking and tactical execution, with a strong focus on understanding audience needs and driving engagement.

πŸ“‹ Key Responsibilities

βœ… Lead planning, development, and execution of enterprise curriculum content development

βœ… Develop, manage, and launch product content plan to complement full learner continuum

βœ… Identify key features, benefits, and engagement opportunities for member programs, products, and platforms

βœ… Standardize KPIs and metrics to evaluate product/enterprise content selection and measure success

βœ… Drive strategy around understanding audience needs and build relationships to produce actionable insights

βœ… Assess performance and recommend and execute actions that deliver business results

βœ… Lead marketing, communication, and content development that drives member retention and engagement

βœ… Implement and analyze customer feedback, research insights, and surveys

βœ… Create materials that communicate and highlight product features

βœ… Develop and lead regular content overviews to update and train account executives on new messaging and features

βœ… Drive execution and maintenance of editorial calendar and digital engagement efforts

ASSUMPTION: This role involves a mix of strategic planning, project management, and tactical execution, with a strong focus on driving member engagement and retention.

🎯 Required Qualifications

Education: Bachelor's degree required in marketing/business, content marketing, communications, or equivalent degree required

Experience: 5+ years of specialized experience in content or education development and marketing intangible and/or tangible products and services in the physician marketplace

Required Skills:

  • Proven experience in content development and marketing
  • Strong interpersonal and team-building skills
  • Well-developed project management skills
  • Ability to work in a fast-paced environment under tight time constraints
  • Proven success in project, budget, and team management
  • Ability to travel 10% of the time

Preferred Skills:

  • Graduate/Master's degree preferred or advanced degree preferred
  • Knowledge and experience with website analytics, content management, and marketing automation tools
  • Experience with member marketing β€œengagement” and distribution disciplines as well as adult learning best practices

ASSUMPTION: Given the role's focus on driving member engagement and retention, candidates with experience in member marketing and adult learning best practices would be particularly well-suited.

πŸ’° Compensation & Benefits

Salary Range: $85,680 - $113,526 (This is the lowest to highest salary we believe we would pay for this role at the time of this posting. An employee’s pay within the salary range will be determined by a variety of factors including but not limited to business consideration, geographical location, and internal equity, as well as candidate qualifications, such as skills, education, and experience.)

Benefits:

  • Incentive plan participation
  • Professional development opportunities

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on the company's stated range and industry standards for similar roles. Benefits information is limited, but the company offers professional development opportunities and an incentive plan.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: The American Medical Association (AMA) is a non-profit organization focused on promoting the art and science of medicine and the betterment of public health. It is the nation's largest professional association of physicians.

Company Size: The AMA has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for collaboration and growth.

Founded: 1847, with a rich history and established reputation in the medical community.

Company Description:

  • Dedicated to embedding equity in internal practices and increasing the diversity of staff
  • Encourages professional development and social responsibility
  • Offers a hybrid work arrangement, combining remote and on-site work

Company Specialties:

  • Member programs and services
  • Medical education and research
  • Advocacy and public health initiatives

Company Website: https://www.ama-assn.org

ASSUMPTION: The AMA's focus on equity, professional development, and social responsibility creates a supportive work environment that values diversity and growth.

πŸ“Š Role Analysis

Career Level: Mid-career, with opportunities for growth and advancement within the organization.

Reporting Structure: This role reports into the Marketing & Membership Experience team and collaborates with various business units.

Work Arrangement: Hybrid, with 2 days a week required in the office.

Growth Opportunities:

  • Potential to take on additional responsibilities and advance within the Marketing & Membership Experience team
  • Opportunities to work on diverse projects and collaborate with various business units
  • Chance to develop skills in member marketing, content development, and project management

ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and collaborative team environment.

🌍 Location & Work Environment

Office Type: Corporate headquarters with a hybrid work arrangement.

Office Location(s): 330 N Wabash Ave, Chicago, IL 60611, US

Geographic Context:

  • Chicago, IL is a major city with a diverse population and a vibrant cultural scene
  • The AMA's office is conveniently located near public transportation
  • The city offers numerous professional development and networking opportunities

Work Schedule: Full-time, with a hybrid work arrangement (2 days a week in the office).

ASSUMPTION: The hybrid work arrangement offers flexibility and a balance between remote work and in-office collaboration, while the central location of the AMA's office provides easy access to public transportation and nearby amenities.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • In-person or virtual interview with the hiring manager
  • Final interview with key stakeholders

Key Assessment Areas:

  • Content development and marketing skills
  • Project management and organizational skills
  • Ability to work collaboratively and build relationships
  • Understanding of member marketing and adult learning best practices

Application Tips:

  • Tailor your resume to highlight relevant content development, marketing, and project management experience
  • Prepare examples of your past content marketing campaigns and their outcomes
  • Demonstrate your understanding of the AMA's mission and values in your cover letter

ATS Keywords: Content Manager, Marketing, Communications, Project Management, Member Retention, Member Engagement, Curriculum Strategy, Branding, Messaging, Digital Engagement, Website Analytics, Content Management, Marketing Automation, Adult Learning Best Practices, Customer Feedback Analysis, KPI Standardization

ASSUMPTION: The AMA's interview process focuses on assessing candidates' content development and marketing skills, as well as their ability to work collaboratively and build relationships within the organization.

πŸ› οΈ Tools & Technologies

  • Website analytics tools (e.g., Google Analytics)
  • Content management systems (e.g., WordPress, Drupal)
  • Marketing automation tools (e.g., HubSpot, Marketo)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the AMA's current tech stack and the candidate's areas of expertise.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Put patients first
  • Advance medical knowledge
  • Inspire physician leadership
  • Foster collaboration
  • Embrace and advance diversity, equity, and inclusion

Work Style:

  • Collaborative and team-oriented
  • Data-driven and strategic
  • Adaptable and responsive to change
  • Committed to professional development and growth

Self-Assessment Questions:

  • How do you align with the AMA's commitment to putting patients first in your work?
  • How do you approach fostering collaboration and building relationships with diverse stakeholders?
  • What is your experience with data-driven decision-making and strategic planning in content development and marketing?

ASSUMPTION: The AMA values candidates who demonstrate a strong commitment to its mission, a collaborative work style, and a data-driven approach to content development and marketing.

⚠️ Potential Challenges

  • Balancing strategic planning with tactical execution in a fast-paced environment
  • Managing multiple projects and deadlines simultaneously
  • Adapting to changes in priorities and workflows
  • Working effectively in a hybrid work arrangement

ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and effective communication and collaboration with team members and stakeholders.

πŸ“ˆ Similar Roles Comparison

  • Content Manager (Hybrid) at the AMA vs. Content Manager (Remote) at another organization: The AMA's hybrid role offers opportunities for in-person collaboration and networking, while a remote role may provide more flexibility and a wider talent pool.
  • Content Manager at the AMA vs. Content Marketing Specialist at another organization: The AMA's role focuses on enterprise curriculum strategy and member engagement, while a content marketing specialist role may be more focused on tactical content creation and promotion.
  • Career path comparison: This role offers opportunities for growth and advancement within the Marketing & Membership Experience team and the broader AMA organization.

ASSUMPTION: Each role has its unique advantages and challenges, and the best fit depends on the candidate's preferences, skills, and career goals.

πŸ“ Sample Projects

  • Developing and executing a comprehensive content marketing strategy for a new member program
  • Collaborating with business units to create and launch a new product content plan

  • Analyzing customer feedback and surveys to inform content development and marketing strategies

ASSUMPTION: These sample projects illustrate the role's focus on strategic planning, collaboration, and data-driven decision-making in content development and marketing.

❓ Key Questions to Ask During Interview

  • Can you describe the team structure and dynamics within the Marketing & Membership Experience team?
  • How does the AMA support the professional development and growth of its employees?
  • What are the key priorities for this role in the first 90 days?
  • How does the AMA measure the success of its content marketing and member engagement efforts?
  • What are the biggest challenges facing the AMA in the next 1-2 years, and how can this role contribute to addressing them?

ASSUMPTION: These questions demonstrate the candidate's interest in the role, the team, and the organization, as well as their ability to think strategically and contribute to the AMA's success.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume to highlight relevant content development, marketing, and project management experience
  • Prepare examples of your past content marketing campaigns and their outcomes
  • Demonstrate your understanding of the AMA's mission and values in your cover letter
  • Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.