📌 Core Information
🔹 Job Title: Content Manager:in (w/m/d)
🔹 Company: Enpal B.V.
🔹 Location: Berlin, Germany
🔹 Job Type: Full-time (Hybrid)
🔹 Category: Marketing & Communications
🔹 Date Posted: July 28, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Driving customer communication through CRM and the Enpal customer portal
- Creating tailored content to engage leads and convert them into loyal customers
- Collaborating with cross-functional teams to optimize channel performance
- Developing strategic content to maximize communication effectiveness
ASSUMPTION: This role requires a strong focus on customer engagement and retention, with a data-driven approach to content creation and optimization.
📋 Key Responsibilities
✅ CRM: Create engaging, personalized content for email campaigns to reactivate leads and deepen relationships with interested customers
✅ Customer Portal: Enhance the customer portal's value and usability by creating concise, persuasive content that improves user experience
✅ Strategic Content Development: Regularly test new content to develop best practices and maximize communication efficiency
✅ Creative Collaboration: Work closely with product and CRM teams to ensure content has the greatest impact on customers
ASSUMPTION: Success in this role depends on a strong understanding of customer needs and preferences, as well as the ability to create compelling, data-driven content.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 1-2 years of experience in content creation, preferably in CRM
Required Skills:
- Excellent written and verbal communication skills in German
- Strong analytical skills and data-driven mindset
- Proven ability to work collaboratively in a team environment
- Familiarity with CRM software and email marketing platforms
Preferred Skills:
- Experience with customer retention strategies
- Fluency in English
ASSUMPTION: While not explicitly stated, proficiency in German is likely required for this role due to the target audience and company location.
💰 Compensation & Benefits
Salary Range: €35,000 - €50,000 per year (Estimated based on industry standards for experience level and location)
Benefits:
- Flexible hybrid work arrangement
- Modern office with various amenities (e.g., table tennis, yoga, roof terrace)
- Diverse and international team
- Onboarding and training opportunities
- Regular team events and company-wide meetings
Working Hours: Full-time (40 hours per week) with flexible hours
ASSUMPTION: The salary range is estimated based on industry standards for a mid-level content manager role in Berlin. Actual compensation may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Renewable Energy Services
Company Size: 1,001-5,000 employees (Large enterprise)
Founded: 2017
Company Description:
- Enpal is a leading provider of solar energy solutions in Europe
- Offers all-inclusive tariffs for solar panels, storage systems, and electric vehicle chargers
- Focuses on simplicity, affordability, and intelligent integration of energy solutions
Company Specialties:
- Solar energy
- Renewable energy
- Business development
- Technology and software development
- Green energy and clean tech
Company Website: www.enpal.de
ASSUMPTION: Enpal is a fast-growing, innovative company in the renewable energy sector, with a strong focus on technology and customer experience.
📊 Role Analysis
Career Level: Mid-level (1-3 years of experience)
Reporting Structure: Reports directly to the Head of Customer Retention
Work Arrangement: Hybrid (2-3 days on-site per week)
Growth Opportunities:
- Potential career progression to Senior Content Manager or similar roles
- Broad exposure to various aspects of customer retention and communication
- Opportunities to work on high-impact projects and collaborate with cross-functional teams
ASSUMPTION: This role offers strong growth potential within the company, given Enpal's rapid expansion and focus on internal development.
🌍 Location & Work Environment
Office Type: Modern, well-equipped office with various amenities
Office Location(s): Koppenstraße 8, Berlin, 10243, DE
Geographic Context:
- Berlin is a vibrant, multicultural city with a strong tech industry
- Enpal's office is located in the trendy Friedrichshain neighborhood
- Berlin offers a high quality of life, with numerous cultural attractions and recreational opportunities
Work Schedule: Flexible hours with a focus on results and productivity
ASSUMPTION: The hybrid work arrangement allows for a good balance between on-site collaboration and remote work, catering to different work styles and preferences.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager and team members
- Final decision and offer
Key Assessment Areas:
- Communication skills and ability to create engaging content
- Analytical skills and data-driven mindset
- Collaboration and teamwork skills
- Cultural fit and alignment with Enpal's values
Application Tips:
- Highlight relevant experience and achievements in your resume, focusing on content creation and CRM
- Tailor your cover letter to demonstrate your understanding of Enpal's mission and how your skills align with the role
- Prepare examples of your work that showcase your ability to create compelling, data-driven content
ATS Keywords: Content creation, CRM, customer retention, strategic thinking, team collaboration, data analysis, communication, engagement strategies
ASSUMPTION: Enpal uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help ensure it gets noticed.
🛠️ Tools & Technologies
- CRM software (e.g., Salesforce, HubSpot, or similar)
- Email marketing platforms (e.g., Mailchimp, Campaign Monitor, or similar)
- Content management systems (e.g., WordPress, Drupal, or similar)
- Analytics tools (e.g., Google Analytics, Mixpanel, or similar)
ASSUMPTION: Familiarity with relevant tools and technologies is essential for success in this role, as they enable effective content creation and optimization.
👔 Cultural Fit Considerations
Company Values:
- Simplicity
- Affordability
- Intelligence
- Sustainability
Work Style:
- Collaborative and team-oriented
- Data-driven and results-focused
- Adaptable and open to feedback
Self-Assessment Questions:
- Do you thrive in a collaborative, data-driven environment?
- Are you passionate about creating engaging, persuasive content?
- Do you share Enpal's commitment to sustainability and innovation?
ASSUMPTION: Enpal values candidates who are strong communicators, team players, and passionate about driving customer engagement and retention.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Adapting to a fast-paced, growing company environment
- Balancing on-site and remote work effectively
- Developing and implementing new content strategies
ASSUMPTION: These challenges can be overcome by strong organizational skills, adaptability, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses primarily on customer retention and engagement
- Enpal's innovative, data-driven approach to energy solutions sets it apart from more traditional energy companies
- This role offers strong growth potential within the company, given Enpal's rapid expansion and focus on internal development
ASSUMPTION: While this role shares some similarities with other content management positions, its focus on customer retention and Enpal's unique business model make it a distinct opportunity.
📝 Sample Projects
- Developing and implementing a targeted email campaign to re-engage dormant customers
- Creating and optimizing content for the Enpal customer portal to improve user experience and drive customer loyalty
- Conducting A/B testing to refine and optimize content performance across various channels
ASSUMPTION: These sample projects illustrate the data-driven, customer-focused approach required for success in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the organization?
- How does Enpal measure the success of its customer retention strategies, and how will my performance be evaluated?
- What opportunities are there for professional development and growth within the company?
- How does Enpal support work-life balance for its employees?
- What are the biggest challenges facing the customer retention team, and how can this role help address them?
ASSUMPTION: Asking insightful questions demonstrates your interest in the role and Enpal's mission, and helps you better understand the work environment and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Enpal careers page
- Tailor your resume to highlight relevant experience and skills, focusing on content creation and CRM
- Write a compelling cover letter that demonstrates your understanding of Enpal's mission and how your skills align with the role
- Prepare examples of your work that showcase your ability to create engaging, data-driven content
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
