📌 Core Information
🔹 Job Title: Content Manager - Law Firm & Legal AI Venture
🔹 Company: Zinda Law Group, PLLC
🔹 Location: Austin, Texas (Hybrid)
🔹 Job Type: On-site, Full-time
🔹 Category: Law Practice
🔹 Date Posted: April 15, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site with hybrid flexibility
🚀 Job Overview
Key aspects of this role include:
- Strategic content development to attract specific case types
- Video and social media production, tracking, and improvement
- Podcast production and management
- Social media mastery to win attention and convert it into action
- SEO-focused content creation for various platforms
- Event capture and brand moment creation
- Performance-driven approach with a focus on client conversion
ASSUMPTION: This role requires a high-output, results-obsessed individual who can wear multiple hats and thrive in a fast-paced environment. The ideal candidate should have a strong portfolio demonstrating their ability to produce great content that works, not just looks good.
📋 Key Responsibilities
✅ Strategic content development to attract target case types (Trucking, Premises, Catastrophic Injury, etc.)
✅ Video and social media production, posting, tracking, and improvement
✅ Podcast production, from guest booking to publishing and making it discoverable
✅ Social media management to win attention and convert it into action and clients
✅ SEO-focused content creation for Google, YouTube, TikTok, Reels, and other platforms
✅ Event and brand moment capture to create shareable assets
✅ Performance-driven approach, constantly checking what's working and pitching new ideas
ASSUMPTION: The role requires a strong understanding of content strategy, client conversion, and event capture. The ideal candidate should be able to work quickly, pivot often, and know how to win in a fast-paced environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field (or equivalent experience)
Experience: 2-5 years of experience in content creation, social media management, or a related role
Required Skills:
- Proven ability to create high-converting, attention-grabbing content
- Strong portfolio demonstrating content creation skills
- Excellent writing skills with clarity, power, and brand alignment
- Familiarity with video and podcast production
- Social media trends awareness and management skills
- SEO-focused content creation experience
- Ability to work fast, pivot often, and thrive in a fast-paced environment
Preferred Skills:
- Experience working in law, SaaS, tech, or agency environments
- Bonus: Familiarity with legal AI or similar tech
ASSUMPTION: The ideal candidate should be aggressive, high-output, and results-obsessed. They should not be afraid to hustle or wear multiple hats and should have a strong portfolio that proves they can produce great content that works, not just looks good.
💰 Compensation & Benefits
Salary Range: $55,000 - $75,000 per year (Based on experience level and industry standards for the Austin, TX area)
Benefits:
- Competitive salary + performance bonuses
- Full benefits: health, vision, dental, 401k
- Ownership of your lane
- The opportunity to grow with a mission-driven legal + tech firm
- Real impact - your work will help real people get justice, and law firms get better
Working Hours: Full-time, 40 hours per week. Hybrid work arrangement with on-site presence required.
ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. The actual salary may vary based on the candidate's qualifications and the company's discretion.
📌 Applicant Insights
🔍 Company Context
Industry: Law Practice, with a focus on personal injury cases
Company Size: 51-200 employees. This size allows for a more personal work environment and opportunities for growth and impact.
Founded: 2012. Zinda Law Group has been providing legal services for over a decade, with a strong reputation in the personal injury field.
Company Description:
- Zinda Law Group is a cutting-edge personal injury law firm scaling across the country.
- The company's second venture is a legal AI platform helping other firms revolutionize their operations, marketing, and case management.
- The company believes in speed, excellence, and outcomes, working hard and moving fast to achieve its goals.
Company Specialties:
- Personal Injury
- 18 Wheeler & Truck Accidents
- Car Accidents
- Brain Injury
- Premises Liability
- Catastrophic Injury
- Dog Bites
- Scooter Accidents
- Ski Injury
Company Website: http://www.zdfirm.com
ASSUMPTION: Zinda Law Group is a well-established law firm with a strong reputation in the personal injury field. The company's legal AI venture is a recent addition, offering opportunities for growth and innovation.
📊 Role Analysis
Career Level: Mid-level. This role offers opportunities for growth and impact within the company's content and marketing efforts.
Reporting Structure: The Content Manager will report directly to the Marketing Director and work closely with the legal and AI teams to create targeted content.
Work Arrangement: Hybrid. The role requires an on-site presence but offers flexibility for remote work as needed.
Growth Opportunities:
- Expanding the company's content and marketing efforts across multiple platforms
- Gaining experience in legal AI and its application to law firm marketing and operations
- Potential career advancement within the company's growing marketing and legal teams
ASSUMPTION: The Content Manager role offers opportunities for growth and impact within the company's content and marketing efforts. The ideal candidate should be eager to take on new challenges and contribute to the company's success.
🌍 Location & Work Environment
Office Type: Hybrid. The role requires an on-site presence but offers flexibility for remote work as needed.
Office Location(s): Austin, Texas
Geographic Context:
- Austin is the capital city of Texas and the 11th-most populous city in the United States.
- The city is known for its vibrant music and cultural scene, as well as its strong tech industry.
- Austin offers a high quality of life, with numerous parks, outdoor activities, and a thriving food scene.
Work Schedule: Full-time, with a hybrid work arrangement. The role may require occasional evening or weekend work to attend events or manage content publication.
ASSUMPTION: The hybrid work arrangement offers flexibility for remote work while still allowing for collaboration and in-person interaction with the team.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- In-person or virtual interview with the Marketing Director and other team members
- Final interview with the firm's partners
- Background check and offer extension
Key Assessment Areas:
- Content creation and strategy skills
- Social media management and trends awareness
- SEO-focused content creation experience
- Ability to work quickly and adapt to a fast-paced environment
- Cultural fit and alignment with the company's values
Application Tips:
- Tailor your resume and cover letter to highlight your content creation and marketing skills, as well as any relevant experience in the legal or tech industries.
- Prepare examples of your work that demonstrate your ability to create high-converting, attention-grabbing content.
- Be ready to discuss your approach to content strategy, client conversion, and event capture during the interview.
ATS Keywords: Content Development, Video Production, Social Media, SEO, Performance-Driven, Storytelling, Brand Alignment, Trending Topics, Fast-Paced Environment, Content Strategy, Client Conversion, Event Capture, Editing, Creative Thinking, Multi-Tasking
ASSUMPTION: The interview process will focus on assessing the candidate's content creation and marketing skills, as well as their cultural fit and alignment with the company's values. The ideal candidate should be able to work quickly, adapt to a fast-paced environment, and demonstrate a strong portfolio of their work.
🛠️ Tools & Technologies
- Video and podcast production software (e.g., Adobe Premiere Pro, Audacity)
- Social media management tools (e.g., Hootsuite, Buffer)
- SEO-focused content creation tools (e.g., SEMrush, Ahrefs)
- Project management software (e.g., Asana, Trello)
- Content management system (e.g., WordPress)
ASSUMPTION: The ideal candidate should have experience with video and podcast production software, social media management tools, and SEO-focused content creation tools. Familiarity with project management software and content management systems is also beneficial.
👔 Cultural Fit Considerations
Company Values:
- Speed: The company values working quickly and efficiently to achieve its goals.
- Excellence: The company strives for excellence in all aspects of its work.
- Outcomes: The company focuses on achieving real results and making a meaningful impact.
Work Style:
- Aggressive: The company values a proactive and results-driven approach to work.
- High-output: The company expects its employees to produce high-quality work at a fast pace.
- Adaptable: The company values employees who can wear multiple hats and adapt to changing circumstances.
Self-Assessment Questions:
- Do you thrive in a fast-paced environment and enjoy working on multiple projects simultaneously?
- Are you comfortable wearing multiple hats and taking on new challenges as they arise?
- Do you have a strong portfolio that demonstrates your ability to create high-converting, attention-grabbing content?
ASSUMPTION: The ideal candidate should be aggressive, high-output, and adaptable, with a strong portfolio that demonstrates their ability to create high-converting, attention-grabbing content. They should also be comfortable working in a fast-paced environment and taking on new challenges as they arise.
⚠️ Potential Challenges
- The role may require occasional evening or weekend work to attend events or manage content publication.
- The fast-paced environment may be challenging for candidates who prefer a more structured or slower-paced work environment.
- The role may require the candidate to wear multiple hats and take on new challenges as they arise, which may be overwhelming for some candidates.
- The legal AI venture is a recent addition to the company, and the role may involve some level of uncertainty or ambiguity as the company continues to grow and evolve.
ASSUMPTION: The ideal candidate should be comfortable working in a fast-paced environment and taking on new challenges as they arise. They should also be able to manage their time effectively and prioritize their workload to ensure that they can meet the demands of the role.
📈 Similar Roles Comparison
- This role is unique in that it combines content creation, social media management, and SEO-focused content creation for a law firm and its legal AI venture.
- While there may be similar roles in other industries, the legal and legal AI contexts make this role unique and challenging.
- Career paths in this role may include advancement within the company's marketing and legal teams, as well as opportunities to gain experience in legal AI and its application to law firm marketing and operations.
ASSUMPTION: The unique combination of content creation, social media management, and SEO-focused content creation for a law firm and its legal AI venture makes this role challenging and rewarding. The ideal candidate should be eager to take on new challenges and contribute to the company's success.
📝 Sample Projects
- Creating a targeted content strategy to attract specific case types (e.g., Trucking, Premises, Catastrophic Injury)
- Producing and editing high-quality video content for social media and other platforms
- Managing the company's social media presence and engaging with followers to convert them into action and clients
- Optimizing content for search engines and other platforms to improve visibility and engagement
- Capturing and turning law firm events, community impact, and behind-the-scenes moments into shareable assets
ASSUMPTION: The ideal candidate should have experience with content creation, social media management, and SEO-focused content creation. They should also be able to work quickly and adapt to a fast-paced environment.
❓ Key Questions to Ask During Interview
- Can you describe the company's content strategy and how this role fits into it?
- How does the company measure the success of its content and marketing efforts?
- What opportunities are there for growth and advancement within the company's marketing and legal teams?
- How does the company support its employees' professional development and growth?
- What is the company's approach to work-life balance, and how does this role fit into that?
ASSUMPTION: The ideal candidate should be eager to learn more about the company's content strategy, marketing efforts, and opportunities for growth and advancement. They should also be interested in the company's approach to work-life balance and professional development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Zinda Law Group careers page
- Tailor your resume and cover letter to highlight your content creation and marketing skills, as well as any relevant experience in the legal or tech industries.
- Prepare examples of your work that demonstrate your ability to create high-converting, attention-grabbing content.
- Be ready to discuss your approach to content strategy, client conversion, and event capture during the interview.
- Follow up with the HR team one week after submitting your application to confirm receipt and inquire about next steps.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
