Content Manager (m/w/d)

📌 Core Information

🔹 Job Title: Content Manager (m/w/d)

🔹 Company: DTAD GmbH

🔹 Location: Berlin, Berlin, Germany

🔹 Job Type: On-site

🔹 Category: Not specified

🔹 Date Posted: Tue Apr 01 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Not specified

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Prioritizing tasks in line with editorial and strategic goals
• Developing content strategies and targeted campaigns with the Marketing and Communication team
• Creating and optimizing content for various platforms
• Analyzing SEO metrics and collaborating on testing scenarios

ASSUMPTION: The role involves significant collaboration with various teams, emphasizing analytical skills due to the inclusion of SEO metric analysis.

📋 Key Responsibilities

✅ Prioritize tasks aligned with editorial requirements and strategic goals

✅ Develop innovative content strategies and campaigns with a focus on SEO, SEA, social media, and email

✅ Serve as a point of contact for content creation and optimization, crafting targeted content

✅ Identify keywords and create briefings or compelling content

✅ Manage content maintenance and placement in media

✅ Collaborate on creating multimedia content including scripts for graphics and videos

✅ Analyze SEO metrics to boost reach, engagement, and conversion

✅ Engage with different departments to identify key subjects for target audiences

ASSUMPTION: Responsibilities suggest a balance of creative and analytical tasks, requiring both strategic vision and attention to detail.

🎯 Required Qualifications

Education: Education or training in marketing, communication, or related fields

Experience: Practical experience in content management or editorial roles

Required Skills:

• Excellent German language proficiency
• Structured work approach
• Creativity and trend awareness

Preferred Skills:

• Ability to think broadly and develop new ideas
• Attention to detail and audience-specific empathy

ASSUMPTION: A focus on creativity and language skills indicates a priority for candidates who are adept in communication and innovation.

💰 Compensation & Benefits

Salary Range: Not specified, typical industry standards apply

Benefits:

• Start-up atmosphere with economic stability
• Commitment to work-life balance, no overwork
• Diverse and transparent work environment
• Professional development and career guidance
• Employee wellness initiatives, mentoring, coaching, and various employee discounts

Working Hours: Full-time, 40-hour workweek

ASSUMPTION: Benefits suggest a supportive work environment focused on employee well-being and development.

📌 Applicant Insights

🔍 Company Context

Industry: IT Services and IT Consulting; provides sustainable solutions and B2B leads

Company Size: 51-200 employees, indicating a medium-sized company with opportunities for growth and collaboration

Founded: 2000, showing over two decades of industry presence

Company Description:

• DTAD offers AI-enhanced data solutions for B2B contracts
• Emphasizes quality, trust, and sustainable business practices
• Provides CRM tools for managing sales and leads

Company Specialties:

• Public contracts
• Market analysis and sales
• B2B relationship management

Company Website: https://www.dtad.com/de/

ASSUMPTION: Given the mid-size company setting, employees can expect a dynamic yet supportive environment offering both stability and innovation within IT services.

📊 Role Analysis

Career Level: Mid-level role with growth potential

Reporting Structure: Likely reports to senior management in marketing or communications

Work Arrangement: On-site, emphasizes team collaboration

Growth Opportunities:

• Opportunities to lead projects and campaigns
• Professional development and potential for career advancement
• Working in a rapidly growing industry sector

ASSUMPTION: The role offers substantial growth and leadership opportunities due to its strategic importance in content management and marketing efforts.

🌍 Location & Work Environment

Office Type: Modern, collaborative office setting

Office Location(s): Berlin, Berlin 10999, Germany

Geographic Context:

• Located in Berlin, a hub for tech and startups
• Close to public transport and amenities
• Diverse cultural environment

Work Schedule: Standard business hours, supportive of work-life balance

ASSUMPTION: The Berlin location reflects an embrace of innovation and diversity, characteristic of the city's rich tech landscape.

💼 Interview & Application Insights

Typical Process:

• Initial application review
• Interview with HR and hiring manager
• Skills assessment or task-based interview

Key Assessment Areas:

• Content creation skills
• SEO and marketing strategy knowledge
• Cultural fit within the team

Application Tips:

• Highlight experience in content management and digital marketing
• Showcase creativity and analytical thinking through portfolio
• Emphasize teamwork and communication skills

ATS Keywords: Content Management, SEO, Digital Marketing, Team Collaboration, German Language

ASSUMPTION: Emphasis on comprehensive skill assessment and cultural fit suggests a thorough hiring process designed to find the best match for team dynamics.

🛠️ Tools & Technologies

• HubSpot
• Google Analytics
• SEO Tools (e.g., SEMrush, Ahrefs)

ASSUMPTION: Familiarity with these tools is crucial for success in the position, highlighting the technical aspect of content management and SEO analysis.

👔 Cultural Fit Considerations

Company Values:

• Innovation and responsibility
• Commitment to sustainable solutions
• Appreciation for diversity and transparency

Work Style:

• Collaborative and team-oriented
• Open to new ideas and innovation
• Detail-oriented and strategic

Self-Assessment Questions:

• Am I proactive in exploring new content strategies?
• Do I work well in a team-oriented environment?
• How do I keep up with digital marketing trends?

ASSUMPTION: The cultural focus on innovation and responsibility suggests a dynamic work environment where proactive thinking is highly valued.

⚠️ Potential Challenges

• Adapting to rapidly evolving digital marketing trends
• Balancing creativity with analytical responsibilities
• Meeting the diverse content needs of different departments
• Ensuring alignment with strategic company goals

ASSUMPTION: The multifaceted nature of the role can present challenges in managing varied demands and balancing creative and data-driven tasks.

📈 Similar Roles Comparison

• Other content manager roles may not emphasize SEO as heavily
• Potential for greater strategic input than in typical editorial roles
• A balanced focus on both content creation and marketing strategy

ASSUMPTION: Compared to similar positions, this role likely offers broader strategic responsibilities and the need for a well-rounded approach to digital content.

📝 Sample Projects

• Developing a multi-channel content strategy for a product launch
• Creating a series of SEO-focused blog posts and tracking their performance
• Implementing a targeted email marketing campaign using segmentation

ASSUMPTION: Project examples suggest hands-on involvement in strategic planning and execution, vital for achieving measurable outcomes.

❓ Key Questions to Ask During Interview

• How does the company measure the success of content strategies?
• What opportunities are there for professional development?
• What is DTAD's process for developing SEO strategies?
• How does this role interact with other departments?
• What projects are a priority in the first six months?

ASSUMPTION: Asking these questions can provide insights into company priorities and how content strategies align with overall business goals.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Include a portfolio showcasing your content management and SEO work
• Emphasize relevant experience and creativity in your cover letter
• Prepare for potential task-based assessments during interviews
• Familiarize yourself with DTAD’s industry and platform

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.