📌 Core Information
🔹 Job Title: Content Manager - Multi Asset
🔹 Company: Legal & General
🔹 Location: London, London, City of, United Kingdom
🔹 Job Type: Full-time
🔹 Category: Financial Services
🔹 Date Posted: 2025-07-01
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Planning and delivering engaging content across various media to meet L&G's Asset Management business objectives
- Focusing on Multi Asset and responsible investing, creating compelling narratives that resonate with clients
- Collaborating with investment professionals and marketing colleagues to align messaging
- Translating complex investment themes into accessible, client-focused material
- Monitoring macroeconomic trends and industry developments to inform content strategy
- Supporting product marketing and RFP submissions with tailored content
- Measuring content performance and using insights to refine strategy
- Upholding compliance standards and ensuring clarity in all client-facing materials
ASSUMPTION: This role requires a strong understanding of global financial markets and responsible investing, as well as excellent writing and editing skills with a keen eye for detail.
📋 Key Responsibilities
✅ Creating engaging content across blogs, articles, presentations, podcasts, and social media
✅ Collaborating with investment professionals and marketing colleagues to align messaging
✅ Translating complex investment themes into accessible, client-focused material
✅ Monitoring macroeconomic trends and industry developments to inform content
✅ Supporting product marketing and RFP submissions with tailored content
✅ Measuring content performance and using insights to refine strategy
✅ Upholding compliance standards and ensuring clarity in all client-facing materials
✅ Contributing to a kind, inclusive, and collaborative team culture
ASSUMPTION: The role may require occasional travel to attend industry events or meet with clients.
🎯 Required Qualifications
Education: Bachelor's degree in a relevant field (e.g., Journalism, English, Finance, or a related discipline)
Experience: At least five years' experience in asset management, financial journalism, or a related field
Required Skills:
- Strong writing and editing skills with a keen eye for detail
- Deep understanding of global financial markets and responsible investing
- Effective communication with a wide range of stakeholders
- Ability to adapt content for different formats and audiences
- Leveraging social media to amplify content reach
- Managing multiple projects with creativity and efficiency
- Aligning with L&G's values of integrity, fairness, and professionalism
Preferred Skills:
- Experience in a similar role within the financial services industry
- Fluency in additional languages
- Knowledge of content management systems (CMS)
ASSUMPTION: A Master's degree or relevant professional qualifications may be beneficial but are not always required.
💰 Compensation & Benefits
Salary Range: £50,000 - £70,000 per annum (Estimated, based on industry standards for a Content Manager role in London)
Benefits:
- Annual performance-related bonus plan
- Valuable share schemes
- Generous pension contribution
- Life assurance
- Healthcare Plan (permanent employees only)
- At least 25 days holiday, plus public holidays, with the option to buy and sell holiday
- Competitive family leave
- Electric car scheme (permanent employees only)
- Discounts on L&G products and at high street stores and online
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM, with flexibility for hybrid working arrangements
ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual salary may vary depending on the candidate's skills, experience, and the company's internal salary structure.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services, specifically Asset Management and Investment
Company Size: 10,001+ employees (Large enterprise)
Founded: 1836, with a rich history in the UK financial services sector
Company Description:
- Legal & General is a leading UK financial services group and major global investor
- Its three divisions enable it to carefully invest capital over the long term in a responsible way that delivers returns to shareholders while doing good
- The company's purpose is to build a better society, improve the lives of its customers, and create value for shareholders
Company Specialties:
- Financial Services
- Investment
- Pensions
- Personal Finance
- Insurance
- Retirement
- Life Insurance
- Surveying
- Lifetime Mortgages
- Annuities
- Saving
- Equity Release
Company Website: https://group.legalandgeneral.com/en
ASSUMPTION: Legal & General is a well-established company with a strong reputation in the financial services industry, offering a range of products and services to both individual and institutional clients.
📊 Role Analysis
Career Level: Mid-level to senior, with opportunities for growth and development
Reporting Structure: The Content Manager will report directly to the Head of Content or a similar role within the Asset Management division
Work Arrangement: Hybrid, with a mix of on-site and remote working
Growth Opportunities:
- Progression to a senior content role or a specialist content position within the Asset Management division
- Expansion into other areas of the business, such as Retail or Institutional Retirement
- Development of leadership and management skills, with the potential to lead a team in the future
ASSUMPTION: This role offers a clear career path for growth and development within the company, with opportunities to specialize or move into management positions.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace designed to support wellbeing and connectivity
Office Location(s): London (Headquarters), with additional offices in Cardiff, Hove, Bracknell, and Sherburn in Elmet
Geographic Context:
- London is a major global financial hub, offering a vibrant and dynamic work environment
- The city is well-connected by public transportation, with numerous amenities and cultural attractions nearby
- Legal & General's offices are located in the heart of the city, providing easy access to clients and industry events
Work Schedule: Full-time, with flexible working hours and the option to work from home for part of the week
ASSUMPTION: The hybrid work arrangement allows for a good balance between on-site collaboration and remote work, catering to different working preferences and needs.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR department to discuss the role and assess cultural fit
- Face-to-face or video interview with the hiring manager and/or team members to evaluate skills and experience
- Assessment task or presentation to demonstrate content creation and communication abilities
- Final interview with the Head of Content or a senior stakeholder to discuss the role and make a hiring decision
Key Assessment Areas:
- Writing and editing skills
- Understanding of global financial markets and responsible investing
- Communication and collaboration abilities
- Project management and organizational skills
- Alignment with L&G's values and company culture
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experience for this role
- Provide examples of your content creation work, demonstrating your ability to translate complex financial concepts into accessible, client-focused material
- Prepare for interview questions that assess your understanding of L&G's business, its clients, and the role's key responsibilities
ATS Keywords: Asset Management, Content Creation, Financial Markets, Responsible Investing, Client Focus, Collaboration, Project Management, Compliance, Multi Asset
ASSUMPTION: The interview process may vary depending on the specific needs of the hiring team and the company's current recruitment priorities.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Content Management Systems (CMS) such as Adobe Experience Manager or similar platforms
- Social media platforms (e.g., LinkedIn, Twitter, Facebook)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Design tools (e.g., Adobe Creative Suite, Canva) for creating visual content
ASSUMPTION: The specific tools and technologies used may vary depending on the team's preferences and the company's internal standards.
👔 Cultural Fit Considerations
Company Values:
- Integrity: Acting with honesty and fairness in all our interactions
- Fairness: Treating everyone with respect and ensuring our products and services are accessible and affordable
- Professionalism: Delivering high-quality work and continuously improving our skills and knowledge
Work Style:
- Collaborative: Working closely with team members and stakeholders to achieve common goals
- Inclusive: Valuing diversity and fostering an environment where everyone feels respected and valued
- Adaptable: Embracing change and continuously learning and improving
Self-Assessment Questions:
- Do you align with Legal & General's values of integrity, fairness, and professionalism?
- Are you comfortable working in a collaborative, inclusive environment and adapting to change?
- Can you demonstrate strong writing and editing skills, with a keen eye for detail, and a deep understanding of global financial markets and responsible investing?
ASSUMPTION: Legal & General places a strong emphasis on cultural fit and values-driven behavior, seeking candidates who align with its mission and principles.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced, dynamic environment
- Balancing the need for compliance with regulatory requirements and the desire to create engaging, client-focused content
- Keeping up-to-date with macroeconomic trends, industry developments, and emerging investment themes
- Adapting to changes in the company's priorities, strategies, or market conditions
ASSUMPTION: These challenges can be overcome through strong project management skills, a proactive approach to staying informed, and a willingness to adapt and pivot as needed.
📈 Similar Roles Comparison
- Unlike other content roles in the financial services industry, this position focuses specifically on Multi Asset and responsible investing, offering a unique opportunity to shape compelling narratives that resonate with clients
- Legal & General's size and global presence provide a diverse range of content opportunities and growth prospects not available in smaller organizations
- Career progression in this role may follow a different path than in other content roles, with the potential to specialize in Multi Asset or move into a leadership position within the Asset Management division
ASSUMPTION: This role offers a unique blend of content creation, financial expertise, and strategic thinking, making it an attractive opportunity for candidates with the right skills and experience.
📝 Sample Projects
- Creating a series of blog posts and articles that explain complex investment themes in an accessible, client-focused way
- Developing a podcast or video series featuring interviews with L&G's investment professionals, discussing market trends and responsible investing strategies
- Designing and implementing a social media campaign to raise awareness of L&G's Multi Asset capabilities and thought leadership in responsible investing
ASSUMPTION: These sample projects demonstrate the range of content creation and communication opportunities available in this role, showcasing the candidate's ability to translate complex financial concepts into engaging, client-focused material.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Asset Management division, and how this role fits into the broader content strategy?
- How does Legal & General support the professional development and growth of its content team members?
- What are the key priorities for this role in the first 30, 60, and 90 days, and how will my performance be measured against these objectives?
- How does Legal & General approach responsible investing, and what role does this play in the company's overall investment strategy?
- What are the most rewarding aspects of working in the Content team at Legal & General, according to current team members?
ASSUMPTION: These questions demonstrate the candidate's interest in the role, the company, and its culture, while also providing valuable insights into the position's requirements and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight your relevant skills and experience for this role, with a focus on writing and editing, financial markets, and responsible investing
- Prepare a portfolio or examples of your content creation work, demonstrating your ability to translate complex financial concepts into accessible, client-focused material
- Follow up with the HR department or the hiring manager one week after submitting your application to inquire about the status of your application
- If invited to interview, research Legal & General's business, clients, and the role's key responsibilities to prepare thoughtful questions and demonstrate your understanding of the company and the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
