📌 Core Information
🔹 Job Title: Content Manager - Music Commercialization
🔹 Company: Sony Music Entertainment
🔹 Location: Beijing, China
🔹 Job Type: On-site
🔹 Category: Music Industry
🔹 Date Posted: July 9, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Content production and marketing promotions for in-house projects involving major artists
- Planning, content creation, partner management, and end-to-end campaign execution
- Competitive research on trends in music genres, platforms, and consumption behavior
- Proposing and pitching new content projects based on data insights and market trends
- Scouting songwriters, producers, and artists for projects
- Quality control of mixes, masters, and final deliverables
- Developing release strategy and marketing plans with key marketing hooks, positioning, and storytelling angles
- Overseeing timelines, deliverables, and budgets for content projects
- Ensuring proper rights management and clearances for co-produced content
- Monitoring KPIs (streams, revenue, ROI)
ASSUMPTION: This role requires strong project management skills, a deep understanding of the music industry, and the ability to work collaboratively with various teams.
📋 Key Responsibilities
✅ Conduct competitive research on trends in music genres, platforms, and consumption behavior
✅ Propose and pitch new content projects based on data insights and market trends
✅ Scout songwriters, producers, and artists for projects
✅ Ensure quality control of mixes, masters, and final deliverables
✅ Develop release strategy and marketing plans with key marketing hooks, positioning, and storytelling angles
✅ Oversee timelines, deliverables, and budgets for content projects
✅ Ensure proper rights management and clearances for co-produced content
✅ Monitor KPIs (streams, revenue, ROI)
ASSUMPTION: This role involves a high degree of multitasking and requires strong organizational skills to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor’s degree or above, preferably in music, communication, marketing, or related fields
Experience: 3-5 years of relevant experience in the music industry, familiar with music production processes and marketing mechanisms
Required Skills:
- Strong content planning ability
- Ability to manage multiple projects simultaneously
- Good time management and cross-department communication skills
- Familiarity with the promotion logic and algorithm mechanisms of mainstream music and short video platforms
- Deep understanding of specific music styles (such as rap, folk, pop, etc.)
- Previously worked for record companies, hot song labels, or music platform content studios
Preferred Skills:
- Fluency in Mandarin and English
- Experience working with international artists
ASSUMPTION: Fluency in Mandarin and English is highly preferred for this role due to the location and nature of the projects.
💰 Compensation & Benefits
Salary Range: The salary range for this role in Beijing typically falls between ¥300,000 - ¥500,000 per year, based on industry standards and the candidate's experience level.
Benefits:
- Professional growth opportunities
- Diversity, equity, and inclusion initiatives
Working Hours: Full-time, 40 hours per week, with flexible hours based on project needs
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Sony Music Entertainment is a leading global music entertainment company, operating in over 70 countries and supporting a diverse roster of international superstars, developing and independent artists, and visionary creators.
Company Size: Sony Music Entertainment is a large company with over 8,980 employees worldwide, providing ample opportunities for growth and collaboration.
Founded: The company was founded in 1929 and has since played a pioneering role in music history, from the first-ever music label to the invention of the flat disc record.
Company Description:
- At Sony Music Entertainment, we fuel the creative journey by supporting artists and providing powerful insights that help them push creative boundaries and reach new audiences.
- The company works in more than 70 countries, supporting a diverse roster of international superstars, developing and independent artists, and visionary creators.
- Sony Music Entertainment is a member of the Sony family of global companies and is committed to artistic integrity, transparency, and entrepreneurship.
Company Specialties:
- Music
- Entertainment
- Recording
- Music Publishing
- Marketing
- A&R
Company Website: http://www.sonymusic.com
ASSUMPTION: Sony Music Entertainment's global presence and diverse artist roster provide unique opportunities for candidates to work on a wide range of projects and collaborate with international teams.
📊 Role Analysis
Career Level: This role is suitable for mid-career professionals with 3-5 years of experience in the music industry, seeking to advance their careers in content management and music commercialization.
Reporting Structure: The Content Manager will report directly to the Head of Content or a similar role within the company's music division.
Work Arrangement: This is an on-site role based in Beijing, with the possibility of occasional remote work for specific projects or tasks.
Growth Opportunities:
- Progression to senior content management roles within the company
- Expansion into international markets and collaboration with global teams
- Potential involvement in artist development and A&R activities
ASSUMPTION: This role offers strong growth potential for candidates looking to advance their careers in the music industry and gain experience working with international artists and teams.
🌍 Location & Work Environment
Office Type: Modern office environment designed for collaboration and creativity
Office Location(s): 25 Madison Ave, New York, NY 10010, US; 2 Canal Reach, King's Cross, England N1C 4DB, GB; 10202 Washington Blvd, Culver City, California 90232, US; and other global locations
Geographic Context:
- Beijing, China, is a major global hub for the music industry, with a thriving local scene and international influence
- The city offers a vibrant cultural scene, with numerous music venues, festivals, and events
- Beijing is also home to several major record labels, music publishing companies, and other industry stakeholders
Work Schedule: Full-time, 40 hours per week, with flexible hours based on project needs
ASSUMPTION: The modern office environment and global presence of Sony Music Entertainment provide an ideal setting for collaboration, creativity, and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interviews with the hiring manager and relevant team members
- Final round interviews with senior leadership
Key Assessment Areas:
- Industry knowledge and experience
- Content planning and project management skills
- Cultural fit and alignment with company values
- Communication and collaboration skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of the music industry and Sony Music Entertainment's artist roster
- Prepare examples of your content planning and project management experience
- Showcase your ability to work collaboratively with diverse teams and stakeholders
ATS Keywords: Content production, marketing promotions, A&R skills, project management, time management, cross-department communication, music production processes, market trends, competitive research, release strategy, rights management, KPI monitoring, artist resources, content planning, songwriting, storytelling
ASSUMPTION: The application process for this role may involve multiple rounds of interviews and assessments, focusing on the candidate's industry knowledge, skills, and cultural fit.
🛠️ Tools & Technologies
- Project management software (e.g., Asana, Trello, JIRA)
- Music production software (e.g., Pro Tools, Logic Pro, Ableton Live)
- Social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau, Power BI)
ASSUMPTION: Familiarity with relevant project management, music production, and data analysis tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Artistic integrity
- Transparency
- Entrepreneurship
- Collaboration
- Innovation
Work Style:
- Dynamic and fast-paced environment
- Cross-functional team collaboration
- Results-driven and data-informed decision-making
- Continuous learning and professional development
Self-Assessment Questions:
- How do you align with Sony Music Entertainment's commitment to artistic integrity and transparency?
- How do you approach collaboration and cross-functional teamwork in a dynamic and fast-paced environment?
- What is your approach to continuous learning and professional development in the music industry?
ASSUMPTION: Candidates should assess their fit with Sony Music Entertainment's values and work style, as well as their ability to thrive in a dynamic and collaborative environment.
⚠️ Potential Challenges
- Managing multiple projects simultaneously and meeting tight deadlines
- Navigating a fast-paced and dynamic work environment
- Adapting to changes in the music industry and market trends
- Collaborating effectively with diverse teams and stakeholders
ASSUMPTION: These challenges require strong project management skills, adaptability, and effective communication and collaboration skills.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on content production and marketing promotions for in-house projects involving major artists
- Industry-specific context: The music industry is highly competitive and dynamic, with a constant need for innovation and adaptation
- Career path comparison: This role offers growth potential for candidates looking to advance their careers in content management and music commercialization
ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and industry aspirations.
📝 Sample Projects
- Developing and executing a marketing campaign for a new album release by a major artist
- Scouting and signing new talent for a record label's roster
- Managing the production and distribution of a music video for an upcoming single release
ASSUMPTION: These sample projects illustrate the range of responsibilities and opportunities available in this role, from content production and marketing to artist development and A&R activities.
❓ Key Questions to Ask During Interview
- What are the most pressing challenges facing the music industry today, and how does this role address them?
- How does this role collaborate with other departments and teams within the company?
- What opportunities are there for professional growth and development within the company?
- How does Sony Music Entertainment support its artists in pushing creative boundaries and reaching new audiences?
- What is the company's approach to work-life balance and employee well-being?
ASSUMPTION: These questions help candidates better understand the role, the company, and the industry, enabling them to make informed decisions about their career prospects.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of your content planning and project management experience
- Showcase your ability to work collaboratively with diverse teams and stakeholders
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
