Content Manager MX

📌 Core Information

🔹 Job Title: Content Manager MX

🔹 Company: Toku

🔹 Location: Ciudad de México, Mexico

🔹 Job Type: Hybrid

🔹 Category: Content Management

🔹 Date Posted: 2025-07-28

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (3 days in office)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing content strategy for Mexico, Chile, and Brazil
• Creating technical content for enterprise-level roles
• Analyzing data and transforming insights into engaging content
• Leveraging content to drive business objectives and improve customer experience

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work autonomously in a fast-paced environment.

📋 Key Responsibilities

✅ Design and execute content strategy for Mexico, Chile, and Brazil

✅ Create technical content for enterprise-level roles

✅ Analyze data and transform insights into engaging content

✅ Lead communication plans and maintain brand voice across all channels

✅ Measure results and propose improvements

ASSUMPTION: This role involves a mix of strategic planning, creative content development, and data-driven decision making.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field

Experience: Minimum of 5 years in content writing and strategy, with a strong background in data and specialized content

Required Skills:

• Native Spanish with advanced English
• Excellent writing and communication skills
• Ability to work with data and create engaging content
• Experience in B2B or complex solution markets
• Strong leadership and strategic thinking skills

Preferred Skills:

• Experience with content management systems (CMS)
• Familiarity with SEO best practices
• Knowledge of the payments industry

ASSUMPTION: Candidates with a proven track record in content strategy, data analysis, and B2B marketing will be most successful in this role.

💰 Compensation & Benefits

Salary Range: MXN 120,000 - 180,000 per month (based on experience and market rates)

Benefits:

• Stock options
• 30 days of vacation
• Flexible home office (3 days in office)
• Macbook (after 1 year, it becomes the employee's)
• Medical insurance (for indefinite contracts)
• Savings fund

Working Hours: Full-time (40 hours/week), with flexible hours and the option to work remotely 2 days a week

ASSUMPTION: The salary range is estimated based on market rates for content management roles in Mexico, considering the required experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically Payment Relationship Management (PRM)

Company Size: 51-200 employees

Founded: 2020

Company Description:

• Toku enables businesses to streamline their payment processes and intelligently automate debt collection
• Founded in 2020, Toku is headquartered in San Francisco, California
• The company specializes in SaaS, software for debt collection, payment platforms, and recurring payments

Company Specialties:

• SaaS
• Software for debt collection
• Payment platforms
• Recurring payments

Company Website: trytoku.com

ASSUMPTION: Toku is a growing tech company focused on improving payment experiences for businesses and their customers.

📊 Role Analysis

Career Level: Senior

Reporting Structure: This role reports directly to the Marketing and Communications Leader

Work Arrangement: Hybrid (3 days in office, 2 days remote)

Growth Opportunities:

• Potential to lead content strategy for additional markets
• Opportunity to develop skills in data analysis and content management
• Possibility to grow into a leadership role within the marketing department

ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department.

🌍 Location & Work Environment

Office Type: Private office in Calz. Gral. Mariano Escobedo 568, Anzures, Miguel Hidalgo, 11590 Ciudad de México, CDMX

Office Location(s): Ciudad de México, Mexico

Geographic Context:

• Ciudad de México is the capital and most populous city in Mexico
• The office is located in the upscale Anzures neighborhood
• The city offers a vibrant cultural scene, rich history, and diverse culinary experiences

Work Schedule: Monday to Thursday from 9:00 to 18:30, Friday until 16:00 or 14:00 in the summer

ASSUMPTION: The work environment is dynamic, collaborative, and focused on driving business growth through effective content strategy.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen
• Content assessment
• In-depth interview with the hiring manager
• Final interview with the marketing and communications leader

Key Assessment Areas:

• Content strategy and planning
• Writing and communication skills
• Data analysis and interpretation
• Cultural fit and alignment with Toku's values

Application Tips:

• Tailor your resume to highlight relevant content strategy, data analysis, and B2B marketing experience
• Prepare a portfolio showcasing your best content creation and strategy work
• Be ready to discuss your approach to content strategy, data-driven decision making, and stakeholder engagement

ATS Keywords: Content Strategy, Technical Writing, Data Analysis, B2B Marketing, Creative Communication, Leadership, Research, Interviewing, Brand Voice, Content Creation, Graphic Design, Podcasting, Video Scripting, Stakeholder Engagement, Insight Generation

ASSUMPTION: The application process is designed to assess candidates' strategic thinking, communication skills, and ability to work autonomously.

🛠️ Tools & Technologies

• Content Management Systems (CMS)
• Data analysis tools (e.g., Google Analytics, Tableau)
• Graphic design tools (e.g., Canva, Adobe Creative Suite)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's preferences and the team's existing tech stack.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Data-driven

Work Style:

• Autonomous and ownership-driven
• Focused on strategic thinking and execution
• Adaptable and open to feedback

Self-Assessment Questions:

• How do you approach content strategy in a data-driven manner?
• Can you provide an example of a time when you had to adapt your content strategy based on feedback or changing circumstances?
• How do you ensure that your content maintains a consistent brand voice and tone across multiple channels?

ASSUMPTION: Toku values candidates who are customer-focused, innovative, collaborative, and data-driven, with a strong work ethic and a willingness to adapt and learn.

⚠️ Potential Challenges

• Managing content strategy for multiple markets with varying audience needs
• Balancing data-driven decision making with creative content development
• Adapting to a fast-paced, dynamic work environment
• Working with stakeholders across different departments and time zones

ASSUMPTION: These challenges can be overcome through strong communication, strategic planning, and a willingness to adapt and learn.

📈 Similar Roles Comparison

• This role is similar to a Senior Content Strategist or Content Manager, but with a focus on the payments industry and enterprise-level audiences
• Unlike some content roles, this position requires a strong background in data analysis and interpretation
• Career progression may involve leading content strategy for additional markets or growing into a leadership role within the marketing department

ASSUMPTION: This role offers a unique blend of content strategy, data analysis, and B2B marketing, with a focus on the payments industry.

📝 Sample Projects

• Developing a content strategy for a new market launch, including audience research, content planning, and execution
• Analyzing customer data to identify trends and insights, and transforming those insights into engaging content
• Collaborating with stakeholders to create content that supports business objectives and improves customer experience

ASSUMPTION: These projects demonstrate the candidate's ability to develop and execute content strategy, analyze data, and work collaboratively with stakeholders.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for Toku?
• Can you describe the team structure and how this role will collaborate with other departments?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?
• How does Toku support the professional growth and development of its employees?
• What is the company culture like, and how does this role contribute to it?

ASSUMPTION: These questions help candidates understand the role's context within the organization, the team structure, performance expectations, and company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant content strategy, data analysis, and B2B marketing experience
• Prepare a portfolio showcasing your best content creation and strategy work
• Be ready to discuss your approach to content strategy, data-driven decision making, and stakeholder engagement
• Follow up with the hiring manager one week after submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.