Content Marketeer

📌 Core Information

🔹 Job Title: Content Marketeer

🔹 Company: Van den Udenhout Groep

🔹 Location: Breda, Noord-Brabant, Netherlands

🔹 Job Type: Hybrid (part-time/full-time)

🔹 Category: Marketing

🔹 Date Posted: April 30, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site with hybrid flexibility

🚀 Job Overview

Key aspects of this role include:

• Creating engaging content for various platforms, including websites and social media
• Managing the content calendar to ensure consistent and high-quality output
• Supporting visual content creation and optimizing website content
• Analyzing campaign performance and optimizing content strategies

ASSUMPTION: This role requires strong creativity, language proficiency, and the ability to work well within a team. The ideal candidate will be comfortable working in a hybrid environment and have experience with content creation and marketing.

📋 Key Responsibilities

✅ Copywriting: Create clear and persuasive texts for websites, social media, and other platforms, including advertisements, blog posts, and newsletters

✅ E-mail marketing: Write engaging emails and optimize campaign performance

✅ Social media content: Create posts, captions, and campaigns that drive engagement

✅ Website content: Optimize webpages and landing pages for improved user experience and SEO

✅ Content calendar management: Develop, plan, and manage the content calendar to ensure consistent and high-quality content publication

✅ Storytelling & branding: Craft compelling stories that resonate with the target audience and align with the company's brand

✅ Visual content support: Contribute to visual content creation by taking simple photos or recording short videos for social media

ASSUMPTION: The role requires strong writing skills, creativity, and the ability to adapt to different content formats and platforms.

🎯 Required Qualifications

Education: HBO degree in Communication, Marketing, Media, Journalism, or a related field

Experience: At least 3 years of experience in copywriting, content marketing, or content creation

Required Skills:

• Excellent writing skills in Dutch
• Strong affinity with social media
• Basic knowledge of image and video editing (preferred)
• Flexibility to work on multiple locations in Brabant

Preferred Skills:

• Experience with email marketing tools
• Knowledge of SEO best practices
• Familiarity with content management systems

ASSUMPTION: Candidates with relevant work experience and a strong portfolio will be given preference.

💰 Compensation & Benefits

Salary Range: €35,000 - €45,000 per year (full-time) based on experience and industry standards for content marketing roles in the Netherlands

Benefits:

• Team spirit and a welcoming work environment
• Employee outings and sports activities
• Latest tools and technologies
• Travel expense reimbursement and pension plan
• Collective health insurance
• 192 vacation hours and free company physiotherapy
• Career advancement opportunities and personal training plan
• Discounts on vehicle purchases

Working Hours: Full-time (40 hours per week) or part-time, with flexible working hours and the possibility to work from home

ASSUMPTION: The salary range is estimated based on industry standards for content marketing roles in the Netherlands, taking into account the candidate's experience level and the company's size.

📌 Applicant Insights

🔍 Company Context

Industry: Motor vehicle manufacturing and sales

Company Size: Medium (501-1,000 employees), offering a supportive and collaborative work environment

Founded: 1967, with a rich history and strong brand presence in the region

Company Description:

• Van den Udenhout Groep is a dealer for Volkswagen, Audi, SEAT, Škoda, CUPRA, and Volkswagen Business Vehicles
• The company offers sales, maintenance, rentals, and leasing services for both private and business customers
• Van den Udenhout Groep is committed to providing excellent customer service and maintaining a strong company culture

Company Specialties:

• Automotive sales and maintenance
• Leasing and rental services
• Private and business customer support

Company Website: https://www.udenhout.nl/

ASSUMPTION: Van den Udenhout Groep is a well-established company with a strong focus on customer satisfaction and employee development.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and development within the marketing department and the company as a whole

Reporting Structure: The Content Marketeer will report directly to the Marketing Manager and collaborate with various departments, including Sales and Customer Service

Work Arrangement: Hybrid, with a combination of on-site work at various locations in Brabant and remote work

Growth Opportunities:

• Progression to a senior or management role within the marketing department
• Expansion of responsibilities to include additional marketing channels or campaigns
• Career advancement opportunities within the broader Van den Udenhout Groep organization

ASSUMPTION: The Content Marketeer role offers ample opportunities for professional growth and development within the company.

🌍 Location & Work Environment

Office Type: Multiple offices located in Brabant, with a hybrid work arrangement

Office Location(s): Breda, Den Bosch, Roosendaal, and Eindhoven

Geographic Context:

• Breda: A medium-sized city in Noord-Brabant, known for its historic city center and vibrant cultural scene
• Den Bosch: A larger city in Noord-Brabant, offering a mix of urban and suburban living, with a rich history and diverse cultural attractions
• Roosendaal: A smaller city in Zuid-Holland, located near the Belgian border, with a strong focus on logistics and trade
• Eindhoven: A major city in Noord-Brabant, known for its innovative tech industry and vibrant nightlife

Work Schedule: Full-time (40 hours per week) or part-time, with flexible working hours and the possibility to work from home

ASSUMPTION: The hybrid work arrangement allows for a good balance between on-site collaboration and remote work, with the opportunity to explore different locations in Brabant.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interview with the Marketing Manager and a member of the marketing team
• Possible assignment or case study to assess the candidate's skills and fit for the role

Key Assessment Areas:

• Creativity and language proficiency
• Understanding of content marketing strategies and best practices
• Ability to work well within a team and adapt to different content formats and platforms
• Alignment with the company's values and culture

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role
• Include examples of your previous work, such as blog posts, social media campaigns, or website content you've created
• Be prepared to discuss your approach to content creation and marketing, as well as your ideas for improving the company's online presence

ATS Keywords: Content marketing, copywriting, social media, email marketing, SEO, storytelling, branding, content calendar, hybrid work, Brabant

ASSUMPTION: The application process is designed to assess the candidate's skills, experience, and cultural fit for the role and the company.

🛠️ Tools & Technologies

• Content management systems (e.g., WordPress, Drupal)
• Email marketing platforms (e.g., Mailchimp, Campaign Monitor)
• Social media management tools (e.g., Hootsuite, Buffer)
• SEO tools (e.g., Google Search Console, SEMrush)
• Basic image and video editing software (e.g., Canva, Adobe Creative Suite)

ASSUMPTION: The ideal candidate will have experience with relevant content marketing tools and be comfortable learning new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Professionalism
• Personal contact
• Expertise
• Customer focus
• Service

Work Style:

• Collaborative and team-oriented
• Adaptable and flexible
• Creative and innovative
• Results-driven and focused on continuous improvement

Self-Assessment Questions:

• Do you align with Van den Udenhout Groep's company values, and how do you demonstrate them in your work?
• How do you approach working in a hybrid environment, and what strategies do you use to stay organized and productive?
• Can you provide an example of a time when you had to adapt your content strategy to better resonate with your target audience?

ASSUMPTION: Van den Udenhout Groep is looking for candidates who are a strong cultural fit, with a collaborative work style and a commitment to the company's values.

⚠️ Potential Challenges

• Managing multiple content projects and deadlines simultaneously
• Adapting to different content formats and platforms
• Working in a hybrid environment, with the need to balance on-site collaboration and remote work
• Keeping up with industry trends and best practices in content marketing

ASSUMPTION: The Content Marketeer role may present challenges in terms of workload, adaptability, and staying current in the industry, but it also offers opportunities for growth and development.

📈 Similar Roles Comparison

• Compared to other content marketing roles, this position offers a unique blend of copywriting, social media, and email marketing responsibilities, as well as the opportunity to work in a hybrid environment across multiple locations
• In the broader context of the motor vehicle industry, Van den Udenhout Groep is a well-established company with a strong focus on customer satisfaction and employee development
• Career progression in this role could lead to senior or management positions within the marketing department or broader opportunities within the Van den Udenhout Groep organization

ASSUMPTION: The Content Marketeer role at Van den Udenhout Groep offers a unique blend of responsibilities and opportunities for growth and development within the company.

📝 Sample Projects

• Developing a comprehensive content strategy for a new vehicle launch, including website content, social media campaigns, and email marketing initiatives
• Creating a series of blog posts or articles to educate customers about the benefits of electric vehicles and the company's commitment to sustainability
• Optimizing the company's website for improved user experience and SEO, including the creation of new landing pages and the revision of existing content

ASSUMPTION: These sample projects illustrate the diverse range of content marketing responsibilities and the opportunity to make a significant impact on the company's online presence.

❓ Key Questions to Ask During Interview

• Can you describe the typical content marketing strategy for a new vehicle launch, and how would you approach this project?
• How does the marketing team collaborate with other departments, such as Sales and Customer Service, to ensure consistent messaging and branding across all channels?
• What opportunities are there for professional development and growth within the marketing department and the broader Van den Udenhout Groep organization?
• How does the company support work-life balance for employees working in a hybrid environment?
• Can you provide an example of a successful content marketing campaign that the company has implemented, and what made it effective?

ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, the company's culture, and the opportunities for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Jobsatpon link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role
• Prepare examples of your previous work, such as blog posts, social media campaigns, or website content you've created
• Be ready to discuss your approach to content creation and marketing, as well as your ideas for improving the company's online presence
• Follow up with the HR department one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.