📌 Core Information
🔹 Job Title: Content Marketeer B2B - Amersfoort
🔹 Company: Moore MKW
🔹 Location: Amersfoort, Utrecht, Netherlands
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-15
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Creating engaging B2B content that informs, inspires, and converts
- Coordinating and executing content plans with senior stakeholders
- Optimizing existing channels and experimenting with new formats
- Collaborating with cross-functional teams and external partners
- Managing planning and quality to ensure content is delivered on time and meets high standards
ASSUMPTION: This role requires a strong blend of creativity and organization, with a focus on B2B marketing and thought leadership.
📋 Key Responsibilities
✅ Translate complex technical terms into engaging content for potential customers
✅ Coordinate and execute content plans with senior stakeholders
✅ Optimize existing channels and experiment with new formats to maximize content reach and engagement
✅ Collaborate with cross-functional teams and external partners to create high-quality content
✅ Manage planning and quality to ensure content is delivered on time and meets high standards
ASSUMPTION: The role may involve working with various teams and stakeholders, requiring strong communication and project management skills.
🎯 Required Qualifications
Education: Higher education degree (HBO or higher)
Experience: At least 5 years of proven experience in a similar role, preferably in B2B marketing
Required Skills:
- Excellent writing skills, with a focus on B2B content creation
- Strong organizational skills and the ability to manage multiple projects
- Experience working with cross-functional teams and stakeholders
- Fluency in Dutch and proficiency in English
Preferred Skills:
- Experience with content management systems (CMS)
- Knowledge of SEO best practices
- Familiarity with marketing automation tools
ASSUMPTION: Strong writing skills and experience in B2B marketing are essential for success in this role.
💰 Compensation & Benefits
Salary Range: €3,200 - €4,200 per month (based on industry standards for mid-senior level B2B marketing roles in the Netherlands)
Benefits:
- 30 vacation days per year, with the option to buy up to 10 additional days
- Personal development program through Moore MKW Academy
- €75 credit for sport webshop, fresh fruit in the office, and participation in the National Vitality Week
- Home office ergonomics and monthly internet allowance
Working Hours: 40 hours per week, with the option for hybrid work arrangements
ASSUMPTION: The salary range is estimated based on industry standards for similar roles in the Netherlands. The benefits package is designed to support work-life balance and personal development.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services. Moore MKW is a leading accountancy and advisory firm, focusing on personal happiness, business success, and societal impact.
Company Size: Large (1,001-5,000 employees). Moore MKW offers a large, diverse work environment with ample opportunities for growth and collaboration.
Founded: 2023. Moore MKW is a relatively new organization, having been founded in 2023, but it is part of the global Moore network, which consists of over 30,000 specialists worldwide.
Company Description:
- Moore MKW is a toomstbestendige accountants- en adviesorganisatie, focused on contributing to personal happiness, business success, and societal impact.
- The company plays an active role in driving change, innovation, and digitalization to achieve its own and its clients' growth ambitions.
- Moore MKW values teamwork, pleasure, and balance, and aims to provide its employees with personal development opportunities and a professional work environment.
Company Specialties:
- Accountancy and advisory services
- Tax consultancy
- Legal services
- Business consultancy
Company Website: moore-mkw.nl
ASSUMPTION: Moore MKW is a large, growing organization with a strong focus on personal development and work-life balance.
📊 Role Analysis
Career Level: Mid-Senior level. This role requires a significant amount of experience and expertise in B2B marketing and content creation.
Reporting Structure: The content marketeer will report to the senior coordinator of Team Diensten and collaborate with various teams, including design, digital, and other departments.
Work Arrangement: Hybrid. The role involves a combination of on-site and remote work, with a focus on collaboration and teamwork.
Growth Opportunities:
- Moore MKW offers a personal development program, providing employees with opportunities to grow both professionally and personally.
- The company's large size and diverse range of services provide ample opportunities for career progression and internal mobility.
- Moore MKW's focus on innovation and digitalization creates opportunities for employees to develop new skills and take on new challenges.
ASSUMPTION: This role offers significant growth opportunities, both within the content marketing function and across the broader organization.
🌍 Location & Work Environment
Office Type: Hybrid. Moore MKW offers a combination of on-site and remote work, with a focus on collaboration and teamwork.
Office Location(s): Amersfoort, Utrecht, Netherlands
Geographic Context:
- Amersfoort is a medium-sized city in the province of Utrecht, located approximately 35 kilometers east of Amsterdam.
- The city is known for its historic center, museums, and cultural events.
- Amersfoort offers a good balance between urban and rural living, with easy access to nature and outdoor activities.
Work Schedule: Full-time, with a flexible work arrangement that allows for a balance between on-site and remote work.
ASSUMPTION: The hybrid work arrangement and central location of Amersfoort provide a good balance between work and personal life, with easy access to both urban and rural amenities.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the hiring manager
- On-site or virtual interview with the hiring manager and a team member
- Final interview with the department head or director
Key Assessment Areas:
- Writing and content creation skills
- Project management and organizational skills
- Collaboration and teamwork skills
- Cultural fit and alignment with Moore MKW's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Provide examples of your B2B content creation work, demonstrating your ability to translate complex technical terms into engaging content.
- Prepare for behavioral and situational interview questions that focus on your problem-solving, collaboration, and project management skills.
ATS Keywords: B2B marketing, content creation, project management, stakeholder management, teamwork, collaboration, B2B content, thought leadership
ASSUMPTION: The interview process will focus on assessing your content creation, project management, and collaboration skills, as well as your cultural fit with Moore MKW.
🛠️ Tools & Technologies
- Content management systems (CMS)
- Marketing automation tools
- Project management software
- Collaboration and communication tools (e.g., Microsoft Office, Google Workspace)
ASSUMPTION: The specific tools and technologies used may vary depending on the team and project, but strong project management and collaboration skills are essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Teamwork and collaboration
- Pleasure and balance
- Personal development and professionalism
Work Style:
- Results-driven and focused on delivering high-quality content
- Collaborative and team-oriented, with a strong focus on stakeholder management
- Adaptable and able to work in a dynamic, growing organization
Self-Assessment Questions:
- Do you thrive in a collaborative, team-oriented environment?
- Are you able to balance multiple projects and stakeholders, while maintaining a strong focus on quality and delivery?
- Do you enjoy working in a dynamic, growing organization, and are you adaptable to change?
ASSUMPTION: Moore MKW values teamwork, collaboration, and personal development, and seeks candidates who are a strong cultural fit with these values.
⚠️ Potential Challenges
- The role may involve working with complex technical terms and subject matter experts, requiring strong research and translation skills.
- The hybrid work arrangement may present challenges in terms of communication and collaboration, requiring strong project management and stakeholder management skills.
- The role may involve working with tight deadlines and competing priorities, requiring strong time management and organizational skills.
- The role may require working with external partners and vendors, presenting challenges in terms of communication and project management.
ASSUMPTION: The role presents several challenges, but also offers significant opportunities for growth and development in a dynamic, growing organization.
📈 Similar Roles Comparison
- This role is similar to other B2B content marketing roles, but with a stronger focus on collaboration, stakeholder management, and project management.
- The role requires a strong blend of creativity and organization, with a focus on B2B marketing and thought leadership.
- Career progression in this role may involve moving into a senior or management position, with a focus on team leadership and strategic content development.
ASSUMPTION: This role offers a unique blend of creativity and organization, with a strong focus on B2B marketing and thought leadership. It is well-suited to candidates with a strong background in B2B content creation and a passion for driving business success through engaging, informative content.
📝 Sample Projects
- Developing a thought leadership campaign for a complex technical product, targeting potential customers and industry influencers
- Creating a series of blog posts and articles on industry trends and best practices, aimed at informing and engaging a technical audience
- Managing a content project for a major event or conference, involving collaboration with multiple teams and external partners
ASSUMPTION: The specific projects and tasks in this role may vary depending on the team and organization, but will always involve a strong focus on B2B content creation, collaboration, and project management.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within Team Diensten, and how this role fits into the broader organization?
- How does Moore MKW support the personal and professional development of its employees, and what opportunities are available for growth and advancement in this role?
- What is the company culture like, and how does Moore MKW foster a positive work environment and employee engagement?
- What are the key priorities and challenges facing the team and organization in the near future, and how can this role contribute to addressing them?
- What is the work-life balance like at Moore MKW, and how does the company support employees in achieving a healthy balance between work and personal life?
ASSUMPTION: The interview process will provide an opportunity to assess the cultural fit and growth potential of the role, as well as the company's commitment to personal development and work-life balance.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on B2B content creation and project management.
- Prepare for behavioral and situational interview questions that focus on your problem-solving, collaboration, and project management skills.
- If selected for an interview, be prepared to provide examples of your B2B content creation work and discuss your approach to project management and stakeholder collaboration.
- Follow up with the hiring manager within one week of your interview to express your interest in the role and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
