📌 Core Information
🔹 Job Title: Content Marketeer - Enschede
🔹 Company: Moore MKW
🔹 Location: Enschede, Overijssel, Netherlands
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-15
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (Enschede office)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing content strategies to enhance employer branding
- Creating engaging content for various channels, including social media and TikTok
- Collaborating with colleagues and external partners to achieve common goals
- Planning and coordinating content campaigns and initiatives
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work independently while collaborating with others.
📋 Key Responsibilities
✅ Translate employer branding and content strategies into engaging, target-oriented content
✅ Manage the content calendar and ensure consistent publishing across channels
✅ Collaborate with colleagues and external partners to enhance the employer brand both regionally and nationally
✅ Plan and execute content campaigns and initiatives, including naamsbekendheidscampagnes, TikTok-formats, and referral-acties
ASSUMPTION: This role requires strong writing skills, creativity, and the ability to adapt content to different channels and audiences.
🎯 Required Qualifications
Education: Higher education degree (HBO level or equivalent)
Experience: At least 5 years of proven experience in content marketing, employer branding, or a related field
Required Skills:
- Excellent writing skills in Dutch
- Strong social media skills, with a focus on TikTok and Instagram
- Project management skills and the ability to work independently
- Strong communication and collaboration skills
- Ability to work with various stakeholders and external partners
Preferred Skills:
- Experience with content marketing in the financial services industry
- Fluency in English
ASSUMPTION: Candidates with relevant experience in content marketing or employer branding are preferred. Familiarity with the financial services industry is a plus.
💰 Compensation & Benefits
Salary Range: €3,200 - €4,200 per month (gross), depending on experience and education
Benefits:
- 30 vacation days per year, with the option to buy up to 10 additional days
- Vacation pay of 8% on top of the monthly salary
- Personal development program (Moore MKW Academy)
- Home office setup and monthly internet allowance
- Health and wellness initiatives, including fruit on the premises and participation in the National Vitality Week
Working Hours: 40 hours per week, with the option for flexible working hours and remote work
ASSUMPTION: The salary range is based on industry standards for content marketing roles in the Netherlands. Benefits are designed to support work-life balance and professional development.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services. Moore MKW is a leading accountancy and advisory firm, focusing on personal happiness, business success, and societal impact.
Company Size: 1,001-5,000 employees. Moore MKW offers a large, diverse work environment with ample opportunities for growth and development.
Founded: 2023. Moore MKW is a relatively new organization, with a strong focus on innovation, digitalization, and employee well-being.
Company Description:
- Moore MKW is a toomstbestendige accountants- en adviesorganisatie, aiming to be the number one choice for both employees and clients
- The company plays an active role in societal change, innovation, and digitalization
- Moore MKW offers a supportive work environment with a focus on teamwork, pleasure, and balance
Company Specialties:
- Accountancy and advisory services
- Tax consulting
- Business consulting and management services
Company Website: moore-mkw.nl
ASSUMPTION: Moore MKW is a dynamic, growing organization that values innovation, collaboration, and employee well-being.
📊 Role Analysis
Career Level: Mid-level to senior. This role offers opportunities for growth and development within the marketing department and the organization as a whole.
Reporting Structure: The content marketeer will report directly to the senior coördinator of the Team Arbeidsmarktcommunicatie (AMC).
Work Arrangement: Hybrid. The content marketeer will work from the Enschede office and have the option to work remotely.
Growth Opportunities:
- Progression within the marketing department, such as taking on a leadership role or specializing in a specific area
- Expanding responsibilities and taking on new challenges as the organization grows
- Participating in the Moore MKW Academy to develop both professional and personal skills
ASSUMPTION: This role offers opportunities for growth and development within a dynamic, expanding organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with a focus on employee well-being and comfort
Office Location(s): Enschede, Overijssel, Netherlands
Geographic Context:
- Enschede is a vibrant city in the eastern Netherlands, known for its innovative and entrepreneurial spirit
- The city offers a high quality of life, with a wide range of cultural, recreational, and sporting facilities
- Enschede is home to the University of Twente, providing a steady stream of young, talented professionals
Work Schedule: Flexible working hours, with the option to work remotely
ASSUMPTION: The Enschede office offers a modern, collaborative work environment that supports employee well-being and productivity.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR department
- On-site interview with the hiring manager and a member of the HR department
- Final interview with the senior coördinator of the Team Arbeidsmarktcommunicatie (AMC)
Key Assessment Areas:
- Writing and communication skills
- Social media expertise, with a focus on TikTok and Instagram
- Project management and planning skills
- Collaboration and stakeholder management skills
- Cultural fit and alignment with Moore MKW's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Provide specific examples of your content marketing experience and achievements
- Demonstrate your understanding of Moore MKW's employer brand and values
ATS Keywords: Content marketing, employer branding, social media, TikTok, Instagram, project management, collaboration, stakeholder management, communication, writing
ASSUMPTION: The application process for this role is competitive, and candidates should tailor their application materials to highlight their relevant experience and skills.
🛠️ Tools & Technologies
- Content management systems (CMS) such as WordPress or Drupal
- Social media platforms, including TikTok, Instagram, and LinkedIn
- Project management tools such as Asana, Trello, or Microsoft Project
- Design tools such as Canva, Adobe Creative Suite, or Sketch
ASSUMPTION: Familiarity with relevant content management systems, social media platforms, and project management tools is essential for this role.
👔 Cultural Fit Considerations
Company Values:
- Teamwork: Moore MKW values collaboration and supports employees in working together to achieve common goals
- Pleasure: The organization encourages a positive, enjoyable work environment that supports employee well-being and productivity
- Balance: Moore MKW prioritizes work-life balance, offering flexible working hours and remote work options
Work Style:
- Collaborative: Moore MKW values teamwork and encourages employees to work together to achieve common goals
- Dynamic: The organization is growing and evolving, offering opportunities for growth and development
- Innovative: Moore MKW embraces change and encourages employees to think creatively and take initiative
Self-Assessment Questions:
- Do you thrive in a collaborative, team-oriented work environment?
- Are you comfortable working in a dynamic, evolving organization?
- Do you enjoy thinking creatively and taking initiative to drive innovation?
ASSUMPTION: Candidates who are comfortable working in a collaborative, dynamic, and innovative environment will be a good fit for Moore MKW.
⚠️ Potential Challenges
- Managing multiple stakeholders and external partners, requiring strong communication and project management skills
- Keeping up with the latest trends and best practices in content marketing, particularly on social media platforms
- Balancing the demands of multiple channels and audiences, requiring strong organizational and planning skills
- Working in a hybrid environment, requiring strong self-motivation and time management skills
ASSUMPTION: Candidates should be prepared to manage multiple priorities, work independently, and adapt to a dynamic work environment.
📈 Similar Roles Comparison
- Content Marketeer vs. Social Media Specialist: While both roles focus on content creation, the content marketeer role requires a broader skill set and more strategic thinking
- Employer Branding vs. Corporate Communications: Both roles focus on communicating an organization's brand, but employer branding is more focused on attracting and retaining talent
- Content Marketing vs. Content Strategy: Content marketing focuses on creating and distributing content, while content strategy involves planning and coordinating content efforts across an organization
ASSUMPTION: Candidates should understand the differences between related roles and how their skills and experience align with the specific requirements of this role.
📝 Sample Projects
- Developing a TikTok campaign to raise awareness of Moore MKW's employer brand among young professionals
- Creating a referral program to encourage current employees to refer their friends and colleagues to open positions
- Producing a series of vacaturevideo's to showcase Moore MKW's unique work environment and company culture
ASSUMPTION: Candidates should be prepared to provide specific examples of their content marketing experience and achievements during the interview process.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics of the Team Arbeidsmarktcommunicatie (AMC)?
- How does Moore MKW support the professional development and growth of its employees?
- What are the key priorities for this role in the first 90 days?
- How does Moore MKW measure the success of its content marketing efforts?
- What is the work-life balance like for employees in this role?
ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role and the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Moore MKW careers page
- Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on content marketing and employer branding
- Prepare specific examples of your content marketing experience and achievements
- Follow up with the HR department one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
