📌 Core Information
🔹 Job Title: Content Marketeer (web & copy)
🔹 Company: Level.works
🔹 Location: Rotterdam, South Holland, Netherlands
🔹 Job Type: Full-time (Hybrid)
🔹 Category: Marketing
🔹 Date Posted: May 13, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site with hybrid flexibility
🚀 Job Overview
Key aspects of this role include:
- Developing and executing content strategies across various channels
- Creating engaging and informative content, including copy and whitepapers
- Collaborating with the team to brainstorm and implement creative campaigns
- Analyzing content performance and optimizing accordingly
ASSUMPTION: This role requires a strong background in content marketing, with a focus on copywriting and SEO. Experience in an agency setting is preferred.
📋 Key Responsibilities
✅ Developing and executing content strategies for Level.works' website and other channels
✅ Creating engaging and informative content, including copy, whitepapers, blogs, and newsletters
✅ Collaborating with the team to brainstorm and implement creative campaigns and content ideas
✅ Analyzing content performance and optimizing strategies based on data and insights
✅ Managing the website, setting goals, analyzing performance, and ensuring maximum presentation and conversion
ASSUMPTION: This role requires strong analytical skills, creativity, and the ability to work well within a team.
🎯 Required Qualifications
Education: Bachelor's or Master's degree in Marketing or a related field
Experience: At least 2 years of experience in content marketing, preferably in an agency setting
Required Skills:
- Excellent writing skills in Dutch
- Proven experience with SEO content creation
- Strong organizational skills and the ability to manage multiple projects
- Ability to work independently and take initiative
- Fluency in English
Preferred Skills:
- Experience with content management systems (CMS)
- Knowledge of HTML and CSS
- Familiarity with SEO tools (e.g., Google Analytics, SEMrush)
ASSUMPTION: Candidates with a background in marketing and a passion for storytelling are encouraged to apply.
💰 Compensation & Benefits
Salary Range: €3,000 - €4,000 per month, depending on experience
Benefits:
- NS-business card
- Pension plan
- 25 vacation days and 8% vacation pay
- Macbook and travel allowance
- Company lunches and Friday afternoon drinks
- Training budget and opportunities for professional growth
- Fun team activities and events
Working Hours: Full-time (40 hours per week) with hybrid flexibility (3 days on-site)
ASSUMPTION: The salary range is based on industry standards for content marketers with 2-5 years of experience in the Netherlands.
📌 Applicant Insights
🔍 Company Context
Industry: Level.works is a fast-growing scale-up in the human resources services sector, focusing on flexible work and staffing solutions.
Company Size: Level.works has 51-200 employees, providing a dynamic and collaborative work environment.
Founded: 2016, with a mission to make the labor market more accessible and transparent through smart technology.
Company Description:
- Level.works connects companies and flexible workers across various sectors, including delivery, transport, logistics, and safety.
- The platform offers job opportunities and training to help workers acquire new skills.
- Level.works believes in providing freedom, responsibility, and growth opportunities to its employees.
Company Specialties:
- Flexible work
- Staffing solutions
- Training and development
- Technology-driven labor market
Company Website: https://nl.level.works
ASSUMPTION: Level.works' focus on flexibility and growth opportunities makes it an attractive employer for candidates seeking a dynamic work environment.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and professional development.
Reporting Structure: The Content Marketeer will report directly to the Senior Content Strategist and collaborate with the All-Round Creative team member.
Work Arrangement: Hybrid, with 3 days on-site at the Rotterdam office and the option to work remotely for the remaining days.
Growth Opportunities:
- Learning and development opportunities through training and workshops
- Career progression within the marketing team or other departments
- The chance to make a significant impact on the company's growth and success
ASSUMPTION: This role offers excellent growth opportunities for candidates looking to advance their careers in content marketing.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with a focus on employee well-being and comfort.
Office Location(s): Weena-Zuid 110, 110, Rotterdam, Zuid-Holland 3012NC, NL
Geographic Context:
- Rotterdam is the second-largest city in the Netherlands, known for its vibrant culture, rich history, and modern architecture.
- The city offers a high quality of life, with numerous parks, museums, and cultural attractions.
- Rotterdam is well-connected by public transportation, making it easy to commute from nearby cities and towns.
Work Schedule: Full-time (40 hours per week) with flexible hours and the option to work from home for part of the week.
ASSUMPTION: The hybrid work arrangement and central office location make this role appealing to candidates seeking a balance between on-site collaboration and remote work.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the internal recruiter, Thea van den Hoek
- In-depth interview with the Senior Content Strategist and All-Round Creative team member
- Final interview with the Marketing Manager or another relevant stakeholder
Key Assessment Areas:
- Writing and content creation skills
- Understanding of SEO and content strategy
- Cultural fit and alignment with Level.works' values
- Problem-solving and analytical skills
Application Tips:
- Highlight relevant experience and achievements in your resume, focusing on content marketing and copywriting
- Tailor your cover letter to demonstrate your understanding of the role and your enthusiasm for Level.works' mission
- Prepare examples of your best work, showcasing your creativity and versatility as a content marketer
- Research Level.works' company culture and values to ensure a strong fit
ATS Keywords: Content Marketing, Copywriting, SEO, Content Strategy, Project Management, Creativity, Team Collaboration, Analytical Skills
ASSUMPTION: Applicants should tailor their application materials to demonstrate their fit for the role and their enthusiasm for Level.works' mission and values.
🛠️ Tools & Technologies
- Content Management Systems (CMS)
- SEO tools (e.g., Google Analytics, SEMrush)
- Microsoft Office Suite
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with these tools is preferred but not required, as training will be provided.
👔 Cultural Fit Considerations
Company Values:
- Flexibility
- Responsibility
- Growth
- Collaboration
- Ambition
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Focused on continuous learning and improvement
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you proactive and able to take initiative?
- Do you embrace continuous learning and growth opportunities?
ASSUMPTION: Candidates who align with Level.works' values and work style are more likely to succeed in this role.
⚠️ Potential Challenges
- Managing multiple projects and deadlines
- Adapting to a fast-paced, growing company
- Balancing on-site and remote work effectively
- Meeting the high expectations set by the team and the company
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a proactive approach.
📈 Similar Roles Comparison
- Compared to other content marketing roles, this position offers a unique blend of creativity and strategic thinking
- Level.works' focus on flexibility and growth opportunities sets it apart from other companies in the industry
- This role provides excellent career growth potential, as the company is still in its early stages of growth
ASSUMPTION: Candidates should consider their career goals and preferences when comparing this role to similar positions in the industry.
📝 Sample Projects
- Developing a content strategy for a new product launch
- Creating a series of blog posts on industry trends and best practices
- Designing and implementing a content calendar for multiple channels
ASSUMPTION: These projects are intended to showcase the candidate's ability to develop and execute content strategies across various channels.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the content marketing team in the next 6-12 months?
- How does Level.works support the professional growth and development of its employees?
- What is the company's long-term vision for the content marketing team and its role within the organization?
- How does the team collaborate and make decisions, and what tools do they use to facilitate this process?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
ASSUMPTION: These questions demonstrate the candidate's interest in the role and their commitment to understanding the company's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://job-boards.eu.greenhouse.io/levelworks/jobs/4501197101
- Tailor your resume and cover letter to highlight your relevant experience and enthusiasm for the role
- Prepare examples of your best work, showcasing your creativity and versatility as a content marketer
- Follow up with Thea van den Hoek, the internal recruiter, one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
