Content Marketer

📌 Core Information

🔹 Job Title: Content Marketer

🔹 Company: Shypple

🔹 Location: Rotterdam, Zuid-Holland, Netherlands

🔹 Job Type: Full-Time, Hybrid (2 days on-site, 3 days remote)

🔹 Category: Marketing

🔹 Date Posted: May 30, 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: On-site with hybrid option

🚀 Job Overview

Key aspects of this role include:

• Defining the voice of a fast-growing logistics tech company
• Creating engaging content that simplifies complex logistics topics
• Collaborating with cross-functional teams to gather input and knowledge
• Using AI and other tools to personalize, scale, and optimize content
• Supporting commercial growth through increased brand trust and engagement

ASSUMPTION: This role requires a strong understanding of content creation and marketing, with a focus on B2B or logistics-related roles. A curious and proactive mindset is essential for success in this position.

📋 Key Responsibilities

✅ Lead the content strategy across the customer journey, ensuring a consistent and customer-first approach

✅ Collaborate with other teams to stay aligned on industry trends and customer challenges

✅ Produce, film, and edit engaging customer story videos that showcase real experiences

✅ Manage and grow the reach and impact of social media channels, such as YouTube and LinkedIn

✅ Design and implement campaign and content strategies that build thought leadership, reinforce social proof, and nurture interest from prospects

✅ Monitor and interpret global and regional industry developments, transforming complex changes into clear, actionable insights for customers

ASSUMPTION: The role requires a mix of creative and analytical skills, with a focus on turning complex topics into clear, engaging content that resonates with customers.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: 0-2 years in marketing, content creation, or communications, ideally in B2B or logistics-related roles

Required Skills:

• Excellent verbal and written English and Dutch
• Strong creative storytelling abilities
• Excellent communication skills and the ability to craft compelling narratives
• Fast learner, able to pick up new tools, trends, and industry insights quickly
• Tech-savvy, with experience or willingness to use AI and marketing tools

Preferred Skills:

• Background or interest in logistics, supply chain, or international trade
• Business proficiency in Spanish or German
• Familiarity with HubSpot, SEO best practices, and video production

ASSUMPTION: While specific industry experience is preferred, a strong curiosity for global trade matters is considered more important for success in this role.

💰 Compensation & Benefits

Salary Range: €25,000 - €35,000 per year (based on experience level and industry standards for a Content Marketer role in the Netherlands)

Benefits:

• 25 vacation days
• Pension contribution
• In-office breakfast
• Employee stock option plan

Working Hours: Full-time, with flexible hours and the option to work remotely for 3 days a week

ASSUMPTION: The salary range is estimated based on industry standards for a Content Marketer role in the Netherlands, with consideration for the experience level required for this position.

📌 Applicant Insights

🔍 Company Context

Industry: Transportation, Logistics, Supply Chain and Storage

Company Size: 51-200 employees (Small to Medium-sized Enterprise)

Founded: 2016

Company Description:

• Shypple is a collaborative digital freight forwarding and supply chain platform that makes shipping simple
• They offer an end-to-end booking platform, real-time visibility, and supply chain management solutions
• Their mission is to optimize global shipping by providing a user-friendly platform that combines powerful technology with hands-on service

Company Specialties:

• Global Shipping
• End-to-end booking platform
• Optimize your supply chain
• Real-time visibility
• Supply chain management
• Digital forwarding

Company Website: https://shypple.com/

ASSUMPTION: Shypple is a growing logistics tech company that focuses on simplifying global shipping through its digital platform. They prioritize collaboration and customer service in their approach to the industry.

📊 Role Analysis

Career Level: Entry to Mid-level (depending on experience)

Reporting Structure: This role reports directly to the Commercial Director

Work Arrangement: Hybrid, with 2 days on-site and 3 days remote

Growth Opportunities:

• Potential to grow within the marketing team as the company expands
• Opportunity to take ownership of new projects and initiatives
• possibility to learn from and collaborate with experienced professionals in the logistics and tech industries

ASSUMPTION: This role offers opportunities for growth and development within a dynamic and supportive work environment. The company's focus on collaboration and innovation creates an ideal setting for learning and career advancement.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space in the heart of Rotterdam

Office Location(s): Vasteland 78, Rotterdam, South Holland 3011 BP, NL

Geographic Context:

• Rotterdam is the second-largest city in the Netherlands, known for its vibrant culture, rich history, and diverse communities
• The city is a major European hub for logistics and trade, making it an ideal location for a logistics tech company
• Rotterdam offers a high quality of life, with a wide range of cultural attractions, recreational activities, and excellent public transportation

Work Schedule: Full-time, with flexible hours and the option to work remotely for 3 days a week

ASSUMPTION: The office environment at Shypple is designed to foster collaboration and creativity, with a focus on supporting the well-being and productivity of its employees.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• In-depth interview with the Commercial Director and/or other team members
• Final interview or assessment, if applicable

Key Assessment Areas:

• Creativity and storytelling abilities
• Communication skills and adaptability
• Understanding of logistics and global trade
• Problem-solving and analytical skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Demonstrate your understanding of the logistics industry and Shypple's mission
• Showcase your portfolio or examples of your previous work, if applicable

ATS Keywords: Content creation, marketing, B2B, logistics, storytelling, customer engagement, AI tools, SEO, video production, social media management, campaign strategy, customer journey, customer experience, global trade

ASSUMPTION: The application process at Shypple is designed to assess candidates' skills and cultural fit, with a focus on creativity, communication, and industry knowledge.

🛠️ Tools & Technologies

• HubSpot (CRM and marketing automation platform)
• SEO tools (e.g., SEMrush, Ahrefs, or Google Search Console)
• Video production and editing software (e.g., Adobe Premiere Pro, Final Cut Pro, or iMovie)
• Social media management tools (e.g., Hootsuite, Buffer, or Sprout Social)
• AI and marketing tools (e.g., content personalization, sentiment analysis, or predictive analytics)

ASSUMPTION: The tools and technologies required for this role are designed to streamline workflows, improve efficiency, and enhance the quality of content produced by the marketing team.

👔 Cultural Fit Considerations

Company Values:

• Customer-first approach
• Collaboration and teamwork
• Innovation and continuous improvement
• Transparency and open communication
• Accountability and ownership

Work Style:

• Creative and autonomous
• Data-driven and analytical
• Adaptable and responsive to change
• Collaborative and team-oriented
• Results-focused and goal-oriented

Self-Assessment Questions:

• Do you have a strong passion for storytelling and a talent for turning complex topics into engaging content?
• Are you comfortable working independently and collaborating with cross-functional teams?
• Do you thrive in a dynamic, fast-paced environment and enjoy taking ownership of projects?
• Are you eager to learn and adapt to new tools, trends, and industry insights?

ASSUMPTION: Shypple values candidates who are creative, adaptable, and results-driven, with a strong commitment to customer service and collaboration.

⚠️ Potential Challenges

• Managing multiple channels and touchpoints across the customer journey
• Keeping up with the fast-paced and ever-evolving logistics industry
• Balancing the need for creativity and innovation with the requirement for consistent branding and messaging
• Adapting to a hybrid work arrangement and maintaining productivity in a remote setting

ASSUMPTION: These challenges are inherent to the role and the industry, and successful candidates will be able to navigate them effectively with the right skills and mindset.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses heavily on content creation and storytelling, with a strong emphasis on the customer journey and customer experience
• While the role is similar to other content marketing positions, the unique focus on the logistics industry and global trade sets it apart
• Career progression in this role may lead to opportunities in marketing management, content strategy, or other related fields within the company

ASSUMPTION: This role offers a unique blend of content creation, marketing, and industry-specific knowledge, making it an attractive opportunity for candidates interested in the logistics and tech industries.

📝 Sample Projects

• Developing a comprehensive content strategy for a new product launch or service offering
• Creating a series of customer story videos that showcase real-life experiences with Shypple's platform
• Designing and implementing a social media campaign to raise brand awareness and engagement
• Conducting market research and analysis to identify trends and opportunities in the global logistics industry

ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives that a Content Marketer at Shypple might undertake, highlighting the role's focus on creativity, innovation, and customer-centricity.

❓ Key Questions to Ask During Interview

• How does Shypple differentiate itself from other logistics tech companies, and how does this role contribute to that differentiation?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Shypple support the professional development and growth of its employees, particularly in marketing and content creation?
• What are the most challenging aspects of working in a hybrid environment, and how does Shypple address them?
• How does Shypple measure the success of its content marketing efforts, and what key performance indicators (KPIs) are most important for this role?

ASSUMPTION: These interview questions are designed to provide insight into the company's culture, priorities, and expectations for the role, helping candidates make an informed decision about their fit and potential for success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare a portfolio or examples of your previous work, if applicable
• Follow up with the hiring manager one week after submitting your application to confirm receipt and inquire about the next steps in the process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.