Content Marketer

📌 Core Information

🔹 Job Title: Content Marketer

🔹 Company: Zams

🔹 Location: San Francisco, California, United States

🔹 Job Type: Hybrid (5 days a week in SF office)

🔹 Category: Marketing

🔹 Date Posted: May 29, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing content strategies across various platforms
• Producing SEO-optimized content to drive web traffic
• Engaging with stakeholders to ensure content aligns with business goals and audience needs
• Collaborating with cross-functional teams to create engaging, data-driven content
• Building an online community and being very active on social media platforms

ASSUMPTION: This role requires a strong understanding of SEO techniques, data analytics, and content performance tracking. Candidates should be passionate about AI and have a genuine curiosity to stay informed about emerging trends.

📋 Key Responsibilities

✅ Develop and execute content strategies for blogs, case studies, whitepapers, social media posts, ad copy, email campaigns, and more

✅ Produce SEO-optimized content to improve organic search rankings and drive web traffic

✅ Conduct keyword research using tools like Google Keyword Planner, Ahrefs, and SEMrush to inform content creation

✅ Conduct cold outreach to targeted websites, bloggers, and influencers to build relationships and secure valuable backlinks that drive SEO performance

✅ Write persuasive ad copy that adheres to brand voice and aligns with advertising platform requirements (Google Ads, Facebook Ads, etc.)

✅ Optimize content for search engines, ensuring meta tags, headers, alt text, and keywords are strategically used

✅ Analyze content performance metrics to refine content strategies and improve engagement rates

✅ Conduct in-depth research to produce accurate and insightful content, pulling from credible sources and academic databases

✅ Ensure all content is clear, concise, and impactful, adhering to high standards of grammar, style, and tone

✅ Collaborate with stakeholders to gather insights for content creation, ensuring alignment with business goals and audience needs

✅ Develop social media content that is shareable and designed to drive user interaction

✅ Ensure content is tailored to the specific requirements of different platforms (LinkedIn, Twitter, etc.), while maintaining consistency across all channels

ASSUMPTION: This role requires a strong ability to adapt to different content formats and engage different audiences. Candidates should be comfortable wearing multiple hats and taking on different adjacent tasks from time to time.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Journalism, English, or a related field (or equivalent experience)

Experience: 2-5 years of experience as a content writer, content marketer, growth marketer, or product marketer, preferably in SaaS, tech, or AI-related fields

Required Skills:

• Strong understanding of on-page and off-page SEO techniques
• Familiarity with keyword research tools (e.g., Google Keyword Planner, Ahrefs, SEMrush)
• Ability to optimize content for search engines (e.g., meta tags, headers, alt text)
• Experience writing in various formats, including blog posts, articles, social media posts, newsletters, and ad copy
• Self-starter with an intrinsic drive to take ownership of projects and deliver results
• Genuine curiosity and understanding of AI/ML, with a desire to stay informed about emerging trends

Preferred Skills:

• Experience within a startup and written business content before for SaaS / tech

ASSUMPTION: While not explicitly stated, it is assumed that candidates should have excellent written and verbal communication skills, as well as strong attention to detail and the ability to work independently and in a team environment.

💰 Compensation & Benefits

Salary Range: $70,000 - $100,000 per year (Based on industry standards for a Content Marketer with 2-5 years of experience in the San Francisco Bay Area)

Benefits:

• Health Care Plan
• Paid Time Off (Vacation, Sick & Public Holidays)
• Work Equipment
• Stock Option Plan
• Training & Development

Working Hours: 40 hours per week, with flexible working hours and a hybrid work arrangement (5 days a week in the SF office)

ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on the candidate's qualifications and the company's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Embedded Software Products

Company Size: 11-50 employees (Small to mid-size company, offering a close-knit team environment with opportunities for growth and impact)

Founded: 2020 (Relatively new company with a strong focus on innovation and growth)

Company Description:

• Zams is an enterprise platform to build AI Agents that automate operations and workflows with speed, security, and governance
• Backed by top Silicon Valley investors, including B Capital Group, UTEC, TMV, Sequoia Scouts, and Facebook
• Trusted by hundreds of businesses worldwide, Zams is committed to helping companies become AI companies by providing access to world-class, on-demand data science talent

Company Specialties:

• Machine Learning
• Artificial Intelligence
• Analytics
• Predictive Analytics
• No-Code
• AutoML
• Data Science

Company Website: https://www.zams.com

ASSUMPTION: Zams is a fast-growing company with a strong focus on innovation and technology. Candidates should be comfortable working in a dynamic, startup-like environment and be prepared to adapt to changes as the company grows.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience, with opportunities for growth and advancement)

Reporting Structure: This role reports directly to the Head of Marketing or a similar position

Work Arrangement: Hybrid (5 days a week in the SF office, with the option for remote work)

Growth Opportunities:

• As a mid-sized company, Zams offers opportunities for career growth and advancement as the company expands
• Candidates may have the opportunity to take on additional responsibilities and grow within the marketing team
• Zams' focus on innovation and technology may present opportunities for candidates to learn new skills and expand their expertise

ASSUMPTION: Given Zams' focus on AI and data science, candidates with a strong interest in these fields may have more opportunities for growth and development within the company.

🌍 Location & Work Environment

Office Type: Hybrid (5 days a week in the SF office, with the option for remote work)

Office Location(s): 535 Mission St, San Francisco, California 94105, US

Geographic Context:

• San Francisco is a major tech hub with a vibrant startup ecosystem
• The city offers a diverse range of cultural attractions, restaurants, and outdoor activities
• San Francisco has a Mediterranean climate, with mild winters and cool summers

Work Schedule: 40 hours per week, with flexible working hours and a hybrid work arrangement (5 days a week in the SF office)

ASSUMPTION: While Zams offers a hybrid work arrangement, candidates should be prepared to work on-site in the SF office for at least 5 days a week, as this is a critical aspect of the role.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-person or virtual interview with the marketing team
• Final interview with the Head of Marketing or a similar position

Key Assessment Areas:

• Writing samples and portfolio
• SEO knowledge and skills
• Understanding of AI and data science
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Include examples of your writing samples and portfolio pieces that demonstrate your ability to create engaging, data-driven content
• Prepare for interview questions that assess your SEO knowledge, understanding of AI, and cultural fit with the company

ATS Keywords: Content Strategy, SEO, Data Analytics, Content Performance Tracking, AI, Marketing, Social Media, Ad Copy, Research Skills, Community Building, Persuasive Writing, Technical Writing, Collaboration, Self-Starter, Flexibility

ASSUMPTION: Zams uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and cover letter can help your application stand out and increase your chances of being selected for an interview.

🛠️ Tools & Technologies

• Google Keyword Planner
• Ahrefs
• SEMrush
• Google Analytics
• Social media platforms (LinkedIn, Twitter, etc.)
• Content management systems (WordPress, etc.)
• Project management tools (Asana, Trello, etc.)

ASSUMPTION: While not explicitly stated, it is assumed that candidates should have experience with common marketing tools and technologies, as well as a willingness to learn and adapt to new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Customer-centric
• Integrity
• Growth mindset

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Focused on results and impact
• Adaptable and open to change

Self-Assessment Questions:

• How do you stay up-to-date with the latest trends and best practices in AI and data science?
• Can you provide an example of a time when you had to adapt to a significant change in a project or role?
• How do you ensure that your content is engaging and relevant to your target audience?

ASSUMPTION: Zams values candidates who are innovative, collaborative, and customer-centric, with a growth mindset and a strong work ethic. Candidates should be prepared to demonstrate their alignment with these values during the interview process.

⚠️ Potential Challenges

• Working in a fast-paced, dynamic environment may require candidates to adapt quickly to changes and prioritize their workload effectively
• Candidates may need to wear multiple hats and take on different adjacent tasks from time to time, requiring a high degree of flexibility and adaptability
• As a relatively new company, Zams may have limited resources and infrastructure, which could present challenges in terms of tools, processes, and workflows
• The hybrid work arrangement may require candidates to commute to the SF office for at least 5 days a week, which could be challenging for some candidates

ASSUMPTION: While Zams offers a unique opportunity to work in a fast-growing, innovative company, candidates should be prepared to face potential challenges and adapt to changes as the company grows and evolves.

📈 Similar Roles Comparison

• Content Marketer at Zams vs. Content Marketing Specialist at a larger tech company: At Zams, candidates may have more opportunities for growth and impact, but may also face more challenges in terms of resources and infrastructure
• Content Marketer at Zams vs. Content Strategist at a digital marketing agency: At Zams, candidates may have more opportunities to work directly with clients and stakeholders, but may also face more challenges in terms of workload and project management
• Career path comparison: Content Marketer at Zams may provide a strong foundation for a career in marketing, with opportunities for growth and advancement within the company or the broader tech industry

ASSUMPTION: When comparing similar roles, candidates should consider the unique aspects of each role and how they align with their career goals and preferences.

📝 Sample Projects

• Developing and executing a content strategy for a new product launch, including blog posts, case studies, whitepapers, social media posts, and ad copy
• Conducting keyword research and on-page SEO optimization for a company website, resulting in a significant increase in organic traffic
• Building an online community and increasing social media engagement through targeted content and strategic outreach

ASSUMPTION: These sample projects are intended to provide candidates with an idea of the types of tasks and responsibilities they may encounter in this role. Actual projects and responsibilities may vary based on the company's needs and priorities.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does Zams support the professional development and growth of its employees?
• What are the most significant challenges facing the company in the next 6-12 months, and how can this role contribute to addressing them?
• How does Zams measure the success and impact of its content marketing efforts?
• What are the key priorities for this role in the first 30-60-90 days?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process can help candidates demonstrate their interest in the role and their fit with the company's culture and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Include examples of your writing samples and portfolio pieces that demonstrate your ability to create engaging, data-driven content
• Prepare for interview questions that assess your SEO knowledge, understanding of AI, and cultural fit with the company
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.