📌 Core Information
🔹 Job Title: Content Marketer
🔹 Company: Ramsey Solutions
🔹 Location: Franklin, TN
🔹 Job Type: Full-Time (On-site)
🔹 Category: Marketing
🔹 Date Posted: May 29, 2025
🔹 Experience Level: Mid-level (3+ years)
🔹 Remote Status: On-site (Relocation assistance available)
🚀 Job Overview
Key aspects of this role include:
- Strategic planning and implementation of marketing campaigns
- Collaboration with cross-functional teams to drive marketing success
- Utilization of customer insights and data to inform marketing strategies
- Creation and curation of engaging content across various channels
ASSUMPTION: This role requires a balance of strategic thinking, creativity, and analytical skills. The ideal candidate will have experience in digital marketing and be comfortable working with data to drive decision-making.
📋 Key Responsibilities
✅ Develop and execute strategic marketing and content strategies
✅ Collaborate with various teams to drive marketing success
✅ Utilize customer insights and data to inform marketing strategies
✅ Create and curate original, captivating content for multiple channels
✅ Analyze and report on marketing performance using Google Analytics
ASSUMPTION: This role involves a mix of strategic planning, creative content development, and data analysis. The ideal candidate will be comfortable wearing multiple hats and adapting to different tasks as needed.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 3+ years of digital marketing experience, including experience in driving key marketing metrics tied to awareness and conversion
Required Skills:
- Proven experience in digital marketing, including email marketing and organic social media
- Familiarity with Google Analytics and keyword research tools such as Ahrefs
- Strong communication and collaboration skills
- Ability to work independently and manage multiple projects
Preferred Skills:
- Experience with SEO and content management systems
- Familiarity with the personal finance industry
- Proficiency in Spanish (bilingual)
ASSUMPTION: While not explicitly stated, proficiency in Spanish may be beneficial for reaching a broader audience, given Ramsey Solutions' focus on helping diverse communities.
💰 Compensation & Benefits
Salary Range: $60,000 - $80,000/year* + profit sharing
Benefits:
- Health insurance (includes plans eligible for an HSA—with a company match up to $500!)
- 401(k) retirement plan with 4% match/company contribution
- Annual wellness, counseling and grocery membership reimbursement
- On-campus cafe with subsidized pricing for breakfast, lunch and coffee bar
- Dependent care FSA
- Tons of cultural activities, like weekly devotional, leadership development courses, Battle of the Bands, and one epic Christmas party!
Working Hours: Full-time (Flexible schedules available)
ASSUMPTION: The salary range provided is based on the job description and industry standards for a mid-level marketing role in the Nashville area. The profit-sharing component is an added benefit that reflects Ramsey Solutions' commitment to rewarding employee success.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services - Personal Finance
Company Size: 1,001-5,000 employees (Mid-size)
Founded: 1992
Company Description:
- Ramsey Solutions provides biblically based, commonsense education and empowerment that give HOPE to everyone in every walk of life.
- Founded by Dave Ramsey, the company offers financial counseling, education, and resources to help people beat debt, build wealth, and live like never before.
- Ramsey Solutions has grown to over 1,000 team members and reaches millions of people through various platforms, including radio shows, live events, and educational programs.
Company Specialties:
- Teaching people how to beat debt and build wealth
- Personal development and entrepreneurship
- Financial wellness and mental health
- Marriage and family counseling
- Business leadership and entrepreneurship
Company Website: https://www.ramseysolutions.com/
ASSUMPTION: Ramsey Solutions is a well-established company in the personal finance industry, with a strong focus on providing practical, biblically-based education and resources to help people improve their financial well-being.
📊 Role Analysis
Career Level: Mid-level (3-5 years of experience)
Reporting Structure: This role reports directly to the Marketing Manager within the Ramsey Education team.
Work Arrangement: On-site, with flexible schedules available to accommodate appointments, family obligations, and other needs.
Growth Opportunities:
- Potential to take on more responsibilities and advance within the marketing department
- Opportunities to work on diverse projects and collaborate with various teams
- Access to leadership development courses and other professional development resources
ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and supportive work environment.
🌍 Location & Work Environment
Office Type: On-site, with a variety of unique work and play zones (e.g., quiet library space, coffee bar/lounge areas, recreational game zone, and outside/patio work and break areas)
Office Location(s): Franklin, TN
Geographic Context:
- Franklin, TN is located just outside of Nashville, offering a blend of urban and suburban living
- The area is known for its strong job market, high quality of life, and affordable cost of living compared to other major metropolitan areas
- Franklin is home to a diverse range of industries, including healthcare, technology, and retail
Work Schedule: Full-time, with flexible schedules available
ASSUMPTION: The on-site work environment at Ramsey Solutions is designed to foster collaboration, creativity, and work-life balance, with a variety of spaces to accommodate different work styles and needs.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the Hiring Manager
- On-site interview with the Hiring Manager and team members
- Final interview with the Marketing Director
Key Assessment Areas:
- Digital marketing skills and experience
- Ability to work collaboratively with cross-functional teams
- Problem-solving and analytical skills
- Cultural fit and alignment with Ramsey Solutions' mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your digital marketing experience and relevant skills
- Demonstrate your understanding of Ramsey Solutions' mission and values in your application materials
- Prepare examples of your past marketing campaigns and their results to discuss during the interview
ATS Keywords: Digital Marketing, Google Analytics, Keyword Research, Email Marketing, Organic Social Media, Content Strategy, SEO, Customer Insights, Data Analysis, Content Creation, Community Engagement
ASSUMPTION: The interview process at Ramsey Solutions is designed to assess both technical skills and cultural fit, with a focus on finding candidates who align with the company's mission and values.
🛠️ Tools & Technologies
- Google Analytics
- Ahrefs (or other keyword research tools)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
- Social media management tools (e.g., Hootsuite, Buffer)
- Content management systems (e.g., WordPress, HubSpot)
ASSUMPTION: The tools and technologies listed are commonly used in digital marketing roles and may vary depending on the specific needs and preferences of the company.
👔 Cultural Fit Considerations
Company Values:
- Biblically based and commonsense approach to education and empowerment
- Focus on providing practical, actionable solutions to help people improve their financial well-being
- Commitment to fostering a positive, supportive work environment
Work Style:
- Collaborative and team-oriented
- Adaptable and able to manage multiple projects
- Data-driven and analytical
- Creative and strategic thinker
Self-Assessment Questions:
- Do you align with Ramsey Solutions' biblically based approach to financial education and empowerment?
- Are you comfortable working in a collaborative, team-oriented environment?
- Do you have experience working with data to inform marketing strategies and make data-driven decisions?
- Are you able to manage multiple projects and adapt to changing priorities?
ASSUMPTION: Ramsey Solutions places a strong emphasis on cultural fit and alignment with the company's mission and values. Candidates who demonstrate a strong understanding of and commitment to these principles are more likely to succeed in the role.
⚠️ Potential Challenges
- On-site work arrangement may not be suitable for candidates who prefer remote or hybrid work environments
- The role may require occasional work on evenings and weekends to meet project deadlines
- Working in a fast-paced, dynamic environment may be challenging for candidates who prefer a more structured or predictable work environment
- Candidates may face competition from other qualified applicants, given the company's strong reputation and benefits package
ASSUMPTION: While Ramsey Solutions offers many benefits and opportunities for professional growth, candidates should carefully consider the potential challenges and ensure that the role and work environment align with their personal and professional goals.
📈 Similar Roles Comparison
- Content Marketer vs. Digital Marketing Specialist: Content Marketers typically focus more on creating and curating content, while Digital Marketing Specialists may have a broader scope of responsibilities, including paid advertising and SEO
- Industry-specific context: Ramsey Solutions' focus on personal finance and biblical principles sets it apart from other companies in the financial services industry
- Career path comparison: Content Marketers may progress to roles such as Senior Content Marketing Manager, Director of Content, or even Chief Content Officer, depending on their skills and interests
ASSUMPTION: While Content Marketer roles share many similarities with other digital marketing roles, the specific focus on content creation and curation sets them apart. Candidates should consider their career goals and interests when comparing similar roles.
📝 Sample Projects
- Developing a comprehensive content marketing strategy to drive awareness and engagement for a new financial education product
- Creating and executing a targeted email marketing campaign to re-engage inactive subscribers
- Analyzing and optimizing organic social media performance to increase reach and engagement
ASSUMPTION: The sample projects listed are designed to illustrate the types of responsibilities and initiatives that a Content Marketer at Ramsey Solutions might undertake. Candidates should be prepared to discuss their relevant experience and how they have approached similar projects in the past.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the marketing department currently, and how can this role help address them?
- How does this role collaborate with other teams within Ramsey Solutions, such as sales, product, and customer success?
- What opportunities are there for professional growth and development within the marketing department and the company as a whole?
- How does Ramsey Solutions measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
- What is the company's approach to work-life balance, and how does this role fit into that philosophy?
ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and your commitment to understanding the company's mission, values, and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Jobvite link
- Tailor your resume and cover letter to highlight your digital marketing experience and relevant skills
- Prepare examples of your past marketing campaigns and their results to discuss during the interview
- Research Ramsey Solutions' mission, values, and company culture to demonstrate your alignment with the organization
- Follow up with the Hiring Manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
