Content Marketer

📌 Core Information

🔹 Job Title: Content Marketer

🔹 Company: Britten, Inc.

🔹 Location: Traverse City, Michigan

🔹 Job Type: Full-time, On-site

🔹 Category: Marketing

🔹 Date Posted: April 23, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing content marketing and social media strategy
• Creating and managing social media and content calendar
• Collaborating with internal teams and customers to capture content
• Measuring and reporting on monthly and annual metrics
• Aligning with Britten's core values: We Say Yes, We Hustle, We Think Bigger, We Keep Promises, We Build People Up

ASSUMPTION: This role requires a high level of creativity, strong communication skills, and the ability to manage multiple projects simultaneously. It is ideal for someone who thrives in a fast-paced, dynamic environment and can work well both independently and collaboratively.

📋 Key Responsibilities

✅ Developing, implementing, and executing content marketing and social media strategy

✅ Creating and managing social media and content calendar

✅ Collaborating with internal teams and customers to capture content (video, photos, copy)

✅ Measuring and reporting on monthly and annual metrics

✅ Partnering with sales team to gather information about projects to highlight through social media

✅ Identifying specific markets, groups, and job titles to target with paid social ads

✅ Working with outside vendors to ensure data and integrations are working

✅ Monitoring Salesforce data and processes in collaboration with Sales/Leadership/IT

ASSUMPTION: This role involves a mix of creative and analytical tasks, requiring strong organizational skills and the ability to balance multiple priorities.

🎯 Required Qualifications

Education: BA/BFA in Marketing, Graphic Design, English, or related field

Experience: 2-3 years of social media and/or content marketing experience

Required Skills:

• Proficient in Adobe Creative Suite and AI
• Strong understanding of social media best practices and strategy
• Basic knowledge of search engine marketing and SEO best practices
• Effective verbal and written communication skills
• Ability to manage multiple priorities and projects
• Effective time management, organizational, and project planning skills
• Ambitious and self-reliant with a positive outlook

Preferred Skills:

• Experience with Salesforce and Apollo
• Knowledge of print and signage industry

ASSUMPTION: Candidates with experience in a similar role or industry may have an advantage, but a strong portfolio and relevant skills are more important.

💰 Compensation & Benefits

Salary Range: $45,000 - $60,000 per year (Based on industry standards for experience level and location)

Benefits:

• Medical, Dental, and Vision Insurance
• 401K with employer match (up to 6% of employee's pay)
• Paid Holidays
• Paid Time Off
• Educational Assistance
• Life Insurance
• Reimbursement for safety glasses and/or work boots (if position requires and qualifies)
• Safety, skill development, and leadership training opportunities

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range is an estimate based on industry standards for the role, experience level, and location. The actual salary may vary based on the company's compensation structure and the candidate's qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Printing Services

Company Size: 201-500 employees

Founded: 1985

Company Description:

• Britten, Inc. is a veteran-owned creative production house specializing in innovative signage, displays, and event branding solutions.
• They are dedicated to delivering high-impact campaigns and promotional ideas on time, on strategy, and on budget.
• Their core values include We Say Yes, We Hustle, We Think Bigger, We Keep Promises, and We Build People Up.

Company Specialties:

• Banners
• Displays
• Event Signage
• Signage
• Wearables
• Recycled Tote Bags
• Banner Hanging Systems
• Store Decor
• Wayfinding
• Foam3d
• Woodworking
• Banners
• Decals
• Wraps
• BannerSaver
• BoxPop
• Signs
• Experiential Marketing

Company Website: britteninc.com

ASSUMPTION: Britten, Inc. is a well-established company in the printing services industry, with a strong focus on creativity and customer service.

📊 Role Analysis

Career Level: Mid-level

Reporting Structure: This role reports directly to the Marketing Manager.

Work Arrangement: On-site, with some flexibility for remote work when needed.

Growth Opportunities:

• Potential for career advancement within the marketing department or related fields.
• Opportunities to work on diverse projects and gain experience in various aspects of marketing.
• Chance to grow with the company as it continues to expand its services and client base.

ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and creative environment.

🌍 Location & Work Environment

Office Type: Creative production studio

Office Location(s): 2322 Cass Rd, Traverse City, MI 49684

Geographic Context:

• Traverse City is a scenic city located in northern Michigan, known for its beautiful beaches, vineyards, and outdoor recreation opportunities.
• The city offers a mix of urban and rural living, with a population of approximately 15,000 people.
• Traverse City has a humid continental climate, with warm summers and cold, snowy winters.

Work Schedule: Monday-Friday, 8:00 AM - 5:00 PM, with some flexibility for remote work when needed.

ASSUMPTION: The work environment at Britten, Inc. is creative, collaborative, and fast-paced, with a strong emphasis on customer service and quality.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess communication skills and cultural fit.
• In-person or virtual interview with the Marketing Manager to discuss the role, responsibilities, and qualifications.
• Final interview with key stakeholders to assess fit and answer any remaining questions.

Key Assessment Areas:

• Creativity and innovation in content creation
• Understanding of social media best practices and strategy
• Ability to manage multiple projects and priorities
• Strong communication and collaboration skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Include examples of your previous content marketing or social media campaigns, and explain the results and impact.
• Be prepared to discuss your understanding of Britten's core values and how you can contribute to their success.

ATS Keywords: Content Marketing, Social Media Marketing, Video Production, Photography, Copywriting, SEO, Project Planning, Time Management, Teamwork, Salesforce, Adobe Creative Suite, AI

ASSUMPTION: The application process at Britten, Inc. is designed to assess the candidate's creativity, communication skills, and cultural fit, with a focus on finding the best fit for both the company and the individual.

🛠️ Tools & Technologies

• Adobe Creative Suite
• AI
• Salesforce
• Apollo

ASSUMPTION: The tools and technologies required for this role are industry-standard and can be learned or improved upon with experience and training.

👔 Cultural Fit Considerations

Company Values:

• We Say Yes
• We Hustle
• We Think Bigger
• We Keep Promises
• We Build People Up

Work Style:

• Creative and innovative
• Collaborative and team-oriented
• Adaptable and responsive to change
• Results-driven and focused on achieving goals

Self-Assessment Questions:

• Do you align with Britten's core values, and how do you demonstrate them in your work?
• How do you approach creative problem-solving and innovation in your content marketing strategies?
• Can you provide examples of your ability to manage multiple projects and priorities effectively?

ASSUMPTION: Britten, Inc. values creativity, collaboration, and a strong work ethic, and seeks candidates who can contribute to their positive and dynamic work environment.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously
• Keeping up with the fast-paced and dynamic nature of the marketing industry
• Adapting to changes in the company's services or client base
• Working effectively in a collaborative and creative environment

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a willingness to learn and grow in the role.

📈 Similar Roles Comparison

• Content Marketing Manager vs. Content Marketer: The Content Marketing Manager role typically involves more strategic planning and leadership, while the Content Marketer role focuses more on day-to-day content creation and execution.
• Social Media Manager vs. Content Marketer: The Social Media Manager role is more focused on social media platforms and engagement, while the Content Marketer role involves a broader range of content creation and marketing channels.
• Marketing Coordinator vs. Content Marketer: The Marketing Coordinator role may involve more administrative tasks and support, while the Content Marketer role requires more creative and strategic thinking.

ASSUMPTION: The Content Marketer role at Britten, Inc. offers a unique blend of creative and strategic responsibilities, with opportunities for growth and development within the marketing department.

📝 Sample Projects

• Developing and executing a social media campaign to promote a new product launch
• Creating a content calendar and executing a blog series to establish thought leadership in the industry
• Partnering with the sales team to gather information about projects and create compelling case studies for the website

ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities available in the Content Marketer role at Britten, Inc.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the marketing department currently, and how can this role help address them?
• How does this role fit into the overall marketing strategy and goals for the company?
• What opportunities are there for professional growth and development within the marketing department or the company as a whole?
• How does Britten, Inc. support work-life balance for its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?

ASSUMPTION: Asking these questions can help you better understand the role, the company, and the expectations for success in this position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare examples of your previous content marketing or social media campaigns, and be ready to discuss the results and impact.
• Be prepared to discuss your understanding of Britten's core values and how you can contribute to their success.
• Follow up with the hiring manager one week after your interview to express your continued interest in the position.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.