Content Marketer

📌 Core Information

🔹 Job Title: Content Marketer

🔹 Company: Weekday AI

🔹 Location: India (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 14, 2025

🔹 Experience Level: Entry-Level (0-2 years)

🔹 Remote Status: Remote (India only)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing a comprehensive content strategy for a B2B SaaS client of Weekday AI.
• Creating high-quality, SEO-optimized content across various formats such as blog posts, whitepapers, and social media.
• Collaborating with cross-functional teams, including product, sales, and SEO, to support business goals.
• Conducting content audits and using analytics tools to track performance and make data-driven improvements.

ASSUMPTION: This role requires a strong understanding of B2B SaaS marketing and a proven track record in content creation and strategy.

📋 Key Responsibilities

✅ Develop and execute a comprehensive content strategy aligned with the brand’s marketing and business objectives, focusing on awareness, engagement, and lead generation.

✅ Write high-quality content for various formats including blog posts, whitepapers, eBooks, case studies, landing pages, email campaigns, and social media.

✅ Create SEO-optimized content that ranks on search engines while maintaining clarity, tone, and engagement.

✅ Collaborate with the design team to create visually engaging content such as infographics, video scripts, and presentations.

✅ Partner with product and sales teams to translate technical features into compelling content that resonates with target B2B SaaS audiences.

✅ Conduct ongoing content audits to evaluate performance, update existing content, and ensure consistency in voice and tone across all channels.

✅ Monitor industry trends, competitors, and customer behavior to inform and evolve the content roadmap.

✅ Use analytics tools (e.g., Google Analytics, SEMrush, HubSpot) to track content performance and make data-driven improvements.

ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously while meeting deadlines.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, English, Journalism, or a related field.

Experience: Minimum 1 year of experience in content marketing, preferably in a B2B SaaS environment.

Required Skills:

• Proven experience in content writing, content strategy, and SEO copywriting with a strong portfolio showcasing long-form and short-form content.
• Expertise in copywriting that converts—particularly for email, ads, landing pages, and product descriptions.
• Strong understanding of SEO principles and best practices for on-page content optimization.
• Excellent written and verbal communication skills, with attention to detail and a keen sense for storytelling.
• Ability to manage multiple projects simultaneously while meeting deadlines.

Preferred Skills:

• Experience with content management systems (e.g., WordPress), SEO tools (e.g., Ahrefs, SEMrush), and marketing automation platforms.

ASSUMPTION: While not required, experience with marketing automation platforms and SEO tools would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: INR 6-8 lakhs per annum (Based on experience and industry standards for entry-level content marketing roles in India)

Benefits:

• Flexible work hours and remote work arrangement.
• Opportunities to work with high-growth startups and learn from experienced mentors.

Working Hours: Full-time (40 hours/week) with flexible hours and the ability to work remotely from India.

ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level content marketing roles in India. Actual compensation may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Technology, Information, and Internet. Weekday AI is a YC-backed recruitment startup that curates top jobs from premium YC and VC-backed startups.

Company Size: Small (11-50 employees). This size allows for close collaboration and quick decision-making.

Founded: 2022. Weekday AI is a relatively new startup with a focus on growth and innovation.

Company Description:

• Weekday AI is a recruitment startup that hand-curates jobs from premium YC and VC-backed startups.
• The company aims to provide job seekers with access to high-quality opportunities in the tech industry.
• Weekday AI works closely with its clients to understand their unique needs and match them with the best talent.

Company Specialties:

• Curated job listings for premium YC and VC-backed startups.
• Close collaboration with clients to understand their specific hiring needs.
• Providing job seekers with access to high-growth opportunities in the tech industry.

Company Website: http://jobs.weekday.works

ASSUMPTION: Weekday AI's focus on curating top jobs from premium startups makes it an attractive platform for job seekers looking for high-quality opportunities in the tech industry.

📊 Role Analysis

Career Level: Entry-Level. This role is ideal for recent graduates or early-career professionals looking to gain experience in content marketing.

Reporting Structure: This role reports directly to the Client Success Manager at Weekday AI and works closely with cross-functional teams, including product, sales, and SEO.

Work Arrangement: Remote (India only). This role allows for flexible work hours and the ability to work from anywhere in India.

Growth Opportunities:

• As Weekday AI grows, there may be opportunities for the right candidate to take on more responsibilities and advance their career within the company.
• Working with a variety of clients and industries can provide valuable experience and exposure for the right candidate.

ASSUMPTION: While Weekday AI is a small company, its focus on growth and innovation provides opportunities for career advancement for the right candidate.

🌍 Location & Work Environment

Office Type: Remote. This role does not require a physical presence in an office.

Office Location(s): N/A (Remote work only)

Geographic Context:

• India is the seventh-largest country by area and the second-most populous country in the world.
• The country has a diverse range of cultures, languages, and climates, with a strong focus on technology and innovation.
• India's time zone is UTC +5:30, which may require some flexibility in working hours for candidates in other time zones.

Work Schedule: Full-time (40 hours/week) with flexible hours and the ability to work remotely from India.

ASSUMPTION: While this role is remote, candidates should be prepared to work within India's time zone and be available for meetings and collaboration with the team as needed.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening.
• Phone or video call interview to discuss the role and assess cultural fit.
• Take-home content creation task to evaluate writing skills and content strategy.
• Final interview with the Client Success Manager to discuss the task and answer any remaining questions.

Key Assessment Areas:

• Writing skills and ability to create engaging, SEO-optimized content.
• Understanding of content strategy and ability to develop a comprehensive content roadmap.
• Cultural fit and ability to work effectively with cross-functional teams.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Showcase your portfolio with examples of your best work, including long-form and short-form content.
• Prepare for the take-home content creation task by researching the client and their industry.

ATS Keywords: Content Marketing, B2B SaaS, Content Writing, Content Strategy, SEO Copywriting, Copywriting, SEO Principles, Communication Skills, Project Management, Content Management Systems, SEO Tools, Marketing Automation, Analytics Tools, Storytelling, Technical Writing, Content Audits

ASSUMPTION: Applicants should tailor their resumes and cover letters to include relevant keywords and demonstrate their understanding of the role and industry.

🛠️ Tools & Technologies

• Content Management Systems: WordPress
• SEO Tools: Ahrefs, SEMrush
• Marketing Automation Platforms: HubSpot
• Analytics Tools: Google Analytics

ASSUMPTION: While experience with these tools is preferred, candidates should be willing to learn and adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Curated: We handpick the best jobs for our candidates and clients.
• Quality: We focus on quality over quantity in everything we do.
• Innovation: We embrace change and continuously improve our processes and offerings.

Work Style:

• Remote: This role requires the ability to work independently and manage your time effectively.
• Collaborative: This role requires close collaboration with cross-functional teams to achieve business goals.
• Adaptable: This role requires the ability to adapt to new technologies and processes as needed.

Self-Assessment Questions:

• Do you have a strong understanding of B2B SaaS marketing and a proven track record in content creation and strategy?
• Are you comfortable working remotely and managing your time effectively?
• Do you have strong communication skills and the ability to collaborate effectively with cross-functional teams?

ASSUMPTION: Candidates who are self-motivated, adaptable, and able to work effectively in a remote environment will be well-suited to this role.

⚠️ Potential Challenges

• Managing multiple projects simultaneously and meeting deadlines.
• Adapting to new technologies and processes as needed.
• Working remotely and maintaining effective communication with cross-functional teams.
• Keeping up with industry trends and competitors to inform and evolve the content roadmap.

ASSUMPTION: While these challenges may present obstacles, they also provide opportunities for growth and learning for the right candidate.

📈 Similar Roles Comparison

• This role is similar to a Content Marketing Specialist or Content Strategist role in a B2B SaaS company.
• However, this role is unique in that it is focused on curating top jobs from premium YC and VC-backed startups.
• Career paths for this role may include advancing to a Senior Content Marketing role or moving into a Client Success or Account Management role within the company.

ASSUMPTION: While this role is similar to other content marketing roles, its focus on curating top jobs from premium startups makes it unique and attractive to job seekers.

📝 Sample Projects

• Developing a comprehensive content strategy for a B2B SaaS client, including blog posts, whitepapers, and social media content.
• Creating SEO-optimized content that ranks on search engines and drives engagement and lead generation.
• Conducting a content audit and updating existing content to ensure consistency in voice and tone across all channels.

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role and provide insight into the day-to-day tasks and expectations.

❓ Key Questions to Ask During Interview

• Can you describe the typical content roadmap for a B2B SaaS client and how it evolves over time?
• How does Weekday AI support its clients in achieving their business goals through content marketing?
• What opportunities are there for growth and advancement within the company for someone in this role?
• How does Weekday AI ensure effective communication and collaboration with remote team members?
• What are the most challenging aspects of working with B2B SaaS clients, and how does Weekday AI help its clients overcome these challenges?

ASSUMPTION: These questions demonstrate a candidate's interest in the role and provide insight into their understanding of the industry and the company's offerings.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare for the take-home content creation task by researching the client and their industry.
• Follow up with the hiring manager after one week if you have not heard back.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.