📌 Core Information
🔹 Job Title: Content Marketer
🔹 Company: Ramsey Solutions
🔹 Location: Franklin, TN
🔹 Job Type: Full-Time (On-site)
🔹 Category: Marketing
🔹 Date Posted: 2025-06-19
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Relocation assistance available)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing strategic marketing and content strategies
- Collaborating with various teams to drive marketing success
- Utilizing customer insights and data to inform marketing decisions
- Creating and curating original, captivating content
- Leveraging omnichannel marketing to engage audiences
ASSUMPTION: This role requires a strong background in digital marketing, with a focus on driving key marketing metrics tied to awareness and conversion.
📋 Key Responsibilities
✅ Craft and implement a dynamic omnichannel marketing strategy, leveraging email, content marketing, SEO, and organic social media
✅ Identify customer pain points and establish user intent for the development of content, tools, and resources
✅ Create and curate original, captivating content – copy, video, graphics, and stories that nurture community interaction and engagement
✅ Utilize Google Analytics for in-depth analysis and personalized marketing
✅ Develop a multi-channel content plan that supports the customer value journey, emphasizing nurturing prospects with content
ASSUMPTION: This role involves a high degree of collaboration with various teams, requiring strong communication and project management skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 3+ years of digital marketing experience, including experience in driving key marketing metrics tied to awareness and conversion
Required Skills:
- Proven experience in driving key marketing metrics tied to awareness and conversion
- Strong proficiency in Google Analytics and keyword research tools such as Ahrefs
- Experience managing corporate social media accounts on behalf of a brand, specifically on LinkedIn
- Excellent communication and project management skills
Preferred Skills:
- Experience with marketing automation tools
- Familiarity with the personal finance industry
- Bilingual or multilingual skills
ASSUMPTION: While not explicitly stated, a strong understanding of the personal finance industry and its target audience would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $60,000 - $80,000/year + profit sharing
Benefits:
- Health insurance (includes plans eligible for an HSA – with a company match up to $500!)
- 401(k) retirement plan with 4% match/company contribution
- Annual wellness, counseling, and grocery membership reimbursement
- On-campus cafe with subsidized pricing for breakfast, lunch, and coffee bar
- Dependent care FSA
- Tons of cultural activities, like weekly devotional, leadership development courses, Battle of the Bands, and one epic Christmas party!
Working Hours: Full-time, with flexible schedules available
ASSUMPTION: The salary range provided is based on the company's stated range and industry standards for similar roles.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 1,001-5,000 employees
Founded: 1992
Company Description:
- Ramsey Solutions provides biblically based, commonsense education and empowerment that give HOPE to everyone in every walk of life.
- The company was founded by Dave Ramsey in 1992 and has since grown to over 1,000 team members.
- Ramsey Solutions offers a range of products and services, including financial counseling, education, and events.
Company Specialties:
- Teaching people how to beat debt and build wealth
- Personal development
- Entrepreneurship
- Financial wellness
- Mental health
- Marriage and family
- Business leadership
Company Website: https://www.ramseysolutions.com/
ASSUMPTION: Ramsey Solutions is a well-established company in the personal finance industry, with a strong focus on providing education and empowerment to its customers.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: This role reports directly to the Marketing Manager
Work Arrangement: On-site, with relocation assistance available and flexible schedules
Growth Opportunities:
- Potential to grow into a management or leadership role within the marketing department
- Opportunities to work on diverse projects and campaigns
- Chance to learn and develop new skills in a dynamic and growing industry
ASSUMPTION: This role offers opportunities for career growth and development within the marketing department and the broader organization.
🌍 Location & Work Environment
Office Type: On-site, with a variety of unique work and play zones
Office Location(s): 1011 Reams Fleming Blvd., Franklin, TN 37064, US
Geographic Context:
- Franklin, TN is located just outside of Nashville, offering a suburban feel with easy access to urban amenities
- The area has a low cost of living compared to other major metropolitan areas in the US
- Franklin, TN is known for its historic downtown area, with plenty of shopping, dining, and entertainment options
Work Schedule: Full-time, with flexible schedules available to accommodate appointments, family obligations, and other needs
ASSUMPTION: The work environment at Ramsey Solutions is designed to be collaborative and engaging, with a focus on work-life balance.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the HR department
- In-depth interview with the Marketing Manager and/or other team members
- Final interview with the Director of Marketing or another senior leader
Key Assessment Areas:
- Marketing and content strategy development
- Collaboration and communication skills
- Project management and organizational skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your marketing and content creation experience
- Be prepared to discuss your experience with Google Analytics and other marketing tools
- Showcase your understanding of the personal finance industry and Ramsey Solutions' mission
ATS Keywords: Digital Marketing, Google Analytics, Keyword Research, Email Marketing, Organic Social Media, Content Strategy, SEO, Customer Insights, Data Analysis, Content Creation, Community Engagement, Omnichannel Marketing, User Intent Analysis, Multi-channel Content Planning
ASSUMPTION: The interview process at Ramsey Solutions is designed to assess both your technical skills and cultural fit with the company's mission and values.
🛠️ Tools & Technologies
- Google Analytics
- Ahrefs (or similar keyword research tool)
- Marketing automation tools (e.g., HubSpot, Marketo)
- Social media management tools (e.g., Hootsuite, Buffer)
- Content creation and design tools (e.g., Canva, Adobe Creative Suite)
ASSUMPTION: The specific tools and technologies required for this role may evolve over time, as the marketing department continues to grow and adapt.
👔 Cultural Fit Considerations
Company Values:
- Compassion
- Integrity
- Excellence
- Teamwork
- Stewardship
Work Style:
- Collaborative and team-oriented
- Results-driven and data-informed
- Adaptable and open to feedback
- Committed to continuous learning and improvement
Self-Assessment Questions:
- Do you align with Ramsey Solutions' mission and values?
- Are you comfortable working in a collaborative, on-site environment?
- Do you thrive in a results-driven, data-informed work culture?
ASSUMPTION: Ramsey Solutions places a strong emphasis on cultural fit and alignment with its mission and values.
⚠️ Potential Challenges
- Working on-site may not be suitable for candidates who prefer a remote or hybrid work arrangement
- The role may require occasional work on evenings or weekends to meet project deadlines
- The personal finance industry can be competitive and challenging, with a constant need to stay up-to-date with industry trends and best practices
- The role may require occasional travel for events or conferences
ASSUMPTION: While Ramsey Solutions offers a flexible work schedule, the role may still present challenges related to work-life balance and industry competition.
📈 Similar Roles Comparison
- This role is similar to other Content Marketing Manager positions, but with a focus on the personal finance industry and Ramsey Solutions' unique mission and values
- The role may require more experience with data analysis and customer insights compared to similar roles in other industries
- Career progression in this role may differ from similar roles in other organizations, as Ramsey Solutions continues to grow and evolve
ASSUMPTION: While this role shares similarities with other Content Marketing Manager positions, it is unique in its focus on the personal finance industry and Ramsey Solutions' mission and values.
📝 Sample Projects
- Developing a multi-channel content plan to support the launch of a new financial education course
- Creating and implementing a targeted email marketing campaign to engage existing customers and drive product upgrades
- Collaborating with the social media team to create and curate engaging content for Ramsey Solutions' social media channels
ASSUMPTION: The specific projects and campaigns for this role will vary depending on the organization's current priorities and marketing goals.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does Ramsey Solutions support the professional development and growth of its marketing team members?
- What are the most challenging aspects of working in the personal finance industry, and how does Ramsey Solutions address these challenges?
- How does Ramsey Solutions measure the success of its marketing campaigns and content strategies?
- What is the company's long-term vision for its marketing department and the role of the Content Marketer within that vision?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process can help you better understand the role and the company's culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing and content creation experience, as well as your familiarity with the personal finance industry and Ramsey Solutions' mission
- Prepare for the interview by researching the company's products, services, and target audience, as well as its competition and industry trends
- If selected for an in-depth interview, be prepared to discuss your experience with Google Analytics and other marketing tools, as well as your ability to work collaboratively and adapt to feedback
- After the interview, follow up with the hiring manager to express your appreciation for the opportunity and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
