📌 Core Information
🔹 Job Title: Content Marketer
🔹 Company: Ramsey Solutions
🔹 Location: Franklin, TN
🔹 Job Type: Full-Time (On-site)
🔹 Category: Marketing
🔹 Date Posted: April 25, 2025
🔹 Experience Level: Intermediate (2-5 years)
🔹 Remote Status: On-site (Relocation assistance available)
🚀 Job Overview
Key aspects of this role include:
- Creating and implementing strategic marketing and content strategies
- Collaborating with various teams to drive marketing success
- Utilizing customer insights and data to inform marketing decisions
- Managing corporate social media accounts, with a focus on LinkedIn
- Crafting dynamic omnichannel marketing strategies
ASSUMPTION: This role requires a strong background in digital marketing, with a focus on driving key marketing metrics tied to awareness and conversion. Experience with Google Analytics and keyword research tools like Ahrefs is essential.
📋 Key Responsibilities
✅ Create and implement strategic marketing and content strategies
✅ Collaborate with various teams to drive marketing success
✅ Utilize customer insights and data to inform marketing decisions
✅ Manage corporate social media accounts, with a focus on LinkedIn
✅ Craft dynamic omnichannel marketing strategies
✅ Identify customer pain points and establish user intent for content development
✅ Create and curate original, captivating content (copy, video, graphics, and stories)
✅ Utilize Google Analytics for in-depth analysis and personalized marketing
✅ Develop a multi-channel content plan that supports the customer value journey
ASSUMPTION: This role requires strong communication, project management, and analytical skills. The ideal candidate will be able to work independently and collaboratively to achieve marketing goals.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 3+ years of digital marketing experience, including experience in driving key marketing metrics tied to awareness and conversion
Required Skills:
- Proven experience in digital marketing, with a focus on driving key marketing metrics
- Strong email marketing and organic social media experience, particularly on LinkedIn
- Proficient in Google Analytics and keyword research tools like Ahrefs
- Excellent communication and project management skills
- Ability to work independently and collaboratively to achieve marketing goals
Preferred Skills:
- Experience with SEO and content marketing
- Familiarity with the Ramsey Solutions brand and mission
ASSUMPTION: While a Bachelor's degree is preferred, relevant work experience may be considered in lieu of formal education.
💰 Compensation & Benefits
Salary Range: $60,000 - $80,000/year + profit sharing
Benefits:
- Health insurance (includes plans eligible for an HSA—with a company match up to $500!)
- 401(k) retirement plan with 4% match/company contribution
- Annual wellness, counseling and grocery membership reimbursement
- On-campus cafe with subsidized pricing for breakfast, lunch and coffee bar
- Dependent care FSA
- Tons of cultural activities, like weekly devotional, leadership development courses, Battle of the Bands, and one epic Christmas party!
Working Hours: Full-time (Flexible schedules available)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and experience. The final salary may vary based on the candidate's qualifications and the company's internal equity.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 1,001-5,000 employees
Founded: 1992
Company Description:
- Ramsey Solutions provides biblically based, commonsense education and empowerment that give HOPE to everyone in every walk of life.
- Founded by Dave Ramsey, the company offers financial counseling and education through various platforms, including radio shows, live events, and educational materials.
- Ramsey Solutions is committed to helping people build wealth, do work they love, and create real relationships in a commonsense but countercultural way.
Company Specialties:
- Teaching people how to beat debt and build wealth
- Personal development and entrepreneurship
- Financial wellness, mental health, marriage and family, and business leadership
Company Website: https://www.ramseysolutions.com/
ASSUMPTION: Ramsey Solutions is a well-established company with a strong brand and a clear mission. The company's focus on financial education and empowerment sets it apart in the financial services industry.
📊 Role Analysis
Career Level: Intermediate
Reporting Structure: This role reports directly to the Marketing Manager
Work Arrangement: On-site, with flexible schedules available
Growth Opportunities:
- Potential for career advancement within the marketing department
- Opportunities to work on diverse projects and collaborate with various teams
- Access to leadership development courses and other professional development opportunities
ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and collaborative team environment.
🌍 Location & Work Environment
Office Type: On-site, with a variety of unique work and play zones
Office Location(s): Franklin, TN
Geographic Context:
- Franklin, TN is located just outside of Nashville, offering a blend of small-town charm and big-city amenities
- The area is known for its high quality of life, with excellent schools, affordable housing, and a thriving arts and culture scene
- The company offers relocation assistance for the right candidate
Work Schedule: Full-time, with flexible schedules available
ASSUMPTION: The location of this role offers a unique blend of small-town charm and big-city amenities, with a high quality of life and affordable housing.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the Hiring Manager
- On-site interview with the Marketing Manager and a member of the Marketing Team
- Final interview with the Director of Marketing
Key Assessment Areas:
- Digital marketing experience and skills
- Ability to collaborate with various teams and work independently
- Alignment with the company's mission and values
- Problem-solving skills and analytical thinking
Application Tips:
- Tailor your resume and cover letter to highlight your digital marketing experience and skills
- Be prepared to discuss your experience with Google Analytics and keyword research tools like Ahrefs
- Demonstrate your understanding of the company's mission and values, and how your personal values align with the company's
ATS Keywords: Digital Marketing, Google Analytics, Keyword Research, Email Marketing, Organic Social Media, Content Creation, SEO, Data Analysis
ASSUMPTION: The interview process for this role is designed to assess the candidate's digital marketing skills, collaboration skills, and alignment with the company's mission and values.
🛠️ Tools & Technologies
- Google Analytics
- Ahrefs
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
- Social media management tools (e.g., Hootsuite, Buffer)
- Content creation tools (e.g., Canva, Adobe Creative Suite)
ASSUMPTION: The tools and technologies required for this role are industry-standard and widely used in digital marketing.
👔 Cultural Fit Considerations
Company Values:
- Commonsense but countercultural
- Biblically based
- Empowering and giving HOPE
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Creative and innovative
Self-Assessment Questions:
- Do you align with the company's commonsense but countercultural approach to personal finance?
- Are you comfortable working in a collaborative and data-driven environment?
- Do you have a creative and innovative approach to content marketing?
ASSUMPTION: Ramsey Solutions values candidates who align with their commonsense but countercultural approach to personal finance and are comfortable working in a collaborative and data-driven environment.
⚠️ Potential Challenges
- The role requires a strong background in digital marketing, with a focus on driving key marketing metrics tied to awareness and conversion
- The role is on-site, which may not be suitable for candidates who prefer remote work
- The role requires a high level of collaboration and communication with various teams
- The role may require occasional work on weekends or evenings to meet project deadlines
ASSUMPTION: While this role offers many opportunities for professional growth and development, it also presents some challenges that candidates should be aware of before applying.
📈 Similar Roles Comparison
- This role is unique in its focus on driving key marketing metrics tied to awareness and conversion, with a strong emphasis on digital marketing skills
- The role is similar to other content marketing roles in the financial services industry, but with a unique focus on the company's commonsense but countercultural approach to personal finance
- The role offers opportunities for career advancement within the marketing department, similar to other marketing roles in the industry
ASSUMPTION: While this role shares some similarities with other content marketing roles in the financial services industry, it is unique in its focus on driving key marketing metrics tied to awareness and conversion, with a strong emphasis on digital marketing skills.
📝 Sample Projects
- Developing a multi-channel content plan that supports the customer value journey, emphasizing nurturing prospects with content
- Crafting dynamic omnichannel marketing strategies that leverage email, content marketing, SEO, and organic social media
- Utilizing Google Analytics for in-depth analysis and personalized marketing to drive customer engagement and conversion
ASSUMPTION: These sample projects are designed to give candidates an idea of the types of projects they may work on in this role, with a focus on driving key marketing metrics tied to awareness and conversion.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does this role fit into the company's overall marketing strategy?
- What are the biggest challenges facing the marketing department, and how can this role help address them?
- How does the company support the professional development and growth of its employees?
- What is the company's approach to work-life balance, and how does this role fit into that approach?
ASSUMPTION: These key questions are designed to help candidates better understand the role, the team, and the company's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your digital marketing experience and skills
- Prepare for your interview by researching the company's mission, values, and approach to personal finance
- Follow up with the hiring manager within 24 hours of your interview to express your appreciation and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
