Content Marketer

--- 📌 Core Information 🔹 Job Title: Content Marketer 🔹 Company: Nexxt Intelligence 🔹 Location: Toronto, Ontario, Canada (Remote) 🔹 Job Type: Full-time 🔹 Category: Marketing 🔹 Date Posted: May 8, 2025 🔹 Experience Level: Entry-level to Mid-level (0-2 years) 🔹 Remote Status: Remote (Anywhere in Canada) --- 🚀 Job Overview Key aspects of this role include: - Planning and executing marketing campaigns across multiple channels - Creating engaging content, including videos, blog posts, and social media posts - Coordinating events and logistics for webinars and industry events - Monitoring analytics and compiling performance reports - Collaborating with cross-functional teams on various initiatives

ASSUMPTION: This role requires a proactive, detail-oriented individual with strong communication skills and a passion for B2B SaaS marketing. Familiarity with the market research industry, SaaS products, or conversational AI is an asset but not required.

--- 📋 Key Responsibilities ✅ Campaign Management: - Assist in planning, scheduling, and executing marketing campaigns across email, web, social media, and events. - Monitor analytics dashboards and compile performance reports for campaigns, website traffic, and social media.

ASSUMPTION: This role involves a mix of strategic planning and tactical execution. Campaigns may include product launches, thought leadership initiatives, or customer engagement programs.

✅ Content Creation & Management: - Review, draft, edit, and help publish engaging content, including videos, blog posts, newsletters, social media posts, announcements, and case studies. - Help maintain and enhance the company's website and knowledge base with updated materials.

ASSUMPTION: Content should be informative, engaging, and aligned with the company's brand voice and messaging. This role requires strong writing and editing skills, as well as proficiency in video production.

✅ Event Coordination: - Coordinate activities and logistics for webinars, industry events, and other marketing programs. - Assist with administrative tasks and other marketing operations as required.

ASSUMPTION: Event coordination may involve working with external vendors, managing speaker logistics, and ensuring events run smoothly and meet objectives.

--- 🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field. Recent graduates with relevant internship experience are also encouraged to apply.

Experience: 1+ years of marketing experience or relevant internship in a B2B technology environment (market research or SaaS preferred).

Required Skills:

• Proven skills in producing/editing videos and in content writing and management
• Strong written and verbal communication skills, with demonstrated ability to craft clear, compelling content
• Basic understanding of marketing tools and platforms such as Zoho, Mailchimp, WordPress, and Google Analytics
• Energetic, self-motivated, and eager to take ownership of tasks in a fast-paced, distributed team
• High attention to detail, organizational skills, and ability to manage multiple priorities
• Comfortable learning new technologies and digital tools
• A collaborative, can-do team spirit with a willingness to learn and adapt

Preferred Skills:

• Familiarity with the market research industry, SaaS products, or conversational AI

ASSUMPTION: While industry-specific experience is an asset, Nexxt Intelligence is open to candidates from diverse backgrounds who can demonstrate transferable skills and a strong interest in the market research technology space.

--- 💰 Compensation & Benefits

Salary Range: CAD 55,000 - 70,000 per year (Based on industry standards for entry-level to mid-level marketing roles in Toronto)

Benefits:

• Fully remote and flexible work environment
• Competitive salary and performance-based incentives
• Chance to make a visible impact in a fast-scaling, innovative company
• Supportive culture focused on teamwork, learning, and experimentation
• Meaningful contribution to shaping the future of market research technology

Working Hours: Full-time (40 hours/week) with flexible scheduling. Occasional evening or weekend work may be required to support events or campaigns.

ASSUMPTION: The salary range provided is an estimate based on market research and comparable roles in Toronto. The final offer will depend on the candidate's qualifications and experience.

--- 📌 Applicant Insights 🔍 Company Context

Industry: Nexxt Intelligence operates in the market research industry, focusing on market research technology (ResTech) and conversational AI. The market research industry is valued at over USD 78 billion globally and is expected to grow at a CAGR of 4.5% from 2021 to 2028.

Company Size: Nexxt Intelligence is a small company with 11-50 employees. This size allows for a more agile and collaborative work environment, with opportunities for growth and impact.

Founded: Nexxt Intelligence was founded in 2015, making it a relatively young and innovative company in the market research space.

Company Description:

• Nexxt Intelligence is an innovative market research technology company with a focus on conversational AI.
• The company works at the cutting-edge of natural language processing and generative AI, empowering market researchers to find rich business insights through its SaaS product suite.
• Nexxt Intelligence is committed to technical excellence and exceptional client service, with a team that thrives on collaboration, continuous learning, and pushing the boundaries of what's possible.

Company Specialties:

• Market Research
• ResTech
• Conversational AI
• Qualitative Research
• Quantitative Research
• Natural Language Processing
• Consumer Insights
• Consumer-led Insights

Company Website: nexxt.in

ASSUMPTION: Nexxt Intelligence is a growing company with a strong focus on innovation and client service. Its small size offers opportunities for employees to make a significant impact and grow with the company.

📊 Role Analysis

Career Level: This role is suitable for entry-level to mid-level marketing professionals seeking to grow their career in B2B SaaS marketing. It offers an excellent opportunity to gain experience in a fast-paced, innovative environment.

Reporting Structure: The Content Marketer will report directly to the Marketing Manager and work closely with cross-functional teams, including Product, Sales, and Customer Success.

Work Arrangement: This is a remote role, with the flexibility to work from anywhere in Canada. Occasional in-person meetings or events may be required.

Growth Opportunities:

• As Nexxt Intelligence continues to grow, there will be opportunities for the Content Marketer to take on more responsibilities and advance their career within the marketing department or the company as a whole.
• The company encourages continuous learning and professional development, providing opportunities for employees to expand their skills and knowledge.

ASSUMPTION: This role offers a unique opportunity for career growth and development in a dynamic, innovative company. The small size of the company allows for a more collaborative and agile work environment, with opportunities for employees to make a significant impact.

🌍 Location & Work Environment

Office Type: Remote (fully remote work environment)

Office Location(s): Toronto, Ontario, Canada (with the flexibility to work from anywhere in Canada)

Geographic Context:

• Toronto is the capital city of the province of Ontario and the most populous city in Canada, with a diverse and vibrant culture.
• The city is known for its strong economy, with a focus on industries such as finance, technology, and film production.
• Toronto has a humid continental climate, with warm, humid summers and cold, snowy winters.

Work Schedule: Full-time (40 hours/week) with flexible scheduling. Occasional evening or weekend work may be required to support events or campaigns.

ASSUMPTION: The remote work environment offers flexibility and a better work-life balance, while the fully remote nature of the company allows for a more diverse and inclusive team.

💼 Interview & Application Insights

Typical Process:

• Phone screen (~15 minutes) to assess communication skills and cultural fit
• Take-home project (~2 hours) to evaluate content creation and marketing skills
• Technical interview (~1 hour) to discuss marketing strategies, campaign planning, and content creation
• Final round to meet with leadership (~30 minutes) to discuss career goals, company culture, and next steps

Key Assessment Areas:

• Communication skills (written and verbal)
• Content creation and marketing skills
• Campaign planning and execution
• Attention to detail and organizational skills
• Cultural fit and teamwork

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Include specific examples of your content creation and marketing work, such as blog posts, videos, or social media campaigns
• Demonstrate your understanding of the market research industry and Nexxt Intelligence's products and services

ATS Keywords: Content Marketing, Video Production, Marketing Campaigns, Social Media, Email Marketing, Analytics, Database Management, Research, Collaboration, Attention to Detail, Organizational Skills, Communication Skills, SaaS, Conversational AI, Technical Excellence, Client Service

ASSUMPTION: The interview process is designed to assess the candidate's skills, cultural fit, and potential for growth within the company. The take-home project and technical interview are particularly important for evaluating the candidate's content creation and marketing skills.

🛠️ Tools & Technologies

• Zoho CRM
• Mailchimp
• WordPress
• Google Analytics
• Video editing software (e.g., Adobe Premiere Pro, iMovie, or OpenShot)
• Content creation and management tools (e.g., Hootsuite, Buffer, or CoSchedule)

ASSUMPTION: The tools and technologies listed are commonly used in B2B SaaS marketing. Candidates should be comfortable learning and using new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Continuous Learning
• Client Service
• Technical Excellence

Work Style:

• Agile and adaptable
• Proactive and detail-oriented
• Strong communication and teamwork skills
• Passionate about B2B SaaS marketing and the market research industry

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you comfortable working remotely and managing your own time?
• Do you have a strong attention to detail and excellent organizational skills?
• Are you passionate about creating engaging content and executing effective marketing campaigns?
• Do you enjoy learning new technologies and digital tools?

ASSUMPTION: Nexxt Intelligence values a strong cultural fit and looks for candidates who align with its core values and work style. The self-assessment questions are designed to help candidates evaluate their fit with the company's culture and work environment.

⚠️ Potential Challenges

• Managing multiple priorities and deadlines in a fast-paced environment
• Working remotely and maintaining productivity and focus without direct supervision
• Keeping up with industry trends and best practices in B2B SaaS marketing
• Adapting to a small company environment with a lean team and limited resources
• Occasional evening or weekend work to support events or campaigns

ASSUMPTION: These challenges are common in fast-growing, innovative companies and can be overcome with strong time management, communication, and organizational skills.

📈 Similar Roles Comparison

• Content Marketer vs. Digital Marketing Specialist: Both roles focus on creating and distributing content, but the Content Marketer role is more focused on content creation and management, while the Digital Marketing Specialist role may involve a broader range of digital marketing channels and tactics.
• Industry-specific context: Nexxt Intelligence operates in the market research industry, which has its own unique challenges and opportunities. Candidates should be prepared to learn about the market research industry and its trends and best practices.
• Career path comparison: The Content Marketer role can serve as a stepping stone to more senior marketing roles, such as Marketing Manager or Director of Marketing. It can also provide a pathway to specialized roles in content strategy, content management, or demand generation.

ASSUMPTION: While the Content Marketer role shares some similarities with other marketing roles, it has its own unique focus on content creation and management. Candidates should be prepared to learn about the market research industry and its trends and best practices.

📝 Sample Projects

• Creating a series of blog posts on conversational AI and its applications in market research
• Developing a social media campaign to promote an upcoming webinar on qualitative research methods
• Producing a video series featuring market research experts discussing industry trends and best practices

ASSUMPTION: These sample projects are designed to give candidates an idea of the types of content creation and marketing tasks they may be expected to perform in this role. The specific projects will vary depending on the company's current marketing priorities and initiatives.

❓ Key Questions to Ask During Interview

• What are the biggest marketing challenges facing Nexxt Intelligence in the next 12 months, and how can this role help address them?
• How does Nexxt Intelligence support the professional development and growth of its marketing team members?
• What is the company's approach to work-life balance, and how does it support remote employees?
• How does Nexxt Intelligence measure the success of its marketing campaigns, and what key performance indicators (KPIs) does it track?
• What opportunities are there for collaboration and knowledge-sharing between the marketing team and other departments, such as Product, Sales, and Customer Success?

ASSUMPTION: These questions are designed to help candidates better understand the company's marketing priorities, culture, and opportunities for growth and collaboration. They also demonstrate the candidate's interest in and understanding of the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link by May 18, 2025.
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
• Prepare a portfolio or examples of your content creation and marketing work, such as blog posts, videos, or social media campaigns.
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.