Content Marketing

📌 Core Information

🔹 Job Title: Content Marketing

🔹 Company: Thoughtworks

🔹 Location: Chennai, Tamil Nādu, India

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: 2025-04-17

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (Chennai, India)

🚀 Job Overview

Key aspects of this role include:

• Driving content operations and governance to maximize efficiency across content teams
• Building and implementing AI workflows to streamline content processes
• Conducting content audits, inventories, and gap analysis to optimize content performance
• Collaborating with cross-functional teams to ensure alignment and communication of governance and workflows
• Providing insights and input to content teams on themes that are working and potential opportunity areas

ASSUMPTION: This role requires a strong understanding of the tech B2B landscape and its unique content needs, as well as experience with content management systems and AI content tools.

📋 Key Responsibilities

✅ Lead and implement content governance via review of processes, systems, and workflows across various content teams in close collaboration with content owners and tech teams

✅ Build and implement AI workflows inline with the overall AI strategy to maximize efficiency in content processes

✅ Conduct content audits, inventories, and gap analysis across the website to ensure content relevance, tagging, metadata, accessibility requirements, and retiring outdated content

✅ Create and maintain external and internal content tags and identify repurposing opportunities based on relevance, and advise GTM partner teams to extend the tagging framework for other use cases

✅ Audit and analyze competitor websites for tags and identify opportunities, and make recommendations based on findings

✅ Extend metadata and tagging conventions to the digital asset manager (DAM) and maintain it on an ongoing basis, and build a framework for editors to manage version control and retiring older and irrelevant content

✅ Understand content performance and metrics, develop dashboards and reports for basic analytics, and establish optimal performance metrics based on data of ‘what works’ drawn from the body of content

✅ Provide insights and input to cross-functional content teams on themes that are working and potential opportunity areas, and archive and update content based on performance

✅ Support the web editor to continually optimize the processes necessary for efficient content creation, workflows, governance, and content distribution

✅ Assist in the management and initiation of translations and keep regional editors up to date with key content updates, and work cross-functionally with other content teams to ensure constant coordination and communication of governance and workflows

✅ Support content editors to ensure content is properly named, versioned, and tagged, create training material for editors to have access to this information, and maintain and update the content digest highlighting the best content to ensure that editors have access to these

ASSUMPTION: This role requires strong collaboration, communication, and project management skills to work effectively with various content teams and stakeholders.

🎯 Required Qualifications

Education: Degree in English, Mass Communication, Advertising, or a related field

Experience: 8-10 years of experience in content marketing, preferably in Content Operations

Required Skills:

• Deep understanding of the tech B2B landscape and its unique content needs
• Experience with content management systems (CMS)
• Experience with AEM (Adobe Experience Manager) is an advantage
• Understanding of the AI content tool ecosystem
• Excellent written and verbal communication skills
• Strong analytical and problem-solving abilities

Preferred Skills:

• Experience with content AI workflows
• Familiarity with SEO best practices
• Knowledge of digital asset management (DAM) systems

ASSUMPTION: Candidates with a proven track record in content operations and a strong understanding of the tech B2B landscape are preferred.

💰 Compensation & Benefits

Salary Range: INR 15,00,000 - 20,00,000 per annum (Estimated based on industry standards for the role, experience level, and location)

Benefits:

• Competitive salary and benefits package
• Learning and development opportunities
• Cultivation culture with interactive tools and development programs
• Teammates who support and empower career growth

Working Hours: Full-time (40 hours per week) with flexible working arrangements

ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on the company's internal policies and the candidate's qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Information Technology & Services

Company Size: 10,001+ employees (Large enterprise with a global presence and diverse range of services)

Founded: 1993 (Over 30 years of experience in technology consulting)

Company Description:

• Thoughtworks is a global technology consultancy that delivers extraordinary impact by blending design, engineering, and AI expertise
• The company helps clients strengthen their enterprise systems, scale with agility, and create seamless digital experiences
• Thoughtworks is dedicated to solving clients' most critical challenges by combining AI and human ingenuity to turn ambitious ideas into reality

Company Specialties:

• Agile Development (Scrum, XP, Lean)
• Retail Customer Experience Consulting
• Management Consulting
• Data Science and Analytics
• Product Innovation
• Open Source Communities
• Continuous Delivery
• User Experience Design
• Agile Development Tools
• Mobile Strategy
• AI
• Data and Analytics
• Cloud
• Platforms
• Customer Experience and Products
• Software Defined Vehicles
• and Software Engineering

Company Website: http://www.thoughtworks.com

ASSUMPTION: Thoughtworks is a well-established and reputable technology consultancy with a strong focus on innovation, technological excellence, and client success.

📊 Role Analysis

Career Level: Mid-level to senior role with opportunities for growth and leadership within the content operations function

Reporting Structure: The Content Operations Lead will report directly to the Head of Content or a similar role within the organization

Work Arrangement: On-site role based in Chennai, India, with potential for remote work arrangements depending on the company's policies and the candidate's qualifications

Growth Opportunities:

• Progression to a senior leadership role within the content operations function
• Expansion into related roles, such as Head of Content or Director of Content Strategy
• Career transitions into other areas of the business, such as product management or technology consulting

ASSUMPTION: This role offers significant growth opportunities for candidates with strong leadership skills and a strategic mindset.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with state-of-the-art technology infrastructure

Office Location(s): Chennai, Tamil Nādu, India

Geographic Context:

• Chennai is the capital city of the Indian state of Tamil Nādu and is the fourth most populous city in India
• The city is known for its rich cultural heritage, historical landmarks, and vibrant food scene
• Chennai has a tropical savanna climate with hot and humid weather throughout the year

Work Schedule: Full-time (40 hours per week) with flexible working arrangements, including remote work options depending on the company's policies and the candidate's qualifications

ASSUMPTION: The work environment at Thoughtworks is dynamic, inclusive, and supportive, with a strong focus on collaboration and continuous learning.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the hiring manager
• Technical assessment or case study presentation
• Final round interview with the hiring manager and other stakeholders
• Background check and offer extension

Key Assessment Areas:

• Content strategy and governance expertise
• AI workflows and content management system experience
• Strong analytical and problem-solving skills
• Excellent communication and collaboration skills
• Alignment with Thoughtworks' company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare a portfolio or examples of your content strategy and governance work, as well as any AI workflows or content management system projects you've led
• Research Thoughtworks' company values and be prepared to discuss how your personal values align with the organization's
• Prepare thoughtful questions to ask during the interview to demonstrate your interest in the role and the company

ATS Keywords: Content Strategy, Content Operations, AI Workflows, Content Audits, Metadata Management, SEO, Analytics, Collaboration, Communication, Problem Solving, Content Management Systems, B2B Content, Training, Digital Asset Management, Version Control

ASSUMPTION: The application process at Thoughtworks is competitive, and candidates should be prepared to demonstrate their expertise and fit for the role through a comprehensive interview process.

🛠️ Tools & Technologies

• Content management systems (CMS) such as Adobe Experience Manager (AEM)
• AI content tools and workflows
• Digital asset management (DAM) systems
• Analytics and reporting tools
• Collaboration and project management tools

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's internal systems and the candidate's qualifications.

👔 Cultural Fit Considerations

Company Values:

• Client-centric
• Collaborative
• Continuously learning and improving
• Inclusive and respectful
• Bold and innovative

Work Style:

• Agile and adaptable
• Data-driven and analytical
• Collaborative and team-oriented
• Results-focused and accountable
• Innovative and creative

Self-Assessment Questions:

• How do you approach working with diverse teams and stakeholders to drive content operations and governance?
• Can you provide an example of a time when you used data and analytics to inform content strategy and improve performance?
• How do you stay up-to-date with the latest trends and best practices in content marketing and AI workflows?

ASSUMPTION: Candidates who demonstrate a strong fit with Thoughtworks' company values and work style are more likely to succeed in this role.

⚠️ Potential Challenges

• The role may require working with tight deadlines and competing priorities
• Candidates may need to navigate a complex and dynamic work environment with multiple stakeholders
• The role may require frequent travel or remote work, depending on the company's policies and the candidate's qualifications
• The role may involve working with legacy content and systems, requiring strong problem-solving and adaptability skills

ASSUMPTION: Candidates should be prepared to face these potential challenges and demonstrate their ability to thrive in a dynamic and fast-paced work environment.

📈 Similar Roles Comparison

• Content Marketing Manager: Focuses on creating and executing content marketing strategies, whereas the Content Operations Lead focuses on driving content operations and governance
• Content Strategist: Develops and implements content strategies, while the Content Operations Lead focuses on the operational aspects of content management
• Content Manager: Oversees the creation, delivery, and governance of content, whereas the Content Operations Lead focuses on driving efficiency and optimization in content processes

ASSUMPTION: This role is unique in its focus on content operations and governance, and candidates should be prepared to demonstrate their expertise in these areas.

📝 Sample Projects

• Developing and implementing AI workflows to streamline content processes and improve efficiency
• Conducting comprehensive content audits and inventories to optimize content performance and relevance
• Creating and maintaining content tags and metadata conventions to improve search and discovery, and extending these to digital asset management systems

ASSUMPTION: Candidates should be prepared to discuss their experience with these types of projects and how they've driven results in previous roles.

❓ Key Questions to Ask During Interview

• Can you describe the current state of content operations and governance at Thoughtworks, and how this role will contribute to its evolution?
• How does Thoughtworks support the professional development and growth of its content team members?
• Can you provide an example of a time when Thoughtworks has successfully leveraged AI and human ingenuity to drive client success?
• How does Thoughtworks approach collaboration and communication across its global content teams?
• What are the key priorities for this role in the first 30, 60, and 90 days?

ASSUMPTION: Candidates should prepare thoughtful and insightful questions to demonstrate their interest in the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on content strategy, AI workflows, and content management system experience
• Prepare a portfolio or examples of your content strategy and governance work, as well as any AI workflows or content management system projects you've led
• Research Thoughtworks' company values and be prepared to discuss how your personal values align with the organization's
• Prepare thoughtful questions to ask during the interview to demonstrate your interest in the role and the company
• Follow up with the hiring manager within one week of the interview to express your appreciation for the opportunity and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.