- Job Title: Content Marketing Specialist
- Company: Thoughtworks
- Location: Mumbai, Maharashtra, India
- Job Type: Full-time
- Category: Marketing
- Date Posted: April 17, 2025
- Experience Level: 5-10 years
- Remote Status: On-site (Mumbai)
π Job Overview
Thoughtworks is seeking a Content Marketing Specialist to drive content operations and governance, implement AI workflows, and optimize content performance. Key aspects of this role include:
- Managing content lifecycle and governance
- Building and implementing AI workflows
- Conducting content audits and gap analysis
- Collaborating with cross-functional teams for maximum efficiency
- Providing insights and input on content performance and metrics
ASSUMPTION: This role requires a strong understanding of the tech B2B landscape and experience with content management systems. Familiarity with AI content tools is a plus.
π Key Responsibilities
- Content Lifecycle Management: Lead and implement content governance, review processes, systems, and workflows across various content teams.
- AI Workflows: Build and implement AI workflows inline with the overall AI strategy to maximize efficiency in content processes.
- Content Audits: Conduct content audits, inventories, and gap analysis across the website to ensure copy relevance, tagging, metadata, and accessibility requirements are met.
- Tagging and Metadata: Create and maintain external and internal content tags, and identify repurposing opportunities. Advise GTM partner teams to extend the tagging framework for other use cases.
- Competitor Analysis: Audit and analyze competitor websites for tags and make recommendations based on findings. Apply tagging to the content repository, including legacy content, using AI tools as applicable.
- Metadata Management: Extend metadata and tagging conventions to the digital asset manager (DAM) and maintain it on an ongoing basis. Build a framework for editors to manage version control and retiring older content routinely.
- Performance Metrics: Develop dashboards and reports for basic analytics and establish optimal performance metrics based on data of 'what works' drawn from the body of content.
- Editorial Support: Support the web editor to continually optimize the processes necessary for efficient content creation, workflows, governance, and content distribution.
- Training and Enablement: Create training material for editors to have access to information on proper naming, versioning, and tagging of content. Maintain and update the content digest to highlight the best content for editors.
ASSUMPTION: This role requires strong analytical and problem-solving abilities, excellent written and verbal communication skills, and an eye for detail, especially regarding website content.
π― Required Qualifications
- Education: Degree in English, Mass Communication, Advertising, or a related field.
- Experience: 8-10 years of experience in content marketing, preferably in Content Operations.
- Required Skills:
- Deep understanding of the tech B2B landscape and its unique content needs
- Experience with content management systems (CMS)
- Experience with Adobe Experience Manager (AEM) is an advantage
- Understanding of the AI content tool ecosystem
- Preferred Skills:
- Familiarity with AI tools for automatic suggestions when content is created
- Experience with SEO best practices
ASSUMPTION: Candidates should have a strong understanding of the tech B2B landscape and experience with content management systems. Familiarity with AI content tools is a plus.
π° Compensation & Benefits
- Salary Range: INR 15-20 LPA (Based on industry standards for a mid-level content marketing role in Mumbai)
- Benefits:
- Comprehensive health insurance
- Retirement savings plan
- Generous time off policies
- Learning and development opportunities
- Working Hours: Full-time (40 hours/week) with flexible work arrangements
ASSUMPTION: The salary range is an estimate based on industry standards for a mid-level content marketing role in Mumbai. Actual salary may vary based on experience and qualifications.
π Applicant Insights
π Company Context
- Industry: Information Technology & Services
- Company Size: 10,001+ employees
- Founded: 1993 (as per LinkedIn)
- Company Description: Thoughtworks is a global technology consultancy that delivers extraordinary impact by blending design, engineering, and AI expertise. They help clients strengthen their enterprise systems, scale with agility, and create seamless digital experiences.
- Company Specialties: Agile Development, Retail Customer Experience Consulting, Management Consulting, Data Science and Analytics, Product Innovation, Open Source Communities, Continuous Delivery, User Experience Design, Agile Development Tools, Mobile Strategy, AI, Data and Analytics, Cloud, Platforms, Customer Experience and Products, Software Defined Vehicles, and Software Engineering.
π Role Analysis
- Career Level: Mid-level to senior
- Reporting Structure: This role reports to the Content Director and works closely with cross-functional content teams.
- Work Arrangement: On-site in Mumbai, with remote work options available.
- Growth Opportunities:
- Potential career progression into leadership roles within the content team or related fields
- Opportunities to work on diverse projects and gain exposure to various aspects of content marketing
ASSUMPTION: This role offers opportunities for career growth and exposure to various aspects of content marketing within a global technology consultancy.
π Location & Work Environment
- Office Type: On-site office in Mumbai, with remote work options available.
- Office Location: 200 E Randolph St, 25th Floor, Chicago, IL 60601-6501, US (Global Headquarters)
- Geographic Context: Mumbai is a major metropolitan city in India, known for its vibrant culture, diverse industries, and growing tech scene.
- Work Schedule: Full-time (40 hours/week) with flexible work arrangements
ASSUMPTION: Working in Mumbai offers exposure to a diverse and dynamic tech industry, with opportunities to collaborate with global teams.
πΌ Interview & Application Insights
- Typical Process:
1. Online application review
2. Phone or video screen
3. On-site or virtual interview with the hiring manager and team members
- Key Assessment Areas:
- Content strategy and governance
- AI workflows and content audits
- Collaboration and communication skills
- Problem-solving abilities
- Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Showcase your understanding of the tech B2B landscape and content marketing trends
- Prepare examples of content audits, AI workflows, and content strategy projects you've worked on
ASSUMPTION: Thoughtworks' interview process focuses on assessing candidates' technical skills, problem-solving abilities, and cultural fit.
π οΈ Tools & Technologies
- Content Management Systems (CMS)
- Adobe Experience Manager (AEM)
- AI content tools (e.g., Frase, Copy.ai, etc.)
- Analytics tools (e.g., Google Analytics, Adobe Analytics, etc.)
- Collaboration tools (e.g., Microsoft Office Suite, Google Workspace, etc.)
ASSUMPTION: Familiarity with these tools is preferred, but Thoughtworks provides training and support to help employees develop the necessary skills.
π Cultural Fit Considerations
- Company Values: Thoughtworks values innovation, collaboration, and continuous learning. They foster a culture of inclusivity and respect for diverse perspectives.
- Work Style: Thoughtworks encourages a flexible, agile work environment that prioritizes results over rigid processes. They value open communication, active listening, and a growth mindset.
- Self-Assessment Questions:
- How do you ensure that content aligns with Thoughtworks' brand voice and values?
- How do you approach collaborating with cross-functional teams to optimize content processes?
- How do you stay up-to-date with the latest trends and best practices in content marketing and AI?
ASSUMPTION: Thoughtworks values candidates who are passionate about content marketing, eager to learn, and committed to continuous improvement.
β οΈ Potential Challenges
- Managing content governance and workflows across multiple teams and locations
- Keeping up with the latest trends and best practices in content marketing and AI
- Balancing multiple priorities and tight deadlines in a fast-paced, global environment
π Similar Roles Comparison
- Content Marketing Manager: This role focuses more on strategy and team leadership, while the Content Marketing Specialist role is more hands-on and focused on day-to-day content operations.
- Content Strategist: This role is more focused on content strategy and planning, while the Content Marketing Specialist role involves a broader range of responsibilities, including content governance, AI workflows, and performance metrics.
- Career Path: This role can lead to career progression into leadership roles within the content team or related fields, such as Content Director or Head of Content.
ASSUMPTION: This role offers a unique blend of content strategy, operations, and AI workflows, providing a strong foundation for career growth in content marketing.
π Sample Projects
- Conducting a comprehensive content audit of Thoughtworks' website and identifying opportunities for tagging, metadata improvement, and content retirement
- Developing and implementing AI workflows for content creation, approval, and publishing processes
- Creating and maintaining a content tagging framework that supports other use cases, such as personalized nurture campaigns
- Collaborating with cross-functional teams to optimize content performance metrics and improve content ROI
ASSUMPTION: These sample projects demonstrate the range of responsibilities and the importance of collaboration in this role.
β Key Questions to Ask During Interview
- How does Thoughtworks approach content governance and workflows across multiple teams and locations?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Thoughtworks support the professional development of its content marketing team members?
- What are the biggest challenges facing the content marketing team currently, and how can this role help address them?
- How does Thoughtworks measure the success of its content marketing efforts, and what metrics are most important to track?
ASSUMPTION: These questions help assess the role's priorities, expectations, and opportunities for growth and impact.
π Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](http://www.thoughtworks.com/careers/jobs/6633145?gh_jid=6633145)
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of content audits, AI workflows, and content strategy projects you've worked on
- Follow up with the hiring manager after one week if you haven't heard back
β οΈ Disclaimer: This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
