Content Marketing

📌 Core Information

🔹 Job Title: Content Marketing

🔹 Company: Thoughtworks

🔹 Location: Bangalore, Karnātaka, India

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: 2025-04-17

🔹 Experience Level: Mid-Senior level

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving content operations and governance across various content teams
• Building and implementing AI workflows inline with overall AI strategy
• Collaborating with cross-functional content teams to maximize efficiency
• Conducting content audits, inventories, and gap analysis to optimize content performance

ASSUMPTION: This role requires a strong understanding of the tech B2B landscape and experience with content management systems.

📋 Key Responsibilities

✅ Lead and implement content governance via review of processes, systems, and workflows across various content teams

✅ Build and implement AI workflows for maximum efficiency and perform content audits, inventories, and gap analysis

✅ Create and maintain external and internal content tags and identify repurposing opportunities

✅ Audit and analyze competitor websites for tags and make recommendations based on findings

✅ Extend metadata and tagging conventions to the digital asset manager (DAM) and maintain it on an ongoing basis

✅ Understand content performance and metrics, develop dashboards and reports, and establish optimal performance metrics

✅ Provide insights and input to cross-functional content teams on themes that are working and potential opportunity areas

✅ Support the web editor to continually optimize processes necessary for efficient content creation, workflows, governance, and content distribution

✅ Assist in the management and initiation of translations and keep regional editors up to speed with key content updates

✅ Train and enable content editors to ensure content is properly named, versioned, and tagged

ASSUMPTION: This role requires strong collaboration, communication, and problem-solving skills to work effectively with cross-functional teams.

🎯 Required Qualifications

Education: Degree in English, Mass Communication, Advertising, or a related field

Experience: 8-10 years of experience in content marketing, preferably in Content Operations

Required Skills:

• Deep understanding of the tech B2B landscape and its unique content needs
• Experience with content management systems (CMS)
• Experience with Adobe Experience Manager (AEM) is an advantage
• Understanding of the AI content tool ecosystem

Preferred Skills:

• Experience with AI-driven content tools
• Fluency in multiple languages

ASSUMPTION: Candidates with a strong background in content strategy and operations, along with relevant industry experience, are preferred.

💰 Compensation & Benefits

Salary Range: INR 25-35 lakhs per annum (Based on industry standards for mid-senior level content marketing roles in Bangalore)

Benefits:

• Health, dental, and vision insurance
• Retirement savings plans
• Generous vacation and sick leave policies
• Learning and development opportunities

Working Hours: Full-time (40 hours/week) with flexible work arrangements

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Thoughtworks is a global technology consultancy that blends design, engineering, and AI to help businesses thrive through innovation.

Company Size: 10,001+ employees (Large enterprise)

Founded: 1993 (Over 30 years of experience)

Company Description:

• Thoughtworks is dedicated to solving clients' most critical challenges by combining AI and human ingenuity
• The company offers a dynamic and inclusive culture with numerous development programs and interactive tools for employee growth
• Thoughtworks is committed to pushing boundaries and delivering extraordinary impact through its purposeful and impactful work

Company Specialties:

• Agile Development (Scrum, XP, Lean)
• Retail Customer Experience Consulting
• Management Consulting
• Data Science and Analytics
• Product Innovation
• Open Source Communities
• Continuous Delivery
• User Experience Design
• Agile Development Tools
• Mobile Strategy
• AI
• Data and Analytics
• Cloud
• Platforms
• Customer Experience and Products
• Software Defined Vehicles and Software Engineering

Company Website: www.thoughtworks.com

ASSUMPTION: Thoughtworks is a well-established company with a strong reputation in the technology consulting industry.

📊 Role Analysis

Career Level: Mid-Senior level (Experienced professionals)

Reporting Structure: This role reports directly to the Head of Content Marketing or a similar senior role

Work Arrangement: On-site with flexible work arrangements (e.g., remote work, hybrid work)

Growth Opportunities:

• Potential career progression into senior content marketing roles or management positions
• Opportunities to work on diverse projects and gain exposure to various industries and technologies
• Chance to develop skills in AI-driven content marketing and related tools

ASSUMPTION: This role offers significant growth potential for candidates looking to advance their careers in content marketing.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with state-of-the-art technology and amenities

Office Location(s): Bangalore, Karnataka, India

Geographic Context:

• Bangalore is the capital of the Indian state of Karnataka and is known for its tech industry and vibrant culture
• The city offers a mix of urban and natural environments, with numerous parks, gardens, and recreational facilities
• Bangalore has a tropical savanna climate with warm and humid weather throughout the year

Work Schedule: Full-time (40 hours/week) with flexible work arrangements

ASSUMPTION: Bangalore offers a dynamic and multicultural work environment with numerous opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth behavioral and technical interviews
• Final round interviews with senior stakeholders
• Background check and offer extension

Key Assessment Areas:

• Content strategy and governance expertise
• AI-driven content workflows and tools proficiency
• Collaboration and communication skills
• Problem-solving and analytical skills
• Cultural fit and alignment with Thoughtworks' values

Application Tips:

• Highlight relevant content marketing experience and achievements
• Demonstrate a strong understanding of the tech B2B landscape and AI content tools
• Showcase your ability to work effectively with cross-functional teams
• Prepare for behavioral and technical interview questions related to content strategy, governance, and AI workflows
• Research Thoughtworks' company culture and values to ensure a strong cultural fit

ATS Keywords: Content Strategy, Content Operations, AI Workflows, Content Governance, Content Audits, Metadata Management, SEO, Analytics, Collaboration, Communication, Problem Solving, Content Management Systems, B2B Content, Training, Digital Asset Management, Version Control

ASSUMPTION: Thoughtworks uses Applicant Tracking System (ATS) software to manage and streamline its recruitment process.

🛠️ Tools & Technologies

• Adobe Experience Manager (AEM)
• AI-driven content tools (e.g., Contentful, Storyblok, Sanity)
• Content management systems (CMS)
• Analytics and reporting tools (e.g., Google Analytics, Tableau)
• Project management tools (e.g., Asana, Jira)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the projects and teams the candidate works with.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Collaboration and teamwork
• Continuous learning and improvement
• Innovation and experimentation
• Integrity and transparency

Work Style:

• Agile and iterative approach to work
• Cross-functional collaboration and communication
• Data-driven decision-making
• Focus on delivering value and impact
• Emphasis on learning and growth

Self-Assessment Questions:

• How do you ensure that content is properly named, versioned, and tagged?
• Can you describe a time when you optimized content performance using data and analytics?
• How do you approach working with cross-functional teams to maximize efficiency and collaboration?

ASSUMPTION: Thoughtworks values candidates who are passionate about learning, collaborative, and committed to delivering exceptional results.

⚠️ Potential Challenges

• Managing multiple content teams and stakeholders with varying priorities and requirements
• Keeping up with the latest AI-driven content tools and technologies
• Balancing short-term content needs with long-term strategic goals
• Working in a fast-paced, dynamic environment with tight deadlines and competing priorities

ASSUMPTION: These challenges require strong organizational skills, adaptability, and the ability to thrive under pressure.

📈 Similar Roles Comparison

• Content Marketing Manager (Tech B2B)
• Content Operations Manager (Tech B2B)
• Content Strategist (Tech B2B)
• Content Marketing Manager (B2C)
• Content Marketing Specialist (Tech B2B)

ASSUMPTION: These roles share similarities in terms of required skills, responsibilities, and industry context but may differ in terms of scope, scale, and specific requirements.

📝 Sample Projects

• Developing and implementing AI-driven content workflows for a tech B2B company
• Conducting a comprehensive content audit and inventory for a global enterprise
• Creating and maintaining a content tagging framework for a retail brand's e-commerce platform

ASSUMPTION: These projects demonstrate the range of responsibilities and deliverables for a Content Operations Lead role in various industries and contexts.

❓ Key Questions to Ask During Interview

• Can you describe the current content governance processes and how this role will contribute to their improvement?
• How does Thoughtworks support the professional development and growth of its content marketing team members?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Thoughtworks measure the success and impact of its content marketing efforts?
• What is the typical career path for a Content Operations Lead at Thoughtworks?

ASSUMPTION: These questions help candidates better understand the role, the team, and the company's expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant content marketing experience and achievements
• Write a cover letter explaining your interest in the role and how your skills and experience make you a strong fit
• Prepare for behavioral and technical interview questions related to content strategy, governance, and AI workflows
• Follow up with the hiring manager within a week after submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.