📌 Core Information
🔹 Job Title: Content Marketing Analyst
🔹 Company: Remitly
🔹 Location: Manila, Philippines
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 11, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing an exhibitor-focused content strategy
- Producing engaging, multi-channel content in collaboration with the marketing team
- Managing email campaigns and ensuring necessary approvals for content deployment
- Supporting the production of various content formats
- Thriving in a fast-paced working environment with unpredictable deadlines
ASSUMPTION: This role requires a high level of creativity, strategic thinking, and strong communication skills to develop and execute a successful content strategy.
📋 Key Responsibilities
✅ Develop and execute an exhibitor-focused content strategy that drives year-round engagement using data-driven insights and customer journeys
✅ Produce engaging, multi-channel content in collaboration with the marketing team, adhering to an editorial calendar for timely updates and delivery
✅ Create messaging within brand guidelines and write/edit content for exhibitor campaigns
✅ Manage email development and deployment in Eloqua, repurpose content across channels, and create graphic elements
✅ Support the production of various content formats and ensure necessary approvals for deployment
ASSUMPTION: This role involves a mix of creative and analytical tasks, requiring the ability to balance strategic planning with tactical execution.
🎯 Required Qualifications
Education: Bachelor's Degree holder
Experience: At least 5 years of working experience in the related field is required for this position
Required Skills:
- Professional level knowledge of Microsoft Outlook, Excel, Word, and PowerPoint
- Experience with Adobe Photoshop, InDesign, and Illustrator preferred
- Strong organizational and time management skills with the ability to multi-task
- Excellent communicator (written and verbal) with strong presentation skills
- Passion for gaming, comics, and pop culture is a big advantage
- Strategic marketing and value proposition development experience
- Creativity and the ability to develop original content focused on customer engagement
- Experience with social media and email campaign management
- Strong leadership and people-management skills
- High attention to detail
- Collaborative team player who works well in a team setting and across departments
Preferred Skills:
- Experience working in the financial services industry
- Fluency in multiple languages
ASSUMPTION: Given the role's focus on content strategy and marketing, a strong background in marketing, communications, or a related field is essential.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Content Marketing Analyst role in Manila, the estimated salary range is PHP 60,000 - 120,000 per month. This range takes into account the candidate's experience level and the company's size.
Benefits:
- Health insurance and wellness programs
- Retirement savings plans
- Employee assistance programs
- Professional development opportunities
- Generous time off policies
Working Hours: Full-time position with standard office hours (Monday - Friday, 9:00 AM - 6:00 PM). Occasional overtime may be required to meet project deadlines.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Remitly operates in the financial services industry, specifically in international payments and money transfers.
Company Size: Remitly is a mid-sized company with 1,001-5,000 employees, providing a structured yet dynamic work environment.
Founded: Remitly was founded in 2011 and has since grown to become a leading digital remittance company.
Company Description:
- Remitly is an international payments company that leverages digital channels, including mobile phones, to send money internationally.
- The company's digital products are fundamentally faster, less expensive, and far more convenient for customers to send money across borders.
- Remitly is committed to providing fair and accessible hiring processes, as well as promoting diversity, equity, and inclusion.
Company Specialties:
- Mobile Payments
- Remittance
- Digital Money Transfer
- Banking
- Fintech
- and Lending
Company Website: http://www.remitly.com
ASSUMPTION: Remitly's focus on digital remittance and international payments requires employees to be comfortable working in a global and multicultural environment.
📊 Role Analysis
Career Level: This role is at the mid-career level, requiring a significant amount of experience and expertise in content marketing and strategy.
Reporting Structure: The Content Marketing Analyst will report directly to the Marketing Manager and collaborate closely with the Marketing Team.
Work Arrangement: This is an on-site position, requiring employees to work from the company's office in Manila, Philippines.
Growth Opportunities:
- Progression to a senior role within the marketing department
- Expanding responsibilities and leading a team of content marketing specialists
- Transitioning to a related role within the company, such as Product Marketing or Brand Management
ASSUMPTION: Given Remitly's growth and expansion, there may be opportunities for career progression within the company.
🌍 Location & Work Environment
Office Type: Remitly's Manila office is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): 1111 3rd Ave, Suite 2100, Seattle, Washington 98101, US; Manila, PH
Geographic Context:
- The Manila office is located in the heart of the city's central business district, offering easy access to public transportation and various amenities.
- The Philippines has a tropical marine climate, with temperatures ranging from 21°C to 32°C (70°F to 90°F) throughout the year.
- The country has a rich cultural heritage and a diverse range of attractions, including historical sites, natural wonders, and vibrant festivals.
Work Schedule: The standard work schedule is Monday to Friday, 9:00 AM to 6:00 PM, with a one-hour lunch break. Occasional overtime may be required to meet project deadlines.
ASSUMPTION: The Manila office provides a dynamic and multicultural work environment, with employees from various backgrounds and nationalities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- In-depth interview with the hiring manager and team members
- Final interview with the Marketing Manager or a senior leader
- Background check and offer extension
Key Assessment Areas:
- Content strategy and planning
- Creativity and originality in content development
- Communication and presentation skills
- Technical skills in content marketing tools and platforms
- Cultural fit and alignment with Remitly's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Provide specific examples of your content marketing achievements and the impact you've made in previous roles
- Demonstrate your passion for gaming, comics, and pop culture in your application materials
ATS Keywords: Content Strategy, Email Campaign Management, Graphic Design, Data-Driven Insights, Multi-Channel Content, Brand Guidelines, Customer Engagement, Project Management, Communication Skills, Creativity, Social Media Management, Leadership, Time Management, Attention to Detail, Collaboration
ASSUMPTION: Remitly's application process is designed to assess candidates' skills, cultural fit, and potential for growth within the company.
🛠️ Tools & Technologies
- Microsoft Office Suite (Outlook, Excel, Word, PowerPoint)
- Adobe Creative Suite (Photoshop, InDesign, Illustrator)
- Eloqua (email marketing platform)
- Social media platforms (Facebook, Twitter, LinkedIn, etc.)
- Project management tools (Asana, Trello, etc.)
ASSUMPTION: Proficiency in these tools and technologies is essential for success in this role, as they are used daily for content creation, management, and deployment.
👔 Cultural Fit Considerations
Company Values:
- Customer-obsessed: We put customers at the heart of everything we do
- Inclusive: We foster an environment where everyone feels valued and respected
- One team, one dream: We work together towards a common goal
- Humble: We approach our work with humility and a willingness to learn
- Ownership: We take ownership of our work and strive for excellence
Work Style:
- Collaborative: We work closely with our colleagues and stakeholders to achieve our goals
- Agile: We adapt quickly to change and embrace new challenges
- Data-driven: We make informed decisions based on data and insights
- Innovative: We continuously seek new and better ways to achieve our objectives
Self-Assessment Questions:
- How do you incorporate customer insights into your content strategy?
- Can you describe a time when you had to adapt your content approach due to changing circumstances?
- How do you ensure that your content aligns with your company's brand guidelines and tone of voice?
ASSUMPTION: Remitly's company culture emphasizes collaboration, innovation, and a customer-centric approach, making it an ideal fit for candidates who thrive in dynamic and fast-paced environments.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Adapting to a fast-paced and ever-changing work environment
- Collaborating effectively with remote team members and stakeholders
- Balancing creative and analytical aspects of the role
ASSUMPTION: These challenges require strong time management, communication, and adaptability skills, as well as the ability to thrive in a fast-paced and dynamic work environment.
📈 Similar Roles Comparison
- Content Marketing Specialist: Focuses more on tactical content creation and less on strategy development
- Digital Marketing Manager: Oversees a broader range of digital marketing channels and campaigns
- Brand Manager: Responsible for the overall brand strategy and management, rather than focusing on content marketing
ASSUMPTION: This role is unique in its focus on content strategy and customer engagement within the context of an international payments company.
📝 Sample Projects
- Developing an email marketing campaign to promote a new remittance service, including segmentation, personalization, and A/B testing
- Creating a series of blog posts and infographics to educate customers about the benefits of using Remitly for international money transfers
- Managing a social media campaign to engage with customers and promote Remitly's brand values and customer success stories
ASSUMPTION: These sample projects demonstrate the range of content marketing activities and the level of responsibility required for this role.
❓ Key Questions to Ask During Interview
- Can you describe the content marketing team's structure and how this role fits within it?
- How does Remitly measure the success of its content marketing campaigns, and what key performance indicators (KPIs) are tracked?
- What opportunities are there for professional development and growth within the content marketing team?
- How does Remitly support work-life balance for its employees, particularly for those in content marketing roles?
- Can you provide an example of a recent content marketing challenge faced by the team and how it was addressed?
ASSUMPTION: Asking these questions will help you better understand the role, the team, and the company, enabling you to make an informed decision about your application.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare examples of your content marketing achievements and the impact you've made in previous roles
- Demonstrate your passion for gaming, comics, and pop culture in your application materials
- Follow up with the HR team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
