Content Marketing, Apps Lead

📌 Core Information

🔹 Job Title: Content Marketing, Apps Lead

🔹 Company: Planful

🔹 Location: Hyderabad, Telangana, India

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 15, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: On-site (Hyderabad office)

🚀 Job Overview

Key aspects of this role include:

• Strategic planning and execution of the Solution Hub, Planful's interactive product experience hub
• Cross-functional collaboration with Product Marketing, Solutions Consulting, Product, RevOps, Design, Sales, and SDR teams
• End-to-end program delivery, including content creation, demo experience, campaign integration, and performance tracking
• Quality assurance and review processes for all interactive content
• Localization and demo translations for the German website

ASSUMPTION: This role requires a blend of strong project management skills, marketing expertise, and a deep understanding of the financial performance management (FPM) space. Candidates should be comfortable working with cross-functional teams and have experience managing or contributing to interactive product demo initiatives.

📋 Key Responsibilities

✅ Own and scale Planful’s Solution Hub, focusing on content creation, demo experience, and campaign integration

✅ Collaborate with internal teams to scope and build new industry and use-case-based demos

✅ Partner with Sales and SDR teams to align demos and gather feedback for continuous improvement

✅ Lead quality assurance and review processes for all interactive content to ensure quality, accuracy, and consistency

✅ Use Salesforce and Hockeystack to analyze demo engagement data and tie content performance to pipeline impact

✅ Support product launch efforts by aligning Solution Hub experiences to new innovations or platform enhancements

✅ Coordinate localization, demo translations, and variant creation across Planful’s German website

ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to work effectively with various teams to deliver results.

🎯 Required Qualifications

Education: Bachelor's degree or higher equivalent work experience

Experience: 5+ years in the FPM space in Product Marketing or Solution Consulting roles; finance and accounting experience is a plus

Required Skills:

• Proven experience managing or contributing to interactive product demo initiatives
• Strong project management skills
• Excellent communication and creative thinking abilities
• Familiarity with Salesforce, Hockeystack, or other marketing analytics and CRM tools

Preferred Skills:

• Familiarity with localization and translation processes
• Experience working with cross-functional teams in a fast-paced environment

ASSUMPTION: Candidates with a strong background in Product Marketing or Solution Consulting, along with relevant experience in the FPM space, will be well-suited for this role.

💰 Compensation & Benefits

Salary Range: INR 15-20 lakhs per annum (Estimated based on industry standards for mid-senior level marketing roles in Hyderabad)

Benefits:

• 2 Volunteer days, Birthday PTO, and quarterly company Wellness Days
• 3 months' supply of diapers and meal deliveries for the first month of Maternity/Paternity leave
• Annual Planful Palooza, the company-wide culture kickoff event
• Company-wide Mentorship program with Executive sponsorship and Manager-specific monthly training programs
• Employee Resource Groups such as Women of Planful, Parents of Planful, and many more

Working Hours: Full-time (40 hours/week), with flexible work arrangements available

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in Hyderabad. Actual compensation may vary based on factors such as experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically Financial Performance Management (FPM) cloud software

Company Size: Medium (201-500 employees), which offers a balance between a startup-like environment and the resources of a larger organization

Founded: 2007, with a rich history of innovation and growth in the FPM space

Company Description:

• Planful is the pioneer of financial performance management cloud software
• The Planful platform helps businesses drive peak financial performance by streamlining planning, budgeting, consolidations, reporting, and analytics
• Planful empowers finance, accounting, and business users to plan confidently, close faster, and report accurately

Company Specialties:

• Financial Performance Management (FPM) software
• Cloud-based solutions for planning, budgeting, consolidations, reporting, and analytics
• Cross-functional collaboration and integration with various teams

Company Website: http://www.planful.com

ASSUMPTION: Planful's focus on FPM software and cross-functional collaboration makes it an attractive option for candidates interested in the finance and technology sectors.

📊 Role Analysis

Career Level: Mid-Senior level, with opportunities for growth and advancement within the marketing department

Reporting Structure: This role reports directly to the Head of Product Marketing and works closely with various internal teams

Work Arrangement: On-site (Hyderabad office), with flexible work arrangements available

Growth Opportunities:

• Potential career progression into senior marketing roles or management positions
• Expansion of responsibilities based on performance and company growth
• Opportunities to work on high-impact projects and initiatives

ASSUMPTION: This role offers strong growth potential for candidates looking to advance their careers in marketing within the FPM software industry.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace with a focus on employee well-being and comfort

Office Location(s): Hyderabad, Telangana, India

Geographic Context:

• Hyderabad is the capital city of Telangana, with a rich cultural heritage and a thriving tech industry
• The city offers a high quality of life, with numerous amenities, entertainment options, and educational institutions
• Hyderabad is well-connected by air, rail, and road, making it easy to travel within India and internationally

Work Schedule: Full-time (40 hours/week), with flexible work arrangements available

ASSUMPTION: Hyderabad offers a vibrant and dynamic work environment, with a strong focus on technology and innovation.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth interview with the marketing team
• Final interview with the Head of Product Marketing

Key Assessment Areas:

• Candidates' understanding of the FPM space and Planful's products
• Project management skills and ability to work with cross-functional teams
• Communication and creative thinking abilities
• Problem-solving skills and adaptability

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Demonstrate your understanding of the FPM space and Planful's products in your application materials
• Prepare for behavioral and situational interview questions that focus on your project management, communication, and problem-solving skills

ATS Keywords: Solution Hub, interactive demos, cross-functional collaboration, FPM, marketing analytics, CRM, Salesforce, Hockeystack, localization, translation

ASSUMPTION: Planful's interview process is designed to assess candidates' skills and cultural fit, with a focus on their ability to work effectively with cross-functional teams and deliver results.

🛠️ Tools & Technologies

• Salesforce
• Hockeystack
• Interactive demo platforms (like Reprise)
• Marketing analytics tools
• CRM tools

ASSUMPTION: Familiarity with these tools is essential for success in this role, as they are used to manage and analyze demo engagement data, as well as track performance.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Accountable
• Inclusive

Work Style:

• Fast-paced and dynamic
• Cross-functional and collaborative
• Data-driven and results-oriented
• Adaptable and responsive to change

Self-Assessment Questions:

• How do you stay organized and manage multiple projects simultaneously?
• Can you provide an example of a time when you successfully collaborated with cross-functional teams to deliver a project?
• How do you approach continuous learning and improvement in your role?

ASSUMPTION: Candidates who align with Planful's core values and work style will be well-suited for this role and the company's culture.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously
• Working with cross-functional teams and stakeholders to align on demo content and strategy
• Keeping up with the fast-paced nature of the FPM software industry and Planful's growth
• Adapting to changes in the company's products, services, or priorities

ASSUMPTION: These challenges can be overcome by strong project management skills, effective communication, and a willingness to adapt and learn.

📈 Similar Roles Comparison

• This role is similar to a Product Marketing Manager or Solution Consultant role, but with a focus on managing and scaling the Solution Hub
• Unlike other marketing roles, this position requires a deep understanding of the FPM space and Planful's products
• Career progression in this role could lead to senior marketing roles or management positions within Planful

ASSUMPTION: Candidates with experience in similar roles or a strong background in Product Marketing or Solution Consulting will find this role to be a good fit.

📝 Sample Projects

• Developing and launching new interactive demos for Planful's products
• Analyzing demo engagement data to identify trends and optimize performance
• Collaborating with cross-functional teams to create and implement demo campaigns
• Localizing and translating demos for Planful's German website

ASSUMPTION: These projects are representative of the day-to-day responsibilities and initiatives in this role.

❓ Key Questions to Ask During Interview

• How does this role fit into Planful's overall marketing strategy?
• What are the biggest challenges facing the Solution Hub, and how can this role address them?
• How does Planful support the professional development and growth of its employees?
• What is the company's approach to cross-functional collaboration and communication?
• How does Planful measure the success of the Solution Hub, and how can this role contribute to its growth and improvement?

ASSUMPTION: These questions will help candidates better understand the role, the company, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral and situational interview questions that focus on your project management, communication, and problem-solving skills
• Research Planful's products, services, and industry to demonstrate your understanding and enthusiasm for the role
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.