📌 Core Information
🔹 Job Title: Content Marketing Associate
🔹 Company: PlayOn
🔹 Location: Alpharetta, Georgia, United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 8, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing clear, useful content that speaks to athletic directors, coaches, performing arts directors, and school leaders
- Writing across various formats such as emails, blog posts, web pages, social media posts, sales decks, and more
- Collaborating with lead generation and creative teams to build campaigns that resonate with target audiences
- Repurposing long-form content into short-form content for easy sharing
- Supporting the RFP process by writing and editing sales proposals and maintaining a central content library
ASSUMPTION: This role requires strong writing skills and the ability to understand and communicate complex ideas effectively to various stakeholders in the education sector.
📋 Key Responsibilities
✅ Write, edit, and proofread content for various marketing channels, including: email campaigns, blog articles and long-form content/guides, web pages and landing pages, social media posts (primarily LinkedIn and X), proposals and presentations, and sales collateral and other written marketing materials
✅ Collaborate with the lead gen and creative teams to develop content that supports brand goals and campaign objectives.
✅ Repurpose long-form content (e.g., whitepapers, webinars) into bite-sized assets for social and email distribution.
✅ Optimize content for SEO and track performance using analytics tools.
✅ Develop thought leadership pieces to position PlayOn as an industry expert.
✅ Stay current with B2B content trends, competitor strategies, and industry news.
✅ Support the RFP process by writing and editing sales proposals and maintaining our central content library.
ASSUMPTION: This role requires strong organizational skills and the ability to manage multiple deadlines and projects simultaneously.
🎯 Required Qualifications
Education: Bachelor’s degree in English, Communications/PR, Marketing, Journalism or related field
Experience: 3-5 years of professional writing experience, ideally in a marketing environment
Required Skills:
- Proven ability to write clear, focused content, especially SEO-driven blogs, emails, social posts, and web/landing pages
- Skill in distilling complex topics into clear, actionable content
- Proven ability to work independently and with cross-functional teams
- Familiarity with content publishing platforms and marketing tools (e.g., HubSpot)
- Ability to self-manage multiple deadlines with strong attention to detail
Preferred Skills:
- Experience in sports marketing, sports journalism, or sports tech
- Experience responding to RFPs and/or writing sales proposals
ASSUMPTION: Applicants should have a strong portfolio showcasing their writing skills and be comfortable working in a fast-paced, collaborative environment.
💰 Compensation & Benefits
Salary Range: $60,000 - $80,000 per year (based on industry standards for a Content Marketing Associate with 3-5 years of experience in the Atlanta, GA area)
Benefits:
- Multiple medical insurance plans to choose from
- Dental, vision, life, and disability insurance
- Employee Emergency Fund
- Company equity (stock options)
- Open PTO policy
- 401K plan with company match
- Hybrid/flexible work environment
Working Hours: 40 hours per week, with flexibility for a hybrid work arrangement
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Sports Technology, specifically focused on high school athletic and activities programs
Company Size: 11-50 employees (according to LinkedIn)
Founded: The founding date is not specified, but the company is a growth-stage startup backed by KKR
Company Description:
- PlayOn is a dynamic growth-stage company dedicated to championing the spirit of play in the high school space
- The company offers a fan engagement platform that combines event ticketing, streaming, fundraising, concessions, merchandise sales, and website management in one place
- PlayOn is trusted by thousands of schools across the country and aims to help create more instant replays, hold-your-breath moments, last-minute comebacks, and games you want to watch over and over again
Company Specialties:
- Fan engagement platform for high school sports
- Event ticketing, streaming, fundraising, concessions, merchandise sales, and website management
- Supporting schools and administrators to focus on what truly matters: supporting students, staff, and fans
Company Website: http://www.younify.tv
ASSUMPTION: PlayOn is a startup focused on providing innovative solutions to high school athletic and activities programs, with a strong emphasis on customer support and engagement.
📊 Role Analysis
Career Level: Mid-level marketing role with opportunities for growth and development
Reporting Structure: This role reports directly to the Marketing Manager
Work Arrangement: Hybrid work arrangement, with a combination of remote and on-site work
Growth Opportunities:
- Expanding the content marketing team and taking on a leadership role as the company grows
- Exploring other marketing channels and strategies to drive engagement and growth
- Developing expertise in the high school sports tech industry and becoming a thought leader in the space
ASSUMPTION: This role offers significant growth potential as the company continues to expand and solidify its position in the high school sports tech industry.
🌍 Location & Work Environment
Office Type: Hybrid work environment with both remote and on-site work options
Office Location(s): Alpharetta, Georgia, United States
Geographic Context:
- Alpharetta is a suburb of Atlanta, Georgia, with a population of approximately 65,000 people
- The area is known for its high-quality schools, family-friendly neighborhoods, and abundant recreational opportunities
- Alpharetta is conveniently located near major highways and offers easy access to downtown Atlanta
Work Schedule: 40 hours per week, with flexibility for a hybrid work arrangement
ASSUMPTION: The hybrid work environment offers a balance between remote work and in-person collaboration, allowing employees to maintain a healthy work-life balance while still benefiting from the energy and resources of a physical office space.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the marketing team
- Final interview with the CEO or another executive team member
Key Assessment Areas:
- Writing samples and portfolio review
- Cultural fit and alignment with company values
- Problem-solving skills and ability to think critically about marketing strategies
- Understanding of the high school sports tech industry and target audience
Application Tips:
- Tailor your resume and cover letter to highlight your relevant writing experience and skills
- Include a portfolio of your best writing samples, showcasing your ability to write clear, focused content across various formats
- Be prepared to discuss your understanding of the high school sports tech industry and how your skills and experience make you a strong fit for this role
ATS Keywords: Content marketing, B2B writing, SEO, email marketing, blogging, social media, collaboration, proofreading, editing, sales proposals, RFPs, content strategy, analytics, thought leadership, B2B marketing, communication
ASSUMPTION: The application process for this role is likely to be competitive, and applicants should be prepared to demonstrate their strong writing skills and industry knowledge in order to stand out.
🛠️ Tools & Technologies
- HubSpot (or similar content management system)
- SEO tools (e.g., Google Search Console, SEMrush, Ahrefs)
- Project management tools (e.g., Asana, Trello, Monday.com)
- Microsoft Office Suite or Google Workspace
ASSUMPTION: The specific tools and technologies used by PlayOn may vary, but applicants should be comfortable working with a range of marketing and project management tools.
👔 Cultural Fit Considerations
Company Values:
- Accountability: Taking responsibility for achieving holistic outcomes and adapting quickly to challenges
- Collaboration: Building bridges with teams outside of one's own and rallying around common goals
- Growth: Actively seeking opportunities to expand one's comfort zone, skills, and confidence
- Fairness: Approaching decisions with a scientist's mindset, challenging assumptions, and considering long-term impact
Work Style:
- Ownership over participation: Taking responsibility for achieving holistic outcomes and prioritizing key objectives
- Team over stars: Building relationships with teams outside of one's own and working to help others succeed
- Growth over comfort: Actively seeking opportunities to expand one's comfort zone, skills, and confidence
- Fairness over popularity: Approaching decisions with a scientist's mindset and considering long-term impact
Self-Assessment Questions:
- Do you take responsibility for achieving holistic outcomes and prioritizing key objectives in your current role?
- Are you comfortable working with teams outside of your own and rallying around common goals?
- Do you actively seek opportunities to expand your comfort zone, skills, and confidence in your current role?
- Do you approach decisions with a scientist's mindset, challenging assumptions and considering long-term impact?
ASSUMPTION: PlayOn values a collaborative, growth-oriented work environment, and applicants should be prepared to demonstrate their alignment with these values and work style preferences.
⚠️ Potential Challenges
- Managing multiple deadlines and projects simultaneously
- Balancing remote work and in-person collaboration in a hybrid work environment
- Adapting to a fast-paced, growth-stage startup environment
- Developing expertise in the high school sports tech industry
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective time management, and a willingness to learn and adapt in a fast-paced environment.
📈 Similar Roles Comparison
- Content Marketing Specialist: This role may have a more narrow focus on content creation and may not include the same level of collaboration with lead generation and creative teams
- B2B Marketing Manager: This role may have more strategic responsibilities and may not involve the same level of hands-on content creation
- Content Strategist: This role may focus more on developing and implementing content strategies rather than day-to-day content creation
ASSUMPTION: This role offers a unique blend of content creation, collaboration, and strategic thinking, making it a strong fit for candidates with a strong writing background and an interest in the high school sports tech industry.
📝 Sample Projects
- Developing a series of blog posts that highlight the benefits of PlayOn's fan engagement platform for high school athletic directors
- Creating a comprehensive guide to help schools maximize their fundraising efforts using PlayOn's platform
- Writing and designing a sales proposal to secure a major contract with a school district
ASSUMPTION: These sample projects demonstrate the range of writing and collaboration skills required for this role, as well as the opportunity to make a significant impact on the company's growth and success.
❓ Key Questions to Ask During Interview
- Can you describe the typical content marketing calendar for the next quarter, and how my role would fit into that?
- How does the content marketing team collaborate with the lead generation and creative teams to develop targeted campaigns?
- What are the most significant challenges facing the high school sports tech industry, and how can my role help address them?
- How does PlayOn support the professional development and growth of its content marketing team members?
- What are the most important qualities and skills for someone to succeed in this role, and how do you see my background and experience aligning with those?
ASSUMPTION: Asking thoughtful, industry-specific questions demonstrates your interest in and understanding of the role and the company's mission.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Prepare a portfolio of your best writing samples, showcasing your ability to write clear, focused content across various formats
- Tailor your resume and cover letter to highlight your relevant writing experience and skills
- Be prepared to discuss your understanding of the high school sports tech industry and how your skills and experience make you a strong fit for this role
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
