Content Marketing Associate

📌 Core Information

🔹 Job Title: Content Marketing Associate

🔹 Company: KredX

🔹 Location: Bangalore, Karnataka, India

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 9, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Planning and executing 360-degree content marketing campaigns across KredX's product suite
• Creating long-form content assets and writing conversion-focused copy for various channels
• Collaborating with internal teams to create clear, compelling marketing assets
• Ensuring accuracy and consistency in messaging, grammar, and tone across all touchpoints
• Working in a dynamic, cross-functional setup and contributing to campaign ideation

ASSUMPTION: This role requires a strong understanding of B2B marketing and fintech industry trends to create effective content marketing strategies.

📋 Key Responsibilities

✅ Assist in planning and executing 360-degree content marketing campaigns across the KredX product suite

✅ Research and create long-form and gated content assets (e.g., white papers, guides, downloadable content) that support lead generation and other forms of content as required

✅ Write conversion-focused copy for multiple channels including email, WhatsApp, SMS, landing pages, and brochures

✅ Support the development of brand-aligned social media content

✅ Write engaging blog content to improve organic traffic and demonstrate industry expertise

✅ Collaborate with internal teams (design, product, digital) to create clear, compelling marketing assets

✅ Ensure accuracy and consistency in messaging, grammar, and tone across all touchpoints

✅ Apply strong research and editing skills to ensure factual and grammatical correctness

✅ Participate in brainstorming sessions and contribute to campaign ideation

✅ Be a proactive team player who can adapt in a fast-paced, cross-functional setup

ASSUMPTION: This role involves a mix of creative and analytical tasks, requiring a balance of innovative thinking and attention to detail.

🎯 Required Qualifications

Education: Bachelor’s degree in Communications, Marketing, Journalism, English, or a related field is preferred

Experience: 1-3 years of experience in content writing or content marketing, preferably in a B2B or fintech environment

Required Skills:

• Excellent written and verbal communication skills
• Strong attention to detail, grammar, and brand tone
• Comfortable working in a dynamic and fast-paced environment
• Basic proficiency with Microsoft Office; familiarity with content management tools and SEO is a plus
• A collaborative attitude and openness to feedback

Preferred Skills:

• Familiarity with the financial services industry
• Experience with marketing automation tools
• Knowledge of HTML and CSS

ASSUMPTION: While not explicitly stated, having a basic understanding of the financial services industry would be beneficial for creating relevant and engaging content.

💰 Compensation & Benefits

Salary Range: INR 6-8 lakhs per annum (Estimated based on industry standards for a mid-level content marketing role in Bangalore)

Benefits:

• Health insurance
• Retirement benefits
• Performance-based bonuses
• Professional development opportunities

Working Hours: Full-time (40 hours/week), with flexible work arrangements available

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services

Company Size: 51-200 employees

Founded: 2015

Company Description:

• KredX is India's leading integrated financial solutions provider, offering a comprehensive ecosystem for businesses to manage their working capital needs
• The company holds both RBI's TReDS license and IFSCA's ITFS license, enabling it to drive domestic and cross-border trade financing
• KredX's product suite includes DTX (Domestic Trade Exchange), GTX (Global Trade Exchange), and CMS (Cash Management Solutions)

Company Specialties:

• Invoice discounting and bill discounting
• Cross-border trade financing
• AI-powered cash management solutions
• Collateral-free working capital solutions

Company Website: www.kredx.com

ASSUMPTION: KredX's unique value proposition lies in its ability to provide innovative financial solutions tailored to the needs of modern businesses.

📊 Role Analysis

Career Level: Mid-level

Reporting Structure: This role reports directly to the Head of Marketing

Work Arrangement: On-site, with flexible work arrangements available

Growth Opportunities:

• Progression to a senior content marketing role within the company
• Expanding expertise in the financial services industry
• Potential to work on international projects as KredX expands its global presence

ASSUMPTION: Given KredX's growth trajectory, there are ample opportunities for career advancement within the company.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace with open-plan offices and dedicated team spaces

Office Location(s): Salarpuria Softzone, Bellandur, Bangalore

Geographic Context:

• Bangalore is a major tech hub and offers a vibrant, multicultural work environment
• The city is known for its pleasant climate, with temperatures ranging from 15°C to 35°C throughout the year
• Bangalore has a well-developed infrastructure, with easy access to public transportation and numerous amenities

Work Schedule: Monday to Friday, 9:00 AM to 6:00 PM (with a 1-hour lunch break), with flexible hours available

ASSUMPTION: Bangalore's thriving tech industry and diverse cultural scene make it an attractive location for professionals in the financial services sector.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final round interview with the team

Key Assessment Areas:

• Writing samples and portfolio presentation
• Content marketing strategy and planning
• Cultural fit and team dynamics
• Problem-solving and analytical skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare a portfolio showcasing your best writing samples and content marketing campaigns
• Research KredX's products and services to demonstrate your understanding of the company and its offerings
• Practice your presentation and communication skills to make a strong impression during the interview

ATS Keywords: Content Marketing, Content Writing, B2B Marketing, Fintech, Financial Services, Campaign Planning, Lead Generation, Blog Writing, Copywriting

ASSUMPTION: KredX's recruitment process is designed to assess candidates' skills and cultural fit, with a focus on finding the best fit for the team and the company's long-term goals.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Content management systems (e.g., WordPress, HubSpot)
• Marketing automation tools (e.g., Marketo, Pardot)
• SEO tools (e.g., SEMrush, Ahrefs)
• Social media management tools (e.g., Hootsuite, Buffer)

ASSUMPTION: Familiarity with these tools is not required but would be an asset for this role.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Innovation
• Collaboration
• Customer-centricity
• Excellence

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Focused on continuous learning and improvement
• Results-driven and data-informed

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you comfortable working with data and using it to inform your content marketing strategies?
• Do you have a strong attention to detail and a commitment to producing high-quality work?

ASSUMPTION: KredX values candidates who are proactive, adaptable, and committed to delivering exceptional results.

⚠️ Potential Challenges

• Keeping up with the fast-paced nature of the role and the company's growth
• Balancing multiple projects and deadlines simultaneously
• Adapting to a dynamic work environment with changing priorities
• Working in a highly collaborative team with diverse perspectives

ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a willingness to adapt and learn.

📈 Similar Roles Comparison

• Content Marketing Specialist (similar role, but may have more focus on execution and less on strategy)
• Content Marketing Manager (similar role, but with additional responsibilities for team management and strategy)
• B2B Content Marketing Specialist (similar role, but focused on the B2B sector)

ASSUMPTION: This role offers a unique blend of strategic and tactical responsibilities, making it an attractive opportunity for mid-level content marketing professionals.

📝 Sample Projects

• Developing a content marketing strategy for KredX's DTX platform to increase brand awareness and generate leads
• Creating a series of blog posts and whitepapers on the latest trends in supply chain finance and their impact on businesses
• Designing and executing a social media campaign to promote KredX's GTX platform and its cross-border trade financing solutions

ASSUMPTION: These projects are representative of the types of tasks and initiatives that the successful candidate may work on in this role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role fit into the overall marketing strategy for KredX?
• What are the most significant challenges facing the content marketing team currently, and how can this role help address them?
• How does KredX support the professional development and growth of its employees?
• What is the team structure and dynamic like, and how does this role contribute to it?

ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and allows you to better understand the company and the team dynamics.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare a portfolio showcasing your best writing samples and content marketing campaigns
• Research KredX's products and services to demonstrate your understanding of the company and its offerings
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.