Content Marketing Contractor

📌 Core Information

🔹 Job Title: Content Marketing Contractor

🔹 Company: Groundfloor

🔹 Location: Atlanta, Georgia, United States (Remote)

🔹 Job Type: Contractor

🔹 Category: Marketing

🔹 Date Posted: 2025-04-23

🔹 Experience Level: Mid-Senior level (2-5 years)

🔹 Remote Status: Yes

🚀 Job Overview

Key aspects of this role include:

• Defining and building Groundfloor's content strategy from scratch
• Creating high-quality, engaging content across multiple formats to build brand authority and audience
• Collaborating with the SEO team to ensure alignment on goals, distribution, and performance
• Translating complex real estate investing concepts into accessible, compelling narratives
• Analyzing content performance and developing data-driven iterations

ASSUMPTION: This role requires a strategic thinker with a strong background in content marketing and a proven ability to build a brand and grow an audience.

📋 Key Responsibilities

✅ Own the content strategy in partnership with the SEO team, ensuring alignment on goals, distribution, and performance

✅ Develop and execute a content strategy focused on building brand authority and audience engagement

✅ Create high-quality, naturally optimized content across multiple formats (blog, social media, video, email, and website/app copy)

✅ Craft content that directly addresses investor questions and guides them through the investment journey

✅ Translate complex real estate investing concepts into accessible, compelling narratives

✅ Conduct content performance analysis and develop data-driven iterations

✅ Develop content distribution strategies to maximize reach and engagement

ASSUMPTION: This role requires a strong understanding of SEO best practices, site analytics, and content performance tracking.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Journalism, English, or a related field (or equivalent experience)

Experience: 2-5 years of experience in content marketing, with a proven track record of building a brand and growing an audience

Required Skills:

• Advanced content creation skills, including exceptional writing abilities and video editing
• Proficient in translating complex financial concepts into accessible language
• Strategic approach to audience development and growth
• Technical content marketing expertise, including understanding of SEO best practices, site analytics, and content performance tracking
• Familiarity and comfort with WordPress CMS
• Background working with audiences similar to Groundfloor's ICPs (tech professionals, self-directed investors, high-income individuals seeking alternative investments)

Preferred Skills:

• Experience with real estate investing or fintech industries
• Fluency in Spanish or other languages relevant to Groundfloor's target audience

ASSUMPTION: The ideal candidate will have a strong portfolio showcasing their content creation skills and a proven track record of growing an audience.

💰 Compensation & Benefits

Salary Range: $50,000 - $70,000 per year (pro-rated for 9-month contract, equivalent to $42,000 - $58,000 annually)

Benefits:

• Flexible remote work environment
• Competitive compensation for top-tier content talent

Working Hours: 20 hours per week

ASSUMPTION: The salary range is estimated based on industry standards for content marketing contractors with 2-5 years of experience and the duration of the contract.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services, specifically Real Estate Finance and Crowdfunding

Company Size: 51-200 employees (Small to Medium-sized company, offering a dynamic and agile work environment)

Founded: 2013 (Founded by Brian Dally and Nick Bhargava)

Company Description:

• Groundfloor is a pioneering fintech platform transforming real estate investing
• It offers a private real estate lending marketplace open to non-accredited investors
• The company aims to democratize investment opportunities and provide access to short-term, high-yield returns backed by real estate

Company Specialties:

• Crowdfunding
• Real Estate Finance
• Real Estate Investing
• Peer-to-Peer Lending
• Hard Money Lending and Investing

Company Website: groundfloor.com

ASSUMPTION: Groundfloor is a fast-growing, innovative company with a strong focus on technology and finance, offering opportunities for impactful content creation.

📊 Role Analysis

Career Level: Mid-Senior level (2-5 years of experience)

Reporting Structure: This role will report directly to the SEO team and collaborate closely with other marketing departments

Work Arrangement: Remote, part-time (20 hours per week) for 9 months

Growth Opportunities:

• Potential full-time employment after the contract period, based on performance
• Opportunities to grow with the company as it expands its content marketing efforts

ASSUMPTION: This role offers a unique opportunity to define and build Groundfloor's content strategy from the ground up, with potential for growth and impact.

🌍 Location & Work Environment

Office Type: Remote (No physical office required)

Office Location(s): Atlanta, Georgia (However, this role can be performed remotely from anywhere in the United States)

Geographic Context:

• Atlanta, Georgia is the company's headquarters and has a thriving tech and finance industry
• The city offers a diverse culture, vibrant neighborhoods, and a relatively low cost of living compared to other major U.S. cities
• Groundfloor's remote work environment allows for flexibility and work-life balance

Work Schedule: Flexible, with a requirement of 20 hours per week

ASSUMPTION: The remote work environment offers flexibility and the opportunity to work from anywhere in the United States.

💼 Interview & Application Insights

Typical Process:

• Submit your application through the provided link
• Phone or video screen with the hiring manager
• Content assessment and/or writing test
• Final interview with the SEO team and other stakeholders

Key Assessment Areas:

• Content creation skills and portfolio
• Understanding of SEO and content marketing strategies
• Alignment with Groundfloor's brand and values
• Cultural fit and ability to work collaboratively

Application Tips:

• Highlight your experience in building a brand and growing an audience
• Showcase your content creation skills with a strong portfolio
• Tailor your resume and cover letter to emphasize your relevant experience and skills
• Be prepared to discuss your approach to content strategy and audience development

ATS Keywords: Content Strategy, SEO, Content Creation, Writing, Video Editing, Script Writing, Audience Development, Data Analysis, Performance Tracking, CMS, Real Estate Investing, Community Building, Technical Content Marketing, Financial Concepts, Brand Authority, Engagement

ASSUMPTION: The application process will focus on assessing your content creation skills, strategic thinking, and cultural fit with Groundfloor.

🛠️ Tools & Technologies

• WordPress CMS
• SEO tools (e.g., SEMrush, Ahrefs, Google Search Console)
• Content performance tracking tools (e.g., Google Analytics, social media analytics)
• Video editing software (e.g., Adobe Premiere Pro, Final Cut Pro)

ASSUMPTION: The ideal candidate will be comfortable learning and using new tools and technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Transparency
• Empowerment
• Collaboration
• Accountability

Work Style:

• Agile and dynamic, with a focus on results and impact
• Collaborative and cross-functional, with a strong emphasis on teamwork
• Data-driven and analytical, with a focus on continuous improvement

Self-Assessment Questions:

• Do you thrive in a dynamic, fast-paced environment?
• Are you comfortable working collaboratively and cross-functionally?
• Do you have a strong analytical mindset and a data-driven approach to decision-making?

ASSUMPTION: Groundfloor values candidates who are innovative, transparent, empowered, collaborative, and accountable, with a strong work ethic and a results-driven mindset.

⚠️ Potential Challenges

• Defining and building a content strategy from scratch may require significant time and effort
• Working with complex real estate investing concepts and translating them into accessible language can be challenging
• Collaborating with the SEO team and other stakeholders may require strong communication and project management skills
• The part-time, 9-month contract nature of the role may limit long-term job security

ASSUMPTION: The ideal candidate will be proactive, adaptable, and comfortable working in a dynamic, fast-paced environment.

📈 Similar Roles Comparison

• Content Marketing Manager - This role is more senior and may involve managing a team, while the Content Marketing Contractor role is focused on individual content creation and strategy
• Content Strategist - This role may focus more on content strategy and less on content creation, while the Content Marketing Contractor role requires both strategy and creation
• Content Creator - This role may focus solely on content creation, without the strategic and analytical components required for the Content Marketing Contractor role

ASSUMPTION: The Content Marketing Contractor role offers a unique blend of strategic thinking, content creation, and audience development, with the opportunity to define and build Groundfloor's content strategy from the ground up.

📝 Sample Projects

• Developing a content strategy for Groundfloor's real estate investing platform, including blog posts, social media content, and email marketing campaigns
• Creating a series of educational videos explaining real estate investing concepts in an accessible and engaging way
• Analyzing content performance data to identify trends, optimize content, and maximize engagement

ASSUMPTION: The ideal candidate will have experience with similar projects and be able to provide examples of their work in their portfolio.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does Groundfloor support the growth and development of its content marketing team?
• What are the most significant challenges facing Groundfloor's content marketing efforts, and how can this role address them?
• How does Groundfloor measure the success of its content marketing campaigns, and what KPIs will be used to evaluate this role's performance?
• What opportunities exist for growth and advancement within Groundfloor's content marketing team?

ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and your commitment to Groundfloor's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare a portfolio showcasing your content creation skills and any relevant projects or campaigns
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.