Content Marketing Contractor

📌 Core Information

🔹 Job Title: Content Marketing Contractor

🔹 Company: Groundfloor

🔹 Location: United States (Remote)

🔹 Job Type: Contractor

🔹 Category: Marketing

🔹 Date Posted: 2025-04-23

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Developing and executing a content strategy for Groundfloor's innovative real estate investing platform
• Creating high-quality, engaging content across multiple formats to build brand authority and audience engagement
• Collaborating with the SEO team to ensure alignment on goals, distribution, and performance
• Analyzing content performance and iterating based on data-driven insights

ASSUMPTION: This role requires a strategic mindset, strong content creation skills, and a proven track record in building a brand and growing an audience.

📋 Key Responsibilities

✅ Own and develop the content strategy in partnership with SEO, focusing on brand authority and audience engagement

✅ Create high-quality, naturally optimized content across multiple formats (blog, social media, video, email, and website/app copy)

✅ Craft content that directly addresses investor questions and guides them through the investment journey

✅ Translate complex real estate investing concepts into accessible, compelling narratives

✅ Conduct content performance analysis and develop data-driven iterations

✅ Develop content distribution strategies to maximize reach and engagement

ASSUMPTION: This role requires a strong understanding of SEO best practices, proficiency in site analytics, and familiarity with WordPress.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Journalism, or a related field (or equivalent experience)

Experience: Proven ability to build a brand and grow an audience, with 2-5 years of experience in content marketing or a related role

Required Skills:

• Advanced content creation skills, with exceptional writing abilities
• Video editing and script writing capabilities
• Technical Content Marketing Expertise, including understanding of SEO best practices, proficiency in site analytics, and content performance tracking
• Background working with audiences similar to Groundfloor's ICPs (tech professionals, self-directed investors, high-income individuals seeking alternative investments)

Preferred Skills:

• Familiarity with Groundfloor's CMS, WordPress

ASSUMPTION: Candidates should have a strategic approach to audience development and be comfortable working with complex financial concepts.

💰 Compensation & Benefits

Salary Range: $50,000 - $70,000 per year (pro-rated for 9-month contract, approximately $31,250 - $43,750)

Benefits:

• Competitive compensation for top-tier content talent
• Flexible remote work environment

Working Hours: 20 hours per week, with flexible scheduling

ASSUMPTION: The salary range is estimated based on industry standards for mid-level content marketing roles and Groundfloor's company size.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services, specifically Real Estate Crowdfunding and Peer-to-Peer Lending

Company Size: 51-200 employees, offering a dynamic and innovative work environment

Founded: 2013, with a mission to democratize real estate investing and benefit individual investors

Company Description:

• Groundfloor is a pioneering fintech platform transforming real estate investing by connecting individual investors with borrowers seeking short-term financing
• The company offers short-term, high-yield investments backed by real estate, with returns averaging over 10%
• Groundfloor has earned numerous awards for its rapid growth and innovation, including Inc. Magazine's Inc. 5000 List and Deloitte's Technology Fast 500 List

Company Specialties:

• Crowdfunding
• Real Estate Finance
• Real Estate Investing
• Peer-to-Peer Lending
• Hard Money Lending

Company Website: https://groundfloor.com/

ASSUMPTION: Groundfloor's innovative approach to real estate investing presents an exciting opportunity for content creators to make a significant impact.

📊 Role Analysis

Career Level: Mid-level, with the opportunity to define and build Groundfloor's content strategy from the ground up

Reporting Structure: This role will collaborate closely with the SEO team and report directly to the marketing leadership

Work Arrangement: Part-time (20 hours per week) for the next 9 months, with a flexible remote work environment

Growth Opportunities:

• Potential full-time employment after the 9-month contract, based on performance
• Opportunities to expand content marketing efforts and team as the company grows

ASSUMPTION: This role offers a unique opportunity to shape Groundfloor's content marketing strategy and make a significant impact on the company's growth.

🌍 Location & Work Environment

Office Type: Remote, with no physical office requirement

Office Location(s): United States (flexible location within the US)

Geographic Context:

• Groundfloor's remote work environment allows for flexibility in location, with the opportunity to work from anywhere in the US
• The company is headquartered in Atlanta, Georgia, with a team dedicated to democratizing real estate investing

Work Schedule: Flexible, with the ability to set your own hours within the 20-hour workweek

ASSUMPTION: This role's remote work environment and flexible scheduling offer a high degree of work-life balance.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• Content strategy and writing test, focusing on real estate investing concepts
• Final interview with marketing leadership to discuss the role's expectations and long-term fit

Key Assessment Areas:

• Content creation and strategy skills
• Understanding of real estate investing concepts and Groundfloor's platform
• Cultural fit and alignment with Groundfloor's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight your content marketing experience and relevant skills
• Provide examples of your content creation work, with a focus on brand building and audience engagement
• Demonstrate your understanding of Groundfloor's platform and the real estate investing industry

ATS Keywords: Content Strategy, SEO, Content Creation, Writing, Video Editing, Script Writing, Audience Development, Data Analysis, Performance Tracking, CMS, Real Estate Investing, Community Building, Technical Content Marketing, Financial Concepts, Brand Authority, Engagement

ASSUMPTION: Groundfloor's interview process is designed to assess candidates' strategic thinking, content creation skills, and cultural fit.

🛠️ Tools & Technologies

• WordPress (CMS)
• SEO tools (e.g., SEMrush, Ahrefs, Google Search Console)
• Analytics tools (e.g., Google Analytics, social media analytics)
• Video editing software (e.g., Adobe Premiere Pro, iMovie, Final Cut Pro)

ASSUMPTION: Familiarity with these tools is preferred, but not required, as training and onboarding will be provided.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Transparency
• Collaboration
• Empowerment

Work Style:

• Self-motivated and proactive
• Strong communication and collaboration skills
• Data-driven and analytical
• Adaptable and open to feedback

Self-Assessment Questions:

• How do you approach building a brand and growing an audience for a new product or service?
• Can you provide an example of a time when you had to translate complex financial concepts into accessible, engaging content?
• How do you stay organized and manage your time when working remotely?

ASSUMPTION: Groundfloor values candidates who are innovative, transparent, collaborative, and empowered, with a strong work ethic and a commitment to their mission.

⚠️ Potential Challenges

• Working with complex real estate investing concepts and translating them into accessible content
• Balancing content creation with data analysis and performance tracking
• Collaborating effectively with the SEO team to ensure alignment on goals, distribution, and performance
• Adapting to Groundfloor's unique platform and understanding its intricacies

ASSUMPTION: These challenges can be overcome with strong content creation skills, a strategic mindset, and a willingness to learn and adapt.

📈 Similar Roles Comparison

• Unlike traditional content marketing roles, this position focuses on building a brand and audience for a unique real estate investing platform
• Groundfloor's innovative approach to real estate investing offers a unique opportunity to create impactful, educational content
• This role's part-time, contract nature may appeal to candidates seeking flexibility or a transition into full-time employment

ASSUMPTION: This role offers a unique blend of content creation, strategy, and data analysis, with the potential for significant impact on Groundfloor's growth.

📝 Sample Projects

• Developing a content strategy for Groundfloor's real estate investing platform, focusing on brand authority and audience engagement
• Creating a series of blog posts, videos, and social media content that addresses investor questions and guides them through the investment journey
• Analyzing content performance and iterating based on data-driven insights to maximize reach and engagement

ASSUMPTION: These sample projects demonstrate the strategic, creative, and analytical aspects of the role, with a focus on building Groundfloor's brand and audience.

❓ Key Questions to Ask During Interview

• What are the key performance indicators (KPIs) for this role, and how will my progress be measured?
• How does Groundfloor plan to support my onboarding and integration into the team?
• What opportunities exist for growth and development within the marketing team and the company as a whole?
• How does Groundfloor approach collaboration and communication within the marketing team and across departments?
• What is the company's long-term vision for content marketing, and how does this role contribute to that vision?

ASSUMPTION: Asking these questions demonstrates a strong interest in the role and a commitment to understanding Groundfloor's goals and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your content marketing experience and relevant skills
• Provide examples of your content creation work, with a focus on brand building and audience engagement
• Prepare for a content strategy and writing test, focusing on real estate investing concepts
• Follow up with Groundfloor's hiring team one week after submission to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.