Content Marketing Coordinator – Hybrid

📌 Core Information

🔹 Job Title: Content Marketing Coordinator – Hybrid

🔹 Company: Staff Financial Group

🔹 Location: Marietta, Georgia, United States

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 8, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (Marietta, GA)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing engaging content strategies across multiple channels
• Utilizing data-driven insights to optimize marketing campaigns
• Managing web marketing traffic and brand visibility
• Leading the marketing team in delivering high-quality content

ASSUMPTION: This role requires a balance of creativity and analytical skills, with a focus on driving brand awareness and engagement through strategic content marketing.

📋 Key Responsibilities

✅ Develop and execute engaging content strategies across multiple channels

✅ Utilize data-driven insights to optimize marketing campaigns

✅ Manage web marketing traffic and brand visibility

✅ Lead the marketing team in delivering high-quality content

✅ Analyze SEO & web traffic to drive future marketing strategies

ASSUMPTION: The ideal candidate will have a strong understanding of content marketing best practices and be comfortable using data to inform their strategies.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing or a related field

Experience: 3-6 years of experience in content marketing or a related field

Required Skills:

• Strong writing & editing skills
• Analytical mindset
• Hands-on experience with HubSpot, SEO, and WordPress
• Creative problem-solving skills
• Exceptional communication skills

Preferred Skills:

• Experience with marketing analytics tools
• Familiarity with project management software

ASSUMPTION: While not explicitly stated, experience with marketing analytics tools and project management software would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: $60,000 - $90,000 per year

Benefits:

• Medical, Dental, Vision benefits
• 401(k) match
• 2 weeks PTO

Working Hours: Full-time, with the flexibility to work from home a few days a week

ASSUMPTION: The salary range provided is an estimate based on industry standards for content marketing coordinator roles in the Marietta, GA area.

📌 Applicant Insights

🔍 Company Context

Industry: Staffing and Recruiting

Company Size: 11-50 employees

Founded: 2003

Company Description:

• Staff Financial Group is a recognized leader in the industry, with a proven track record of placing highly qualified professionals with organizations ranging from Public Accounting, Privately Held, Pre-IPO, and FORTUNE 500 companies.
• The company specializes in Atlanta Accounting and Finance Recruiting, as well as placing temporary accounting and finance professionals.

Company Specialties:

• Atlanta Accounting and Finance Recruiting
• Atlanta Tax Recruiting Firm
• Atlanta Accounting Recruiter
• Atlanta Audit Recruiting Firm
• Atlanta Accounting Temps
• Atlanta Financial Staffing
• Atlanta Finance Recruiter
• Atlanta Financial Recruiting
• ATLANTA ACCOUNTING JOBS
• ATLANTA AUDIT JOBS
• ATLANTA TAX JOBS
• and TAX JOBS ATLANTA

Company Website: http://www.stafffinancial.com

ASSUMPTION: Staff Financial Group's focus on the staffing and recruiting industry may provide unique opportunities for candidates interested in this field.

📊 Role Analysis

Career Level: Mid-level

Reporting Structure: This role reports directly to the Marketing Manager

Work Arrangement: Hybrid (Marietta, GA) with the flexibility to work from home a few days a week

Growth Opportunities:

• Potential advancement to a Senior Content Marketing role or Marketing Manager position
• Expanding skills in marketing analytics and project management
• Gaining experience in a growing company with a diverse range of clients

ASSUMPTION: As a mid-sized company, Staff Financial Group may offer more opportunities for growth and advancement than larger corporations.

🌍 Location & Work Environment

Office Type: Hybrid (Marietta, GA)

Office Location(s): Marietta, GA

Geographic Context:

• Marietta is located northwest of Atlanta and offers a mix of urban and suburban living
• The area has a humid subtropical climate, with mild winters and hot, humid summers
• Marietta is home to several historic sites and museums, as well as a vibrant arts scene

Work Schedule: Full-time, with the flexibility to work from home a few days a week

ASSUMPTION: The hybrid work arrangement may be particularly appealing to candidates who value a balance between in-office collaboration and remote work flexibility.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen
• In-depth behavioral interview with the Marketing Manager
• Final interview with the CEO or another senior team member

Key Assessment Areas:

• Writing and editing skills
• Analytical thinking and problem-solving
• Understanding of content marketing strategies and best practices
• Communication and collaboration skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Provide examples of your content marketing work, such as blog posts, social media campaigns, or SEO projects
• Demonstrate your understanding of the staffing and recruiting industry and how your skills can contribute to the company's success

ATS Keywords: Content Marketing, SEO, Web Marketing, Data Analysis, Writing, Editing, HubSpot, WordPress, Creative Problem-Solving, Communication, Marketing Analytics, Project Management

ASSUMPTION: As a mid-sized company, Staff Financial Group may have a less structured interview process, allowing for more personalized conversations with candidates.

🛠️ Tools & Technologies

• HubSpot
• SEO tools (e.g., Google Search Console, SEMrush, Ahrefs)
• WordPress
• Marketing analytics tools (e.g., Google Analytics, Adobe Analytics)
• Project management software (e.g., Asana, Trello, Monday.com)

ASSUMPTION: While not explicitly stated, experience with marketing analytics tools and project management software would be beneficial for this role.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Expertise
• Relationships
• Results

Work Style:

• Collaborative
• Data-driven
• Adaptable
• Creative

Self-Assessment Questions:

• Do you have a strong understanding of content marketing best practices and a proven track record of driving results?
• Are you comfortable using data to inform your marketing strategies and make data-driven decisions?
• Do you thrive in a collaborative environment and enjoy working with a team to achieve common goals?

ASSUMPTION: Staff Financial Group's focus on relationships and expertise may indicate a company culture that values collaboration and continuous learning.

⚠️ Potential Challenges

• Balancing creative and analytical aspects of the role
• Managing multiple marketing channels and campaigns simultaneously
• Adapting to the unique needs and preferences of a diverse range of clients
• Keeping up with the latest trends and best practices in content marketing

ASSUMPTION: As a growing company, Staff Financial Group may present unique challenges and opportunities for candidates looking to make an impact in a dynamic environment.

📈 Similar Roles Comparison

• Content Marketing Specialist – In this role, you would be responsible for executing content marketing strategies, while the Content Marketing Coordinator role involves developing and leading those strategies.
• Digital Marketing Manager – This role oversees all digital marketing efforts, while the Content Marketing Coordinator role focuses specifically on content marketing.
• Content Marketing Strategist – This role is more senior and involves developing high-level content marketing strategies, while the Content Marketing Coordinator role involves executing those strategies and managing day-to-day tasks.

ASSUMPTION: While these roles share some similarities, the Content Marketing Coordinator role at Staff Financial Group offers a unique blend of strategic and tactical responsibilities.

📝 Sample Projects

• Developing a comprehensive content marketing strategy for a new client in the staffing and recruiting industry
• Optimizing a company blog for SEO to improve organic traffic and engagement
• Managing a social media campaign to promote a company event or webinar
• Analyzing web traffic data to identify trends and inform future marketing strategies

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with the Content Marketing Coordinator role at Staff Financial Group.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the broader marketing strategy?
• How does the company support the professional development and growth of its marketing team members?
• What are the most significant challenges facing the marketing team currently, and how can this role help address them?
• How does the company measure the success of its content marketing efforts, and what key performance indicators (KPIs) are most important?
• What opportunities are there for collaboration with other departments, such as sales or business development?

ASSUMPTION: These interview questions are designed to help candidates better understand the role, the team, and the company's marketing strategy.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your content marketing work, such as blog posts, social media campaigns, or SEO projects
• Demonstrate your understanding of the staffing and recruiting industry and how your skills can contribute to the company's success
• Follow up with a polite email to Joe at joe@stafffinancial.com one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.