Content Marketing Coordinator – Hybrid

📌 Core Information

🔹 Job Title: Content Marketing Coordinator – Hybrid

🔹 Company: Staff Financial Group

🔹 Location: Marietta, Georgia, United States

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 9, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (Marietta, GA)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing engaging content strategies across multiple channels
• Utilizing data-driven insights to optimize marketing campaigns
• Managing web marketing traffic and brand visibility
• Leading the marketing team in delivering high-quality content
• Analyzing SEO & web traffic to drive future marketing strategies

ASSUMPTION: This role requires a balance of creativity and analytical skills, with a focus on driving brand engagement and awareness through strategic content marketing.

📋 Key Responsibilities

✅ Develop and execute engaging content strategies across multiple channels

✅ Utilize data-driven insights to optimize marketing campaigns

✅ Manage web marketing traffic and brand visibility

✅ Lead the marketing team in delivering high-quality content

✅ Analyze SEO & web traffic to drive future marketing strategies

ASSUMPTION: The ideal candidate will have a strong understanding of content marketing best practices, with the ability to create compelling content and optimize campaigns based on data insights.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing or a related field

Experience: 3-6 years of experience in content marketing or a related field

Required Skills:

• Strong writing & editing skills with an analytical mindset
• Hands-on experience with HubSpot, SEO, and WordPress
• Creative problem-solver with exceptional communication skills

Preferred Skills:

• Experience with marketing automation tools
• Familiarity with A/B testing and conversion rate optimization

ASSUMPTION: Candidates with experience in the financial industry or related fields may have an advantage, but a strong understanding of content marketing principles is the most important qualification.

💰 Compensation & Benefits

Salary Range: $60,000 - $90,000 per year

Benefits:

• Medical, Dental, Vision benefits
• 401(k) match
• 2 weeks PTO

Working Hours: Full-time, with the option to work from home a few days a week

ASSUMPTION: The salary range provided is an estimate based on industry standards for content marketing coordinator roles in the Marietta, GA area.

📌 Applicant Insights

🔍 Company Context

Industry: Staffing and Recruiting

Company Size: 11-50 employees

Founded: 2003

Company Description:

• Staff Financial Group is a recognized leader in the industry, placing highly qualified professionals with organizations ranging from Public Accounting, Privately Held, Pre-IPO, and FORTUNE 500 companies.
• The company specializes in Atlanta Accounting and Finance Recruiting, as well as placing temporary accounting and finance professionals.
• They offer Temp, Temp to Hire, Direct Hire, and Project/Staff Augmentation services.

Company Specialties:

• Atlanta Accounting and Finance Recruiting
• Atlanta Tax Recruiting Firm
• Atlanta Accounting Recruiter
• Atlanta Audit Recruiting Firm
• Atlanta Accounting Temps
• Atlanta Financial Staffing
• Atlanta Finance Recruiter
• Atlanta Financial Recruiting
• ATLANTA ACCOUNTING JOBS
• ATLANTA AUDIT JOBS
• ATLANTA TAX JOBS
• and TAX JOBS ATLANTA

Company Website: http://www.stafffinancial.com

ASSUMPTION: Staff Financial Group's focus on the financial industry may provide unique opportunities for content marketing, such as creating thought leadership pieces on industry trends and regulations.

📊 Role Analysis

Career Level: Mid-level

Reporting Structure: This role reports directly to the Marketing Manager

Work Arrangement: Hybrid, with the option to work from home a few days a week

Growth Opportunities:

• Potential advancement to a Senior Content Marketing role as the company grows
• Expanding skills in marketing automation, SEO, and data analysis
• Gaining experience in managing a team and mentoring junior marketing professionals

ASSUMPTION: As a growing company, Staff Financial Group may offer opportunities for career advancement and skill development as the marketing team expands.

🌍 Location & Work Environment

Office Type: Hybrid (Marietta, GA)

Office Location(s): Marietta, GA

Geographic Context:

• Marietta is located northwest of Atlanta, offering a suburban environment with easy access to the city
• The area has a mix of urban and rural influences, with a growing tech industry and a strong focus on education
• Marietta offers a lower cost of living compared to Atlanta, with a variety of housing options and a strong sense of community

Work Schedule: Full-time, with flexible hours and the option to work from home a few days a week

ASSUMPTION: The hybrid work arrangement offers a balance between in-office collaboration and remote work flexibility, allowing employees to maintain a healthy work-life balance.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess communication skills and cultural fit
• In-depth interview with the Marketing Manager to discuss content marketing strategies and experience
• Skills assessment or case study to evaluate content creation and data analysis abilities
• Final interview with the company's leadership team to discuss career growth and company culture

Key Assessment Areas:

• Content creation and editing skills
• Understanding of SEO best practices and data-driven marketing
• Communication and collaboration skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your content marketing experience and relevant skills
• Include examples of your best work, such as blog posts, case studies, or marketing campaigns
• Prepare for the interview by researching Staff Financial Group's industry and company culture
• Be ready to discuss your approach to content marketing and how you've used data to optimize campaigns in the past

ATS Keywords: Content Marketing, SEO, Web Marketing, Data Analysis, Writing, Editing, HubSpot, WordPress, Creative Problem-Solving, Communication, Marketing Automation, A/B Testing

ASSUMPTION: Staff Financial Group's application process is designed to assess both hard and soft skills, with a focus on cultural fit and the ability to create compelling content that drives brand engagement.

🛠️ Tools & Technologies

• HubSpot (CRM, Marketing Automation, CMS)
• WordPress (Content Management System)
• SEO tools (e.g., SEMrush, Ahrefs, Google Search Console)
• Google Analytics
• Microsoft Office Suite

ASSUMPTION: The ideal candidate will have experience with HubSpot and WordPress, as well as a willingness to learn and adapt to new marketing tools and technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Expertise
• Relationships
• Results
• Innovation

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and open to feedback
• Creative and strategic

Self-Assessment Questions:

• Do you have a strong understanding of content marketing best practices and a passion for creating compelling content?
• Are you comfortable using data to optimize marketing campaigns and make informed decisions?
• Do you thrive in a collaborative environment and enjoy working with a team to achieve common goals?

ASSUMPTION: Staff Financial Group values employees who are passionate about their work, committed to continuous learning, and dedicated to driving results through innovative and data-driven marketing strategies.

⚠️ Potential Challenges

• Managing multiple content marketing channels and campaigns simultaneously
• Keeping up with industry trends and best practices in content marketing
• Balancing the need for creativity and innovation with data-driven decision-making
• Adapting to a hybrid work environment and maintaining productivity outside of the office

ASSUMPTION: The ideal candidate will be able to manage multiple priorities effectively, adapt to change, and thrive in a dynamic and fast-paced work environment.

📈 Similar Roles Comparison

• Content Marketing Specialist: Focuses more on tactical execution and less on strategic planning and team leadership
• Digital Marketing Manager: Oversees a broader range of digital marketing channels, including social media, PPC, and email marketing
• Content Strategist: Primarily responsible for developing and implementing content strategies, with less focus on day-to-day content creation and management

ASSUMPTION: This role offers a unique blend of strategic planning, content creation, and team leadership, making it an attractive opportunity for content marketing professionals looking to grow their skills and advance their careers.

📝 Sample Projects

• Developing and executing a content marketing strategy for a new product launch
• Analyzing SEO data to identify opportunities for improving organic traffic and optimizing content for search engines
• Managing a team of content creators to produce high-quality blog posts, articles, and whitepapers on a regular schedule
• Creating and implementing A/B tests to optimize marketing campaigns and improve conversion rates

ASSUMPTION: These sample projects are designed to showcase the range of responsibilities and skills required for this role, from strategic planning and data analysis to content creation and team management.

❓ Key Questions to Ask During Interview

• How does this role fit into the company's overall marketing strategy, and how will my work contribute to its success?
• What are the biggest challenges facing the marketing team currently, and how can this role help address them?
• How does the company support the professional development and growth of its marketing team members?
• What is the company's approach to content marketing, and how does it differentiate itself from competitors in the industry?
• How does the company measure the success of its content marketing efforts, and how will my performance be evaluated in this role?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to understanding the company's marketing strategy and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your content marketing experience and relevant skills
• Prepare examples of your best work, such as blog posts, case studies, or marketing campaigns
• Research Staff Financial Group's industry and company culture to prepare for the interview
• Follow up with a thank-you note after the interview, reiterating your interest in the role and the company

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.