Content Marketing Coordinator – Hybrid

📌 Core Information

🔹 Job Title: Content Marketing Coordinator – Hybrid

🔹 Company: Staff Financial Group

🔹 Location: Marietta, GA, United States

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 17, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (2-3 days remote per week)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing engaging content strategies across multiple channels
• Utilizing data-driven insights to optimize marketing campaigns
• Managing web marketing traffic and brand visibility
• Leading the marketing team in delivering high-quality content
• Analyzing SEO and web traffic to drive future marketing strategies

ASSUMPTION: This role requires a balance of creativity and analytical skills, with a focus on driving brand awareness and engagement through content marketing.

📋 Key Responsibilities

✅ Develop and execute engaging content strategies across multiple channels

✅ Utilize data-driven insights to optimize marketing campaigns

✅ Manage web marketing traffic and brand visibility

✅ Lead the marketing team in delivering high-quality content

✅ Analyze SEO and web traffic to drive future marketing strategies

ASSUMPTION: The ideal candidate will have experience in content marketing, strong writing skills, and a data-driven mindset to continuously improve marketing efforts.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing or a related field

Experience: 3-6 years of experience in content marketing or a related field

Required Skills:

• Excellent writing and editing skills
• Analytical mindset
• Hands-on experience with HubSpot, SEO, and WordPress
• Creative problem-solving skills
• Exceptional communication skills

Preferred Skills:

• Experience with marketing automation tools
• Familiarity with CRM systems

ASSUMPTION: While not explicitly stated, experience with marketing automation tools and CRM systems would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: $60,000 - $90,000 per year (based on experience and industry standards for the Marietta, GA area)

Benefits:

• Medical, Dental, Vision benefits
• 401(k) match
• 2 weeks PTO

Working Hours: Full-time, with the option to work from home a few days a week

ASSUMPTION: The salary range provided is an estimate based on industry standards for the Marietta, GA area and the experience level required for this role.

📌 Applicant Insights

🔍 Company Context

Industry: Staffing and Recruiting. Staff Financial Group specializes in placing accounting and finance professionals with organizations ranging from public accounting to Fortune 500 companies.

Company Size: 11-50 employees. This size allows for a more personal work environment and the opportunity to make a significant impact on the company's growth.

Founded: 2003. Staff Financial Group has over two decades of experience in the staffing and recruiting industry.

Company Description:

• Headquartered in Atlanta, with additional offices in Dallas, Charlotte, Nashville, Orlando, Greenville, and Houston
• Recognized leader in the industry with a proven track record of placing highly qualified professionals
• Offers temporary, temp-to-hire, direct hire, and project/staff augmentation services

Company Specialties:

• Atlanta Accounting and Finance Recruiting
• Atlanta Tax Recruiting Firm
• Atlanta Accounting Recruiter
• Atlanta Audit Recruiting Firm
• Atlanta Accounting Temps
• Atlanta Financial Staffing
• Atlanta Finance Recruiter
• Atlanta Financial Recruiting
• Atlanta Accounting, Audit, and Tax Jobs

Company Website: http://www.stafffinancial.com

ASSUMPTION: Staff Financial Group's focus on specialized financial recruiting allows for a unique work environment and the opportunity to work with a variety of clients.

📊 Role Analysis

Career Level: Mid-level. This role requires a balance of experience and the ability to grow within the company.

Reporting Structure: The Content Marketing Coordinator will report directly to the Marketing Manager and work closely with the marketing team to deliver high-quality content.

Work Arrangement: Hybrid. This role offers the flexibility to work from home a few days a week, with the remainder of the time spent in the Marietta, GA office.

Growth Opportunities:

• Advancement to a Senior Content Marketing role as the company grows
• Expanding into other marketing specialties, such as SEO or social media management
• Potential to lead a team of marketing professionals in the future

ASSUMPTION: As a growing company, Staff Financial Group offers opportunities for career advancement and professional development.

🌍 Location & Work Environment

Office Type: Hybrid. The office is located in Marietta, GA, with the option to work from home a few days a week.

Office Location(s): 200 Galleria Pkwy SE, Suite 1500, Atlanta, GA 30339

Geographic Context:

• Marietta, GA is located northwest of Atlanta, offering a suburban feel with easy access to the city
• The office is situated in the Galleria Park office complex, providing ample amenities and nearby dining options
• The area offers a mix of urban and suburban living, with a variety of housing options and family-friendly neighborhoods

Work Schedule: Full-time, with the option to work from home a few days a week. The work schedule is typically Monday through Friday, with standard business hours.

ASSUMPTION: The hybrid work arrangement offers flexibility and a better work-life balance, while still providing the opportunity to collaborate with the team in person.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• In-depth interview with the Marketing Manager to discuss the role and assess skills and experience
• Final interview with the company's leadership team to discuss career goals and fit within the organization

Key Assessment Areas:

• Writing and editing skills
• Analytical thinking and data-driven decision-making
• Creativity and problem-solving skills
• Communication and collaboration skills

Application Tips:

• Tailor your resume and cover letter to highlight your content marketing experience and relevant skills
• Provide examples of your writing and editing work, as well as any marketing campaigns you've managed
• Be prepared to discuss your approach to data-driven marketing and how you've used analytics to inform your strategies

ATS Keywords: Content Marketing, SEO, Web Marketing, Data Analysis, Writing, Editing, HubSpot, WordPress, Communication, Creative Problem-Solving

ASSUMPTION: Staff Financial Group uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume and cover letter can help your application stand out.

🛠️ Tools & Technologies

• HubSpot
• WordPress
• SEO tools (e.g., Google Search Console, SEMrush, Ahrefs)
• Google Analytics
• Social media management tools (e.g., Hootsuite, Buffer)

ASSUMPTION: The required tools and technologies for this role are industry-standard and can be learned or improved upon with relevant experience and training.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Expertise
• Relationships
• Results
• Collaboration

Work Style:

• Data-driven and analytical
• Creative and innovative
• Collaborative and team-oriented
• Adaptable and flexible

Self-Assessment Questions:

• Do you have a strong attention to detail and a knack for editing and improving content?
• Are you comfortable using data to inform your marketing strategies and make data-driven decisions?
• Do you thrive in a collaborative environment and enjoy working with a team to achieve common goals?

ASSUMPTION: Staff Financial Group values a strong work ethic, collaboration, and a data-driven approach to marketing. Candidates who align with these values and work styles are more likely to succeed in this role.

⚠️ Potential Challenges

• The role may require working on multiple projects simultaneously, requiring strong time management and organizational skills
• As a growing company, there may be periods of rapid change and adaptation
• The hybrid work arrangement may present challenges in maintaining consistent communication and collaboration with the team
• The Marietta, GA area may have a competitive job market, making it more challenging to find suitable housing or commuting options

ASSUMPTION: While these challenges may arise, Staff Financial Group offers a supportive work environment and the opportunity to grow professionally in a dynamic industry.

📈 Similar Roles Comparison

• Unlike other content marketing roles, this position offers the flexibility of a hybrid work arrangement, allowing for a better work-life balance
• Staff Financial Group's focus on specialized financial recruiting provides a unique work environment and the opportunity to work with a variety of clients
• As a mid-level role, this position offers opportunities for career advancement and professional development within the company

ASSUMPTION: This role offers a unique blend of flexibility, industry focus, and career growth opportunities, setting it apart from similar content marketing positions.

📝 Sample Projects

• Developing and executing a content marketing strategy for a new client, resulting in a 30% increase in website traffic and a 20% increase in leads generated
• Managing a team of content creators to produce high-quality, SEO-optimized blog posts and articles, leading to improved search engine rankings and increased organic traffic
• Analyzing web marketing traffic and brand visibility to identify areas for improvement, and implementing data-driven strategies to optimize performance

ASSUMPTION: These sample projects demonstrate the range of responsibilities and required skills for the Content Marketing Coordinator role at Staff Financial Group.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for the company?
• What are the most significant challenges facing the marketing team currently, and how can this role help address them?
• How does Staff Financial Group support the professional development and growth of its employees?
• What is the company's approach to work-life balance, and how does this role fit into that philosophy?
• How does the company measure the success of its content marketing efforts, and what key performance indicators (KPIs) are most important?

ASSUMPTION: Asking these questions during the interview process can help you better understand the role, the company culture, and the expectations for success in this position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your content marketing experience and relevant skills
• Prepare examples of your writing and editing work, as well as any marketing campaigns you've managed
• Be prepared to discuss your approach to data-driven marketing and how you've used analytics to inform your strategies
• Follow up with the hiring manager, Joe, at joe@stafffinancial.com one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.