Content Marketing Coordinator – Hybrid

📌 Core Information

🔹 Job Title: Content Marketing Coordinator – Hybrid

🔹 Company: Staff Financial Group

🔹 Location: Marietta, Georgia, United States

🔹 Job Type: Full-Time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: April 4, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (2-3 days remote per week)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing engaging content strategies across multiple channels
• Utilizing data-driven insights to optimize marketing campaigns
• Managing web marketing traffic and brand visibility
• Leading the marketing team in delivering high-quality content
• Analyzing SEO & web traffic to drive future marketing strategies

ASSUMPTION: This role requires a balance of creativity and analytical skills, with a focus on driving brand awareness and engagement through strategic content marketing.

📋 Key Responsibilities

✅ Develop and execute content strategies across multiple channels, including social media, blog, email, and website

✅ Utilize data-driven insights to optimize marketing campaigns and improve ROI

✅ Manage web marketing traffic and brand visibility, ensuring consistent messaging and branding across platforms

✅ Lead the marketing team in delivering high-quality content that resonates with target audiences

✅ Analyze SEO & web traffic data to identify trends, optimize content, and inform future marketing strategies

✅ Collaborate with cross-functional teams to ensure content aligns with overall business objectives

ASSUMPTION: The ideal candidate will have a strong understanding of content marketing best practices, with experience in creating and executing successful campaigns.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 3-6 years of experience in content marketing or a related field

Required Skills:

• Excellent writing and editing skills, with a keen eye for detail
• Strong analytical skills and data-driven mindset
• Proficient in HubSpot, SEO, and WordPress
• Excellent communication and collaboration skills
• Creative problem-solving abilities and a strategic mindset

Preferred Skills:

• Experience with marketing automation tools
• Familiarity with A/B testing and conversion rate optimization
• Knowledge of the financial industry or related sectors

ASSUMPTION: Candidates with experience in the financial industry or related sectors may have an advantage, but a strong understanding of content marketing principles is more important.

💰 Compensation & Benefits

Salary Range: $60,000 - $90,000 per year (based on experience and performance)

Benefits:

• Medical, Dental, and Vision insurance
• 401(k) match
• 2 weeks of PTO

Working Hours: Full-time (40 hours per week), with flexible remote work options

ASSUMPTION: The salary range provided is an estimate based on industry standards for content marketing roles in the Atlanta area. Final compensation will be determined based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Staffing and Recruiting, with a focus on accounting and finance roles

Company Size: 11-50 employees, offering a close-knit and collaborative work environment

Founded: 2003, with over 15 years of experience in the staffing and recruiting industry

Company Description:

• Staff Financial Group is a recognized leader in Atlanta accounting and finance recruiting, with a proven track record of placing highly qualified professionals with organizations ranging from public accounting to Fortune 500 companies.
• The company specializes in temporary and permanent placements, as well as project and staff augmentation services.
• Staff Financial Group is committed to providing exceptional service to both clients and candidates, with a focus on building long-term relationships.

Company Specialties:

• Atlanta Accounting and Finance Recruiting
• Atlanta Tax Recruiting Firm
• Atlanta Accounting Recruiter
• Atlanta Audit Recruiting Firm
• Atlanta Accounting Temps
• Atlanta Financial Staffing
• Atlanta Finance Recruiter
• Atlanta Financial Recruiting
• ATLANTA ACCOUNTING JOBS
• ATLANTA AUDIT JOBS
• ATLANTA TAX JOBS
• and TAX JOBS ATLANTA

Company Website: http://www.stafffinancial.com

ASSUMPTION: Staff Financial Group's expertise in the accounting and finance industry may provide unique insights and opportunities for the Content Marketing Coordinator.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and development within the marketing team

Reporting Structure: The Content Marketing Coordinator will report directly to the Marketing Manager and collaborate with cross-functional teams, including sales, business development, and operations

Work Arrangement: Hybrid, with 2-3 days of remote work per week, offering a balance between in-office collaboration and remote flexibility

Growth Opportunities:

• Advancement to a Senior Content Marketing role, as the team and company grow
• Expansion into related marketing disciplines, such as SEO, social media, or email marketing
• Potential to lead marketing initiatives and mentor junior team members

ASSUMPTION: The Content Marketing Coordinator role offers opportunities for professional growth and development within the marketing team and the broader organization.

🌍 Location & Work Environment

Office Type: Hybrid, with a modern and collaborative office space in Marietta, GA

Office Location(s): 1117 Powder Springs St SW, Marietta, GA 30064

Geographic Context:

• Marietta is a suburban city located northwest of Atlanta, offering a mix of urban and suburban living
• The office is conveniently located near major highways and public transportation, with ample parking available
• The area offers a variety of dining, shopping, and entertainment options, as well as numerous outdoor recreation opportunities

Work Schedule: Full-time, with standard business hours (Monday-Friday, 8:30am-5:30pm) and flexible remote work options

ASSUMPTION: The hybrid work arrangement offers a balance between in-office collaboration and remote flexibility, allowing employees to optimize their work environment based on their personal preferences and needs.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• In-depth interview with the Marketing Manager to discuss the role, responsibilities, and expectations
• Skills assessment or case study to evaluate the candidate's content marketing and analytical skills
• Final interview with the company's leadership team to discuss long-term career goals and fit within the organization

Key Assessment Areas:

• Writing and editing skills, with a focus on creating engaging and on-brand content
• Analytical skills and data-driven mindset, with the ability to optimize marketing campaigns based on performance data
• Communication and collaboration skills, with the ability to work effectively with cross-functional teams
• Cultural fit and alignment with the company's values and mission

Application Tips:

• Tailor your resume and cover letter to highlight your content marketing experience and relevant skills
• Include examples of your work, such as blog posts, case studies, or marketing campaigns, to demonstrate your capabilities
• Prepare for the interview by researching the company, its industry, and the specific challenges facing the marketing team
• Be ready to discuss your approach to content marketing, including your strategies for creating engaging content and optimizing marketing campaigns

ATS Keywords: Content Marketing, SEO, Web Marketing, Data Analysis, Writing, Editing, HubSpot, WordPress, Communication, Creative Problem-Solving

ASSUMPTION: The interview process for this role will focus on assessing the candidate's content marketing skills, analytical mindset, and cultural fit within the organization.

🛠️ Tools & Technologies

• HubSpot (CRM and marketing automation platform)
• WordPress (content management system)
• SEO tools (e.g., Google Search Console, SEMrush, Ahrefs)
• Social media management tools (e.g., Hootsuite, Buffer)
• Email marketing platforms (e.g., Mailchimp, Constant Contact)
• Analytics tools (e.g., Google Analytics, Adobe Analytics)

ASSUMPTION: The Content Marketing Coordinator will be expected to have proficiency in the listed tools and technologies, with a willingness to learn and adapt to new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Integrity: Upholding the highest ethical standards in all interactions
• Expertise: Continuously expanding knowledge and skills to provide exceptional service
• Collaboration: Working together to achieve common goals and drive success
• Adaptability: Embracing change and finding innovative solutions to challenges

Work Style:

• Results-driven: Focused on achieving measurable outcomes and driving business impact
• Data-informed: Utilizing data and analytics to guide decision-making and optimize performance
• Collaborative: Working effectively with cross-functional teams to align marketing efforts with overall business objectives

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment, and are you comfortable adapting to change?
• Are you able to balance creativity and analytical thinking, with a focus on driving results?
• Do you enjoy working collaboratively with cross-functional teams, and are you able to manage multiple projects simultaneously?

ASSUMPTION: Staff Financial Group values candidates who are results-driven, data-informed, and collaborative, with a strong commitment to integrity and continuous learning.

⚠️ Potential Challenges

• Managing multiple content marketing channels and ensuring consistent branding across platforms
• Keeping up with industry trends and best practices in content marketing and SEO
• Balancing creative and analytical responsibilities, with a focus on driving results and optimizing performance
• Collaborating effectively with cross-functional teams, including sales, business development, and operations
• Adapting to changes in the marketing landscape and adjusting strategies accordingly

ASSUMPTION: The Content Marketing Coordinator role presents unique challenges and opportunities for growth and development within the marketing team and the broader organization.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong balance of creativity and analytical skills, with a focus on driving brand awareness and engagement through strategic content marketing
• Content Marketing Coordinators typically work closely with cross-functional teams, including sales, business development, and operations, to ensure marketing efforts align with overall business objectives
• This role offers opportunities for professional growth and development within the marketing team and the broader organization, with potential advancement to Senior Content Marketing or related marketing roles

ASSUMPTION: The Content Marketing Coordinator role at Staff Financial Group is unique, requiring a strong balance of creativity and analytical skills, with a focus on driving brand awareness and engagement through strategic content marketing.

📝 Sample Projects

• Developing and executing a content marketing strategy to drive brand awareness and engagement for a new product launch
• Analyzing SEO data to identify trends and optimize content for improved search engine rankings and organic traffic
• Collaborating with the sales team to create targeted content that resonates with specific customer segments and drives conversions

ASSUMPTION: The Content Marketing Coordinator will be responsible for developing and executing strategic content marketing campaigns that drive brand awareness, engagement, and ultimately, business results.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the marketing team currently, and how can this role help address them?
• How does the marketing team collaborate with other departments, such as sales and business development, to ensure alignment with overall business objectives?
• What opportunities are there for professional growth and development within the marketing team and the broader organization?
• How does the company support work-life balance, and what resources are available to help employees manage their time effectively?
• What is the company's approach to diversity, equity, and inclusion, and how does this impact the work environment and company culture?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates the candidate's interest in the role and commitment to understanding the company's culture and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your content marketing experience and relevant skills
• Prepare for the interview by researching the company, its industry, and the specific challenges facing the marketing team
• Be ready to discuss your approach to content marketing, including your strategies for creating engaging content and optimizing marketing campaigns
• Follow up with the hiring manager within one week of submitting your application to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.