Content Marketing Coordinator – Hybrid

📌 Core Information

🔹 Job Title: Content Marketing Coordinator – Hybrid

🔹 Company: Staff Financial Group

🔹 Location: Marietta, GA, United States

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 10, 2025

🔹 Experience Level: Mid-Level (3-6 years)

🔹 Remote Status: Hybrid (2-3 days remote per week)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing engaging content strategies across multiple channels
• Utilizing data-driven insights to optimize marketing campaigns
• Managing web marketing traffic and brand visibility
• Leading the marketing team in delivering high-quality content

ASSUMPTION: This role requires a balance of creativity and analytical skills, with a focus on driving brand awareness and engagement through strategic content marketing.

📋 Key Responsibilities

✅ Develop and execute content strategies across multiple channels to drive brand awareness and engagement

✅ Utilize data-driven insights to optimize marketing campaigns and improve SEO performance

✅ Manage web marketing traffic and brand visibility, including SEO and web analytics

✅ Lead the marketing team in delivering high-quality content that aligns with brand guidelines and resonates with target audiences

✅ Analyze SEO and web traffic data to inform future marketing strategies and improve overall performance

ASSUMPTION: This role requires a strong understanding of content marketing best practices, as well as the ability to analyze data and make data-driven decisions to optimize marketing campaigns.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing or a related field

Experience: 3-6 years of experience in content marketing or a related field

Required Skills:

• Excellent writing and editing skills with an analytical mindset
• Hands-on experience with HubSpot, SEO, and WordPress
• Strong communication and creative problem-solving skills
• Ability to work independently and in a team environment

Preferred Skills:

• Experience with marketing automation tools
• Familiarity with A/B testing and conversion rate optimization

ASSUMPTION: While not explicitly stated, experience with marketing automation tools and A/B testing would be beneficial for this role, as they are common practices in content marketing.

💰 Compensation & Benefits

Salary Range: $60,000 - $90,000 per year

Benefits:

• Medical, Dental, Vision benefits
• 401(k) match
• 2 weeks PTO

Working Hours: Full-time, with the option to work from home a few days a week

ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level content marketing role in the Marietta, GA area.

📌 Applicant Insights

🔍 Company Context

Industry: Staffing and Recruiting. Staff Financial Group specializes in placing accounting and finance professionals with organizations ranging from public accounting to FORTUNE 500 companies.

Company Size: 11-50 employees. This size allows for a more personal work environment and the opportunity to make a significant impact on the company's growth.

Founded: 2003. Staff Financial Group has over 15 years of experience in the staffing and recruiting industry.

Company Description:

• Staff Financial Group is a recognized leader in the industry, with a proven track record of placing highly qualified professionals with a wide range of organizations.
• The company offers temporary, temp-to-hire, direct hire, and project/staff augmentation services.
• Staff Financial Group is committed to providing exceptional service to both clients and candidates, with a focus on building long-term relationships.

Company Specialties:

• Atlanta Accounting and Finance Recruiting
• Atlanta Tax Recruiting Firm
• Atlanta Accounting Recruiter
• Atlanta Audit Recruiting Firm
• Atlanta Accounting Temps
• Atlanta Financial Staffing
• Atlanta Finance Recruiter
• Atlanta Financial Recruiting
• ATLANTA ACCOUNTING JOBS
• ATLANTA AUDIT JOBS
• ATLANTA TAX JOBS
• and TAX JOBS ATLANTA

Company Website: http://www.stafffinancial.com

ASSUMPTION: Staff Financial Group's focus on the accounting and finance industry may require applicants to have a basic understanding of accounting and finance principles to be successful in this role.

📊 Role Analysis

Career Level: Mid-Level. This role requires 3-6 years of experience in content marketing or a related field, indicating that it is a mid-level position.

Reporting Structure: The Content Marketing Coordinator will report directly to the Marketing Manager and work closely with the marketing team to develop and execute content strategies.

Work Arrangement: Hybrid. This role offers the flexibility to work from home a few days a week, with the remainder of the workweek spent on-site at the Marietta, GA office.

Growth Opportunities:

• As the company continues to grow, there may be opportunities for the Content Marketing Coordinator to take on additional responsibilities or advance to a senior-level role within the marketing department.
• Staff Financial Group's focus on building long-term relationships with clients and candidates may provide opportunities for the Content Marketing Coordinator to work on high-profile projects or collaborate with industry leaders.
• The company's commitment to providing exceptional service may offer opportunities for the Content Marketing Coordinator to develop their leadership and mentoring skills by training and supporting new team members.

ASSUMPTION: While not explicitly stated, the company's commitment to providing exceptional service and building long-term relationships may indicate that there are opportunities for the Content Marketing Coordinator to grow and develop within the organization.

🌍 Location & Work Environment

Office Type: Hybrid. The Content Marketing Coordinator will work from home a few days a week and on-site at the Marietta, GA office for the remainder of the workweek.

Office Location(s): Marietta, GA

Geographic Context:

• Marietta, GA is located northwest of Atlanta and is the county seat of Cobb County.
• The city is known for its historic homes, museums, and parks, as well as its vibrant arts and culture scene.
• Marietta is home to several Fortune 500 companies and offers a variety of job opportunities in various industries.

Work Schedule: Full-time, with the option to work from home a few days a week

ASSUMPTION: The hybrid work arrangement may provide the Content Marketing Coordinator with a better work-life balance, allowing them to save time and money by working from home a few days a week.

💼 Interview & Application Insights

Typical Process:

• Submit your resume and cover letter through the application link provided.
• If selected, you will be contacted for a phone or video screening to discuss your qualifications and experience.
• Candidates who pass the screening will be invited for an on-site or virtual interview with the Marketing Manager and other members of the marketing team.
• Finalists may be asked to complete a writing test or provide samples of their work.
• Offers will be extended to the most qualified candidates, with a start date to be determined.

Key Assessment Areas:

• Writing and editing skills
• Analytical mindset and data-driven decision-making
• Creative problem-solving skills
• Communication and teamwork skills
• Understanding of content marketing best practices and SEO

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Include specific examples of your content marketing experience and achievements.
• Demonstrate your understanding of the company and its focus on the accounting and finance industry.
• Showcase your ability to work independently and in a team environment.

ATS Keywords: Content Marketing, SEO, Web Marketing, Data Analysis, Writing, Editing, HubSpot, WordPress, Creative Problem-Solving, Communication, Marketing Automation, A/B Testing, Conversion Rate Optimization

ASSUMPTION: Applicants should focus on demonstrating their relevant experience and skills in their resume and cover letter, as well as their ability to work independently and in a team environment.

🛠️ Tools & Technologies

• HubSpot
• SEO tools (e.g., Google Search Console, SEMrush, Ahrefs)
• WordPress
• Marketing automation tools (e.g., Marketo, Pardot)
• Analytics tools (e.g., Google Analytics)

ASSUMPTION: The Content Marketing Coordinator should have hands-on experience with HubSpot, SEO tools, and WordPress, as well as a willingness to learn and use other marketing tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Exceptional Service
• Integrity
• Relationship Building
• Continuous Learning
• Accountability

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Creative and innovative
• Adaptable and flexible
• Results-oriented and goal-focused

Self-Assessment Questions:

• Do you have a proven track record of developing and executing successful content marketing strategies?
• Are you comfortable working independently and in a team environment?
• Do you have strong writing and editing skills, with an analytical mindset?
• Are you committed to providing exceptional service and building long-term relationships?

ASSUMPTION: Applicants should assess their fit with the company's values and work style, as well as their ability to meet the required qualifications and responsibilities for this role.

⚠️ Potential Challenges

• The hybrid work arrangement may require the Content Marketing Coordinator to balance their time effectively between working from home and on-site at the office.
• The role may require the Content Marketing Coordinator to work on multiple projects simultaneously, with tight deadlines and competing priorities.
• The company's focus on the accounting and finance industry may require the Content Marketing Coordinator to have a basic understanding of accounting and finance principles to be successful in this role.
• The role may require the Content Marketing Coordinator to work closely with other departments, such as sales and customer success, to ensure that content marketing efforts align with overall business goals.

ASSUMPTION: Applicants should be prepared to address these potential challenges and demonstrate their ability to manage their time effectively, prioritize tasks, and collaborate with other departments to achieve success in this role.

📈 Similar Roles Comparison

• Content Marketing Specialist: This role may have a more narrow focus on a specific aspect of content marketing, such as social media or email marketing, while the Content Marketing Coordinator role requires a broader understanding of content marketing strategies across multiple channels.
• Marketing Manager: This role may have more strategic responsibilities, such as developing and implementing overall marketing strategies, while the Content Marketing Coordinator role focuses on executing content marketing strategies to drive brand awareness and engagement.
• Content Strategist: This role may focus more on developing and implementing content strategies that align with overall business goals, while the Content Marketing Coordinator role focuses on executing content marketing strategies to drive brand awareness and engagement.

ASSUMPTION: Applicants should research similar roles in the content marketing field to better understand the differences and similarities between this role and other related positions.

📝 Sample Projects

• Developing and executing a content marketing strategy to drive brand awareness and engagement for a new product launch
• Conducting a content audit and making data-driven recommendations to improve SEO performance and drive organic traffic
• Creating and implementing a content calendar to ensure consistent and timely publication of content across multiple channels
• Analyzing web traffic data and using insights to inform future content marketing strategies and improve overall performance

ASSUMPTION: Applicants should be prepared to provide specific examples of their content marketing experience and achievements, as well as their ability to analyze data and make data-driven decisions to optimize marketing campaigns.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the marketing department currently, and how does this role address them?
• How does the marketing team collaborate with other departments, such as sales and customer success, to ensure that content marketing efforts align with overall business goals?
• What opportunities are there for professional development and growth within the marketing department?
• How does the company support work-life balance for employees, particularly those in hybrid roles?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?

ASSUMPTION: Applicants should ask thoughtful and insightful questions during the interview process to demonstrate their interest in the role and their commitment to driving success for the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your resume and cover letter through the application link provided: https://sfgroup.applytojob.com/apply/7IAM9VEEGB/Content-Marketing-Coordinator-Hybrid
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare for the interview by researching the company and its focus on the accounting and finance industry, as well as the specific responsibilities and qualifications required for this role.
• Follow up with the hiring manager after the interview to express your appreciation for the opportunity and reiterate your interest in the position.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.