Content Marketing Director

📌 Core Information

🔹 Job Title: Content Marketing Director

🔹 Company: Integrate

🔹 Location: Remote (U.S. based)

🔹 Job Type: Full-Time | Senior-Level

🔹 Category: Marketing

🔹 Date Posted: 2025-06-26

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote Solely

🚀 Job Overview

Key aspects of this role include:

• Developing and executing a comprehensive content strategy aligned with revenue goals and product priorities
• Leading the creation of high-quality content across various formats and channels
• Building and managing a network of agencies, freelancers, and creative partners to support content execution
• Optimizing content performance using data-driven insights and regular performance reviews
• Collaborating with cross-functional teams to ensure content aligns with brand, product, and GTM updates

ASSUMPTION: This role requires a strategic mindset, strong editorial skills, and experience managing external partners. Success in this role will depend on the candidate's ability to balance creative storytelling with data-driven decision making.

📋 Key Responsibilities

✅ Building and maintaining a comprehensive content and communications strategy aligned to revenue goals, product priorities, and customer needs

✅ Owning the content roadmap, ensuring the right mix of thought leadership, educational, and conversion-focused content across the funnel

✅ Ensuring seamless integration across paid, earned, owned, and shared channels

✅ Defining key KPIs and implementing processes for regular content performance reviews

✅ Leading the creation of high-quality content: blogs, whitepapers, case studies, eBooks, videos, presentations, newsletters, and more

✅ Developing a high-impact external newsletter strategy that builds and engages an audience of B2B marketers, drives demand for our solutions, humanizes our leadership team, and accelerates the sales pipeline through thought leadership

✅ Shaping and maintaining a consistent brand voice and editorial tone across all assets

✅ Collaborating with subject matter experts (internal and external) to extract insights and develop impactful narratives

✅ Developing a strong, engaging presence on LinkedIn and other relevant B2B platforms, driving audience growth, internal/executive advocacy, and organic reach

✅ Identifying trends and opportunities to insert Pipeline360 into relevant industry conversations

✅ Overseeing website content strategy and updates in partnership with design/dev resources, ensuring content is SEO-optimized and structured for discoverability and engagement

✅ Leveraging tools like SEMrush, Ahrefs, or GA4 to monitor and enhance content performance

✅ Driving corporate storytelling through proactive PR campaigns and agency collaboration

✅ Owning internal communication efforts to align teams around brand, product, and GTM updates

✅ Crafting executive content (e.g., LinkedIn posts, bylines, speaking abstracts) to amplify thought leadership

✅ Managing and scaling a network of agencies, freelancers, and creative partners to support content execution, setting clear goals, timelines, and quality standards for all outsourced content initiatives

✅ Building a cost-effective content operation that scales as the company grows

ASSUMPTION: This role requires a high level of strategic thinking, creativity, and attention to detail. The ideal candidate will be comfortable working in a fast-paced, growth-stage environment and collaborating with various teams to ensure content aligns with overall business objectives.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Journalism, English, or a related field (or equivalent experience)

Experience: 8-10+ years of B2B content marketing experience, with proven success in strategic planning and execution

Required Skills:

• Expertise in messaging, voice, tone, and long-form storytelling
• Deep understanding of buyer journey mapping, persona-based content, and ABM strategies
• Proficiency with platforms like HubSpot, WordPress, GA4, and AI-powered content tools (e.g., Jasper, ChatGPT)
• Skilled at measuring and optimizing content performance with a data-first mindset
• Experience managing external partners and leading content teams (freelance or in-house)
• Ability to work cross-functionally and manage multiple projects in a fast-paced, growth-stage environment

Preferred Skills:

• Experience with marketing automation tools and CRM systems
• Familiarity with demand generation strategies and tactics
• Strong project management skills

ASSUMPTION: The ideal candidate will have a strong editorial background, a proven track record in B2B content marketing, and experience working with cross-functional teams to drive content performance.

💰 Compensation & Benefits

Salary Range: $150,000 - $180,000 per year (based on industry standards for a senior-level content marketing role in the United States)

Benefits:

• Competitive salary and performance bonuses
• Remote-first culture with flexibility and autonomy
• Opportunity to shape the narrative in a fast-growing space with strong executive support
• Collaborative team of marketers, sales leaders, and innovators who love what they do

Working Hours: Full-time (40 hours per week), with flexibility for a remote work arrangement

ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior-level content marketing role in the United States. The actual salary may vary depending on the candidate's experience, skills, and the company's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically Marketing Software

Company Size: 201-500 employees (Mid-sized company)

Founded: 2010 (15 years ago)

Company Description:

• Integrate is a leading B2B marketing provider that offers two distinct solutions: Integrate (lead management and data governance SaaS platform) and Pipeline360 (media solutions combining targeted display, content syndication, and a comprehensive marketplace model)
• The company's mission is to make every lead clean, compliant, and actionable, freeing enterprise B2B marketers from bad data and operational headaches so they can focus on generating revenue
• Integrate is recognized as a "Best Places to Work" and has offices in the US (Boulder), UK (London), and India (Chennai), but operates as a remote-first company with employees across the globe

Company Specialties:

• Marketing Software
• Top-of-Funnel Marketing Automation
• Campaign Management
• Lead Generation
• Account-Based Demand Generation
• Predictive Demand Generation
• Data & Lead Validation
• Marketing Automation Integrations
• Real-Time Analytics
• Closed-Loop KPI Reporting

Company Website: http://www.integrate.com

ASSUMPTION: Integrate is a well-established company with a strong focus on innovation and customer success. Its remote-first culture and commitment to driving leading innovation make it an attractive place for content marketing professionals looking to make a significant impact in a dynamic environment.

📊 Role Analysis

Career Level: Senior-Level (10+ years of experience)

Reporting Structure: Reports directly to the CMO

Work Arrangement: Remote Solely (100% remote work)

Growth Opportunities:

• As a high-impact role, this position offers the opportunity to own a key strategic function that directly fuels pipeline and brand authority
• The company's fast-growing space and strong executive support provide ample room for professional growth and development
• The remote-first culture with flexibility and autonomy allows for a healthy work-life balance, promoting long-term career growth

ASSUMPTION: This role presents an excellent opportunity for a strategic, hands-on leader ready to scale content and communications at a fast-paced, high-growth company. Success in this role will depend on the candidate's ability to balance editorial excellence with strategic marketing acumen and thrive in a collaborative, metrics-driven environment.

🌍 Location & Work Environment

Office Type: Remote (no physical office)

Office Location(s): N/A (remote work)

Geographic Context:

• The United States, with a focus on engaging with B2B marketers and driving demand for Pipeline360's solutions
• The role requires a strong understanding of the B2B marketing landscape and trends in the United States
• The remote work arrangement allows for flexibility in working hours and a better work-life balance

Work Schedule: Full-time (40 hours per week), with flexibility for a remote work arrangement

ASSUMPTION: The remote work arrangement for this role offers candidates the opportunity to work from anywhere in the United States, providing flexibility and convenience. However, the ideal candidate will be comfortable working independently and managing their time effectively in a remote environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• In-depth phone or video interview with the hiring manager (CMO)
• Take-home assignment or case study presentation
• Final interview with key stakeholders (e.g., other members of the marketing leadership team)
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and content planning skills
• Editorial expertise and storytelling abilities
• Data-driven decision-making and content performance optimization
• Cross-functional collaboration and team leadership skills
• Cultural fit and alignment with Integrate's values and mission

Application Tips:

• Tailor your resume and cover letter to highlight your relevant content marketing experience and skills
• Showcase your understanding of the B2B marketing landscape and Pipeline360's unique value proposition
• Prepare examples of your past content projects, their impact, and the strategies behind them
• Be ready to discuss your approach to content performance measurement and optimization
• Demonstrate your ability to work effectively in a remote, collaborative environment

ATS Keywords: Content Marketing, Strategic Planning, Editorial Excellence, Buyer Journey Mapping, ABM Strategies, SEO Optimization, Data Analysis, Project Management, Team Leadership, Content Creation, Social Media Engagement, PR Campaigns, Agency Management, Content Performance Measurement, Collaboration, Narrative Development

ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, editorial skills, and ability to work effectively in a remote, collaborative environment. Successful candidates will demonstrate a strong understanding of the B2B marketing landscape and Pipeline360's unique value proposition.

🛠️ Tools & Technologies

• HubSpot
• WordPress
• GA4
• AI-powered content tools (e.g., Jasper, ChatGPT)
• SEMrush or Ahrefs
• Project management tools (e.g., Asana, Trello)
• Communication and collaboration tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: The ideal candidate will have experience with the listed tools and technologies, as well as a willingness to learn and adapt to new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Talent
• Passion
• Vision

Work Style:

• Collaborative
• Metrics-driven
• Innovative
• Customer-focused

Self-Assessment Questions:

• Do you thrive in a collaborative, metrics-driven environment?
• Are you comfortable working independently and managing your time effectively in a remote setting?
• Do you have a strong understanding of the B2B marketing landscape and trends in the United States?
• Are you able to balance editorial excellence with strategic marketing acumen?
• Do you share Integrate's commitment to driving leading innovation and delivering world-class customer experience?

ASSUMPTION: The ideal candidate for this role will be a strategic, hands-on leader who thrives in a collaborative, metrics-driven environment. They will have a strong editorial background, a proven track record in B2B content marketing, and a deep understanding of buyer journey mapping, persona-based content, and ABM strategies.

⚠️ Potential Challenges

• The role requires a high level of strategic thinking, creativity, and attention to detail, which can be demanding at times
• The fast-paced, growth-stage environment may present challenges in terms of prioritization and time management
• The remote work arrangement may require additional effort to maintain work-life balance and stay connected with the team
• The role may involve managing external partners and agencies, which can present unique challenges in terms of communication and project management

ASSUMPTION: The ideal candidate for this role will be comfortable working in a fast-paced, growth-stage environment and managing multiple projects simultaneously. They will also be skilled in remote collaboration and communication, as well as managing external partners and agencies effectively.

📈 Similar Roles Comparison

• This role is unique in its focus on driving content-driven growth for Pipeline360, a fast-growing demand generation platform
• Compared to other content marketing roles, this position offers a high level of strategic influence and the opportunity to shape the narrative in a dynamic, high-growth space
• Career path comparison: This role presents an excellent opportunity for a strategic, hands-on leader ready to scale content and communications at a fast-paced, high-growth company. Success in this role can lead to career advancement within the marketing leadership team or other senior-level positions within the organization

ASSUMPTION: This role is distinct from other content marketing positions in its focus on driving content-driven growth for Pipeline360, a fast-growing demand generation platform. The ideal candidate will have a strong understanding of the B2B marketing landscape and Pipeline360's unique value proposition.

📝 Sample Projects

• Developing and executing a comprehensive content strategy that drives pipeline growth, brand elevation, and audience engagement for Pipeline360
• Creating a high-impact external newsletter strategy that builds and engages an audience of B2B marketers, drives demand for Pipeline360's solutions, and accelerates the sales pipeline through thought leadership
• Managing and scaling a network of agencies, freelancers, and creative partners to support content execution, ensuring clear goals, timelines, and quality standards for all outsourced content initiatives

ASSUMPTION: The ideal candidate will have experience with similar projects and a proven track record of driving content performance and growth in a B2B marketing context.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the overall marketing strategy for Pipeline360?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?
• What are the biggest challenges facing the content marketing team currently, and how can this role help address them?
• How does the company support the professional development and growth of its content marketing team members?
• What is the company's approach to remote work, and how does it support remote employees' productivity and well-being?

ASSUMPTION: The ideal candidate will ask thoughtful, insightful questions that demonstrate their understanding of the role, the company, and the broader B2B marketing landscape. They will also be prepared to discuss their own experiences, skills, and career goals in relation to the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant content marketing experience and skills, showcasing your understanding of the B2B marketing landscape and Pipeline360's unique value proposition
• Prepare examples of your past content projects, their impact, and the strategies behind them, demonstrating your ability to work effectively in a remote, collaborative environment
• Be ready to discuss your approach to content performance measurement and optimization, as well as your ability to manage external partners and agencies effectively
• Follow up with the hiring manager (CMO) one week after submitting your application to inquire about the status of your application and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.