- Job Title: Content Marketing Editor - UK Market
- Company: Legend
- Location: London, England
- Job Type: Full-time
- Category: Online Media & Content Marketing
- Date Posted: April 11, 2025
- Experience Level: 2-5 years
- Remote Status: On-site (London, England)
🚀 Job Overview
Key aspects of this role include:
- Writing, editing, and optimizing content for the UK market
- Collaborating with cross-functional teams to enhance audience engagement
- Managing external writers to ensure high-quality content and timely delivery
- Working autonomously and with a team player mentality
- Embracing a continuous learning and improvement mindset
ASSUMPTION: This role requires a strong understanding of the UK market and its audience preferences, as well as the ability to adapt content to suit local tastes.
📋 Key Responsibilities
✅ Write new and optimize existing content to engage the UK market
✅ Produce SEO-optimized content using tools like Ahrefs, SemRush, and SurferSEO
✅ Suggest innovative ways to engage the iGaming audience and expand market reach
✅ Set personal development goals and continuously grow your skill set
✅ Collaborate with various teams, including Country Managers, Product, UX Design, and Engineering
✅ Manage external writers to ensure deadlines are met and content quality is high
ASSUMPTION: Successful candidates will have a proven track record in digital content marketing and be comfortable working in a fast-paced, dynamic environment.
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Journalism, or a related field (or equivalent experience)
- Experience: Proven experience in digital content marketing, with a focus on writing, editing, and optimizing content across digital platforms
- Required Skills:
- Fluency in English with the ability to write for a native audience
- Hands-on experience with SEO and using metrics to validate content success
- Self-motivation, imagination, and confidence in working autonomously
- Strong team player mentality and a willingness to learn and grow
- Preferred Skills:
- Experience working in the iGaming industry
- Familiarity with the UK market and its audience preferences
ASSUMPTION: Candidates with experience in the iGaming industry may have a competitive edge, as they will have a better understanding of the specific nuances and regulations within this sector.
💰 Compensation & Benefits
- Salary Range: £35,000 - £45,000 per year (based on industry standards for a mid-level content marketing role in London)
- Benefits:
- Annual discretionary bonus
- Paid annual leave, plus a well-deserved break during the festive season
- Long-term incentive plan
- Engaging development opportunities at all levels
- Tailored flexibility for work-life balance
- Global Legend events to unite and ignite passion for the company's strategies
- Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level content marketing role in London. Actual compensation may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
- Industry: Online Media & Technology
- Company Size: 501-1,000 employees
- Founded: 2004
- Company Description: Legend is a pioneering online media & technology company creating communities and products that engage and empower over 105 million people every year across iGaming, Sports Betting, and Personal Finance. With over 550 creative minds, cutting-edge technologists, and industry experts, Legend is responsible for developing one of the world's leading portfolios featuring over 150 brands.
- Company Specialties: Online Media, Online Marketing, Tech, Digital, Affiliate Marketing, Web Development, SEO, Conversion, Digital Content, Agile, Engineering, PHP, Content, Content Marketing, Delivery, Product, and UX & Design
📊 Role Analysis
- Career Level: Mid-level
- Reporting Structure: This role reports directly to the Senior Content Editor
- Work Arrangement: On-site in London, England
- Growth Opportunities: Legend offers engaging development opportunities at all levels, allowing employees to progress at pace within the company
🌍 Location & Work Environment
- Office Type: On-site in London, England
- Office Location(s): London, England
- Geographic Context: London is a vibrant, multicultural city with a thriving iGaming industry, offering a wealth of opportunities for professional growth and development
- Work Schedule: Full-time, 40 hours per week, with tailored flexibility for work-life balance
💼 Interview & Application Insights
- Typical Process: Initial chat with a Talent Partner, interview with the team, take-home task, and final interview with the team, Content Manager, and SEO Specialist
- Key Assessment Areas: Content writing and editing skills, SEO knowledge, cultural fit, and problem-solving abilities
- Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Showcase your understanding of the UK market and its audience preferences
- Demonstrate your ability to work autonomously and collaboratively
- Prepare for the take-home task by showcasing your creativity and problem-solving skills
🛠️ Tools & Technologies
- Ahrefs
- SemRush
- SurferSEO
- Google Analytics
- WordPress (or similar CMS)
- Microsoft Office Suite (or similar)
👔 Cultural Fit Considerations
- Company Values: Fun, ambitious, takes pride in work, changing the game
- Work Style: Collaborative, innovative, forward-thinking, continuous learning and improvement mindset
- Self-Assessment Questions:
- How do you stay up-to-date with the latest trends and best practices in content marketing and SEO?
- Can you provide an example of a time when you had to adapt your content to suit a specific audience or market?
- How do you approach working collaboratively with cross-functional teams to achieve common goals?
⚠️ Potential Challenges
- The iGaming industry is highly competitive and regulated, requiring a strong understanding of market trends and legal requirements
- Working in a fast-paced, dynamic environment may require adaptability and the ability to manage multiple projects simultaneously
- The role may involve managing external writers, requiring strong communication and project management skills
📈 Similar Roles Comparison
- Content Marketing Manager: This role is similar to a Content Marketing Manager, but with a focus on editing and optimizing content rather than strategic planning and team management
- SEO Specialist: This role requires a strong understanding of SEO and its application to content marketing, but the primary focus is on content creation and management rather than technical SEO
- Copywriter: This role is similar to a Copywriter, but with a broader scope that includes editing, managing external writers, and collaborating with cross-functional teams
📝 Sample Projects
- Rewrite and optimize existing content for the UK market to improve search engine rankings and user engagement
- Create a series of blog posts targeting a specific segment of the UK iGaming audience
- Develop a content strategy for a new iGaming product launch, including content creation, optimization, and promotion
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the broader content marketing strategy?
- How does Legend support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
- How does Legend approach content localization and adaptation for different markets?
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://jobs.lever.co/Legend/c8bb4e03-3582-4ce8-a2a5-0e3169847dda)
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare for the take-home task by showcasing your creativity and problem-solving skills
- Follow up with the hiring manager after your final interview to express your enthusiasm for the role and ask any remaining questions
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
