📌 Core Information
🔹 Job Title: Content Marketing Editor - UK Market
🔹 Company: Legend
🔹 Location: Valletta, Malta
🔹 Job Type: Full-time
🔹 Category: Content Marketing
🔹 Date Posted: April 11, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Creating engaging content for the UK market in the iGaming industry
- Optimizing content for SEO to improve business performance
- Collaborating with cross-functional teams to enhance audience engagement
- Managing external writers to ensure high-quality content and timely delivery
ASSUMPTION: This role requires a strong command of English and a solid understanding of the UK market to create relevant and engaging content.
📋 Key Responsibilities
✅ Write new and optimize existing content for the UK market, ensuring it is engaging and meets SEO best practices
✅ Produce SEO-optimized content using tools like Ahrefs, SemRush, and SurferSEO to improve search engine rankings
✅ Use analytical skills and a keen eye to suggest innovative ways of engaging the iGaming audience and expanding market reach
✅ Set personal development goals and work collaboratively with the team to continually grow your skill set
✅ Communicate effectively with various teams, including Country Managers, Product, UX Design, and Engineering
✅ Manage external writers to ensure deadlines are met and content quality is high
ASSUMPTION: This role requires a balance of creativity and analytical thinking, as well as strong communication skills to work effectively with various teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Journalism, English, or a related field
Experience: Proven experience in digital content marketing, with a strong portfolio demonstrating your ability to create engaging content across digital platforms
Required Skills:
- Fluent in English, with the ability to write content for a native audience and communicate fluently
- Hands-on experience with SEO and using metrics to monitor/validate content success
- Self-motivated, imaginative, and confident in working on your own initiative and with autonomy
- Team player mentality, with the ability to thrive when working collaboratively
- Improvement mindset, constantly striving to learn, develop, and grow – you embrace feedback
Preferred Skills:
- Experience working in the iGaming industry
- Familiarity with content management systems (CMS)
ASSUMPTION: Candidates with experience in the iGaming industry may have a better understanding of the target audience and relevant content trends.
💰 Compensation & Benefits
Salary Range: €35,000 - €45,000 per year (Estimated based on market research for similar roles in Malta)
Benefits:
- Annual discretionary bonus
- Paid annual leave, with a well-deserved break during the festive season
- Long-term incentive plan to share in the growth and success of Legend
Working Hours: Full-time, with flexible work arrangements available
ASSUMPTION: The salary range is estimated based on market research for similar roles in Malta. The actual salary may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Online media and technology, focusing on iGaming, Sports Betting, and Personal Finance
Company Size: 501-1,000 employees, with a global presence and remote work options
Founded: 2004, with over 18 years of experience in building #1 products in competitive comparison markets worldwide
Company Description:
- Legend is a pioneering online media and technology company creating communities and products that engage and empower over 105 million people every year
- Driven by a competitive spirit to be #1, Legend has grown rapidly into a diverse powerhouse of creative minds, cutting-edge technologists, and industry experts
- Committed to putting users first, Legend focuses on innovation, forward-thinking, and collaboration to ensure people have the best possible experience every time they visit their brands
Company Specialties:
- Online Media
- Online Marketing
- Tech
- Digital
- Affiliate Marketing
- Web Development
- SEO
- Conversion
- Digital Content
- Agile
- Engineering
- PHP
- Content
- Content Marketing
- Delivery
- Product
- UX & Design
Company Website: http://www.L1.com
ASSUMPTION: Legend's global presence and remote work options may provide opportunities for career growth and exposure to diverse perspectives.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and development within the content marketing team and the broader organization
Reporting Structure: Reports directly to the senior Content Editor, with the opportunity to collaborate with various teams, including Country Managers, Product, UX Design, and Engineering
Work Arrangement: On-site, with flexible work arrangements available
Growth Opportunities:
- Collaborating with stand-out industry talent in Content, SEO, and Product within the iGaming sphere
- Setting personal development goals and working collaboratively with the team to continually grow your skill set
- Potential career progression into leadership roles, such as Content Manager or SEO Specialist
ASSUMPTION: The growth opportunities in this role are driven by Legend's commitment to helping employees progress at pace and unlock their full potential.
🌍 Location & Work Environment
Office Type: Global - Remote - Online, with the opportunity to work from one of Legend's many bustling hubs in Europe or North America
Office Location(s): Valletta, Malta
Geographic Context:
- Malta is an island nation in the Mediterranean Sea, with a mild climate and rich history
- Valletta, the capital city, is a UNESCO World Heritage site with a mix of modern and historic architecture
- Malta is known for its English-speaking population, making it an attractive location for international businesses
Work Schedule: Full-time, with flexible work arrangements available
ASSUMPTION: The global and remote work environment at Legend may provide opportunities for candidates to work from various locations and collaborate with diverse teams.
💼 Interview & Application Insights
Typical Process:
- Initial chat with a Talent Partner (30 minutes via Zoom)
- Interview with the team, Content Editor, and Content Manager (1 hour via Zoom)
- Take-home task (3 days to complete)
- Final interview with the team, Content Manager, and SEO Specialist (1 hour via Zoom)
Key Assessment Areas:
- Content creation and editing skills
- SEO knowledge and application
- Cultural fit and team dynamics
- Problem-solving and analytical skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of the UK market and the iGaming industry in your application materials
- Prepare thoughtful questions to ask during the interview process to showcase your interest in the role and company
ATS Keywords: Content Marketing, SEO, iGaming, UK Market, Editing, Writing, Collaboration, Leadership, Self-Motivation, Imagination, Team Player, Improvement Mindset
ASSUMPTION: The interview process at Legend is designed to assess candidates' skills, cultural fit, and potential for growth within the organization.
🛠️ Tools & Technologies
- Ahrefs
- SemRush
- SurferSEO
- Content Management Systems (CMS)
ASSUMPTION: Familiarity with these tools and technologies may be beneficial for candidates, but Legend is willing to provide training and support to help new employees develop the necessary skills.
👔 Cultural Fit Considerations
Company Values:
- Competitive spirit
- Collaboration and teamwork
- Innovation and forward-thinking
- User-centric approach
Work Style:
- Autonomous and self-motivated
- Collaborative and team-oriented
- Adaptable and open to feedback
- Results-driven and focused on continuous improvement
Self-Assessment Questions:
- How do you stay up-to-date with industry trends and best practices in content marketing?
- Can you describe a time when you had to manage a team or external writers to meet a deadline? How did you ensure the quality of the content?
- How do you approach learning new tools or technologies to improve your work?
ASSUMPTION: Legend values candidates who are a strong cultural fit and can contribute to the company's competitive spirit, collaborative work environment, and user-centric approach.
⚠️ Potential Challenges
- Keeping up with the fast-paced and competitive nature of the iGaming industry
- Balancing creativity and analytical thinking to create engaging and SEO-optimized content
- Managing external writers and ensuring high-quality content is delivered on time
- Adapting to Legend's global and remote work environment, which may require effective communication and time management skills
ASSUMPTION: These challenges can be overcome with strong communication skills, a results-driven mindset, and a willingness to learn and adapt in a fast-paced environment.
📈 Similar Roles Comparison
- This role focuses on creating engaging content for the UK market in the iGaming industry, whereas similar roles may focus on other markets or industries
- Legend's global presence and remote work options provide opportunities for candidates to work with diverse teams and gain exposure to different markets and industries
- Career progression in this role may involve moving into leadership positions, such as Content Manager or SEO Specialist, or exploring opportunities in other departments within Legend
ASSUMPTION: Candidates should consider their long-term career goals and how this role can contribute to their professional development and growth within the organization.
📝 Sample Projects
- Creating a series of blog posts or articles targeting the UK market, focusing on popular iGaming topics and trends
- Optimizing existing content for search engines using relevant keywords, meta tags, and internal linking strategies
- Developing a content calendar and editorial guidelines to ensure consistent and high-quality content production
ASSUMPTION: These sample projects demonstrate the types of tasks and responsibilities candidates can expect in this role, focusing on content creation, optimization, and strategy.
❓ Key Questions to Ask During Interview
- How does Legend support the professional development and growth of its employees in this role?
- Can you describe the team structure and dynamics within the content marketing department and the broader organization?
- How does Legend approach collaboration and communication with remote teams and employees working from different locations?
- What are the key performance indicators (KPIs) used to measure success in this role, and how are they tracked and reported?
- How does Legend foster a user-centric approach, and what role does this play in the content creation process?
ASSUMPTION: Asking thoughtful questions during the interview process can help candidates better understand the role, the team, and the company culture, and demonstrate their interest in the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for the interview process by researching Legend, the iGaming industry, and the UK market
- Follow up with the hiring manager or talent partner after your interview to express your interest in the role and ask any remaining questions
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
