Content Marketing Executive

📌 Core Information

🔹 Job Title: Content Marketing Executive

🔹 Company: Lalamove

🔹 Location: Riyadh, Ar Riyāḑ, Saudi Arabia

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 11, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Supporting the marketing team in planning and implementing campaigns for users and drivers in KSA
• Managing the entire campaign workflow, including testing, creative, operational, and reporting
• Collaborating with cross-functional teams for campaign strategy planning and execution
• Driving marketing initiatives and ensuring alignment among stakeholders

ASSUMPTION: This role requires a strong understanding of both digital and offline marketing strategies, as well as excellent communication skills to work effectively with various teams.

📋 Key Responsibilities

✅ Supporting Marketing team in planning and implementing campaigns for users and drivers in KSA

✅ Developing and executing retention and loyalty campaigns for users as well as driver recruitment campaigns

✅ Managing entire campaign workflow, including testing, creative, operational, and reporting

✅ Using various communication channels such as email, push notifications, in-app popups, and other re-marketing channels

✅ Managing segmentation strategy for campaign testing and analysis

✅ Tracking and optimizing campaign performance and monitoring competitors' campaigns

✅ Supporting marketing manager in driving marketing initiatives and ensuring alignment among stakeholders, as well as any other tasks assigned

ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to handle multiple campaigns simultaneously.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business, or related field

Experience: Minimum 3 years of working experience in both digital and offline marketing

Required Skills:

• Excellent command of spoken and written Arabic and English
• Familiarity with the Arabic market, consumer preferences, and marketing trends
• Experience in digital content production, website and content management (e.g. hubspot), and measurement metrics (e.g. Google Analytics)
• Proven track record of executing successful marketing campaigns and achieving measurable results

Preferred Skills:

• Experience with CRM software and marketing automation tools
• Knowledge of the local Saudi Arabian market and cultural nuances

ASSUMPTION: While not explicitly stated, experience with CRM software and marketing automation tools would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a mid-level marketing role in Riyadh, the estimated salary range is SAR 15,000 - 25,000 per month.

Benefits:

• Health insurance
• Retirement plan
• Performance-based bonuses
• Opportunities for professional development and growth

Working Hours: Full-time position with standard working hours from Sunday to Thursday, 9:00 AM to 6:00 PM, with a one-hour lunch break.

ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Lalamove operates in the on-demand delivery and logistics sector, focusing on connecting users and drivers through mobile and web apps.

Company Size: Lalamove is a mid-sized company with 1,001-5,000 employees globally, providing a dynamic and collaborative work environment.

Founded: Lalamove was founded in Hong Kong in 2013 and has since expanded to 12 markets across Asia and Latin America.

Company Description:

• Lalamove is an on-demand delivery technology company, empowering users around the world to make delivery fast and reliable.
• The company operates a vast array of vehicles to suit each market, including lorries, vans, cars, and two-wheel vehicles for deliveries of almost anything of any size.
• Lalamove seamlessly connects users and drivers through dedicated mobile and web apps, providing fast and low-cost delivery solutions.

Company Specialties:

• Mobile App Development
• Internet Services
• Transport and Logistics

Company Website: https://www.lalamove.com

ASSUMPTION: Lalamove's focus on technology and innovation creates an environment that values creativity and adaptability.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: The Content Marketing Executive will report directly to the Marketing Manager.

Work Arrangement: This role is on-site, with standard working hours from Sunday to Thursday, 9:00 AM to 6:00 PM, with a one-hour lunch break.

Growth Opportunities:

• Potential career progression to Senior Marketing Executive or Marketing Manager roles
• Opportunities to work on regional or global marketing campaigns
• Professional development through training and workshops

ASSUMPTION: Lalamove's rapid growth and expansion present numerous opportunities for career advancement and professional development.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with open-plan work areas and dedicated meeting rooms.

Office Location(s): Riyadh, Ar Riyāḑ, Saudi Arabia

Geographic Context:

• Riyadh is the capital and largest city of Saudi Arabia, with a population of over 7 million people.
• The city is a major commercial hub and offers numerous opportunities for networking and professional growth.
• Riyadh has a hot desert climate, with temperatures often exceeding 40°C (104°F) in the summer months.

Work Schedule: Standard working hours from Sunday to Thursday, 9:00 AM to 6:00 PM, with a one-hour lunch break.

ASSUMPTION: The hot desert climate may require employees to adapt their working hours or take additional breaks during the summer months.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the HR department
• In-person or video call interview with the Marketing Manager
• Final interview with the Regional Marketing Director

Key Assessment Areas:

• Marketing strategy and campaign planning
• Communication and presentation skills
• Cultural awareness and understanding of the Arabic market
• Problem-solving and analytical skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of successful marketing campaigns you've worked on and the results you achieved
• Research Lalamove's business and marketing strategies to demonstrate your understanding of the company and its goals

ATS Keywords: Marketing Executive, Content Marketing, Campaign Management, Digital Marketing, Customer Acquisition, Retention Strategies, Arabic Market, Saudi Arabia, Riyadh

ASSUMPTION: Lalamove's interview process is designed to assess candidates' marketing skills, cultural awareness, and alignment with the company's values and goals.

🛠️ Tools & Technologies

• HubSpot (CRM and marketing automation)
• Google Analytics
• Social media platforms (Facebook, Instagram, Twitter, LinkedIn)
• Email marketing software (e.g., Mailchimp, Constant Contact)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with these tools and technologies is not required but would be an asset for this role.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative and adaptable
• Collaborative and inclusive
• Passionate and driven

Work Style:

• Dynamic and fast-paced
• Results-driven and focused on achieving measurable outcomes
• Collaborative and team-oriented
• Adaptable and open to change

Self-Assessment Questions:

• How do you stay up-to-date with marketing trends and innovations in the Arabic market?
• Can you provide an example of a successful marketing campaign you've worked on, and how you measured its success?
• How do you approach working with cross-functional teams to achieve marketing goals?

ASSUMPTION: Lalamove values candidates who are passionate, driven, and adaptable, with a strong focus on customer-centric marketing strategies.

⚠️ Potential Challenges

• Managing multiple campaigns simultaneously, requiring strong project management skills
• Working in a fast-paced and dynamic environment, with the need to adapt to changes quickly
• Navigating the unique cultural and linguistic aspects of the Arabic market
• Balancing the demands of multiple stakeholders, including users, drivers, and internal teams

ASSUMPTION: These challenges can be overcome with strong communication skills, adaptability, and a customer-centric mindset.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on both digital and offline marketing strategies
• Working in the on-demand delivery and logistics sector presents unique challenges and opportunities compared to other industries
• This role offers the opportunity to work on regional or global marketing campaigns, providing exposure to diverse markets and cultures

ASSUMPTION: Understanding the unique aspects of this role and industry will help candidates tailor their application and interview preparation accordingly.

📝 Sample Projects

• Developing and executing a user retention campaign focused on in-app engagement and rewards
• Collaborating with the driver recruitment team to create and implement a targeted driver recruitment campaign
• Analyzing campaign performance data to optimize marketing strategies and improve ROI

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and initiatives the Content Marketing Executive may work on.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does Lalamove support the professional development and growth of its marketing team members?
• Can you describe the company's approach to cross-functional collaboration and stakeholder management?
• How does Lalamove measure the success of its marketing campaigns, and what metrics are most important?
• What opportunities are there for working on regional or global marketing campaigns?

ASSUMPTION: Asking thoughtful and insightful questions demonstrates a candidate's interest in the role and commitment to understanding the company's goals and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of successful marketing campaigns you've worked on and the results you achieved
• Research Lalamove's business and marketing strategies to demonstrate your understanding of the company and its goals
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.