📌 Core Information
🔹 Job Title: Content Marketing Executive
🔹 Company: Lalamove
🔹 Location: Berlin, Germany
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 9, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Planning and executing marketing campaigns for users and drivers in Germany
- Developing retention and loyalty campaigns for users, as well as driver recruitment campaigns
- Managing campaign workflow, including testing, creative, operational, and reporting
- Collaborating with cross-functional teams to drive marketing initiatives
- Analyzing campaign performance and optimizing strategies
ASSUMPTION: This role requires a balance of creative and analytical skills, with a strong focus on data-driven decision making.
📋 Key Responsibilities
✅ Support Marketing team in planning and implementing campaigns for users and drivers in Germany
✅ Develop and execute retention and loyalty campaigns for users, as well as driver recruitment campaigns
✅ Manage entire campaign workflow, including testing, creative, operational, and reporting
✅ Use various communication channels such as email, push notifications, in-app popups, and other re-marketing channels
✅ Manage segmentation strategy for campaign testing and analysis
✅ Track and optimize campaign performance and monitor competitors' campaigns
✅ Collaborate with cross-functional teams for campaign strategy planning and execution
✅ Support marketing manager in driving marketing initiatives and ensuring alignment among stakeholders, as well as any other tasks assigned
ASSUMPTION: This role involves a high degree of multitasking and requires strong organizational skills to manage multiple campaigns simultaneously.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, or related field
Experience: Minimum 3 years of working experience in both digital and offline marketing
Required Skills:
- Excellent command of spoken and written German and English
- Familiarity with the German market, consumer preferences, and marketing trends
- Experience in digital content production, website and content management (e.g., HubSpot), and measurement metrics (e.g., Google Analytics)
- Proven track record of executing successful marketing campaigns and achieving measurable results
Preferred Skills:
- Experience with marketing automation tools
- Knowledge of the on-demand delivery or logistics industry
ASSUMPTION: While not explicitly stated, experience with marketing automation tools and knowledge of the on-demand delivery industry would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year (Based on market research for similar roles in Berlin)
Benefits:
- Health insurance
- Retirement plan
- Employee discounts on Lalamove services
- Flexible working hours
Working Hours: Full-time position with standard working hours (Monday to Friday, 9:00 AM to 6:00 PM), with flexibility for occasional remote work
ASSUMPTION: The salary range is estimated based on market research for similar roles in Berlin. Benefits may vary and are subject to change.
📌 Applicant Insights
🔍 Company Context
Industry: Lalamove operates in the on-demand delivery and logistics industry, connecting users and drivers through a mobile and web app platform.
Company Size: Lalamove is a mid-sized company with 1,001-5,000 employees globally, providing a dynamic and collaborative work environment.
Founded: Lalamove was founded in Hong Kong in 2013 and has since expanded to 12 markets across Asia and Latin America.
Company Description:
- Lalamove is an on-demand delivery technology company, empowering users around the world to make delivery fast and reliable.
- The company operates a vast array of vehicles to suit each market, including lorries, vans, cars, and two-wheel vehicles for deliveries of almost anything of any size.
- Lalamove seamlessly connects users and drivers through dedicated mobile and web apps.
Company Specialties:
- Mobile App Development
- Internet Services
- Transport and Logistics
Company Website: https://www.lalamove.com
ASSUMPTION: Lalamove's focus on technology and innovation drives its marketing efforts, making this role an exciting opportunity for a tech-savvy marketing professional.
📊 Role Analysis
Career Level: Mid-level marketing role with opportunities for growth and advancement within the company.
Reporting Structure: This role reports directly to the Marketing Manager and works closely with cross-functional teams, including sales, product, and operations.
Work Arrangement: This is an on-site position based in Berlin, with some flexibility for remote work.
Growth Opportunities:
- Advancement to a senior marketing role within the company
- Expansion of responsibilities to cover additional markets or product lines
- Potential to lead and mentor junior marketing team members
ASSUMPTION: Given Lalamove's rapid growth and expansion, there are ample opportunities for career progression within the company.
🌍 Location & Work Environment
Office Type: Lalamove's Berlin office is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): 72, Tat Chee Avenue, Unit 403, 4/F, Innocentre, Kowloon Tong, Kowloon, HK
Geographic Context:
- Berlin is a vibrant, multicultural city with a thriving tech industry and a strong focus on sustainability.
- The city offers a high quality of life, with numerous cultural attractions, green spaces, and recreational opportunities.
- Berlin's central location in Europe makes it an ideal hub for international business and travel.
Work Schedule: Standard working hours are Monday to Friday, 9:00 AM to 6:00 PM, with flexibility for occasional remote work.
ASSUMPTION: Berlin's dynamic and multicultural environment provides an exciting backdrop for this marketing role, with ample opportunities for networking and professional development.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screening
- On-site or virtual interview with the hiring manager and team members
- Final interview with the marketing manager or a senior stakeholder
Key Assessment Areas:
- Marketing expertise and campaign management skills
- German language proficiency and cultural understanding
- Analytical and problem-solving abilities
- Cultural fit and alignment with Lalamove's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Demonstrate your understanding of the German market and consumer preferences
- Showcase your ability to manage multiple campaigns and work effectively in a team environment
- Prepare examples of successful marketing campaigns you've executed and the results you achieved
ATS Keywords: Digital Marketing, Campaign Management, Content Production, Customer Acquisition, Retention Strategies, Loyalty Campaigns, Market Analysis, Performance Tracking, Segmentation Strategy, Cross-functional Collaboration, German Market Familiarity, Google Analytics, Email Marketing, Push Notifications, In-app Marketing, Reporting
ASSUMPTION: Lalamove uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume and cover letter will help your application stand out.
🛠️ Tools & Technologies
- HubSpot (for content management and marketing automation)
- Google Analytics (for performance tracking and analysis)
- Email marketing platforms (e.g., Mailchimp, SendGrid)
- Social media management tools (e.g., Hootsuite, Buffer)
ASSUMPTION: Familiarity with these tools and technologies is beneficial for this role, but not necessarily required. Training and support will be provided as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Passionate and driven
- Innovative and adaptable
- Collaborative and inclusive
Work Style:
- Dynamic and fast-paced
- Data-driven and results-oriented
- Collaborative and team-focused
- Adaptable and open to change
Self-Assessment Questions:
- Do you have a strong passion for marketing and a drive to succeed in a fast-paced environment?
- Are you comfortable working in a collaborative, team-based setting?
- Do you have a proven track record of executing successful marketing campaigns and achieving measurable results?
- Are you adaptable and open to learning new tools and technologies?
ASSUMPTION: Lalamove values candidates who are passionate, driven, and adaptable, with a strong commitment to customer-centric marketing strategies.
⚠️ Potential Challenges
- Managing multiple campaigns simultaneously, requiring strong organizational skills and time management
- Keeping up with the fast-paced and dynamic nature of the on-demand delivery industry
- Adapting to changes in marketing strategies and consumer behavior
- Collaborating effectively with cross-functional teams, including stakeholders from different backgrounds and areas of expertise
ASSUMPTION: These challenges are inherent to the role and the industry, and successful candidates will be able to navigate them effectively.
📈 Similar Roles Comparison
- This role is similar to a Marketing Campaign Manager or Marketing Specialist position, with a focus on executing campaigns and driving results
- Unlike some marketing roles, this position requires a strong understanding of the German market and consumer preferences
- Career progression in this role could lead to senior marketing positions, such as Marketing Manager or Head of Marketing
ASSUMPTION: While this role shares similarities with other marketing positions, its focus on the German market and the dynamic nature of the on-demand delivery industry set it apart.
📝 Sample Projects
- Developing and executing a user retention campaign that increases engagement and reduces churn by 15%
- Managing a driver recruitment campaign that results in a 20% increase in driver sign-ups within a three-month period
- Analyzing campaign performance data to identify trends and optimize strategies, leading to a 10% increase in campaign ROI
ASSUMPTION: These sample projects demonstrate the key responsibilities and expected outcomes of this role, providing applicants with a clear understanding of the work involved.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the overall marketing strategy for Lalamove in Germany?
- What are the most significant challenges facing the marketing team currently, and how can this role help address them?
- What opportunities are there for professional development and growth within the company?
- How does Lalamove support work-life balance for its employees?
ASSUMPTION: Asking these questions demonstrates your interest in the role and provides valuable insights into the company culture and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of successful marketing campaigns you've executed and the results you achieved
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
