📌 Core Information
🔹 Job Title: Content Marketing Freelance
🔹 Company: tiket.com
🔹 Location: Jakarta, Indonesia
🔹 Job Type: Freelance
🔹 Category: Marketing & Communications
🔹 Date Posted: April 16, 2025
🔹 Experience Level: Entry-level to Mid-level (0-2 years)
🔹 Remote Status: On-site (with remote flexibility)
🚀 Job Overview
Key aspects of this role include:
- Creating engaging copy content for various digital marketing channels
- Collaborating with the content team to brainstorm ideas and maintain performance
- Working in a fast-paced environment with tight deadlines
- Opportunity to work with a dynamic team in a growing tech company
ASSUMPTION: This role requires strong writing skills and the ability to adapt to different topics and tones. Previous experience in content creation or a related field is beneficial but not always required.
📋 Key Responsibilities
✅ Create copy content for various digital marketing channels, including social media, internal banners, and more, across all verticals (brand, transportation, accommodation & entertainment)
✅ Conduct weekly reviews with supervisors to maintain performance and progress report
✅ Brainstorm with the content team and provide ideation based on the latest trends
ASSUMPTION: This role requires strong writing skills and the ability to work well under tight deadlines. Previous experience in content creation or a related field is beneficial but not always required.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, English, or a related field (or equivalent experience)
Experience: 0-2 years of experience in content creation, copywriting, or a related field
Required Skills:
- Excellent English and Bahasa Indonesia writing skills with good command of grammar, vocabulary, and proofreading
- Able to write on any topics or themes, mostly travel-related content
- Good communication skills in both verbal and written
- Able to work with a team in a fast-paced environment and under tight deadlines
- Creative to the detail and always up for new challenges
- Good sense of humor
Preferred Skills:
- Previous experience in content creation or a related field
- Familiarity with SEO best practices
- Experience working with a team in a tech company
ASSUMPTION: Strong writing skills and the ability to work well under tight deadlines are crucial for this role. Previous experience in content creation or a related field is beneficial but not always required.
💰 Compensation & Benefits
Salary Range: IDR 5,000,000 - 8,000,000 per month (based on experience and performance)
Benefits:
- Flexible working hours
- Opportunity to work remotely (with approval)
- Dynamic and supportive team environment
- Potential for career growth within the company
Working Hours: Full-time (40 hours per week), with flexible hours and the possibility of remote work
ASSUMPTION: The salary range is estimated based on industry standards for entry-level to mid-level content marketing roles in Indonesia. Final compensation will be determined based on the candidate's experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Online Travel Agency (OTA)
Company Size: 1,001-5,000 employees (as of 2025)
Founded: 2011
Company Description:
- tiket.com is the pioneer of online travel agents (OTAs) in Indonesia, established in 2011
- Offers a full spectrum of travel products and services, including flights, ground transport, accommodations, attractions, activities, event ticketing, and travel essentials
- Became an affiliated company of Blibli in 2017 and a consolidating subsidiary in 2021
- Listed and traded on the Indonesia Stock Exchange (IDX) in 2022 under the stock code "BELI"
Company Specialties:
- Hotel
- Flight
- Car Rental
- Event
- Train
- Concert
- Online Travel Agent (OTA)
Company Website: tiket.com
ASSUMPTION: tiket.com is a well-established company in the OTA industry, offering a wide range of travel products and services. They have a strong presence in Indonesia and are continuously growing and expanding their services.
📊 Role Analysis
Career Level: Entry-level to Mid-level (0-2 years)
Reporting Structure: This role reports directly to the Content Marketing Manager
Work Arrangement: On-site with remote flexibility
Growth Opportunities:
- Potential for career growth within the content marketing team
- Opportunity to work on various projects and gain experience in different aspects of content marketing
- possibility of taking on more responsibilities and leadership roles as the team grows
ASSUMPTION: This role offers opportunities for career growth and development within the content marketing team. As the company continues to grow, there may be additional opportunities for advancement within tiket.com.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): Wisma Barito Pacific 2, Jakarta, Jakarta Barat
Geographic Context:
- Jakarta is the capital and largest city of Indonesia, with a population of over 10 million people
- The city is known for its vibrant culture, diverse food scene, and bustling nightlife
- Jakarta has a tropical monsoon climate, with high temperatures and humidity throughout the year
Work Schedule: Full-time (40 hours per week), with flexible hours and the possibility of remote work
ASSUMPTION: The work environment at tiket.com is dynamic and collaborative, with a focus on teamwork and innovation. The office is located in a modern building in the heart of Jakarta, offering easy access to public transportation and nearby amenities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- In-person or virtual interview with the Content Marketing Manager
- Final decision and offer
Key Assessment Areas:
- Writing skills and creativity
- Communication skills and teamwork
- Adaptability and problem-solving
- Alignment with company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight your writing skills and relevant experience
- Provide examples of your previous work, if available
- Demonstrate your understanding of the travel industry and tiket.com's services
- Show enthusiasm for the role and the company's mission
ATS Keywords: Content creation, copywriting, digital marketing, travel writing, team collaboration, communication skills, creativity, proofreading
ASSUMPTION: The application process for this role may vary depending on the company's current hiring needs and the number of applicants. It is essential to follow the instructions provided in the job listing and to tailor your application materials to the specific requirements of the role.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Drive, Google Docs)
- Content management systems (CMS) such as WordPress or similar
- Social media platforms (Facebook, Instagram, Twitter, etc.)
ASSUMPTION: The tools and technologies required for this role may vary depending on the specific needs of the content marketing team. Familiarity with common office software and content management systems is essential, while experience with specific social media platforms and other tools may be beneficial.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- Passionate
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Focused on results and continuous improvement
- Adaptable and open to change
Self-Assessment Questions:
- Do you have strong writing skills in English and Bahasa Indonesia?
- Are you comfortable working in a fast-paced, collaborative environment?
- Do you have a good sense of humor and enjoy working with a diverse team?
- Are you passionate about the travel industry and eager to learn about new trends and developments?
ASSUMPTION: tiket.com values employees who are passionate, innovative, and committed to providing excellent customer service. A strong cultural fit with these values is essential for success in this role.
⚠️ Potential Challenges
- Working in a fast-paced environment with tight deadlines
- Adapting to different topics and themes, often with limited information
- Balancing multiple projects and priorities simultaneously
- Keeping up with the latest trends and developments in the travel industry
ASSUMPTION: This role may present challenges related to working under tight deadlines, adapting to new topics, and balancing multiple projects. Successful candidates will be able to manage their time effectively, prioritize tasks, and maintain a strong attention to detail.
📈 Similar Roles Comparison
- Content Marketing Specialist (tiket.com) vs. Content Marketing Manager (other companies): The Content Marketing Specialist role at tiket.com focuses more on day-to-day content creation and execution, while the Content Marketing Manager role at other companies may involve more strategic planning and team management.
- Content Creator (tiket.com) vs. Copywriter (other companies): The Content Creator role at tiket.com is more focused on creating engaging content for various digital marketing channels, while the Copywriter role at other companies may be more focused on creating persuasive copy for advertising campaigns.
- Career Path: Content Marketing Specialist → Content Marketing Manager → Head of Content Marketing → VP of Marketing
ASSUMPTION: This role may differ from similar roles at other companies in terms of focus and responsibilities. However, the career path for this role typically involves progression from content creation and execution to strategic planning and team management.
📝 Sample Projects
- Creating engaging social media posts for tiket.com's various channels, promoting special offers and discounts
- Developing blog posts and articles for the tiket.com website, covering travel destinations, tips, and trends
- Collaborating with the design team to create eye-catching visual content for internal banners and other marketing materials
ASSUMPTION: These sample projects are intended to provide an idea of the types of tasks and responsibilities associated with this role. The specific projects and tasks may vary depending on the company's current needs and priorities.
❓ Key Questions to Ask During Interview
- What are the most important priorities for this role in the first 30 days?
- How does this role fit into the overall content marketing strategy for tiket.com?
- What are the most significant challenges facing the content marketing team currently, and how can this role help address them?
- What opportunities are there for professional growth and development within the content marketing team?
- How does tiket.com support work-life balance for its employees?
ASSUMPTION: These interview questions are designed to help you better understand the role, the team, and the company's priorities. Asking thoughtful questions demonstrates your interest in the position and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your writing skills and relevant experience
- Provide examples of your previous work, if available
- Prepare for the interview by researching tiket.com's services and understanding the travel industry
- Follow up with the hiring manager within one week of the interview to express your appreciation and reiterate your interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
