📌 Core Information
🔹 Job Title: Content Marketing - Interop & Chains
🔹 Company: LayerZero Labs
🔹 Location: Vancouver, BC
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 1, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Creating deeply technical, high-context content for LayerZero's omnichain interoperability protocol
- Supporting interop narratives and collaborating on go-to-market content for new chains and cross-chain activations
- Translating complex protocol mechanics into understandable content for non-technical audiences
- Partnering with the ecosystem and growth team to support LayerZero's expansion
ASSUMPTION: This role requires a strong understanding of crypto and blockchain technology, as well as the ability to translate complex concepts into clear, engaging content.
📋 Key Responsibilities
✅ Create deeply technical, high-context content such as long-form blog posts, protocol explainers, OFT/ONFT guides, token migration deep dives, and DVN architecture explainers
✅ Support interop narratives by writing and publishing Twitter threads, web copy, infographics, and launch communications that clarify LayerZero’s role in chain ecosystems
✅ Translate protocol mechanics into narrative by taking concepts like isolated security, tokenization, and messaging patterns and making them understandable for non-protocol audiences
✅ Partner with the ecosystem and growth team to support go-to-market content for new chains, migration campaigns, partner launches, and cross-chain activations
ASSUMPTION: This role requires strong writing skills, a deep understanding of crypto and blockchain technology, and the ability to work independently.
🎯 Required Qualifications
Education: Bachelor's degree in a relevant field (e.g., Journalism, English, Marketing, or a related discipline) or equivalent experience
Experience: 2-5 years of experience in content, editorial, devrel, or technical writing in crypto or frontier tech
Required Skills:
- Proven ability to create high-quality, high-context content for crypto and blockchain audiences
- Strong understanding of crypto and blockchain technology, including interoperability, OFTs, DVNs, and messaging protocols
- Excellent writing and communication skills
- Ability to self-manage and ship content without excessive handholding or layers of approvals
Preferred Skills:
- Experience working with chains, L2s, bridges, or messaging protocols
- Familiarity with governance and content for protocols
- Publication history on platforms like Mirror, Substack, or X
ASSUMPTION: While a degree is preferred, equivalent experience and a strong portfolio will also be considered.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 USD per year (based on experience and market rates for content marketing roles in the crypto industry)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Flexible work hours and remote work options
- Competitive compensation and equity packages
Working Hours: Full-time (40 hours per week) with flexible hours and remote work options
ASSUMPTION: The salary range provided is an estimate based on market rates for content marketing roles in the crypto industry. Final compensation will be determined based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: LayerZero Labs operates in the computer networking products industry, focusing on omnichain interoperability and cross-chain messaging protocols
Company Size: LayerZero Labs is a mid-sized company with 51-200 employees, providing a collaborative and dynamic work environment
Founded: LayerZero Labs was founded in 2021, making it a relatively new but well-funded and rapidly growing startup
Company Description:
- LayerZero Labs is building an omnichain interoperability protocol that enables cross-chain messaging and data transfer
- The company aims to create a community of cross-chain developers building dApps that are no longer constrained by individual blockchain capabilities
- LayerZero Labs is funded by top investors, including a16z, Sequoia, PayPal, Binance Ventures, Coinbase Ventures, and more
Company Specialties:
- Omnichain interoperability
- Cross-chain messaging protocols
- Decentralized verification
- Chain abstraction
Company Website: http://layerzero.network
ASSUMPTION: LayerZero Labs is a well-funded startup with a strong focus on innovation and growth in the crypto and blockchain space. The company values collaboration and fosters a dynamic work environment.
📊 Role Analysis
Career Level: Mid-level to senior-level content marketing role, depending on the candidate's experience and qualifications
Reporting Structure: This role does not have direct reports, but the content marketer will collaborate closely with the ecosystem and growth team
Work Arrangement: Remote OK, with flexible hours and the option to work from the Vancouver, BC office
Growth Opportunities:
- As LayerZero Labs continues to grow, there will be opportunities for the content marketer to take on more responsibilities and advance their career
- The company values internal promotions and offers growth opportunities for high-performing employees
ASSUMPTION: This role offers significant growth potential as LayerZero Labs continues to expand and gain traction in the crypto and blockchain industry.
🌍 Location & Work Environment
Office Type: LayerZero Labs has an office in Vancouver, BC, but this role can be performed remotely
Office Location(s): Vancouver, BC
Geographic Context:
- Vancouver, BC is a multicultural city with a thriving tech industry and a high quality of life
- The city offers a mix of urban and outdoor activities, with easy access to nature and outdoor recreation
- Vancouver has a mild, oceanic climate with cool, wet winters and warm, dry summers
Work Schedule: Full-time (40 hours per week) with flexible hours and remote work options
ASSUMPTION: While this role can be performed remotely, working from the Vancouver, BC office may provide additional opportunities for collaboration and networking with the team.
💼 Interview & Application Insights
Typical Process:
- Submit your application through the provided link
- Phone or video screen with the hiring manager
- Technical writing test or case study
- Final interview with the team
Key Assessment Areas:
- Writing and communication skills
- Understanding of crypto and blockchain technology
- Ability to translate complex concepts into clear, engaging content
- Cultural fit and alignment with LayerZero Labs' values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Include examples of your writing and any relevant projects or publications
- Demonstrate your understanding of LayerZero Labs' mission and values in your application materials
ATS Keywords: Content Marketing, Technical Writing, Crypto, Blockchain, Interoperability, OFTs, DVNs, Messaging Protocols, Chain Abstraction, Ecosystem Support
ASSUMPTION: The application process for this role may vary, but applicants can expect a thorough evaluation of their writing and communication skills, as well as their understanding of crypto and blockchain technology.
🛠️ Tools & Technologies
- Content management systems (e.g., WordPress, Medium)
- Markdown editors (e.g., Typora, Visual Studio Code)
- Design tools (e.g., Canva, Figma) for creating infographics and visual content
- Social media platforms (e.g., Twitter, LinkedIn)
ASSUMPTION: The specific tools and technologies used in this role may vary, but the content marketer should be comfortable using a range of content creation and management tools.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Transparency
- Decentralization
Work Style:
- Self-motivated and able to work independently
- Strong communication and collaboration skills
- Adaptable and able to thrive in a dynamic, fast-paced environment
Self-Assessment Questions:
- Do you have a strong understanding of crypto and blockchain technology, and are you comfortable explaining complex concepts to non-technical audiences?
- Are you a self-starter who can work independently and manage your own time effectively?
- Do you thrive in a dynamic, collaborative work environment and enjoy working with a diverse team?
ASSUMPTION: LayerZero Labs values innovation, collaboration, and a strong work ethic. Applicants should be comfortable working in a dynamic, fast-paced environment and be able to thrive in a team setting.
⚠️ Potential Challenges
- The role requires a strong understanding of crypto and blockchain technology, which may be challenging for candidates without relevant experience
- The content marketer must be able to translate complex concepts into clear, engaging content, which can be challenging and time-consuming
- The role may require working with tight deadlines and managing multiple projects simultaneously
- The crypto and blockchain industry is rapidly evolving, and the content marketer must be able to adapt to new technologies and trends quickly
ASSUMPTION: While this role presents several challenges, it also offers significant opportunities for growth and learning in the crypto and blockchain industry.
📈 Similar Roles Comparison
- This role is similar to content marketing roles in other crypto and blockchain companies, but with a focus on interoperability and cross-chain messaging protocols
- The content marketer will work closely with the ecosystem and growth team, unlike some content marketing roles that focus solely on content creation
- This role offers significant growth potential as LayerZero Labs continues to expand and gain traction in the crypto and blockchain industry
ASSUMPTION: While this role shares similarities with other content marketing roles in the crypto and blockchain industry, it is unique in its focus on interoperability and cross-chain messaging protocols.
📝 Sample Projects
- Creating a long-form blog post explaining the benefits of OFTs over wrapped assets
- Writing a Twitter thread introducing LayerZero Labs' new DVN architecture
- Developing an infographic that illustrates the differences between OFTs and bridged assets
ASSUMPTION: These sample projects are intended to give applicants an idea of the types of content they may be expected to create in this role. The specific projects may vary based on the company's needs and priorities.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the broader organization?
- How does LayerZero Labs support the professional development and growth of its employees?
- What are the most significant challenges facing the company in the next year, and how can this role help address them?
- How does LayerZero Labs approach content marketing and branding in the crypto and blockchain industry?
- What are the key priorities for this role in the first 90 days?
ASSUMPTION: These questions are intended to help applicants better understand the role, the company, and the team they will be working with. Applicants should feel free to ask additional questions based on their specific interests and concerns.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Include examples of your writing and any relevant projects or publications
- Prepare for a phone or video screen with the hiring manager, focusing on your writing and communication skills, as well as your understanding of crypto and blockchain technology
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
