📌 Core Information
🔹 Job Title: Content Marketing Lead
🔹 Company: Spellbook
🔹 Location: Canada (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 21, 2025
🔹 Experience Level: Mid-Level (2-5 years)
🔹 Remote Status: Fully Remote
🚀 Job Overview
Key aspects of this role include:
- Developing and executing content strategies to drive demand and engagement
- Creating and managing a content calendar for multiple channels
- Collaborating cross-functionally with product, sales, and customer success teams
- Repurposing and remixing content into high-performing assets
- Writing and editing long-form content such as blog posts and case studies
ASSUMPTION: This role requires a balance of strategic thinking, creativity, and organizational skills to manage content projects and teams effectively.
📋 Key Responsibilities
✅ Content Strategy & Planning: Develop and execute content strategies that align with business priorities and drive engagement at each stage of the marketing and sales funnel.
✅ Content Creation & Management: Create, repurpose, and remix content into various formats (e.g., blog posts, ebooks, whitepapers, email courses, and ad-ready materials) to maximize reach and impact.
✅ Content Calendar Management: Own and manage the content calendar, including campaign planning, production timelines, and launch dates.
✅ Collaboration & Stakeholder Management: Work closely with cross-functional teams to ensure content aligns with product roadmaps, sales messaging, and customer needs.
✅ Additional Marketing Initiatives: Support additional marketing projects and special initiatives as needed.
ASSUMPTION: The ideal candidate will be comfortable working independently and managing multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, English, or a related field.
Experience: 3+ years of experience in content marketing, demand generation, or digital marketing.
Required Skills:
- Proven track record of creating content that drives engagement and conversion
- Excellent writing and editing skills with a strong sense of voice, positioning, and audience relevance
- Strategic thinker with an eye for high-leverage opportunities in existing materials
- Highly organized with strong project management skills
Preferred Skills:
- Experience with marketing automation tools (e.g., HubSpot, Marketo)
- Familiarity with SEO best practices
- Knowledge of the legal industry or legal tech sector
ASSUMPTION: While industry-specific knowledge is not required, it could be beneficial for understanding Spellbook's target audience and market positioning.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 CAD per year (based on experience level and industry standards for mid-level marketing roles in Canada)
Benefits:
- Company-paid group benefits
- $1,000 towards mental health support
- Generous time off policies
- Monthly paid meals
- Annual wellness allowance
- Parental leave top-ups
- Competitive stock option grants
Working Hours: Full-time (40 hours/week) with flexible scheduling
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Legal Tech. Spellbook is an AI-powered platform designed to make legal services more accessible by empowering legal professionals with AI tools for faster, smarter, and more efficient work.
Company Size: Small to Medium (51-200 employees). This size allows for a more agile and collaborative work environment, with opportunities for growth and impact.
Founded: 2018. Spellbook has grown significantly since its launch, with customers like Nestle, Fender, Crocs, and WSP, among others.
Company Description:
- Spellbook is the leading AI suite for commercial lawyers, trusted by over 2,600 law firms and in-house teams worldwide.
- Their mission is to make legal services more accessible by empowering legal professionals with AI tools.
- They've grown more than 25x since their launch in 2022, with a customer base that includes major brands like Nestle, Fender, and Crocs.
Company Specialties:
- AI-powered legal tools
- Legal tech solutions
- Legal services accessibility
Company Website: Spellbook
ASSUMPTION: Spellbook's focus on AI and legal tech makes it an innovative and dynamic place to work, with opportunities for growth and learning.
📊 Role Analysis
Career Level: Mid-Level. This role is suitable for candidates with 2-5 years of experience in content marketing or related fields.
Reporting Structure: The Content Marketing Lead will report directly to the Head of Marketing and work closely with cross-functional teams, including product, sales, and customer success.
Work Arrangement: Fully Remote. Spellbook offers a flexible, remote work environment with a focus on outcomes and empowerment.
Growth Opportunities:
- As Spellbook continues to grow, there will be opportunities for the Content Marketing Lead to expand their team and take on more strategic responsibilities.
- Candidates can also expect to gain experience in a fast-paced, dynamic environment and develop their skills in AI and legal tech.
ASSUMPTION: The Content Marketing Lead role is well-positioned for growth and development, with opportunities to make a significant impact on Spellbook's success.
🌍 Location & Work Environment
Office Type: Fully Remote. Spellbook offers a flexible, remote work environment with a focus on outcomes and empowerment.
Office Location(s): Canada (with team members based in Toronto, St. John's, and Vancouver)
Geographic Context:
- Canada offers a diverse and multicultural work environment, with a strong focus on work-life balance and employee well-being.
- The legal tech industry in Canada is growing, with numerous opportunities for innovation and collaboration.
- Spellbook's remote work environment allows for greater flexibility and work-life balance.
Work Schedule: Full-time (40 hours/week) with flexible scheduling. Spellbook offers a flexible, remote work environment with a focus on outcomes and empowerment.
ASSUMPTION: The fully remote work environment at Spellbook offers candidates the opportunity to work from anywhere in Canada, with a focus on flexibility and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- Take-home content marketing challenge
- Final interview with the Head of Marketing and other team members
Key Assessment Areas:
- Content creation and strategy skills
- Project management and organizational skills
- Collaboration and communication skills
- Cultural fit and alignment with Spellbook's values
Application Tips:
- Tailor your resume and cover letter to highlight your content marketing experience and achievements.
- Showcase your understanding of Spellbook's mission and target audience in your application materials.
- Prepare for the take-home content marketing challenge by demonstrating your ability to create engaging and strategic content.
ATS Keywords: Content Marketing, Demand Generation, Digital Marketing, Writing, Editing, Strategic Thinking, Project Management, Marketing Automation, SEO, Legal Tech, AI
ASSUMPTION: The interview process at Spellbook is designed to assess candidates' content marketing skills, strategic thinking, and cultural fit, with a focus on finding the best fit for the team and the company's mission.
🛠️ Tools & Technologies
- Content Management Systems (e.g., WordPress, HubSpot)
- Marketing Automation Tools (e.g., HubSpot, Marketo)
- SEO Tools (e.g., SEMrush, Ahrefs)
- Project Management Tools (e.g., Asana, Trello)
- AI and Legal Tech Platforms (e.g., Spellbook's own AI tools)
ASSUMPTION: The ideal candidate will have experience with relevant marketing tools and be eager to learn and adapt to new technologies, including AI and legal tech platforms.
👔 Cultural Fit Considerations
Company Values:
- Autonomy & Accountability
- Embrace Change
- One Team, One Dream
- Customer Obsessed
- Continuous Learning
Work Style:
- Self-starter with a strong sense of initiative and ownership
- Collaborative and team-oriented, with excellent communication skills
- Adaptable and open to feedback, with a growth mindset
- Results-driven and focused on delivering high-quality work
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment and embrace change?
- Are you a self-starter with a strong sense of initiative and ownership?
- Do you have excellent communication skills and enjoy collaborating with cross-functional teams?
- Are you results-driven and focused on delivering high-quality work?
ASSUMPTION: Spellbook's company culture values autonomy, accountability, and collaboration, with a focus on embracing change and continuous learning.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Balancing strategic thinking with tactical content creation
- Adapting to a fast-paced, dynamic work environment
- Working remotely and collaborating with a distributed team
ASSUMPTION: The Content Marketing Lead role may present challenges in managing multiple projects and balancing strategic thinking with tactical content creation. However, these challenges can be overcome with strong organizational skills, strategic planning, and effective communication.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, the Content Marketing Lead at Spellbook requires a strong understanding of AI and legal tech, as well as the ability to create engaging content for a niche audience.
- The legal tech industry is growing and evolving, with unique opportunities and challenges compared to other tech sectors.
- Career paths in legal tech may differ from those in other industries, with opportunities for specialization and growth in AI and machine learning.
ASSUMPTION: The Content Marketing Lead role at Spellbook is unique in its focus on AI and legal tech, requiring candidates to have a strong understanding of these areas and the ability to create engaging content for a niche audience.
📝 Sample Projects
- Developing a content strategy to launch a new AI-powered legal tool
- Creating a series of blog posts and email campaigns to educate customers about the benefits of AI in legal services
- Repurposing customer success stories and testimonials into case studies and ad-ready materials
ASSUMPTION: The Content Marketing Lead role at Spellbook involves a range of projects, from strategic planning and content creation to repurposing and remixing existing materials to maximize reach and impact.
❓ Key Questions to Ask During Interview
- How does Spellbook's content marketing strategy align with the company's overall business goals and growth plans?
- What are the key priorities for the Content Marketing Lead role in the first 30, 60, and 90 days?
- How does Spellbook support the professional development and growth of its marketing team members?
- What are the most significant challenges facing the legal tech industry, and how does Spellbook plan to address them?
- How does Spellbook foster a culture of collaboration and innovation in its remote work environment?
ASSUMPTION: The interview process at Spellbook is an opportunity for candidates to learn more about the company's mission, values, and culture, as well as the specific challenges and opportunities facing the Content Marketing Lead role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Ashby job posting
- Tailor your resume and cover letter to highlight your content marketing experience and achievements, with a focus on strategic thinking and results-driven work.
- Prepare for the take-home content marketing challenge by demonstrating your ability to create engaging and strategic content for a niche audience.
- Follow up with Spellbook's HR team one week after submitting your application to confirm receipt and inquire about next steps.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
