Content Marketing Lead
JobNimbus
Full-time
On-site
Lehi, Utah, United States
🔍 SEO & Content Marketing
📌 Core Information
🔹 Job Title: Content Marketing Lead
🔹 Company: JobNimbus
🔹 Location: Lehi, Utah, United States
🔹 Job Type: Full-Time
🔹 Category: Software Development
🔹 Date Posted: May 21, 2025
🚀 Job Overview
Key aspects of this role include:
- Leading content strategy, production, and quality assurance
- Exploring strategic use of AI tools to accelerate production without sacrificing quality
- Collaborating with cross-functional teams to ensure cohesive presentation and user experience
- Managing in-house writers, editors, and freelance contributors
- Ensuring content meets brand guidelines, aligns with SEO best practices, and drives measurable impact for clients
ASSUMPTION: This role requires a strong understanding of on-page SEO principles, experience with AI writing tools, and excellent writing, editing, and proofreading skills. The ideal candidate will be comfortable managing a content calendar, coordinating multiple contributors, and meeting tight deadlines.
📋 Key Responsibilities
- Content Strategy & Editorial Planning:
- Collaborate with the Organic Marketing Manager to align editorial calendars with overarching SEO and marketing objectives.
- Research trending topics, seasonal angles, and competitor strategies to keep the content pipeline fresh and impactful.
- Team Leadership & Coordination:
- Manage in-house writers, editors, and freelance contributors, setting clear expectations and deadlines.
- Provide regular feedback and coaching to maintain a high standard of writing and creative excellence.
- Quality Assurance & Compliance:
- Enforce brand guidelines, style standards, and compliance requirements across all content formats.
- Conduct thorough reviews for grammar, factual correctness, SEO alignment, and overall readability.
- Cross-Functional Collaboration:
- Work closely with the SEO team to incorporate relevant keywords, internal links, headings, and metadata optimizations.
- Partner with design and development teams to ensure cohesive presentation and user experience.
- Continuous Improvement & Process Refinement:
- Update content SOPs and style guides in response to algorithm updates or emerging best practices.
- Create team trainings for writing contractors (ClickUp, Spreadsheets, Webflow).
- Identify automation opportunities for brief creation, plagiarism checks, editorial feedback loops, etc.
- Identify and implement AI tools to support research, outline creation, and content optimization.
- Lead the development of reusable AI prompt templates and custom GPTs for client content generation.
- Build and maintain a prompt library for consistent and strategic use of AI among the writing team.
- Test AI-generated copy against human content through A/B experimentation in collaboration with SEO and Paid Media teams.
ASSUMPTION: This role requires strong communication skills to effectively present ideas, feedback, and performance metrics to cross-functional teams and leadership. The ideal candidate will be comfortable analyzing content metrics and adjusting strategies for continuous improvement.
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Journalism, English, or a related field.
- Experience: 3-5+ years of content management or editorial experience, ideally within an SEO-driven or digital marketing setting.
- Required Skills:
- Strong understanding of on-page SEO principles, including keyword research, metadata best practices, and internal linking structures.
- Proven ability to manage a content calendar, coordinate multiple contributors, and meet tight deadlines.
- Excellent writing, editing, and proofreading skills, with a keen eye for detail.
- Experience using AI writing tools (e.g., ChatGPT, Gemini, Jasper) for content ideation, draft creation, SEO optimization, and building custom GPTs for multiple brands or clients.
- Ability to craft effective prompts, evaluate AI-generated outputs, and refine with human editing for brand voice and quality.
- Understanding of fine-tuning workflows, system instructions, or structured inputs for consistent, brand-aligned AI content output.
- Familiarity with content management systems (WordPress, Webflow) and collaboration tools (ClickUp, Trello, Asana).
- Data-driven mindset: comfortable analyzing content metrics and adjusting strategies for continuous improvement.
- Strong communication skills to effectively present ideas, feedback, and performance metrics to cross-functional teams and leadership.
💼 Preferred Qualifications
- Experience in the home services or contractor industries (preferred but not required).
💰 Compensation & Benefits
- Salary Range: $80,000 - $120,000 per year (based on experience level and industry standards for the role, location, and company size)
- Benefits:
- Comprehensive health, dental, and vision insurance
- 401(k) with company match
- Generous PTO and holiday policy
- Flexible work arrangements (remote/on-site/hybrid)
- Professional development opportunities and training
- Company-sponsored events and team-building activities
📈 Applicant Insights
🔍 Company Context
- Industry: Software Development
- Company Size: 201-500 employees
- Founded: 2011
- Company Description: JobNimbus is a CRM and project management software wrapped up in one application, designed to help contractors streamline communication and better manage their teams. The platform offers features such as customer contact management, project tracking, and automation tools to improve efficiency and organization.
- Company Specialties: CRM (Customer Relationship Management), Contact Management, Project Management, Job Management, Task Management, Document Management, Automations, and Mobile App
📊 Role Analysis
- Career Level: Mid-career (5-10 years of experience)
- Reporting Structure: Reports directly to the Organic Marketing Manager
- Work Arrangement: Remote OK (flexible work arrangements available)
- Growth Opportunities: Potential career growth within the marketing department or into management roles as the company expands
🌍 Location & Work Environment
- Office Type: Hybrid (remote/on-site)
- Office Location(s): 3451 W Triumph Blvd, Suite 650, Lehi, Utah 84043, US
- Geographic Context: Lehi, Utah, is a suburb of Salt Lake City, offering a mix of urban and outdoor recreational opportunities. The area has a semi-arid climate with four distinct seasons.
- Work Schedule: Standard full-time work hours with flexible arrangements available
💼 Interview & Application Insights
- Typical Process: Initial phone or video screen, followed by a series of behavioral and skills-based interviews with cross-functional teams and leadership.
- Key Assessment Areas: Writing and editing skills, SEO knowledge, AI tool proficiency, team management, and problem-solving abilities.
- Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this specific role.
- Showcase your understanding of AI writing tools and their strategic use in content creation and optimization.
- Demonstrate your ability to manage a content calendar, coordinate multiple contributors, and meet tight deadlines.
- Prepare examples of your writing, editing, and SEO work to share during the interview.
- Research the company and industry to showcase your enthusiasm and understanding of the role's context.
🛠️ Tools & Technologies
- Content management systems (WordPress, Webflow)
- Collaboration tools (ClickUp, Trello, Asana)
- AI writing tools (ChatGPT, Gemini, Jasper)
- SEO tools (SEMrush, Ahrefs, Google Search Console)
- Project management tools (Asana, Trello, ClickUp)
- CRM and automation tools (HubSpot, Salesforce, Zoho CRM)
👔 Cultural Fit Considerations
- Company Values: JobNimbus values team commitment, ownership, and mentorship. They seek candidates who embody these values and can make tough decisions for the betterment of the company.
- Work Style: The company encourages a fast-paced, innovative, and collaborative work environment. Employees are expected to be self-starters, comfortable with ambiguity, and able to adapt to change quickly.
- Self-Assessment Questions:
- How do you embody the values of team commitment, ownership, and mentorship in your current or past roles?
- Describe a time when you had to make a tough decision that benefited your team or organization, even if it was unpopular.
- How do you stay organized and efficient in a fast-paced, ever-changing work environment?
⚠️ Potential Challenges
- Role-Specific Challenges: Managing a team of writers and editors with varying skill levels and work styles may require additional training and coaching efforts.
- Company-Specific Challenges: As a growing startup, JobNimbus may face challenges related to resource allocation, prioritization, and maintaining a healthy work-life balance.
- Industry-Specific Challenges: The software development industry is competitive and fast-paced, requiring continuous learning and adaptation to new tools and technologies.
📈 Similar Roles Comparison
- Content Marketing Manager: This role focuses more on strategy and team management, while the Content Marketing Lead role involves more hands-on content creation and optimization tasks.
- SEO Specialist: While this role focuses on optimizing content for search engines, the Content Marketing Lead role requires a broader understanding of content strategy, production, and quality assurance.
- Editorial Director: This role oversees the editorial direction and content quality across multiple publications or platforms, while the Content Marketing Lead role is more focused on digital content and its impact on business growth.
📝 Sample Projects
- Develop a comprehensive content strategy for a new product launch, including blog posts, social media content, email campaigns, and landing pages.
- Create a series of AI-generated blog posts and test their performance against human-written content through A/B experimentation.
- Lead a team in creating a custom GPT for a client's content generation needs, ensuring it captures the brand's tone, terminology, formatting, and preferred calls-to-action.
💡 Key Questions to Ask During Interview
- What are the most significant challenges facing the content marketing team currently, and how does this role address them?
- How does the company support the integration and strategic use of AI tools in content creation and optimization?
- What are the key performance indicators (KPIs) used to measure the success of content marketing efforts, and how does this role contribute to their improvement?
- How does the company foster a culture of continuous learning and innovation, particularly in the context of AI and SEO trends?
- What opportunities are there for growth and professional development within the content marketing team and the company as a whole?
📌 Next Steps for Applicants
To apply for this position:
1. Submit your application through [this link](https://jobnimbus.applytojob.com/apply/NCtdBKpsrE/Content-Marketing-Lead).
2. Tailor your resume and cover letter to highlight relevant skills and experiences for this specific role.
3. Prepare examples of your writing, editing, and SEO work to share during the interview.
4. Research the company and industry to showcase your enthusiasm and understanding of the role's context.
5. Follow up with the hiring manager, Matt Nelson, one week after submitting your application to express your interest and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
🔹 Job Title: Content Marketing Lead
🔹 Company: JobNimbus
🔹 Location: Lehi, Utah, United States
🔹 Job Type: Full-Time
🔹 Category: Software Development
🔹 Date Posted: May 21, 2025
🚀 Job Overview
Key aspects of this role include:
- Leading content strategy, production, and quality assurance
- Exploring strategic use of AI tools to accelerate production without sacrificing quality
- Collaborating with cross-functional teams to ensure cohesive presentation and user experience
- Managing in-house writers, editors, and freelance contributors
- Ensuring content meets brand guidelines, aligns with SEO best practices, and drives measurable impact for clients
ASSUMPTION: This role requires a strong understanding of on-page SEO principles, experience with AI writing tools, and excellent writing, editing, and proofreading skills. The ideal candidate will be comfortable managing a content calendar, coordinating multiple contributors, and meeting tight deadlines.
📋 Key Responsibilities
- Content Strategy & Editorial Planning:
- Collaborate with the Organic Marketing Manager to align editorial calendars with overarching SEO and marketing objectives.
- Research trending topics, seasonal angles, and competitor strategies to keep the content pipeline fresh and impactful.
- Team Leadership & Coordination:
- Manage in-house writers, editors, and freelance contributors, setting clear expectations and deadlines.
- Provide regular feedback and coaching to maintain a high standard of writing and creative excellence.
- Quality Assurance & Compliance:
- Enforce brand guidelines, style standards, and compliance requirements across all content formats.
- Conduct thorough reviews for grammar, factual correctness, SEO alignment, and overall readability.
- Cross-Functional Collaboration:
- Work closely with the SEO team to incorporate relevant keywords, internal links, headings, and metadata optimizations.
- Partner with design and development teams to ensure cohesive presentation and user experience.
- Continuous Improvement & Process Refinement:
- Update content SOPs and style guides in response to algorithm updates or emerging best practices.
- Create team trainings for writing contractors (ClickUp, Spreadsheets, Webflow).
- Identify automation opportunities for brief creation, plagiarism checks, editorial feedback loops, etc.
- Identify and implement AI tools to support research, outline creation, and content optimization.
- Lead the development of reusable AI prompt templates and custom GPTs for client content generation.
- Build and maintain a prompt library for consistent and strategic use of AI among the writing team.
- Test AI-generated copy against human content through A/B experimentation in collaboration with SEO and Paid Media teams.
ASSUMPTION: This role requires strong communication skills to effectively present ideas, feedback, and performance metrics to cross-functional teams and leadership. The ideal candidate will be comfortable analyzing content metrics and adjusting strategies for continuous improvement.
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Journalism, English, or a related field.
- Experience: 3-5+ years of content management or editorial experience, ideally within an SEO-driven or digital marketing setting.
- Required Skills:
- Strong understanding of on-page SEO principles, including keyword research, metadata best practices, and internal linking structures.
- Proven ability to manage a content calendar, coordinate multiple contributors, and meet tight deadlines.
- Excellent writing, editing, and proofreading skills, with a keen eye for detail.
- Experience using AI writing tools (e.g., ChatGPT, Gemini, Jasper) for content ideation, draft creation, SEO optimization, and building custom GPTs for multiple brands or clients.
- Ability to craft effective prompts, evaluate AI-generated outputs, and refine with human editing for brand voice and quality.
- Understanding of fine-tuning workflows, system instructions, or structured inputs for consistent, brand-aligned AI content output.
- Familiarity with content management systems (WordPress, Webflow) and collaboration tools (ClickUp, Trello, Asana).
- Data-driven mindset: comfortable analyzing content metrics and adjusting strategies for continuous improvement.
- Strong communication skills to effectively present ideas, feedback, and performance metrics to cross-functional teams and leadership.
💼 Preferred Qualifications
- Experience in the home services or contractor industries (preferred but not required).
💰 Compensation & Benefits
- Salary Range: $80,000 - $120,000 per year (based on experience level and industry standards for the role, location, and company size)
- Benefits:
- Comprehensive health, dental, and vision insurance
- 401(k) with company match
- Generous PTO and holiday policy
- Flexible work arrangements (remote/on-site/hybrid)
- Professional development opportunities and training
- Company-sponsored events and team-building activities
📈 Applicant Insights
🔍 Company Context
- Industry: Software Development
- Company Size: 201-500 employees
- Founded: 2011
- Company Description: JobNimbus is a CRM and project management software wrapped up in one application, designed to help contractors streamline communication and better manage their teams. The platform offers features such as customer contact management, project tracking, and automation tools to improve efficiency and organization.
- Company Specialties: CRM (Customer Relationship Management), Contact Management, Project Management, Job Management, Task Management, Document Management, Automations, and Mobile App
📊 Role Analysis
- Career Level: Mid-career (5-10 years of experience)
- Reporting Structure: Reports directly to the Organic Marketing Manager
- Work Arrangement: Remote OK (flexible work arrangements available)
- Growth Opportunities: Potential career growth within the marketing department or into management roles as the company expands
🌍 Location & Work Environment
- Office Type: Hybrid (remote/on-site)
- Office Location(s): 3451 W Triumph Blvd, Suite 650, Lehi, Utah 84043, US
- Geographic Context: Lehi, Utah, is a suburb of Salt Lake City, offering a mix of urban and outdoor recreational opportunities. The area has a semi-arid climate with four distinct seasons.
- Work Schedule: Standard full-time work hours with flexible arrangements available
💼 Interview & Application Insights
- Typical Process: Initial phone or video screen, followed by a series of behavioral and skills-based interviews with cross-functional teams and leadership.
- Key Assessment Areas: Writing and editing skills, SEO knowledge, AI tool proficiency, team management, and problem-solving abilities.
- Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this specific role.
- Showcase your understanding of AI writing tools and their strategic use in content creation and optimization.
- Demonstrate your ability to manage a content calendar, coordinate multiple contributors, and meet tight deadlines.
- Prepare examples of your writing, editing, and SEO work to share during the interview.
- Research the company and industry to showcase your enthusiasm and understanding of the role's context.
🛠️ Tools & Technologies
- Content management systems (WordPress, Webflow)
- Collaboration tools (ClickUp, Trello, Asana)
- AI writing tools (ChatGPT, Gemini, Jasper)
- SEO tools (SEMrush, Ahrefs, Google Search Console)
- Project management tools (Asana, Trello, ClickUp)
- CRM and automation tools (HubSpot, Salesforce, Zoho CRM)
👔 Cultural Fit Considerations
- Company Values: JobNimbus values team commitment, ownership, and mentorship. They seek candidates who embody these values and can make tough decisions for the betterment of the company.
- Work Style: The company encourages a fast-paced, innovative, and collaborative work environment. Employees are expected to be self-starters, comfortable with ambiguity, and able to adapt to change quickly.
- Self-Assessment Questions:
- How do you embody the values of team commitment, ownership, and mentorship in your current or past roles?
- Describe a time when you had to make a tough decision that benefited your team or organization, even if it was unpopular.
- How do you stay organized and efficient in a fast-paced, ever-changing work environment?
⚠️ Potential Challenges
- Role-Specific Challenges: Managing a team of writers and editors with varying skill levels and work styles may require additional training and coaching efforts.
- Company-Specific Challenges: As a growing startup, JobNimbus may face challenges related to resource allocation, prioritization, and maintaining a healthy work-life balance.
- Industry-Specific Challenges: The software development industry is competitive and fast-paced, requiring continuous learning and adaptation to new tools and technologies.
📈 Similar Roles Comparison
- Content Marketing Manager: This role focuses more on strategy and team management, while the Content Marketing Lead role involves more hands-on content creation and optimization tasks.
- SEO Specialist: While this role focuses on optimizing content for search engines, the Content Marketing Lead role requires a broader understanding of content strategy, production, and quality assurance.
- Editorial Director: This role oversees the editorial direction and content quality across multiple publications or platforms, while the Content Marketing Lead role is more focused on digital content and its impact on business growth.
📝 Sample Projects
- Develop a comprehensive content strategy for a new product launch, including blog posts, social media content, email campaigns, and landing pages.
- Create a series of AI-generated blog posts and test their performance against human-written content through A/B experimentation.
- Lead a team in creating a custom GPT for a client's content generation needs, ensuring it captures the brand's tone, terminology, formatting, and preferred calls-to-action.
💡 Key Questions to Ask During Interview
- What are the most significant challenges facing the content marketing team currently, and how does this role address them?
- How does the company support the integration and strategic use of AI tools in content creation and optimization?
- What are the key performance indicators (KPIs) used to measure the success of content marketing efforts, and how does this role contribute to their improvement?
- How does the company foster a culture of continuous learning and innovation, particularly in the context of AI and SEO trends?
- What opportunities are there for growth and professional development within the content marketing team and the company as a whole?
📌 Next Steps for Applicants
To apply for this position:
1. Submit your application through [this link](https://jobnimbus.applytojob.com/apply/NCtdBKpsrE/Content-Marketing-Lead).
2. Tailor your resume and cover letter to highlight relevant skills and experiences for this specific role.
3. Prepare examples of your writing, editing, and SEO work to share during the interview.
4. Research the company and industry to showcase your enthusiasm and understanding of the role's context.
5. Follow up with the hiring manager, Matt Nelson, one week after submitting your application to express your interest and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.