📌 Core Information
🔹 Job Title: Content Marketing Manager
🔹 Company: BuildOps
🔹 Location: Los Angeles, California
🔹 Job Type: Hybrid (3 days in office)
🔹 Category: Marketing
🔹 Date Posted: April 9, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Los Angeles, Toronto, Raleigh)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing engaging content across various online and offline channels
- Collaborating with the Content and Marketing teams to create and implement content strategies
- Elevating thought leadership through bylines and ghostwriting for strategic media placement
- Managing content schedules, timelines, and deadlines with exceptional organizational skills
- Empathizing deeply with target personas and tailoring messaging to specific audience segments
ASSUMPTION: This role requires a strong understanding of the construction industry and its target audience to create effective content.
📋 Key Responsibilities
✅ Master and effectively utilize BuildOps' brand voice, tone, messaging, and positioning for all internal and external communications
✅ Write and produce clever, engaging, and helpful creative content that directly speaks to the needs and challenges of our customers
✅ Contribute to, communicate within, and track progress using the BuildOps content calendar, collaborating closely with the Content team
✅ Conduct thorough research on competitors, interview internal team members, and engage directly with our customers to uncover compelling content opportunities
✅ Write and update a variety of content formats including articles, interviews, blog posts, collateral, emails, customer success stories, whitepapers, recruitment materials, and video scripts
✅ Manage assigned content schedules, timelines, and deadlines with exceptional organizational skills
✅ Maintain expert-level command of grammar and syntax, serving as a key proofreader for your own and potentially your colleague's content
ASSUMPTION: This role may require occasional overtime to meet content deadlines, especially during campaign launches or events.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Journalism, English, or a related field
Experience: 5+ years of content, communications, or creative writing experience with a proven track record of contributing to content strategy across online and offline channels
Required Skills:
- Proven ability to create content for diverse audience segments and personas
- Solid thematic thinking and attention to detail, with the ability to understand overall business objectives and contribute to well-aligned content strategies and execution plans with clearly defined KPIs
- Familiarity with marketing collaboration tools and content management systems
- Expert-level proficiency in grammar and syntax, with strong proofreading skills
- Excellent communication skills, adaptable to various audiences and mediums
- Proven ability to manage time and projects effectively
- Proactive and collaborative team player with a strong work ethic
- Passion and drive for creating impactful content
Preferred Skills:
- Experience in the construction industry or related fields
- Fluency in additional languages
ASSUMPTION: While not explicitly stated, experience in the construction industry or related fields may be beneficial for understanding the target audience and creating relevant content.
💰 Compensation & Benefits
Salary Range: $105,000 to $120,000 per year
Benefits:
- Generous equity grant, become an owner in our company!
- A comprehensive benefits package
- Flexible paid time off
- Work from Home Stipend
- Hubs in Los Angeles, Toronto, and Raleigh with hybrid work schedules with lunch provided for in-office days
- Company events like BBQs and team-building activities, both in-person and virtual
- Talented and motivated team members who care deeply about one another
- The chance to get in on the ground floor and build something truly groundbreaking for ourselves and our amazing customers
Working Hours: Full-time, 40 hours per week, with flexible hours and occasional overtime as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Content Marketing Manager with 5-10 years of experience in the Los Angeles area.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on construction management
Company Size: 51-200 employees, large enough to have established processes but still small enough for individual impact
Founded: 2018, with a strong focus on growth and innovation
Company Description:
- BuildOps is a fast-paced, high-growth start-up committed to transforming the $30-billion construction industry through its all-in-one platform
- The company aims to take commercial contractors from the world of pen and paper operations to digitized, efficient, data-driven business
- BuildOps has raised multiple rounds of funding from reputable Venture Capital firms and has been featured in Forbes, TechCrunch, and Crunchbase
Company Specialties:
- All-in-one field service & project management platform designed for commercial service contractors
- Software development for real estate subcontractors
- Transforming construction industry operations through technology
Company Website: http://buildops.com
ASSUMPTION: BuildOps is a well-funded, rapidly growing start-up with a strong focus on innovation and customer success.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and leadership
Reporting Structure: This role reports directly to the Head of Marketing or a similar position
Work Arrangement: Hybrid, with 3 days in the office and 2 days remote
Growth Opportunities:
- Potential to grow into a leadership role within the Content team or Marketing department
- Opportunities to expand skills and knowledge in content strategy, marketing, and the construction industry
- Chance to contribute to the growth and success of a rapidly expanding start-up
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to learn, develop, and advance within the company.
🌍 Location & Work Environment
Office Type: Hybrid, with offices in Los Angeles, Toronto, and Raleigh
Office Location(s): Los Angeles, California; Toronto, Ontario, Canada; Raleigh, North Carolina, United States
Geographic Context:
- Los Angeles: A major city with a diverse population and a thriving tech industry
- Toronto: A multicultural city with a strong tech industry and a high quality of life
- Raleigh: A mid-sized city with a growing tech industry and a lower cost of living compared to Los Angeles and Toronto
Work Schedule: Full-time, with flexible hours and occasional overtime as needed
ASSUMPTION: The hybrid work arrangement allows for a good balance between in-office collaboration and remote work flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- In-depth interview with the hiring manager and/or team members
- Final interview with the Head of Marketing or a similar position
- Background check and offer extension
Key Assessment Areas:
- Writing and content creation skills
- Understanding of the construction industry and its target audience
- Project management and organizational skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant content creation and industry-specific experience
- Provide examples of your best work, showcasing your range and versatility as a content creator
- Prepare for behavioral and scenario-based interview questions that assess your problem-solving skills and ability to work collaboratively
ATS Keywords: Content Marketing, Content Strategy, Creative Writing, Project Management, Construction Industry, Thought Leadership, Bylines, Ghostwriting, Engagement Tracking, Content Optimization
ASSUMPTION: BuildOps uses an Applicant Tracking System (ATS) to manage and review job applications, so including relevant keywords in your resume can help your application stand out.
🛠️ Tools & Technologies
- Content management systems (e.g., WordPress, Contentful)
- Marketing collaboration tools (e.g., Asana, Trello, Monday.com)
- Project management tools (e.g., JIRA, Monday.com, ClickUp)
- Writing and editing tools (e.g., Google Docs, Microsoft Word, Grammarly)
- Industry-specific software (e.g., construction management platforms, CRM systems)
ASSUMPTION: Familiarity with relevant tools and technologies is essential for this role, and candidates should be comfortable learning and adapting to new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Innovation: BuildOps values creativity, continuous learning, and pushing the boundaries of what's possible in the construction industry
- Customer-centric: The company prioritizes the needs and challenges of its customers, creating content that speaks directly to their pain points and provides practical solutions
- Collaboration: BuildOps fosters a collaborative work environment, encouraging team members to work together to achieve common goals
Work Style:
- Fast-paced and dynamic, with a strong focus on growth and innovation
- Hybrid work arrangement, with a balance between in-office collaboration and remote work flexibility
- Results-driven, with a focus on achieving well-defined KPIs and contributing to the company's overall success
Self-Assessment Questions:
- Do you have a deep understanding of the construction industry and its target audience?
- Are you comfortable working in a fast-paced, dynamic environment with a strong focus on growth and innovation?
- Do you thrive in a collaborative work environment, and are you able to manage your time and projects effectively?
ASSUMPTION: BuildOps values candidates who are passionate about the construction industry, comfortable with a fast-paced work environment, and able to collaborate effectively with team members.
⚠️ Potential Challenges
- The fast-paced, high-growth nature of the company may result in frequent changes and adjustments to content strategies and priorities
- The hybrid work arrangement may require occasional overtime to meet content deadlines, especially during campaign launches or events
- The construction industry can be complex and challenging to navigate, requiring a strong understanding of its target audience and their specific needs
- The company's rapid growth may result in a competitive work environment, with opportunities for advancement and leadership coming up frequently
ASSUMPTION: While BuildOps offers many exciting opportunities, candidates should be prepared to adapt to a fast-paced, dynamic work environment and navigate the unique challenges of the construction industry.
📈 Similar Roles Comparison
- Content Marketing Manager at BuildOps vs. Content Marketing Manager at a traditional software company: BuildOps' focus on the construction industry and its target audience sets it apart from other software companies, requiring a unique understanding of the industry and its specific needs
- Content Marketing Manager at BuildOps vs. Content Marketing Manager at a construction-specific software company: While both roles focus on the construction industry, BuildOps' all-in-one platform and commitment to transforming the industry set it apart from other construction-specific software companies
- Content Marketing Manager at BuildOps vs. Content Marketing Manager at a marketing agency: While both roles involve creating engaging content, BuildOps' focus on thought leadership and elevating the company's brand reputation sets it apart from marketing agencies that may prioritize client-specific campaigns
ASSUMPTION: While Content Marketing Manager roles share many similarities, the unique focus and context of each company set them apart, requiring candidates to tailor their skills and experiences to the specific needs of each role.
📝 Sample Projects
- Developing a comprehensive content strategy for a new product launch, including blog posts, whitepapers, webinars, and email campaigns
- Creating a series of customer success stories, highlighting the real-world impact of BuildOps' platform on commercial contractors' operations and bottom-line results
- Writing and publishing a thought leadership piece on the future of construction technology, positioning BuildOps as an industry leader and innovator
ASSUMPTION: These sample projects demonstrate the range and depth of content creation required for this role, showcasing the candidate's ability to develop and execute strategic content plans.
❓ Key Questions to Ask During Interview
- Can you describe the company's content strategy for the next quarter, and how this role fits into that plan?
- How does the Content team collaborate with other marketing teams, such as Product Marketing and Demand Generation, to create cohesive and effective content campaigns?
- What are the biggest challenges facing the construction industry today, and how does BuildOps' content strategy address those challenges?
- How does BuildOps measure the success of its content marketing efforts, and what key performance indicators (KPIs) does the company track?
- What opportunities are there for growth and advancement within the Content team or Marketing department, and how does the company support the professional development of its employees?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates the candidate's interest in the role and their ability to contribute to the company's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant content creation and industry-specific experience
- Prepare a portfolio or examples of your best work, showcasing your range and versatility as a content creator
- Research the construction industry and BuildOps' unique value proposition to demonstrate your understanding of the company and its target audience
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
