📌 Core Information
🔹 Job Title: Content Marketing Manager
🔹 Company: Tricentis
🔹 Location: Atlanta, GA & Austin, TX
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 15, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (Atlanta & Austin)
🚀 Job Overview
Key aspects of this role include:
- Developing and managing content strategy for specific products and campaigns
- Creating engaging, high-quality written content across various formats
- Collaborating with cross-functional teams to generate content ideas and achieve campaign goals
- Managing creative resources and production processes
- Analyzing and improving content performance using analytics tools
ASSUMPTION: This role requires a strong background in content marketing or technical writing, with a focus on storytelling and creating engaging content that generates demand and increases brand awareness.
📋 Key Responsibilities
✅ Serve as an exemplary writer, consistent with Tricentis editorial guidelines and messaging
✅ Produce high-quality written content, including white papers, ebooks, guides, survey reports, webinars, videos, and web/email copy
✅ Become an expert in specific topics, products, and audiences, and keep up with the latest industry trends and customer challenges
✅ Work with product marketing, campaign managers, internal and external subject matter experts, and others to generate ideas and produce content that supports specific campaign goals
✅ Manage creative resources including writers, editors, designers, video producers, third-party partners, and other agency personnel
✅ Manage budget, editorial calendar, and production processes, ensuring we hit quarterly targets for your specific campaign areas
✅ Collaborate with other team members on content production, including conceptualizing projects upfront, assigning projects, and overseeing development
✅ Continuously measure and improve content performance; create reports with Bizible and other analytics tools
ASSUMPTION: This role involves a high degree of collaboration and project management, requiring strong communication, organizational, and time management skills.
🎯 Required Qualifications
Education: BA/BS degree in marketing, communications, journalism, or a related discipline
Experience: 4+ years of experience in content marketing or tech writing. Journalism background preferred.
Required Skills:
- Excellent writing and communication skills
- Strong project management skills
- Ability to work effectively with cross-functional teams
- Results-oriented with proven ability to prioritize and drive results under time pressure
- Detail-oriented with an editorial mindset
- Desire to work in a fast-paced environment with competing priorities
Preferred Skills:
- Experience with content analytics tools (e.g., Bizible)
- Familiarity with marketing automation platforms (e.g., Marketo, HubSpot)
- Experience working with remote teams
ASSUMPTION: While not explicitly stated, experience with content analytics tools and marketing automation platforms would be beneficial for success in this role.
💰 Compensation & Benefits
Salary Range: $85,000 - $120,000 per year (based on industry standards for a Content Marketing Manager with 5-10 years of experience in the United States)
Benefits:
- Market competitive salary + success-oriented commission/bonus
- Supportive and engaged leadership team
- Career path and professional/personal development
- 401(k) / pension plan, full benefits package available
- Hybrid work environment
- Personal and professional development opportunities
Working Hours: Full-time, typically 40 hours per week, with flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Content Marketing Manager with 5-10 years of experience in the United States. Actual salary may vary based on individual qualifications and company discretion.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on continuous testing and quality engineering
Company Size: 1,001-5,000 employees (mid-size to large enterprise)
Founded: 2007
Company Description:
- Tricentis is a global leader in continuous testing and quality engineering
- Offers an AI-powered, continuous testing platform that addresses agile development and complex enterprise apps
- Recognized as a leader by major industry analysts, including Forrester, Gartner, and IDC
Company Specialties:
- Software Testing
- Test Automation
- Mobile Testing
- SAP Testing
- Continuous Testing
- Load Testing
- Performance Testing
- Test Management
- DevOps
- Quality Engineering
- Generative AI
- Artificial Intelligence
- Quality Assurance
- Data Integrity
- Digital Transformation
- Oracle Testing
- ERP
- and Application Testing
Company Website: http://www.tricentis.com
ASSUMPTION: Tricentis' focus on continuous testing and quality engineering requires a strong understanding of software development processes and quality assurance principles.
📊 Role Analysis
Career Level: Mid-level to senior, with potential for growth into a management or leadership role
Reporting Structure: This role may report to the Director of Content Marketing or a similar position
Work Arrangement: Hybrid, with a mix of on-site and remote work in Atlanta or Austin
Growth Opportunities:
- Advancement to a senior or management role within the content marketing team
- Expansion into related fields, such as product marketing or demand generation
- Cross-functional collaboration and learning opportunities within the broader organization
ASSUMPTION: This role offers opportunities for career growth and development within the content marketing team and the broader organization.
🌍 Location & Work Environment
Office Type: Hybrid, with a mix of on-site and remote work
Office Location(s): Atlanta, GA & Austin, TX
Geographic Context:
- Atlanta, GA: A major metropolitan area with a diverse economy and a thriving tech industry
- Austin, TX: A fast-growing city with a strong tech industry and a high quality of life
Work Schedule: Full-time, typically 40 hours per week, with flexibility for remote work
ASSUMPTION: The hybrid work arrangement allows for flexibility and a better work-life balance, while also providing opportunities for in-person collaboration and networking.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the hiring manager or a member of the HR team
- In-depth interview with the content marketing team, focusing on writing samples and portfolio pieces
- Final interview with the Director of Content Marketing or a similar position
Key Assessment Areas:
- Writing and communication skills
- Project management and organizational skills
- Understanding of content marketing principles and best practices
- Alignment with Tricentis' core values and company culture
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Include a portfolio of relevant writing samples and any available metrics on content performance
- Prepare for behavioral interview questions that focus on problem-solving, collaboration, and adaptability
- Research Tricentis' company culture and values to demonstrate your fit with the organization
ATS Keywords: Content Marketing, Technical Writing, Storytelling, Content Strategy, Editorial Guidelines, Collaboration, Analytics, Budget Management, Content Production, Industry Trends, Persuasion, Detail-Oriented, Fast-Paced Environment, Interview Skills
ASSUMPTION: Tricentis uses an Applicant Tracking System (ATS) to screen and manage job applications. Including relevant keywords in your resume and cover letter can help your application pass through the ATS and increase your chances of being considered for an interview.
🛠️ Tools & Technologies
- Content management systems (e.g., WordPress, Drupal)
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Content analytics tools (e.g., Bizible)
- Project management tools (e.g., Asana, Trello)
- Design and video editing tools (e.g., Adobe Creative Suite, Final Cut Pro)
ASSUMPTION: Familiarity with relevant content management, marketing automation, and project management tools is beneficial for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Demonstrate Self-Awareness: Own your strengths and limitations
- Finish What We Start: Do what we say we are going to do
- Move Fast: Create momentum and efficiency
- Run Towards Change: Challenge the status quo
- Serve Our Customers & Communities: Create a positive experience with each interaction
- Solve Problems Together: We win or lose as one team
- Think Big & Believe: Set extraordinary goals and believe you can achieve them
Work Style:
- Collaborative and team-oriented
- Fast-paced and results-driven
- Adaptable and open to change
Self-Assessment Questions:
- How do you demonstrate self-awareness in your work, and how does this help you collaborate effectively with others?
- Can you provide an example of a time when you challenged the status quo and drove meaningful change?
- How do you balance working independently and collaborating with others to achieve shared goals?
ASSUMPTION: Tricentis' core values and work style emphasize collaboration, adaptability, and a results-driven approach. Candidates should be able to demonstrate alignment with these values and work style preferences.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Balancing the need for high-quality content with the need to produce content quickly and at scale
- Collaborating effectively with remote team members and stakeholders
- Keeping up with the latest industry trends and customer challenges in a rapidly evolving field
ASSUMPTION: These challenges require strong project management, communication, and adaptability skills, as well as a deep understanding of content marketing principles and best practices.
📈 Similar Roles Comparison
- Content Marketing Manager vs. Technical Writer: Content Marketing Manager focuses more on strategy, collaboration, and driving demand, while Technical Writer focuses on creating accurate and clear technical documentation
- Content Marketing Manager vs. Product Marketing Manager: Content Marketing Manager focuses on creating engaging content, while Product Marketing Manager focuses on positioning products and driving adoption
- Career Path: Content Marketing Manager can progress to senior or management roles within content marketing, or transition to related fields such as product marketing or demand generation
ASSUMPTION: Understanding the differences between related roles and the potential career paths can help candidates make informed decisions about their career development and growth opportunities.
📝 Sample Projects
- Developing a comprehensive content strategy for a new product launch, including white papers, webinars, and blog posts
- Creating a series of engaging videos that showcase customer success stories and product features
- Managing a team of writers and designers to produce a quarterly magazine that highlights industry trends and thought leadership content
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role, from strategic planning and content creation to project management and team leadership.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader content marketing strategy and roadmap for the organization?
- What are the most pressing challenges facing the content marketing team, and how can this role help address them?
- How does Tricentis support the professional development and growth of its content marketing team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Tricentis foster a culture of collaboration and innovation within its content marketing team?
ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and helps you make informed decisions about your fit with the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Include a portfolio of relevant writing samples and any available metrics on content performance
- Prepare for behavioral interview questions that focus on problem-solving, collaboration, and adaptability
- Research Tricentis' company culture and values to demonstrate your fit with the organization
- Follow up with the hiring manager or HR team one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
