Content Marketing Manager

📌 Core Information

🔹 Job Title: Content Marketing Manager

🔹 Company: Tractian

🔹 Location: Remote

🔹 Job Type: On-site

🔹 Category: 🔍 SEO & Content Marketing

🔹 Date Posted: Wed Apr 02 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Not specified

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Developing high-quality technical and commercial content for brand awareness
• Supporting demand generation through strategic content creation
• Collaborating across multiple departments to align content with business goals
• Localizing content for different markets, especially focusing on the Mexican market

ASSUMPTION: This role is strongly focused on content creation that aligns with marketing and sales goals, requiring a blend of technical and creative skills.

📋 Key Responsibilities

✅ Produce technical content such as blog posts, landing pages, and ebooks focusing on industrial maintenance, reliability, and technology.

✅ Collaborate with Product Marketing and Sales to create bottom-of-funnel assets like comparison pages and customer case studies.

✅ Develop strategic content for different funnel stages (TOFU, MOFU, BOFU), aligned with buyer personas.

✅ Support Account-Based Marketing (ABM) with localized content and enhance outbound campaigns.

✅ Write scripts for social media to adapt technical topics into engaging narratives.

✅ Maintain relationships with key media partners and influencers to expand distribution and reach.

ASSUMPTION: It is assumed that maintaining media relationships is crucial for expanding the company's reach and enhancing brand visibility.

🎯 Required Qualifications

Education: Not specified

Experience: 3-5 years of experience writing for B2B, preferably SaaS or Industrial Tech

Required Skills:

• Technical writing proficiency
• Experience with content performance analytics and SEO tools (e.g., Semrush, Ahrefs)
• Highly autonomous and organized

Preferred Skills:

• Experience with complex topic simplification
• Understanding of global market localization practices

ASSUMPTION: Given the company's focus on technical and industrial sectors, strong technical writing skills are critical for the role.

💰 Compensation & Benefits

Salary Range: Competitive salary and stock options

Benefits:

• GymPass for physical fitness
• 15 days of paid annual leave
• Fully funded English/Portuguese courses
• Carnet Card: $2,800 MXN monthly for groceries and food
• Opportunity for a world trip every 4 years
• Day off during birthday week

Working Hours: 40 hours per week

ASSUMPTION: The benefits package is robust, reflecting a commitment to work-life balance and employee development.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development with a focus on machine intelligence and industrial monitoring

Company Size: 201-500 employees, indicating a medium-sized company with ample opportunities for career advancement

Founded: 2019, young but rapidly growing with innovative solutions

Company Description:

• Leader in machine intelligence for industrial monitoring
• Pioneered the category of Assisted Maintenance
• Enables significant operational efficiencies with high ROI

Company Specialties:

• Machine intelligence
• Predictive maintenance
• Industrial solutions

Company Website: https://tractian.com

ASSUMPTION: Tractian's market positioning as an industry pioneer provides employees with the opportunity to be part of cutting-edge developments.

📊 Role Analysis

Career Level: Mid-level role requiring specialized B2B content expertise

Reporting Structure: Likely reports to senior marketing leadership

Work Arrangement: Primarily on-site; however, some flexibility may exist given the 'Remote' location listing

Growth Opportunities:

• Potential for leadership positions in content strategy
• Opportunities to work on innovative and industry-leading projects
• Enhance expertise in localization and market analytics

ASSUMPTION: The role offers growth in strategic content management and cross-team collaboration.

🌍 Location & Work Environment

Office Type: Modern, flexible workspace likely designed to foster creativity and collaboration

Office Location(s): Based in São Paulo, SP, with potential for work in the Mexican market

Geographic Context:

• Located in a tech hub city offering networking opportunities
• Cultural exposure to international markets
• Vibrant and diverse corporate environment

Work Schedule: Traditional work hours with potential for remote flexibility

ASSUMPTION: While labeled 'Remote,' the job likely involves regular on-site collaboration, particularly for cross-team projects.

💼 Interview & Application Insights

Typical Process:

• Submit online application and CV
• Initial phone screening
• Technical interview assessing writing skills

Key Assessment Areas:

• Technical writing proficiency
• Understanding of B2B marketing strategies
• Experience with SEO and content analytics

Application Tips:

• Highlight relevant B2B content creation experiences
• Demonstrate understanding of industrial and technical topics
• Emphasize analytical skills with real-world examples

ATS Keywords: Content Creation, Technical Writing, B2B Marketing, SEO, Demand Generation

ASSUMPTION: The interview process will emphasize both technical content skills and strategic marketing understanding.

🛠️ Tools & Technologies

• Semrush
• Ahrefs
• Content performance analytics platforms

ASSUMPTION: Familiarity with content analytics tools is essential for optimizing marketing strategies.

👔 Cultural Fit Considerations

Company Values:

• Innovation through technology
• Commitment to customer success
• Collaboration across global teams

Work Style:

• Autonomous yet team-oriented
• Solutions-focused with a desire for continuous improvement
• Adaptable to dynamic environments

Self-Assessment Questions:

• Do you thrive in fast-paced, innovative settings?
• Can you translate complex topics for varied audiences?
• Are you proactive in learning and using new technologies?

ASSUMPTION: A candidate who aligns with these values and work styles is likely to flourish in this role.

⚠️ Potential Challenges

• Balancing technical content with market engagement
• Coordinating across diverse department expectations
• Adapting content for multiple international markets
• Meeting diverse audience needs with technical insights

ASSUMPTION: Effective communication and project management skills are crucial in overcoming these challenges.

📈 Similar Roles Comparison

• Similar roles may offer different levels of interaction with technical teams
• Other positions might focus more heavily on digital marketing than on-site collaboration
• This role offers a unique blend of technical writing and cross-departmental collaboration

ASSUMPTION: Candidates with a passion for both content creation and industrial technology will likely find this role satisfying and challenging.

📝 Sample Projects

• Create a series of educational ebooks on predictive maintenance
• Develop a multi-stage content campaign for B2B lead generation
• Localize existing English content to suit Spanish-speaking markets

ASSUMPTION: Project examples focus on combining technical knowledge with strategic marketing initiatives.

❓ Key Questions to Ask During Interview

• How does Tractian measure the success of its content marketing strategies?
• What are the company's goals for market expansion in the next year?
• How does the content marketing team collaborate with other departments like sales?
• Can you describe the company's approach to content localization?
• What opportunities are there for professional growth within the company?

ASSUMPTION: Asking these questions can help candidates better understand the company's strategic priorities and career advancement prospects.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Ensure your CV highlights relevant B2B content experience
• Prepare a portfolio showcasing your best technical writing
• Be ready to discuss previous successes in content strategy
• Follow up with a thank you email after any interviews

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.