📌 Core Information
🔹 Job Title: Content Marketing Manager
🔹 Company: Uncountable
🔹 Location: New York City, NY
🔹 Job Type: Full Time
🔹 Category: Marketing
🔹 Date Posted: May 2, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Strategizing, creating, and managing engaging content across multiple channels
- Collaborating with cross-functional teams to develop content that communicates product value
- Analyzing performance data to inform content strategy and measure effectiveness
- Optimizing SEO efforts to increase content visibility on search engines
ASSUMPTION: This role requires a strong self-starter with a passion for content marketing and a keen eye for detail. Experience in the B2B SaaS industry is crucial for understanding the target audience and creating relevant content.
📋 Key Responsibilities
✅ Collaborate with marketing, product, and sales teams to develop engaging, relevant content that communicates our product's value to our target audience.
✅ Manage our editorial calendar, ensuring all content is published, promoted, and shared/distributed with any key stakeholders on time.
✅ Analyze performance data to measure content marketing strategies' effectiveness and inform future content creation.
✅ Identify, create, and optimize content from social media, downloadable content, case studies, presentation decks, event collateral, webinar materials, etc.
✅ Analyze and optimize our on-page and off-page SEO efforts (e.g., website pages, blog, backlinking, etc.)
✅ Maintain a strategic cadence of organic content via the blog and social media posting across all channels.
✅ Develop and manage the creation of materials supporting webinars and thought-leadership engagements – including topic development and creation, presentation deliverables, abstract, digital and/or physical assets, pre and post-event email or partnership promotional efforts, etc.
✅ Lead the creation of sales enablement materials, such as case studies, white papers, presentation decks, one-pagers, and product sheets, to support sales team efforts.
✅ Conduct market and competitor research to ensure our content remains compelling and relevant in the B2B SaaS industry.
ASSUMPTION: This role requires a high level of organization and multitasking, as the Content Marketing Manager will be responsible for various content types and channels.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field.
Experience: 3-4+ years of experience in content marketing within the B2B SaaS industry
Required Skills:
- Excellent understanding of SEO and experience with content management systems
- Excellent written and verbal communication skills, with a keen eye for detail
- Familiarity with data analysis and using metrics to inform content strategy
- Self-motivated, with the ability to work independently and manage multiple projects simultaneously
Preferred Skills:
- Marketing/Sales Platform experience: HubSpot, Outreach.io, Salesforce CRM, SEMRush
- Canva or similar Adobe-graphic design products
- Google Analytics
- WebFlow web design/development
- Experience with graphic design & video editing tools is a plus
- Passion for science, chemistry, and/or artificial intelligence
- An aptitude for statistics, mathematics
ASSUMPTION: While the preferred skills are not required, they would be beneficial for excelling in this role and working within a technical B2B SaaS organization.
💰 Compensation & Benefits
Salary Range: $90,000 - $100,000 a year
Benefits:
- Compensation includes base salary + bonus & benefits
Working Hours: 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Content Marketing Manager role in the B2B SaaS industry in New York City.
📌 Applicant Insights
🔍 Company Context
Industry: Uncountable operates in the B2B SaaS industry, focusing on revolutionizing industry workflows through data-driven solutions.
Company Size: Uncountable is a mid-sized company with 51-200 employees, providing a collaborative and dynamic work environment.
Founded: Uncountable was founded in 2016, making it a relatively young and innovative company.
Company Description:
- Uncountable is an innovative B2B SaaS company that revolutionizes industry workflows through data-driven solutions.
- Their unique platform allows businesses to streamline operations, promote efficiency, and unlock their full potential.
- Uncountable helps the world’s largest manufacturers drive innovation by modernizing R&D workflows and adding predictive capabilities to their R&D toolset.
Company Specialties:
- R&D Software
- Scientific Data Management
- Laboratory Information Management System
- Unified Laboratory Informatics Software
- Electronic Laboratory Notebook
- R&D Data Management Software
- Cloud-Based Laboratory Management Software
- Enterprise Laboratory Data Management Software
- Enterprise R&D Software
- Laboratory Automation Solution
- Laboratory Digitalization Solution
- R&D Platform
- Materials Science Solution
- Chemistry and Materials Science
- Laboratory Informatics Solution
- Advanced Visualizations & Reporting
- Automated inventory management and regulatory compliance
- Formulation and Experimentation Tools
- Searchable Experiment Repository
- Scientific Data Management System
Company Website: http://www.uncountable.com
ASSUMPTION: Uncountable's focus on data-driven solutions and innovative technology makes it an attractive company for candidates interested in the tech industry and data analysis.
📊 Role Analysis
Career Level: This role is suitable for a mid-career professional with 3-4+ years of experience in content marketing within the B2B SaaS industry.
Reporting Structure: The Content Marketing Manager will report directly to the Marketing Director and collaborate with cross-functional teams, including product, sales, and design.
Work Arrangement: This role is on-site, with potential travel up to 10% of the time.
Growth Opportunities:
- As a mid-sized company, Uncountable offers opportunities for career advancement as the company grows and expands its marketing team.
- This role provides the chance to work closely with various teams, allowing the Content Marketing Manager to gain a well-rounded understanding of the business and its products.
- The dynamic and innovative nature of Uncountable's industry presents opportunities for the Content Marketing Manager to stay up-to-date with the latest trends and best practices in content marketing and SEO.
ASSUMPTION: The growth opportunities in this role are closely tied to the company's growth and success, as well as the Content Marketing Manager's ability to demonstrate their skills and contribute to the team's goals.
🌍 Location & Work Environment
Office Type: Uncountable has offices in San Francisco, New York, and Munich, with this role based in New York City.
Office Location(s): 185 Madison Ave, 5th Floor, New York, NY 10016, US
Geographic Context:
- New York City offers a vibrant and diverse cultural scene, with numerous attractions, restaurants, and entertainment options.
- The city's robust public transportation system makes it easy to commute to and from work.
- New York City is a major hub for the tech industry, providing ample networking opportunities and access to industry events.
Work Schedule: The work schedule is Monday-Friday, with standard business hours.
ASSUMPTION: The geographic context of New York City offers numerous benefits for professionals, including a dynamic work environment, access to industry events, and a diverse cultural scene.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR team to discuss the role and answer any questions
- In-depth interview with the Marketing Director to assess skills and cultural fit
- Final interview with the CEO or another senior team member
Key Assessment Areas:
- Content creation and strategy skills
- SEO knowledge and experience
- Data analysis and metrics-driven decision-making
- Communication and collaboration skills
- Cultural fit and alignment with Uncountable's values
Application Tips:
- Tailor your resume and cover letter to highlight your content marketing experience and skills relevant to this role.
- Demonstrate your understanding of the B2B SaaS industry and Uncountable's products by showing how your content marketing strategies can drive results.
- Prepare examples of your past content marketing campaigns and their outcomes to discuss during the interview.
ATS Keywords: Content Marketing, SEO, Data Analysis, Written Communication, Verbal Communication, Project Management, Social Media, Email Marketing, Webinars, Case Studies, Sales Enablement, Market Research, Graphic Design, Video Editing, HubSpot, Google Analytics
ASSUMPTION: Applicants should focus on demonstrating their content marketing skills and experience, as well as their ability to work collaboratively within a fast-paced, innovative company.
🛠️ Tools & Technologies
- HubSpot
- Outreach.io
- Salesforce CRM
- SEMRush
- Canva
- Google Analytics
- WebFlow
ASSUMPTION: Familiarity with these tools and technologies is preferred but not required. Applicants should be willing to learn and adapt to new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Customer-centricity
- Integrity
- Continuous learning
Work Style:
- Fast-paced and dynamic
- Collaborative and cross-functional
- Data-driven and metrics-focused
- Innovative and forward-thinking
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working collaboratively with cross-functional teams?
- Do you have a strong passion for content marketing and a keen eye for detail?
- Are you comfortable using data and metrics to inform your content strategy and measure its effectiveness?
ASSUMPTION: Applicants should assess their fit with Uncountable's values and work style to ensure they are a strong cultural fit for the company.
⚠️ Potential Challenges
- The fast-paced nature of the role may require applicants to manage multiple projects simultaneously and meet tight deadlines.
- The role requires a strong understanding of the B2B SaaS industry and its target audience, which may present a learning curve for applicants without relevant experience.
- The on-site work arrangement may require applicants to commute to the office in New York City, which can be time-consuming and expensive.
- The role may require occasional travel, which may disrupt personal plans and routines.
ASSUMPTION: Applicants should carefully consider these potential challenges and assess their ability to manage them effectively.
📈 Similar Roles Comparison
- Compared to other content marketing roles, this position offers a unique opportunity to work within a fast-growing, innovative B2B SaaS company focused on data-driven solutions.
- This role requires a strong understanding of SEO and data analysis, which may be more technical than other content marketing positions.
- As a mid-sized company, Uncountable offers opportunities for career advancement and growth that may not be available in larger corporations.
ASSUMPTION: Applicants should consider the unique aspects of this role and how they align with their career goals and preferences.
📝 Sample Projects
- Developing a comprehensive content marketing strategy for a new product launch, including blog posts, social media campaigns, email marketing, and webinars.
- Conducting market research and competitor analysis to inform content creation and SEO strategy.
- Creating and optimizing sales enablement materials, such as case studies and white papers, to support the sales team's efforts.
ASSUMPTION: These sample projects are intended to provide applicants with an understanding of the types of tasks and responsibilities they may encounter in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does Uncountable support the professional growth and development of its employees?
- What are the most significant challenges facing the company in the next 12-24 months, and how can this role contribute to addressing them?
- How does Uncountable approach collaboration and communication between marketing, product, and sales teams?
- What are the key performance indicators (KPIs) used to measure the success of the content marketing efforts, and how are they tracked and reported?
ASSUMPTION: Applicants should use the interview process to gain a deeper understanding of the company's culture, work environment, and expectations for the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your content marketing experience and skills relevant to this role.
- Prepare examples of your past content marketing campaigns and their outcomes to discuss during the interview.
- Follow up with the HR team one week after submitting your application to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
