📌 Core Information
🔹 Job Title: Content Marketing Manager
🔹 Company: Prevention Links
🔹 Location: Kenilworth, New Jersey, United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 12, 2025
🔹 Experience Level: Mid-Level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing comprehensive content marketing strategies
- Creating, editing, and managing engaging content across various platforms
- Collaborating with cross-functional teams to align marketing campaigns with organizational goals
- Analyzing content performance metrics to inform future strategies
- Staying updated on industry trends and best practices in content marketing
ASSUMPTION: This role requires a balance of creativity and analytical skills, with a strong focus on storytelling and strategic thinking.
📋 Key Responsibilities
✅ Developing and implementing comprehensive content marketing strategies aligned with organizational goals
✅ Creating, editing, and overseeing the production of high-quality written, visual, and multimedia content
✅ Managing content distribution across various channels, including social media, website, newsletters, and press releases
✅ Collaborating with program staff to highlight successful initiatives and community stories through engaging content
✅ Analyzing content performance metrics to inform future marketing strategies and boost engagement
✅ Coordinating with external partners and stakeholders to increase visibility and outreach
✅ Staying updated on industry trends, audience preferences, and best practices in content marketing and nonprofit communications
ASSUMPTION: This role involves a high degree of autonomy and requires strong self-management skills to balance multiple projects and deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: Minimum of 3 years of experience in content marketing or nonprofit communications
Required Skills:
- Strong writing, editing, and storytelling skills with a proven ability to create compelling content
- Proficiency in digital marketing tools and platforms, including social media management, SEO, and email marketing
- Excellent project management skills and the ability to meet deadlines in a fast-paced environment
- Strong interpersonal skills and the ability to work collaboratively with diverse teams and stakeholders
Preferred Skills:
- Experience with graphic design and multimedia content creation
ASSUMPTION: While not explicitly stated, experience in the nonprofit sector or a related field would be beneficial for understanding the unique challenges and opportunities in communicating the organization's mission and impact.
💰 Compensation & Benefits
Salary Range: $60,000 - $80,000 per year (Based on industry standards for mid-level marketing roles in the nonprofit sector in the New Jersey area)
Benefits:
- Health, dental, and vision insurance
- Retirement plan with employer match
- Paid time off (vacation, sick, and holidays)
- Professional development opportunities
Working Hours: Full-time, typically Monday through Friday, 9:00 AM to 5:00 PM, with some flexibility for remote work or adjusted hours as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Nonprofit, Community Health and Wellness
Company Size: Small to Medium (Based on the absence of employee count data, it's likely Prevention Links has a staff of 50-250 employees)
Founded: 1995 (Assumed based on the organization's established presence and mission)
Company Description:
- Prevention Links is a leading nonprofit organization dedicated to making a significant impact in community health and wellness
- The organization focuses on creating and implementing programs that educate, empower, and engage communities to lead healthier, happier lives
- Prevention Links works closely with local partners, schools, and community organizations to ensure its programs reach and benefit a wide range of individuals
Company Specialties:
- Community Health Education
- Prevention Programs
- Community Partnerships
- Health Promotion
Company Website: https://www.preventionlinks.org
ASSUMPTION: Prevention Links is a well-established organization with a strong commitment to community health and wellness, focusing on prevention and education to create lasting change.
📊 Role Analysis
Career Level: Mid-Level (This role requires a balance of experience and growth opportunities)
Reporting Structure: The Content Marketing Manager will report directly to the Director of Marketing and Communications (Assumed based on typical nonprofit structure)
Work Arrangement: On-site, with some flexibility for remote work or adjusted hours as needed
Growth Opportunities:
- Expanding the organization's reach and impact through innovative content strategies
- Developing and mentoring junior marketing or communications staff (As the organization grows)
- Potential advancement to a senior marketing or communications role (Based on organizational structure and performance)
ASSUMPTION: This role offers opportunities for growth and development within the organization, as Prevention Links continues to expand its programs and impact.
🌍 Location & Work Environment
Office Type: Nonprofit office environment, with a focus on collaboration and community engagement
Office Location(s): Kenilworth, New Jersey
Geographic Context:
- Kenilworth is a small suburban town in Union County, New Jersey, with a population of approximately 7,800 residents
- The town is conveniently located near major highways and public transportation, making it easily accessible from surrounding areas
- Kenilworth offers a mix of residential and commercial properties, with a strong sense of community and a variety of local amenities
Work Schedule: Full-time, typically Monday through Friday, 9:00 AM to 5:00 PM, with some flexibility for remote work or adjusted hours as needed
ASSUMPTION: The work environment at Prevention Links is collaborative and mission-driven, with a strong focus on community engagement and impact.
💼 Interview & Application Insights
Typical Process:
- Online application submission and resume review
- Phone or video screening with the Director of Marketing and Communications
- In-person or virtual interview with the Director of Marketing and Communications and other key stakeholders
- Final interview with the Executive Director
- Background check and reference check (if applicable)
Key Assessment Areas:
- Writing and editing skills
- Content creation and strategy development
- Understanding of nonprofit communications and marketing
- Collaboration and teamwork
- Alignment with Prevention Links' mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience in content marketing, nonprofit communications, or a related field
- Provide examples of your writing, editing, and content creation skills, such as blog posts, articles, or social media campaigns
- Demonstrate your understanding of Prevention Links' mission and how your skills and experience align with the organization's goals
ATS Keywords: Content Marketing, Writing, Editing, Storytelling, Digital Marketing, Social Media Management, SEO, Email Marketing, Graphic Design, Multimedia Content Creation, Project Management, Collaboration, Content Strategy, Performance Analysis, Community Engagement, Nonprofit Communications
ASSUMPTION: The application process at Prevention Links is designed to assess candidates' skills, experience, and cultural fit, with a strong emphasis on the organization's mission and values.
🛠️ Tools & Technologies
- Content Management Systems (e.g., WordPress, Drupal)
- Social Media Management Platforms (e.g., Hootsuite, Buffer)
- Email Marketing Platforms (e.g., Mailchimp, Constant Contact)
- SEO Tools (e.g., Google Analytics, SEMrush)
- Graphic Design Software (e.g., Adobe Creative Suite, Canva)
- Multimedia Content Creation Tools (e.g., video editing software, audio recording tools)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the organization's existing infrastructure and the candidate's areas of expertise.
👔 Cultural Fit Considerations
Company Values:
- Mission-driven: Prevention Links is committed to making a significant impact in community health and wellness
- Collaborative: The organization values teamwork and partnership in achieving its goals
- Innovative: Prevention Links encourages creativity and strategic thinking in its approach to community health and wellness
Work Style:
- Mission-focused: Candidates should be passionate about Prevention Links' mission and eager to contribute to its success
- Collaborative: Strong interpersonal skills and the ability to work effectively with diverse teams are essential
- Adaptable: The ideal candidate will be comfortable working in a dynamic environment and adjusting to changing priorities
Self-Assessment Questions:
- How do your personal values align with Prevention Links' mission and values?
- Can you provide an example of a time when you worked collaboratively with a diverse team to achieve a common goal?
- How do you approach adapting to changing priorities or unexpected challenges in your work?
ASSUMPTION: Prevention Links seeks candidates who are passionate about its mission, committed to its values, and eager to contribute to its success through innovative and collaborative approaches to content marketing and communications.
⚠️ Potential Challenges
- Balancing multiple projects and deadlines in a fast-paced environment
- Adapting to the unique challenges and opportunities of nonprofit communications and marketing
- Working effectively with diverse stakeholders, including program staff, partners, and community members
- Staying up-to-date with industry trends and best practices in content marketing and nonprofit communications
ASSUMPTION: The Content Marketing Manager role at Prevention Links presents both opportunities and challenges, requiring strong self-management skills, adaptability, and a commitment to the organization's mission and values.
📈 Similar Roles Comparison
- Unlike for-profit marketing roles, the Content Marketing Manager at Prevention Links is focused on communicating the organization's mission and impact, rather than driving revenue or sales
- In the nonprofit sector, content marketing often plays a crucial role in donor engagement, community partnerships, and program promotion, making this role vital to the organization's success
- Career paths in nonprofit marketing and communications may vary, with opportunities for growth and advancement depending on the organization's size, structure, and funding
ASSUMPTION: The Content Marketing Manager role at Prevention Links offers unique opportunities and challenges compared to similar roles in the for-profit sector, with a strong focus on mission-driven communications and community engagement.
📝 Sample Projects
- Developing and implementing a comprehensive content marketing strategy to promote a new community health initiative
- Creating engaging multimedia content, such as videos or infographics, to educate the community about the importance of preventative care
- Managing the organization's social media presence, including creating and scheduling posts, engaging with followers, and analyzing performance metrics
- Collaborating with program staff to develop and distribute press releases and other media materials highlighting successful community health initiatives
ASSUMPTION: The Content Marketing Manager at Prevention Links will have the opportunity to work on a variety of projects that align with the organization's mission and goals, requiring strong creativity, adaptability, and strategic thinking.
❓ Key Questions to Ask During Interview
- How does the Content Marketing Manager role fit into the organization's overall communications and marketing strategy?
- What are the key priorities for this role in the first 90 days?
- How does Prevention Links support the professional development and growth of its employees?
- What are the most significant challenges facing the organization in the coming year, and how can the Content Marketing Manager contribute to addressing them?
- How does Prevention Links measure the success of its content marketing efforts, and what key performance indicators (KPIs) are most important for this role?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates the candidate's interest in the role and commitment to the organization's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in content marketing, nonprofit communications, or a related field
- Provide examples of your writing, editing, and content creation skills, such as blog posts, articles, or social media campaigns
- Demonstrate your understanding of Prevention Links' mission and how your skills and experience align with the organization's goals
- Follow up with the Director of Marketing and Communications one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
