Content Marketing Manager

📌 Core Information

🔹 Job Title: Content Marketing Manager

🔹 Company: Digital Onboarding

🔹 Location: United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 8, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Developing and owning a comprehensive content marketing strategy aligned with business objectives and funnel stages.
• Managing and growing key content channels, including the website, blog, social media, email campaigns, and webinars.
• Leading the SEO strategy and ensuring all published content is SEO-optimized and aligned with organic growth goals.
• Writing and managing the production of various content assets to drive engagement and growth.
• Collaborating cross-functionally with product marketing, design, sales, and customer success teams.

ASSUMPTION: This role requires a strategic, creative, and data-driven individual with strong expertise in the U.S. financial services industry, particularly within banks and credit unions.

📋 Key Responsibilities

✅ Content Strategy & Performance: Develop and own a comprehensive content marketing strategy, define and track KPIs, refine the strategy based on performance insights, and own the editorial calendar.

✅ Channel Ownership & Optimization: Manage and grow key content channels, partner with internal stakeholders to improve the website experience, and ensure brand voice and messaging are consistent across all channels.

✅ SEO & Organic Growth: Lead the SEO strategy, from keyword research and on-page optimization to content audits and performance analysis, and use SEO insights to evolve the content strategy.

✅ Content Development: Write and manage the production of a wide variety of content assets, maintain a consistent voice and tone, and adapt content to fit specific formats, audiences, and stages of the funnel.

✅ Executive Thought Leadership: Support the development of executive-level content for speaking engagements, social media, and bylines, and create talk tracks, ghostwrite posts, and develop content that strengthens the personal brand and industry authority of the leadership team.

✅ Industry Research & Reports: Contribute to the planning and development of the annual research report, and repurpose findings into engaging content that extends the report's reach and value.

ASSUMPTION: The duties and responsibilities of this position may change from time to time, at the sole discretion of Digital Onboarding.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field (or equivalent experience).

Experience: 5+ years in B2B content marketing, preferably in SaaS or fintech.

Required Skills:

• Strong writing, editing, and storytelling skills with a portfolio of diverse content.
• Hands-on experience managing SEO strategy and performance tools (e.g., SEMrush, GA, Google Search Console).
• Ability to interpret data and translate insights into content strategy improvements.
• Comfortable working cross-functionally with product, marketing, and sales teams.
• Highly organized and able to manage multiple projects with competing priorities.

Preferred Skills:

• Experience managing paid advertising campaigns on LinkedIn and search platforms (not required, but a strong plus).

ASSUMPTION: Candidates should have a proven track record in content marketing, with a strong portfolio showcasing their writing, editing, and storytelling skills.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (based on industry standards for a mid-senior level content marketing role in the United States).

Benefits:

• Health, dental, and vision insurance.
• 401(k) plan with company match.
• Unlimited PTO and flexible work hours.
• Professional development opportunities.

Working Hours: Full-time (40 hours per week) with flexible scheduling and a remote work arrangement.

ASSUMPTION: The salary range is an estimate based on industry standards for a mid-senior level content marketing role in the United States. Actual compensation may vary based on experience, skills, and other factors.

📌 Applicant Insights

🔍 Company Context

Industry: Digital Onboarding is a software company specializing in customer engagement and digital marketing for banks and credit unions.

Company Size: Digital Onboarding has 51-200 employees, which means applicants can expect a mid-sized company structure with opportunities for growth and collaboration.

Founded: Digital Onboarding was founded in 2015 and is headquartered in Boston, Massachusetts.

Company Description:

• Digital Onboarding helps banks and credit unions retain and expand customer relationships through automated engagement platforms.
• The platform makes it easy for financial institutions to educate, nurture, cross-sell, and drive adoption of services through personalized digital journeys delivered via email, SMS, and digital banking integrations.
• Digital Onboarding has received numerous awards and recognitions, including the Salesforce Accelerate Pitch Competition Winner, FIS Fintech Accelerator MVP Award Winner, Mass Challenge Silver Award Winner, and CreditUnion.com’s Innovation Series Winner (Digital).

Company Specialties:

• Customer Onboarding
• Digital Marketing
• FinTech
• SaaS
• SMB
• Banking
• Credit Unions
• Customer Engagement
• Account Activation
• Cross-Sell

Company Website: http://www.digitalonboarding.com

ASSUMPTION: Digital Onboarding's focus on customer engagement and digital marketing provides a unique opportunity for content marketing professionals to make a significant impact on the company's growth and success.

📊 Role Analysis

Career Level: Mid-Senior level (5-10 years of experience).

Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO) and collaborates closely with product marketing, design, sales, and customer success teams.

Work Arrangement: This is a fully remote position, with the option to work from anywhere in the United States.

Growth Opportunities:

• As a mid-sized company, Digital Onboarding offers opportunities for career growth and advancement as the company expands.
• The content marketing team is expected to grow, providing opportunities for team members to take on more responsibilities and advance their careers.
• This role has the potential to evolve into a leadership or management position as the team and company grow.

ASSUMPTION: The mid-sized company structure and growth potential make this an attractive opportunity for content marketing professionals looking to make a significant impact and advance their careers.

🌍 Location & Work Environment

Office Type: Fully remote work arrangement with no physical office required.

Office Location(s): N/A (fully remote)

Geographic Context:

• The United States has a diverse financial services industry with numerous banks and credit unions, providing ample opportunities for content marketing professionals to make an impact.
• The remote work arrangement allows for flexibility and work-life balance, as employees can work from anywhere in the United States.
• The company's headquarters are in Boston, Massachusetts, but the fully remote work arrangement means that employees do not need to be based in the same location as the company headquarters.

Work Schedule: Full-time (40 hours per week) with flexible scheduling and a remote work arrangement.

ASSUMPTION: The fully remote work arrangement and flexible scheduling provide content marketing professionals with the opportunity to maintain a healthy work-life balance while making a significant impact on the company's growth and success.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link.
• Phone or video screen with the HR team to discuss the role and assess cultural fit.
• In-depth interview with the hiring manager (CMO) to discuss the role, responsibilities, and qualifications.
• Final interview with key stakeholders to assess fit and alignment with the company's goals and values.

Key Assessment Areas:

• Writing and editing skills, with a focus on creating engaging and informative content.
• SEO knowledge and experience, with a proven track record of driving organic growth through content marketing.
• Data analysis and interpretation skills, with the ability to translate insights into actionable content strategy improvements.
• Cross-functional collaboration and project management skills, with the ability to work effectively with various teams and stakeholders.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant content marketing experience, skills, and achievements.
• Include a portfolio of your work, showcasing your writing, editing, and storytelling skills, as well as your ability to create engaging and informative content.
• Prepare for the interview by researching Digital Onboarding's company history, mission, and values, as well as the specific challenges and opportunities facing the content marketing team.

ATS Keywords: Content Strategy, SEO, Data Analysis, Writing, Editing, Storytelling, Project Management, Cross-Functional Collaboration, Digital Marketing, Email Campaigns, Social Media, Webinars, Content Development, Thought Leadership, Research, B2B Marketing

ASSUMPTION: The interview process is designed to assess the candidate's skills, experience, and cultural fit, as well as their ability to make a significant impact on the company's growth and success.

🛠️ Tools & Technologies

• Content Management System (CMS) - WordPress
• SEO Tools - SEMrush, Google Search Console, Google Analytics
• Email Marketing Platform - Mailchimp or similar
• Social Media Management Tools - Hootsuite, Buffer, or similar
• Project Management Tools - Asana, Trello, or similar

ASSUMPTION: The tools and technologies listed above are commonly used in content marketing roles and may vary depending on the company's specific needs and preferences.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Data-driven
• Results-oriented

Work Style:

• Remote-friendly and flexible
• Results-driven and accountable
• Collaborative and team-oriented
• Adaptable and open to feedback
• Data-informed and strategic

Self-Assessment Questions:

• Do you have a proven track record of creating engaging and informative content that drives results?
• Are you comfortable working remotely and collaborating with team members across different time zones?
• Do you have strong data analysis and interpretation skills, with the ability to translate insights into actionable content strategy improvements?
• Are you a self-starter with a results-driven and accountable work style?

ASSUMPTION: Digital Onboarding values candidates who are customer-centric, innovative, collaborative, data-driven, and results-oriented, with a remote-friendly and flexible work style.

⚠️ Potential Challenges

• Managing multiple projects and competing priorities in a fast-paced, dynamic environment.
• Collaborating effectively with cross-functional teams and stakeholders, including product marketing, design, sales, and customer success.
• Keeping up with industry trends and best practices in content marketing, SEO, and digital marketing.
• Adapting to a fully remote work arrangement and maintaining a healthy work-life balance.

ASSUMPTION: The content marketing manager role at Digital Onboarding presents unique challenges and opportunities for content marketing professionals looking to make a significant impact and advance their careers.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on SEO and organic growth, as well as a data-driven approach to content strategy and performance.
• Content marketing professionals in the financial services industry may face unique challenges and opportunities, as the industry is highly regulated and competitive.
• This role has the potential to evolve into a leadership or management position as the team and company grow, providing opportunities for career advancement and professional development.

ASSUMPTION: The content marketing manager role at Digital Onboarding is unique in its focus on SEO and organic growth, as well as its potential for career advancement and professional development.

📝 Sample Projects

• Developing and executing a comprehensive content marketing strategy that drives engagement, lead generation, and pipeline impact across multiple channels and touchpoints.
• Conducting keyword research and on-page optimization to improve organic search rankings and drive traffic to the company's website and blog.
• Creating and managing the production of a wide variety of content assets, including blog posts, playbooks and guides, customer stories, video scripts, product collateral, sales enablement tools, emails, landing pages, and webinar content.

ASSUMPTION: The content marketing manager role at Digital Onboarding presents unique opportunities for content marketing professionals to make a significant impact and advance their careers through the development and execution of strategic, data-driven content marketing campaigns.

❓ Key Questions to Ask During Interview

• Can you describe the current state of the content marketing team and how this role fits into the team's structure and goals?
• How does Digital Onboarding support the professional development and growth of its content marketing team members?
• What are the key challenges and opportunities facing the content marketing team in the next 12-24 months, and how does this role contribute to addressing those challenges and capitalizing on those opportunities?
• How does Digital Onboarding measure the success of its content marketing efforts, and how does this role contribute to driving those results?
• What are the key priorities for this role in the first 30-60-90 days, and how does Digital Onboarding support new team members in achieving those priorities?

ASSUMPTION: The interview process is an opportunity for candidates to assess the fit and alignment of the content marketing manager role at Digital Onboarding with their career goals, skills, and experience.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link.
• Tailor your resume and cover letter to highlight your relevant content marketing experience, skills, and achievements.
• Include a portfolio of your work, showcasing your writing, editing, and storytelling skills, as well as your ability to create engaging and informative content.
• Prepare for the interview by researching Digital Onboarding's company history, mission, and values, as well as the specific challenges and opportunities facing the content marketing team.
• Follow up with the hiring manager (CMO) one week after submitting your application to express your interest and reiterate your qualifications for the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.